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Mastering Marketing Strategies: Launches vs. Invite-Only Events for Coaches




In today’s solo episode, we dive deep into two incredibly potent marketing strategies that can work wonders for transforming your coaching business – Launches and Invite-Only Events.

Key Takeaways: Mastering Marketing Strategies: Launches vs. Invite-Only Events


  • Launches serve as five-day events that are all about cultivating the all-important know, like, and trust factor.
  • They cleverly blend both cold and warm audiences to foster a tight-knit community.
  • The emphasis here is on sparking those “aha” moments and nurturing curiosity among your audience.
  • These events use a combination of open and closed cart phases to drive enrollments, and they’re also a fantastic way to establish yourself as an expert while generating substantial revenue.

Invite Only Events (IO Events):

  • IO Events, on the other hand, are concise 50-minute masterclasses that I offer frequently.
  • The focus here is on creating an intimate environment with a maximum of 20 attendees.
  • We kick things off with a mindset warmup and tackle three major obstacles your audience might face.
  • Each IO Event provides one valuable tip to address these challenges, and we follow up with personalized enrollment calls.
  • The best part? These events are a low-tech, easily repeatable marketing asset.

Launching Success Metrics:

  • Keep an eye on RSVPs
  • Track attendance
  • Monitor enrollment calls
  • Keep tabs on enrollments

IO Event Success Metrics:

  • Aim for impressive show-up rates (50% or higher)
  • Count the enrollment call invitations
  • Keep track of scheduled enrollment call
  • And of course, tally up your enrollments

When to Use Each Strategy:

  • Launches are your go-to strategy three times a year to not only grow your audience but also generate substantial revenue.
  • IO Events are perfect for the gaps between launches, helping you maintain that essential intimacy and consistently attract new clients.

Key Quotes:

  • “The know, like, and trust factor is really able to go off the roof.”
  • “Selling transformational coaching is a skill. It’s not like selling a widget.”
  • “An invite-only event takes all that pressure off.”
  • “Instead of giving up, analyze the numbers and iterate.”

Resources Mentioned:


Launches and Invite-Only Events are two incredibly powerful marketing strategies to enroll the right-fit clients in your coaching programs. 

Don’t forget to mark your calendars for my upcoming workshop, The Fill Your Coaching Programs 5-Day Workshop, starting on September 18th. It’s a step-by-step strategy to succeed in growing your coaching business through the power of social media. Ready to take your coaching business to new heights? Head over to and sign up today. Stay with me for more expert insights and strategies to scale your online coaching business.

Mastering Marketing Strategies: Launches vs. Invite-Only Events for Coaches

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