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The Best Social Media Platforms for Coaches




In today’s episode of The Millionaire Maker Show, “The Best Social Media Platforms for Coaches,” I’ll guide you in discovering the ideal social media platform to transform your coaching business.

Best Social Media Platforms for Coaches:

Key Takeaways:

  • Selecting the most suitable social media platform hinges on your target audience, content preferences, and personal comfort.
  • Embrace social media as a means to foster genuine relationships, not just for pushing sales.
  • Quality interactions take precedence over quantity, as algorithms favor authentic engagement.
  • My Social Media Black Book approach centers on nurturing connections and delivering high-quality content.
  • Stay focused on one platform at a time, nurturing your audience, and actively participating within your industry.
  • Facebook Personal is an excellent avenue for personal updates and storytelling, but its marketing potential is somewhat constrained.
  • Facebook Business provides robust tools for coaching businesses, including advertising capabilities and in-depth analytics.
  • Instagram, with its visual appeal, excels in showcasing coaching through reels and acting as a digital storefront.
  • TikTok proves exceptional at building trust via short-form videos and offers a more relaxed environment than Instagram.
  • LinkedIn targets professionals and decision-makers, offering opportunities for thought leadership.
  • YouTube is a prime choice for sharing extensive content and establishing expertise, particularly valuable for search engine visibility.


  • “Remember, if you focus on the micro, the macro will take care of itself.”
  • “Social media thrives on interaction; it’s a two-way street for a reason.”
  • “Consider social media your little black book—a powerful customer relationship management system.”
  • “In the coaching world, intimacy is a compelling sales tool; LinkedIn might lack that personal touch for certain niches.”
  • “YouTube is a valuable platform for sharing expertise and gaining visibility in search engine results.”

Resources Mentioned:


In wrapping up our discussion, remember these key points:

  • Your choice of social media platform should align with your audience, content style, and personal comfort.
  • Prioritize quality engagement over quantity; building authentic relationships should be your primary focus.
  • Explore my workshop and courses for valuable insights into crafting effective social media strategies.

The Best Social Media Platforms for Coaches​

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