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How To Attract A Higher Paying Client




In this solo episode, I’m diving into how to attract a higher-paying client. We’ll cover the importance of self-belief and program quality, and strategies to help you attract those higher-paying clients. 

How To Attract A higher Paying Client – Key Takeaways:

  • Self-belief is crucial for commanding higher rates.
  • High-quality programs are essential for attracting high-paying clients.
  • Understanding your ideal client is critical.
  • Effective positioning and messaging are key to attracting high-paying clients.
  • Continuous improvement and refinement of your program and approach are necessary.

Strategies for Attracting a Higher-Paying Client:

  • Self-Belief: You need to believe in your program’s value and your worth to command high rates.
  • Program Quality: Make sure your program delivers significant value and results.
  • Ideal Client Identification: Clearly define and understand your high-paying ideal client.
  • Demographics: Consider age, income level, interests.
  • Positioning: Know where you stand in the market compared to competitors.
  • Messaging: Craft precise, high-quality messaging that resonates with high-paying clients.
  • Avoid language that attracts lower-quality clients.
  • Align your brand visuals and messaging with a high-ticket image.

Avoiding Common Pitfalls:

  • It’s easier to market to less experienced clients, but that’s not the goal here.
  • You might feel safer talking down to less experienced clients, but this limits your potential.
  • Fear of missing out (FOMO) can make you try to include everyone in your messaging, but this dilutes your effectiveness.

Positioning Yourself as an Expert:

  • Use the “lawyer filter” to maintain professionalism in all your content.
  • Produce high-quality content like blog posts and videos.
  • Clients are willing to pay for professionalism and expertise.

High-Quality Programs and Client Referrals:

  • Always iteratively improve your programs based on client feedback.
  • High-quality programs lead to high-quality referrals and testimonials.
  • Showcasing testimonials from high-paying clients is invaluable.

High-Ticket Sales Strategies:

  • Understand the difference between selling low-ticket and high-ticket offers.
  • Have a prescriptive sales process and a clear script.
  • Listen to and analyze sales calls for continuous improvement.
  • Close sales through effective communication and understanding client needs.

Key Quotes:

  • “You will attract the kind of customers that you think you deserve.”
  • “If you knew what I knew about your problem, you would run, not walk, to my program.”
  • “You cannot sell to somebody who’s not in your experience.”
  • “Sales is a skill. If you have not been trained in sales, you’re missing out on money.”

Resources Mentioned:


Continuous refinement is necessary to sell to a higher paying client. Use the One True Client method for effective niching, positioning, and messaging. Reflect your self-worth and program value in your marketing efforts. If you enjoyed this episode, please leave a review and stay tuned for more episodes.

How to attract a higher paying client

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