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Important Info

How to Sell High Ticket Coaching

Want to know how to sell high ticket coaching so that you’re adding better, higher-paying clients to your programs? Well, today, I’m going to show you how.

I recently got to walk through one of the most impressive high-ticket coaching presentations I’ve ever experienced. It was following a five-day course with Scott Oldford, someone I really look up to and respect.

I’m itching to share more about that experience, as well as my own five-part strategy on how to sell high ticket coaching!

But first …

What Are High Ticket Coaching Sales?

You see the term high ticket sales everywhere, but what is the value of a high ticket sale, exactly?

In the coaching world, we’re talking sales upwards of $2,000.

I already know what you’re thinking. Lindsey, that’s a pretty decent chunk of money. Is it realistic to generate these types of coaching sales consistently?

Yes.

Not only is it realistic, but it’s also pretty important that you know how to sell high-ticket coaching.

Why Are High Ticket Coaching Sales Important?

High ticket sales are vital for the health of your coaching business—not only because of the higher dollar amount, but also because these sales tend to result in better clients, and I’ll explain why.

First, let’s look at the type of client you typically don’t want flooding your coaching programs—the person you have to pressure into buying your services. The person who doesn’t really want to be there. The person who’s going to be unhappy and dissatisfied, regardless of what you do.

You don’t typically want to go after these sales, because let’s face it—coaching these people can be draining. High-pressured clients often make your job harder. And honestly, chasing them around will make you miserable.

Now, contrast this with the person who is willing to invest their time, money, and energy into your coaching program. The person you don’t have to nag to work with you. The person who is eager to learn, lap up everything you’re offering and hang on to your every word.

These are the types of clients you want for your coaching business. Now, let me show you exactly how to sell high-ticket coaching!

How to Sell High Ticket Coaching in 5 Simple Steps

How to Sell High Ticket Coaching in 5 Simple Steps

For many people, high ticket sales can be pretty intimidating. Well, it doesn’t have to be. You can start selling high ticket coaching today by following this proven five-step strategy:

1. Craft a GREAT Lead Magnet

Everyone who knows anything about how to sell high ticket coaching will tell you that you first need a lead magnet. But here’s the thing—it has to be one that actually works.

Without a lead magnet that offers real value, you’re going to struggle to keep any of your coaching candidates engaged and interested in working with you.

What’s a lead magnet? It’s that little carrot you dangle in front of your clients. It could be a book, a program—anything that offers value and shows potential clients that you’re the real deal.

In my recent experience, Scott’s lead magnet was his five-day course. And let me tell you—he delivered. There was so much value in that course that I was still engaged until the very end and when the time came for Scott to make his pitch.

And that’s exactly what you’ve got to do with your lead magnet. If you want the opportunity to make a pitch to your coaching candidates, make sure you deliver upfront!

2. Don’t Act Desperate

One of the biggest mistakes coaches make is when they forfeit a position of power and come off as desperate.

Look, I get it—you might need to land a certain number of clients in order to keep your schedule full and pay your bills. We’ve all been in that boat at one point or another!

And do you know why it’s hard not to be pushy at times? Because being pushy can work. The truth is that “fire sale” and “in your face” techniques can help you close sales—especially low ticket sales.

But I’m telling you right now, acting desperate rarely lands you happy coaching clients. Sure, you might feel relieved after closing a few sales. But long-term? It’s bad for your coaching business.

Instead, remember this—you’re the expert in the room! And that means the right people will come to you if they see the value in what you can offer. Resist the urge to constantly harp on your next offer or force-feed your pitch down someone’s throat.

During Scott’s five-day course, he rarely brought up the subject of working with him. He was far more focused on delivering value to those who signed up for his course.

It was really only towards the end of the course that he put the option out there. And even then, he was very nonchalant about it—never begging, pleading, or pushing people into taking action.

The lesson here? Focus on establishing yourself as the expert and delivering value with your lead magnet. This will make pitching your next offer and attracting the right clients a whole lot easier!

3. Vet Your Coaching Candidates

The next thing you need to know about high ticket sales is that it’s OK to vet your coaching candidates. In fact, you should be vetting them! This will help you separate the good clients from, well, the not-so-good clients.

And there are all sorts of ways to achieve this. At the end of Scott’s course, he simply passed along a questionnaire for those who wanted to work with him.

Did you catch that? Just by passing along an optional questionnaire, he was vetting his candidates right from the jump. Those who wanted to work with him took the questionnaire. Those who didn’t want to—guess what? They didn’t!

The questionnaire contained a handful of questions. One of the most notable ones was something along the lines of “How much money do you make?”

And this question was accompanied by a little note that was something to the effect of “My programs run at a fixed rate, so that’s not the reason I’m asking that question. I’m asking that question to see if we’re a good fit.”

There was a purpose for every question, and each one filtered out candidates who weren’t one of Scott’s ideal clients.

So, don’t be afraid to vet your coaching candidates. Weeding out people who aren’t your ideal candidates will leave you with a group of high-quality, high ticket sales!

4. Treat Your High Ticket Coaching Candidates Like Gold

After vetting your candidates, you should be left with a group of people who are excited to work with you. And that’s awesome!

But the work isn’t quite done yet …

After I submitted Scott’s questionnaire, I was contacted via text. But get this—it wasn’t a bot or an automated message. It was Scott’s assistant, and we had a really organic back-and-forth in real-time.

Again, there was never anything that came off as pushy or desperate. It was just a normal, genuine conversation—one that made me feel supported and heard.

That type of personal touch? That’s what you’re going to need in order to close your high ticket sales.

We’ve all “signed up for texts” before only to be hounded by automated messages. They always come off as generic, insincere, and annoying. And guess what? They just aren’t very effective.

I talk about this in my coaching content formula workshop—the idea that you need to stop viewing people as numbers without feelings or emotions.

People are smarter than that. They can sense when you’re being desperate. They can sense when you’re being pushy. They can sense when you’re not being genuine.

So, the point is this: how you view a coaching candidate affects how they will respond.

If you view a potential client as nothing more than a high ticket sale you need to meet your monthly goal, you’re going to scare that person away. But if you view that client as a person you have vetted and someone you can help, you’re on the right track.

5. Give Candidates Space to Make Their Own Decision

When high ticket coaching sales are within reach, it can be tempting to ramp up the sales pressure.

But it’s critical that you let your candidates decide for themselves. Believe it or not, this actually keeps you in the position of power because you never come off as needing that client.

During my conversation with Scott’s assistant, we eventually got talking about my problems—to which she recommended Scott’s upper-level program. But check this out—she never actually told me about the cost until I asked.

She sent over a friendly Google document, tailored for me, with an overview of the program and what it entailed. No high-pressure sales. No testimonials. Just the information about the program!

The conversation ended without me feeling annoyed or pressured into buying. Instead, I left feeling valued and that I’d been given the space to make my own decision.

And in the context of this five-step strategy, this low-pressure approach to closing a high ticket sale is wildly effective.

You don’t have to worry about staying top-of-mind or making a powerful impression. Why? Because you’ve already made that personal touch with your coaching candidate. This not only sets you apart from other coaches but also gives your candidate an easy way to connect again.

Get Out There and Start Selling High Ticket Coaching!

Now that you know how to sell online coaching, there’s no reason why you can’t start bringing in higher-paying clients. Just be sure to stick to my five-step high ticket coaching process!

When it comes to high ticket coaching, what are the biggest challenges you have faced? I’d love for you to share your experience with me down in the comments!

Important Info

How to Sell High Ticket Coaching

Want to know how to sell high ticket coaching so that you’re adding better, higher-paying clients to your programs? Well, today, I’m going to show you how.

I recently got to walk through one of the most impressive high-ticket coaching presentations I’ve ever experienced. It was following a five-day course with Scott Oldford, someone I really look up to and respect.

I’m itching to share more about that experience, as well as my own five-part strategy on how to sell high ticket coaching!

But first …

What Are High Ticket Coaching Sales?

You see the term high ticket sales everywhere, but what is the value of a high ticket sale, exactly?

In the coaching world, we’re talking sales upwards of $2,000.

I already know what you’re thinking. Lindsey, that’s a pretty decent chunk of money. Is it realistic to generate these types of coaching sales consistently?

Yes.

Not only is it realistic, but it’s also pretty important that you know how to sell high-ticket coaching.

Why Are High Ticket Coaching Sales Important?

High ticket sales are vital for the health of your coaching business—not only because of the higher dollar amount, but also because these sales tend to result in better clients, and I’ll explain why.

First, let’s look at the type of client you typically don’t want flooding your coaching programs—the person you have to pressure into buying your services. The person who doesn’t really want to be there. The person who’s going to be unhappy and dissatisfied, regardless of what you do.

You don’t typically want to go after these sales, because let’s face it—coaching these people can be draining. High-pressured clients often make your job harder. And honestly, chasing them around will make you miserable.

Now, contrast this with the person who is willing to invest their time, money, and energy into your coaching program. The person you don’t have to nag to work with you. The person who is eager to learn, lap up everything you’re offering and hang on to your every word.

These are the types of clients you want for your coaching business. Now, let me show you exactly how to sell high-ticket coaching!

How to Sell High Ticket Coaching in 5 Simple Steps

How to Sell High Ticket Coaching in 5 Simple Steps

For many people, high ticket sales can be pretty intimidating. Well, it doesn’t have to be. You can start selling high ticket coaching today by following this proven five-step strategy:

1. Craft a GREAT Lead Magnet

Everyone who knows anything about how to sell high ticket coaching will tell you that you first need a lead magnet. But here’s the thing—it has to be one that actually works.

Without a lead magnet that offers real value, you’re going to struggle to keep any of your coaching candidates engaged and interested in working with you.

What’s a lead magnet? It’s that little carrot you dangle in front of your clients. It could be a book, a program—anything that offers value and shows potential clients that you’re the real deal.

In my recent experience, Scott’s lead magnet was his five-day course. And let me tell you—he delivered. There was so much value in that course that I was still engaged until the very end and when the time came for Scott to make his pitch.

And that’s exactly what you’ve got to do with your lead magnet. If you want the opportunity to make a pitch to your coaching candidates, make sure you deliver upfront!

2. Don’t Act Desperate

One of the biggest mistakes coaches make is when they forfeit a position of power and come off as desperate.

Look, I get it—you might need to land a certain number of clients in order to keep your schedule full and pay your bills. We’ve all been in that boat at one point or another!

And do you know why it’s hard not to be pushy at times? Because being pushy can work. The truth is that “fire sale” and “in your face” techniques can help you close sales—especially low ticket sales.

But I’m telling you right now, acting desperate rarely lands you happy coaching clients. Sure, you might feel relieved after closing a few sales. But long-term? It’s bad for your coaching business.

Instead, remember this—you’re the expert in the room! And that means the right people will come to you if they see the value in what you can offer. Resist the urge to constantly harp on your next offer or force-feed your pitch down someone’s throat.

During Scott’s five-day course, he rarely brought up the subject of working with him. He was far more focused on delivering value to those who signed up for his course.

It was really only towards the end of the course that he put the option out there. And even then, he was very nonchalant about it—never begging, pleading, or pushing people into taking action.

The lesson here? Focus on establishing yourself as the expert and delivering value with your lead magnet. This will make pitching your next offer and attracting the right clients a whole lot easier!

3. Vet Your Coaching Candidates

The next thing you need to know about high ticket sales is that it’s OK to vet your coaching candidates. In fact, you should be vetting them! This will help you separate the good clients from, well, the not-so-good clients.

And there are all sorts of ways to achieve this. At the end of Scott’s course, he simply passed along a questionnaire for those who wanted to work with him.

Did you catch that? Just by passing along an optional questionnaire, he was vetting his candidates right from the jump. Those who wanted to work with him took the questionnaire. Those who didn’t want to—guess what? They didn’t!

The questionnaire contained a handful of questions. One of the most notable ones was something along the lines of “How much money do you make?”

And this question was accompanied by a little note that was something to the effect of “My programs run at a fixed rate, so that’s not the reason I’m asking that question. I’m asking that question to see if we’re a good fit.”

There was a purpose for every question, and each one filtered out candidates who weren’t one of Scott’s ideal clients.

So, don’t be afraid to vet your coaching candidates. Weeding out people who aren’t your ideal candidates will leave you with a group of high-quality, high ticket sales!

4. Treat Your High Ticket Coaching Candidates Like Gold

After vetting your candidates, you should be left with a group of people who are excited to work with you. And that’s awesome!

But the work isn’t quite done yet …

After I submitted Scott’s questionnaire, I was contacted via text. But get this—it wasn’t a bot or an automated message. It was Scott’s assistant, and we had a really organic back-and-forth in real-time.

Again, there was never anything that came off as pushy or desperate. It was just a normal, genuine conversation—one that made me feel supported and heard.

That type of personal touch? That’s what you’re going to need in order to close your high ticket sales.

We’ve all “signed up for texts” before only to be hounded by automated messages. They always come off as generic, insincere, and annoying. And guess what? They just aren’t very effective.

I talk about this in my coaching content formula workshop—the idea that you need to stop viewing people as numbers without feelings or emotions.

People are smarter than that. They can sense when you’re being desperate. They can sense when you’re being pushy. They can sense when you’re not being genuine.

So, the point is this: how you view a coaching candidate affects how they will respond.

If you view a potential client as nothing more than a high ticket sale you need to meet your monthly goal, you’re going to scare that person away. But if you view that client as a person you have vetted and someone you can help, you’re on the right track.

5. Give Candidates Space to Make Their Own Decision

When high ticket coaching sales are within reach, it can be tempting to ramp up the sales pressure.

But it’s critical that you let your candidates decide for themselves. Believe it or not, this actually keeps you in the position of power because you never come off as needing that client.

During my conversation with Scott’s assistant, we eventually got talking about my problems—to which she recommended Scott’s upper-level program. But check this out—she never actually told me about the cost until I asked.

She sent over a friendly Google document, tailored for me, with an overview of the program and what it entailed. No high-pressure sales. No testimonials. Just the information about the program!

The conversation ended without me feeling annoyed or pressured into buying. Instead, I left feeling valued and that I’d been given the space to make my own decision.

And in the context of this five-step strategy, this low-pressure approach to closing a high ticket sale is wildly effective.

You don’t have to worry about staying top-of-mind or making a powerful impression. Why? Because you’ve already made that personal touch with your coaching candidate. This not only sets you apart from other coaches but also gives your candidate an easy way to connect again.

Get Out There and Start Selling High Ticket Coaching!

Now that you know how to sell online coaching, there’s no reason why you can’t start bringing in higher-paying clients. Just be sure to stick to my five-step high ticket coaching process!

When it comes to high ticket coaching, what are the biggest challenges you have faced? I’d love for you to share your experience with me down in the comments!

Important Info !

How to Sell High Ticket Coaching

Want to know how to sell high ticket coaching so that you’re adding better, higher-paying clients to your programs? Well, today, I’m going to show you how.

I recently got to walk through one of the most impressive high-ticket coaching presentations I’ve ever experienced. It was following a five-day course with Scott Oldford, someone I really look up to and respect.

I’m itching to share more about that experience, as well as my own five-part strategy on how to sell high ticket coaching!

But first …

What Are High Ticket Coaching Sales?

You see the term high ticket sales everywhere, but what is the value of a high ticket sale, exactly?

In the coaching world, we’re talking sales upwards of $2,000.

I already know what you’re thinking. Lindsey, that’s a pretty decent chunk of money. Is it realistic to generate these types of coaching sales consistently?

Yes.

Not only is it realistic, but it’s also pretty important that you know how to sell high-ticket coaching.

Why Are High Ticket Coaching Sales Important?

High ticket sales are vital for the health of your coaching business—not only because of the higher dollar amount, but also because these sales tend to result in better clients, and I’ll explain why.

First, let’s look at the type of client you typically don’t want flooding your coaching programs—the person you have to pressure into buying your services. The person who doesn’t really want to be there. The person who’s going to be unhappy and dissatisfied, regardless of what you do.

You don’t typically want to go after these sales, because let’s face it—coaching these people can be draining. High-pressured clients often make your job harder. And honestly, chasing them around will make you miserable.

Now, contrast this with the person who is willing to invest their time, money, and energy into your coaching program. The person you don’t have to nag to work with you. The person who is eager to learn, lap up everything you’re offering and hang on to your every word.

These are the types of clients you want for your coaching business. Now, let me show you exactly how to sell high-ticket coaching!

How to Sell High Ticket Coaching in 5 Simple Steps

How to Sell High Ticket Coaching in 5 Simple Steps

For many people, high ticket sales can be pretty intimidating. Well, it doesn’t have to be. You can start selling high ticket coaching today by following this proven five-step strategy:

1. Craft a GREAT Lead Magnet

Everyone who knows anything about how to sell high ticket coaching will tell you that you first need a lead magnet. But here’s the thing—it has to be one that actually works.

Without a lead magnet that offers real value, you’re going to struggle to keep any of your coaching candidates engaged and interested in working with you.

What’s a lead magnet? It’s that little carrot you dangle in front of your clients. It could be a book, a program—anything that offers value and shows potential clients that you’re the real deal.

In my recent experience, Scott’s lead magnet was his five-day course. And let me tell you—he delivered. There was so much value in that course that I was still engaged until the very end and when the time came for Scott to make his pitch.

And that’s exactly what you’ve got to do with your lead magnet. If you want the opportunity to make a pitch to your coaching candidates, make sure you deliver upfront!

2. Don’t Act Desperate

One of the biggest mistakes coaches make is when they forfeit a position of power and come off as desperate.

Look, I get it—you might need to land a certain number of clients in order to keep your schedule full and pay your bills. We’ve all been in that boat at one point or another!

And do you know why it’s hard not to be pushy at times? Because being pushy can work. The truth is that “fire sale” and “in your face” techniques can help you close sales—especially low ticket sales.

But I’m telling you right now, acting desperate rarely lands you happy coaching clients. Sure, you might feel relieved after closing a few sales. But long-term? It’s bad for your coaching business.

Instead, remember this—you’re the expert in the room! And that means the right people will come to you if they see the value in what you can offer. Resist the urge to constantly harp on your next offer or force-feed your pitch down someone’s throat.

During Scott’s five-day course, he rarely brought up the subject of working with him. He was far more focused on delivering value to those who signed up for his course.

It was really only towards the end of the course that he put the option out there. And even then, he was very nonchalant about it—never begging, pleading, or pushing people into taking action.

The lesson here? Focus on establishing yourself as the expert and delivering value with your lead magnet. This will make pitching your next offer and attracting the right clients a whole lot easier!

3. Vet Your Coaching Candidates

The next thing you need to know about high ticket sales is that it’s OK to vet your coaching candidates. In fact, you should be vetting them! This will help you separate the good clients from, well, the not-so-good clients.

And there are all sorts of ways to achieve this. At the end of Scott’s course, he simply passed along a questionnaire for those who wanted to work with him.

Did you catch that? Just by passing along an optional questionnaire, he was vetting his candidates right from the jump. Those who wanted to work with him took the questionnaire. Those who didn’t want to—guess what? They didn’t!

The questionnaire contained a handful of questions. One of the most notable ones was something along the lines of “How much money do you make?”

And this question was accompanied by a little note that was something to the effect of “My programs run at a fixed rate, so that’s not the reason I’m asking that question. I’m asking that question to see if we’re a good fit.”

There was a purpose for every question, and each one filtered out candidates who weren’t one of Scott’s ideal clients.

So, don’t be afraid to vet your coaching candidates. Weeding out people who aren’t your ideal candidates will leave you with a group of high-quality, high ticket sales!

4. Treat Your High Ticket Coaching Candidates Like Gold

After vetting your candidates, you should be left with a group of people who are excited to work with you. And that’s awesome!

But the work isn’t quite done yet …

After I submitted Scott’s questionnaire, I was contacted via text. But get this—it wasn’t a bot or an automated message. It was Scott’s assistant, and we had a really organic back-and-forth in real-time.

Again, there was never anything that came off as pushy or desperate. It was just a normal, genuine conversation—one that made me feel supported and heard.

That type of personal touch? That’s what you’re going to need in order to close your high ticket sales.

We’ve all “signed up for texts” before only to be hounded by automated messages. They always come off as generic, insincere, and annoying. And guess what? They just aren’t very effective.

I talk about this in my coaching content formula workshop—the idea that you need to stop viewing people as numbers without feelings or emotions.

People are smarter than that. They can sense when you’re being desperate. They can sense when you’re being pushy. They can sense when you’re not being genuine.

So, the point is this: how you view a coaching candidate affects how they will respond.

If you view a potential client as nothing more than a high ticket sale you need to meet your monthly goal, you’re going to scare that person away. But if you view that client as a person you have vetted and someone you can help, you’re on the right track.

5. Give Candidates Space to Make Their Own Decision

When high ticket coaching sales are within reach, it can be tempting to ramp up the sales pressure.

But it’s critical that you let your candidates decide for themselves. Believe it or not, this actually keeps you in the position of power because you never come off as needing that client.

During my conversation with Scott’s assistant, we eventually got talking about my problems—to which she recommended Scott’s upper-level program. But check this out—she never actually told me about the cost until I asked.

She sent over a friendly Google document, tailored for me, with an overview of the program and what it entailed. No high-pressure sales. No testimonials. Just the information about the program!

The conversation ended without me feeling annoyed or pressured into buying. Instead, I left feeling valued and that I’d been given the space to make my own decision.

And in the context of this five-step strategy, this low-pressure approach to closing a high ticket sale is wildly effective.

You don’t have to worry about staying top-of-mind or making a powerful impression. Why? Because you’ve already made that personal touch with your coaching candidate. This not only sets you apart from other coaches but also gives your candidate an easy way to connect again.

Get Out There and Start Selling High Ticket Coaching!

Now that you know how to sell online coaching, there’s no reason why you can’t start bringing in higher-paying clients. Just be sure to stick to my five-step high ticket coaching process!

When it comes to high ticket coaching, what are the biggest challenges you have faced? I’d love for you to share your experience with me down in the comments!

Valuable Post

How to Sell High Ticket Coaching

Want to know how to sell high ticket coaching so that you’re adding better, higher-paying clients to your programs? Well, today, I’m going to show you how.

I recently got to walk through one of the most impressive high-ticket coaching presentations I’ve ever experienced. It was following a five-day course with Scott Oldford, someone I really look up to and respect.

I’m itching to share more about that experience, as well as my own five-part strategy on how to sell high ticket coaching!

But first …

What Are High Ticket Coaching Sales?

You see the term high ticket sales everywhere, but what is the value of a high ticket sale, exactly?

In the coaching world, we’re talking sales upwards of $2,000.

I already know what you’re thinking. Lindsey, that’s a pretty decent chunk of money. Is it realistic to generate these types of coaching sales consistently?

Yes.

Not only is it realistic, but it’s also pretty important that you know how to sell high-ticket coaching.

Why Are High Ticket Coaching Sales Important?

High ticket sales are vital for the health of your coaching business—not only because of the higher dollar amount, but also because these sales tend to result in better clients, and I’ll explain why.

First, let’s look at the type of client you typically don’t want flooding your coaching programs—the person you have to pressure into buying your services. The person who doesn’t really want to be there. The person who’s going to be unhappy and dissatisfied, regardless of what you do.

You don’t typically want to go after these sales, because let’s face it—coaching these people can be draining. High-pressured clients often make your job harder. And honestly, chasing them around will make you miserable.

Now, contrast this with the person who is willing to invest their time, money, and energy into your coaching program. The person you don’t have to nag to work with you. The person who is eager to learn, lap up everything you’re offering and hang on to your every word.

These are the types of clients you want for your coaching business. Now, let me show you exactly how to sell high-ticket coaching!

How to Sell High Ticket Coaching in 5 Simple Steps

How to Sell High Ticket Coaching in 5 Simple Steps

For many people, high ticket sales can be pretty intimidating. Well, it doesn’t have to be. You can start selling high ticket coaching today by following this proven five-step strategy:

1. Craft a GREAT Lead Magnet

Everyone who knows anything about how to sell high ticket coaching will tell you that you first need a lead magnet. But here’s the thing—it has to be one that actually works.

Without a lead magnet that offers real value, you’re going to struggle to keep any of your coaching candidates engaged and interested in working with you.

What’s a lead magnet? It’s that little carrot you dangle in front of your clients. It could be a book, a program—anything that offers value and shows potential clients that you’re the real deal.

In my recent experience, Scott’s lead magnet was his five-day course. And let me tell you—he delivered. There was so much value in that course that I was still engaged until the very end and when the time came for Scott to make his pitch.

And that’s exactly what you’ve got to do with your lead magnet. If you want the opportunity to make a pitch to your coaching candidates, make sure you deliver upfront!

2. Don’t Act Desperate

One of the biggest mistakes coaches make is when they forfeit a position of power and come off as desperate.

Look, I get it—you might need to land a certain number of clients in order to keep your schedule full and pay your bills. We’ve all been in that boat at one point or another!

And do you know why it’s hard not to be pushy at times? Because being pushy can work. The truth is that “fire sale” and “in your face” techniques can help you close sales—especially low ticket sales.

But I’m telling you right now, acting desperate rarely lands you happy coaching clients. Sure, you might feel relieved after closing a few sales. But long-term? It’s bad for your coaching business.

Instead, remember this—you’re the expert in the room! And that means the right people will come to you if they see the value in what you can offer. Resist the urge to constantly harp on your next offer or force-feed your pitch down someone’s throat.

During Scott’s five-day course, he rarely brought up the subject of working with him. He was far more focused on delivering value to those who signed up for his course.

It was really only towards the end of the course that he put the option out there. And even then, he was very nonchalant about it—never begging, pleading, or pushing people into taking action.

The lesson here? Focus on establishing yourself as the expert and delivering value with your lead magnet. This will make pitching your next offer and attracting the right clients a whole lot easier!

3. Vet Your Coaching Candidates

The next thing you need to know about high ticket sales is that it’s OK to vet your coaching candidates. In fact, you should be vetting them! This will help you separate the good clients from, well, the not-so-good clients.

And there are all sorts of ways to achieve this. At the end of Scott’s course, he simply passed along a questionnaire for those who wanted to work with him.

Did you catch that? Just by passing along an optional questionnaire, he was vetting his candidates right from the jump. Those who wanted to work with him took the questionnaire. Those who didn’t want to—guess what? They didn’t!

The questionnaire contained a handful of questions. One of the most notable ones was something along the lines of “How much money do you make?”

And this question was accompanied by a little note that was something to the effect of “My programs run at a fixed rate, so that’s not the reason I’m asking that question. I’m asking that question to see if we’re a good fit.”

There was a purpose for every question, and each one filtered out candidates who weren’t one of Scott’s ideal clients.

So, don’t be afraid to vet your coaching candidates. Weeding out people who aren’t your ideal candidates will leave you with a group of high-quality, high ticket sales!

4. Treat Your High Ticket Coaching Candidates Like Gold

After vetting your candidates, you should be left with a group of people who are excited to work with you. And that’s awesome!

But the work isn’t quite done yet …

After I submitted Scott’s questionnaire, I was contacted via text. But get this—it wasn’t a bot or an automated message. It was Scott’s assistant, and we had a really organic back-and-forth in real-time.

Again, there was never anything that came off as pushy or desperate. It was just a normal, genuine conversation—one that made me feel supported and heard.

That type of personal touch? That’s what you’re going to need in order to close your high ticket sales.

We’ve all “signed up for texts” before only to be hounded by automated messages. They always come off as generic, insincere, and annoying. And guess what? They just aren’t very effective.

I talk about this in my coaching content formula workshop—the idea that you need to stop viewing people as numbers without feelings or emotions.

People are smarter than that. They can sense when you’re being desperate. They can sense when you’re being pushy. They can sense when you’re not being genuine.

So, the point is this: how you view a coaching candidate affects how they will respond.

If you view a potential client as nothing more than a high ticket sale you need to meet your monthly goal, you’re going to scare that person away. But if you view that client as a person you have vetted and someone you can help, you’re on the right track.

5. Give Candidates Space to Make Their Own Decision

When high ticket coaching sales are within reach, it can be tempting to ramp up the sales pressure.

But it’s critical that you let your candidates decide for themselves. Believe it or not, this actually keeps you in the position of power because you never come off as needing that client.

During my conversation with Scott’s assistant, we eventually got talking about my problems—to which she recommended Scott’s upper-level program. But check this out—she never actually told me about the cost until I asked.

She sent over a friendly Google document, tailored for me, with an overview of the program and what it entailed. No high-pressure sales. No testimonials. Just the information about the program!

The conversation ended without me feeling annoyed or pressured into buying. Instead, I left feeling valued and that I’d been given the space to make my own decision.

And in the context of this five-step strategy, this low-pressure approach to closing a high ticket sale is wildly effective.

You don’t have to worry about staying top-of-mind or making a powerful impression. Why? Because you’ve already made that personal touch with your coaching candidate. This not only sets you apart from other coaches but also gives your candidate an easy way to connect again.

Get Out There and Start Selling High Ticket Coaching!

Now that you know how to sell online coaching, there’s no reason why you can’t start bringing in higher-paying clients. Just be sure to stick to my five-step high ticket coaching process!

When it comes to high ticket coaching, what are the biggest challenges you have faced? I’d love for you to share your experience with me down in the comments!

Valuable Post !

As we approach the new year, we like to encourage our team, our friends, and our customers to look back and celebrate all we were able to accomplish. While this year has had its challenges, we kept creating, connecting, and growing.

We launched WP Courses almost exactly a year ago with our “Blogging for Beginners” course. With all of the excitement around the course, our team was eager to connect with and help more creators so we quickly followed with “Podcasting for Beginners.” With these courses, we’ve been able to connect with a wide range of creators who cover anything and everything from dementia to folk music. What has been more exciting and rewarding for our team is being able to help them grow. The engaged members in our course communities have been able to grow their audience, expand their content, and even monetize their site — getting paid to do what they love!

It’s fair to say we’re addicted to helping creators grow and we don’t plan on slowing down anytime soon. We were thrilled to see over 13,000 learners sign up for our free blogging course when we launched it just last month and you can count on us to keep that momentum going into 2022!

As a way to help you build up some momentum of your own, we’re running a sale starting today and going through 1/8/2022. You can use the promo code “Time2Launch” to take 25% off of your purchase at checkout.

  • Engage with a community of peers and learn from their experiences, solicit feedback, and make lasting connections.
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Stop waiting and start growing now!

Everything you need to launch and grow your idea in 2022. Just use “Time2Launch” for 25% off at checkout.

Who else? <3internet marketing

101+ Blog Post Headline Formulas You Can Swipe and Deploy

A lot of sweat and tears can go into a great article. But even if you spend hours creating a masterpiece, its fate still depends on one thing: the headline.

If a headline doesn’t attract interest, people won’t click. And if people don’t click, no one will read your great article. So if you want your hard work to pay off, you need to become an expert headline writer.

That said, spending hours on a headline after you have just spent hours writing a post is not ideal. Luckily, there’s a structure you can follow to make your headline hunt a whole lot easier.

Steve Rayson from BuzzSumo did a meta analysis of what headline elements are most common in viral posts.

These are the five things that showed up the most:

  • Emotion
  • Content
  • Topic
  • Format
  • Promise

Blog post headline formula - BuzzSumo research

Successful headlines don’t have to have every single element, but the best ones have at least three, according to the research.

Here’s an example of a BuzzFeed headline with all five elements in action:

Blog post headline formula - BuzzSumo research 2

Using these elements paid off for BuzzFeed – the post received over 650,000 shares and 2.6 million views.

So how can you be sure you’ve created a headline that will entice clicks and wow your audience?

You don’t have to, because we’ve done all the hard work and brought together this mammoth resource list of proven formulas.

Here are 110 blog post headline formulas you can swipe and deploy:

How to

#1. How to Get [benefit] Out of [topic]

#2. How to [benefit] When You’re Not [topic]

Blog post headline formula - example 1

Image Source

#3. How You Can [benefit] Almost Instantly

#4. How to Become [benefit] When You Feel [negative outcome]

#5. How to Use [topic] to [benefit]

#6. How to Turn Your [topic] Into [benefit]

#7. How to Turn [topic] Into [benefit]

#8. How to Build a [topic] You Can Be Proud Of

#9. How to Take the Pain Out Of [topic]

#10. How to do [topic] In Under X Minutes

#11. How to Make People Line Up to [topic]

#12. How to Get [benefit] In Under X Minutes

#13. How to Skyrocket Your [benefit] With [topic]

#14. How to Shortcut [benefit] By Using [topic]

#15. How to Avoid Looking Stupid When Asked About [topic]

#16. How to Turn [topic] Into [benefit] Every Time

#17. How to [topic] for [benefit]

Blog post headline formula - example 2

Image Source

#18. How to [benefit] Like [case study or example]

#19. How to Create [benefit] for Your [topic]

#20. Exactly How to [benefit] Right Now (Step-by-Step)

#21. How to Master [topic] In X Steps

Lists

#22. X Hacks to Accelerate [benefit]

Blog post headline formula - example 3

Image Source

#23. X Ways to Avoid [negative outcome]

#24. X Mind-Blowing Benefits of [topic]

#25. X Factors for Getting [benefit]

#26. X [benefit] Techniques That You Didn’t Know About

#27. X Elements of The Perfect [topic]

#28. X Examples of [benefit] from [case study or example]

#29. X Experts Reveal How to [benefit]

#30. X Little Known Ways to [topic]

#31. X Questions Answered About [topic]

#32. X Free Ways to [benefit]

#33. X Underground Tips On Achieving [benefit]

#34. X Tips on How to Avoid [negative outcome]

#35. X Tactics for Knocking [topic] Out of the Park

#36. X Proven Methods for Accelerating [benefit]

#37. X Tricks for [benefit] More Often

#38. X Simple [topic’s] You Can Create (Even If You’re Not a [job title])

#39. X Principles for [benefit] with [topic]

#40. X Shocking Mistakes Killing Your [topic]

Blog post headline formula - example 4

Image Source

#41. X Surefire Strategies for [benefit] Even If You’re Worried About [negative outcome]

#42. X Examples That Will Help You Overcome [topic]

#43. X Ways to Get [benefit] That Won’t End Up In [negative outcome]

#44. X Valuable Lessons from [your industry] Experts

Getting a clear benefit

Blog post headline formula - example 5

Image Source

#45. A Simple Way to [benefit] That Works For [job title]

#46. Where [benefit] Is and How To Get It

#47. Why I [topic] (And Maybe You Should Too)

#48. An Open Letter to [job title’s] Looking for [benefit]

#49. [topic] Your Way to a [benefit]

#50. Discover the Secrets Behind [benefit]

#51. How to Fast-Track [benefit]

#52. The Secret to [benefit] Is Revealed

#53. Get [benefit] Without Losing [topic]

#54. Imagine [benefit] Without [negative outcome]

#55. If You Can [topic] You Can [benefit]

#56. Improve Your [benefit] In [time]

#57. See How Easily You Can [benefit]

#58. Give Me [time] and I’ll Give You [benefit]

#59. [topic]: Get More [benefit] Than Your Competitors

#60. The Quickest and Easiest Way to Get [benefit]

#61. The Exact Process We Use to Get [benefit] Without [negative outcome]

#62. Here’s a Quick Way to [benefit]

Avoiding a negative outcome

#63. The Unfortunate Truth About [topic]

#64. Why You Need to Stop [topic] Before It [negative outcome]

#65. Never Suffer From [negative outcome] Again

#66. The Hidden Risk In Your [topic]

#67. If You Don’t [topic] Now, You’ll Hate Yourself Later

#68. [topic] May Be Causing You to Lose Out On [benefit]

#69. To People That Want to [benefit] But Can’t Get Started

#70. Get [benefit] Without [negative outcome]

#71. Why you shouldn’t [topic]

#72. What Your [topic] Won’t Tell You And How It Can Save You [topic]

#73. The Sooner You Know [topic] The Better

#74. No [negative outcome] Just [benefit] Everyday

#75. Get Rid of [negative outcome] Once and For All

#76. Why [topic] Fails and [topic] Succeeds

#77. Forget Everything You Know About [topic]

Blog post headline formula - example 6

Image Source

#78. What Your Competitors Wish They Knew About [topic]

#79. Warning: Ignoring [topic x] Could Seriously Damage Your [topic y]

#80. Why You Are Wasting [resource] and What to Do About it

Facts, statistics and examples

#81. How [big number] Got [benefit] in [time]

#82. [case study or example] Reveals X Ways to [benefit]

#83. How [big number] Got [benefit] Without [negative outcome]

#84. The [benefit] That [case study or example] Is Talking About

#85. [topic] Hacking With [case study or example]

#86. Join [big number] of Your Peers That Got [benefit]

#87. Like [case study or example] You Can [benefit]

#88. Why [big number] of People are Starting to [topic]

#89. X% Of People Got [benefit] From [topic]

#90. Here is a Method That is Helping [case study or example] to [topic]

Blog post headline formula - example 7

Image Source

#91. How [case study or example] Increased [benefit] In X Days

#92. How I Got [big number] [benefit] Using [topic]

General

#93. Take X minutes to get started with [topic]… you won’t regret it!

#94. What Everybody Needs to Know About [topic]

Blog post headline formula - example 8

Image Source

#95. Don’t Try [topic x] Without [topic y] First

#96. You Don’t Have to be [respected expert] to Achieve [benefit]

#97. The Ultimate Guide to [topic]

#98. The Definitive Guide to Getting [benefit]

#99. Everything You Ever Need to Know About [topic]

#100. The Only Thing You’ll Ever Need to Master [topic]

#101. Who Else Wants [benefit]?

#102. Your Competitors Don’t Want You To Read This [topic]

#103. Answered: Your Burning Questions About [topic]

#104. Do You Know the X Warning Signs of [negative outcome]?

#105. How Many Times Are You Willing to [negative outcome] Before You Try This?

#106. What’s More Effective [topic x] or [topic y]?

#107. How Do You Get [benefit] Without [negative outcome]?

#108. The Smart [job title’s] Guide to [topic]

#109. Revealed: The [topic] Strategy No One Has Told You Yet

#110. Smart [job title’s] Should Do [topic]

Use these 5 free tools to brainstorm even more awesome headlines

Headline formulas really do work, which is why there are plenty of helpful tools out there that will generate headlines and even analyze your own ideas. Here are five you should check out:

  1. Inbound Now – Type in your content topic and get SEO-friendly headline suggestions.
  2. SEOProcessor Blog Title Generator – This generator asks you to describe your content in more detail to suggest relevant headlines.
  3. CoSchedule Headline Analyzer – This tool will grade your headline ideas (A, B, C, D) based on what elements make an engaging headline.
  4. Emotional Headline Analyzer – This tool analyzes the emotional marketing value (EMV) of your headlines, and tells you want kind of emotions your headline evokes.
  5. Impact Blog Title Generator – This tool can help you generate content ideas and awesome headlines together.

How do you come up with blog post headlines? Share your thoughts in the comments.

Guest author: Will Blunt is the Editor here at JeffBullas.com. Connect with Will on LinkedIn and Twitter.

The post 101+ Blog Post Headline Formulas You Can Swipe and Deploy appeared first on Jeffbullas's Blog.

Valuable Post !

How to Sell High Ticket Coaching

Want to know how to sell high ticket coaching so that you’re adding better, higher-paying clients to your programs? Well, today, I’m going to show you how.

I recently got to walk through one of the most impressive high-ticket coaching presentations I’ve ever experienced. It was following a five-day course with Scott Oldford, someone I really look up to and respect.

I’m itching to share more about that experience, as well as my own five-part strategy on how to sell high ticket coaching!

But first …

What Are High Ticket Coaching Sales?

You see the term high ticket sales everywhere, but what is the value of a high ticket sale, exactly?

In the coaching world, we’re talking sales upwards of $2,000.

I already know what you’re thinking. Lindsey, that’s a pretty decent chunk of money. Is it realistic to generate these types of coaching sales consistently?

Yes.

Not only is it realistic, but it’s also pretty important that you know how to sell high-ticket coaching.

Why Are High Ticket Coaching Sales Important?

High ticket sales are vital for the health of your coaching business—not only because of the higher dollar amount, but also because these sales tend to result in better clients, and I’ll explain why.

First, let’s look at the type of client you typically don’t want flooding your coaching programs—the person you have to pressure into buying your services. The person who doesn’t really want to be there. The person who’s going to be unhappy and dissatisfied, regardless of what you do.

You don’t typically want to go after these sales, because let’s face it—coaching these people can be draining. High-pressured clients often make your job harder. And honestly, chasing them around will make you miserable.

Now, contrast this with the person who is willing to invest their time, money, and energy into your coaching program. The person you don’t have to nag to work with you. The person who is eager to learn, lap up everything you’re offering and hang on to your every word.

These are the types of clients you want for your coaching business. Now, let me show you exactly how to sell high-ticket coaching!

How to Sell High Ticket Coaching in 5 Simple Steps

How to Sell High Ticket Coaching in 5 Simple Steps

For many people, high ticket sales can be pretty intimidating. Well, it doesn’t have to be. You can start selling high ticket coaching today by following this proven five-step strategy:

1. Craft a GREAT Lead Magnet

Everyone who knows anything about how to sell high ticket coaching will tell you that you first need a lead magnet. But here’s the thing—it has to be one that actually works.

Without a lead magnet that offers real value, you’re going to struggle to keep any of your coaching candidates engaged and interested in working with you.

What’s a lead magnet? It’s that little carrot you dangle in front of your clients. It could be a book, a program—anything that offers value and shows potential clients that you’re the real deal.

In my recent experience, Scott’s lead magnet was his five-day course. And let me tell you—he delivered. There was so much value in that course that I was still engaged until the very end and when the time came for Scott to make his pitch.

And that’s exactly what you’ve got to do with your lead magnet. If you want the opportunity to make a pitch to your coaching candidates, make sure you deliver upfront!

2. Don’t Act Desperate

One of the biggest mistakes coaches make is when they forfeit a position of power and come off as desperate.

Look, I get it—you might need to land a certain number of clients in order to keep your schedule full and pay your bills. We’ve all been in that boat at one point or another!

And do you know why it’s hard not to be pushy at times? Because being pushy can work. The truth is that “fire sale” and “in your face” techniques can help you close sales—especially low ticket sales.

But I’m telling you right now, acting desperate rarely lands you happy coaching clients. Sure, you might feel relieved after closing a few sales. But long-term? It’s bad for your coaching business.

Instead, remember this—you’re the expert in the room! And that means the right people will come to you if they see the value in what you can offer. Resist the urge to constantly harp on your next offer or force-feed your pitch down someone’s throat.

During Scott’s five-day course, he rarely brought up the subject of working with him. He was far more focused on delivering value to those who signed up for his course.

It was really only towards the end of the course that he put the option out there. And even then, he was very nonchalant about it—never begging, pleading, or pushing people into taking action.

The lesson here? Focus on establishing yourself as the expert and delivering value with your lead magnet. This will make pitching your next offer and attracting the right clients a whole lot easier!

3. Vet Your Coaching Candidates

The next thing you need to know about high ticket sales is that it’s OK to vet your coaching candidates. In fact, you should be vetting them! This will help you separate the good clients from, well, the not-so-good clients.

And there are all sorts of ways to achieve this. At the end of Scott’s course, he simply passed along a questionnaire for those who wanted to work with him.

Did you catch that? Just by passing along an optional questionnaire, he was vetting his candidates right from the jump. Those who wanted to work with him took the questionnaire. Those who didn’t want to—guess what? They didn’t!

The questionnaire contained a handful of questions. One of the most notable ones was something along the lines of “How much money do you make?”

And this question was accompanied by a little note that was something to the effect of “My programs run at a fixed rate, so that’s not the reason I’m asking that question. I’m asking that question to see if we’re a good fit.”

There was a purpose for every question, and each one filtered out candidates who weren’t one of Scott’s ideal clients.

So, don’t be afraid to vet your coaching candidates. Weeding out people who aren’t your ideal candidates will leave you with a group of high-quality, high ticket sales!

4. Treat Your High Ticket Coaching Candidates Like Gold

After vetting your candidates, you should be left with a group of people who are excited to work with you. And that’s awesome!

But the work isn’t quite done yet …

After I submitted Scott’s questionnaire, I was contacted via text. But get this—it wasn’t a bot or an automated message. It was Scott’s assistant, and we had a really organic back-and-forth in real-time.

Again, there was never anything that came off as pushy or desperate. It was just a normal, genuine conversation—one that made me feel supported and heard.

That type of personal touch? That’s what you’re going to need in order to close your high ticket sales.

We’ve all “signed up for texts” before only to be hounded by automated messages. They always come off as generic, insincere, and annoying. And guess what? They just aren’t very effective.

I talk about this in my coaching content formula workshop—the idea that you need to stop viewing people as numbers without feelings or emotions.

People are smarter than that. They can sense when you’re being desperate. They can sense when you’re being pushy. They can sense when you’re not being genuine.

So, the point is this: how you view a coaching candidate affects how they will respond.

If you view a potential client as nothing more than a high ticket sale you need to meet your monthly goal, you’re going to scare that person away. But if you view that client as a person you have vetted and someone you can help, you’re on the right track.

5. Give Candidates Space to Make Their Own Decision

When high ticket coaching sales are within reach, it can be tempting to ramp up the sales pressure.

But it’s critical that you let your candidates decide for themselves. Believe it or not, this actually keeps you in the position of power because you never come off as needing that client.

During my conversation with Scott’s assistant, we eventually got talking about my problems—to which she recommended Scott’s upper-level program. But check this out—she never actually told me about the cost until I asked.

She sent over a friendly Google document, tailored for me, with an overview of the program and what it entailed. No high-pressure sales. No testimonials. Just the information about the program!

The conversation ended without me feeling annoyed or pressured into buying. Instead, I left feeling valued and that I’d been given the space to make my own decision.

And in the context of this five-step strategy, this low-pressure approach to closing a high ticket sale is wildly effective.

You don’t have to worry about staying top-of-mind or making a powerful impression. Why? Because you’ve already made that personal touch with your coaching candidate. This not only sets you apart from other coaches but also gives your candidate an easy way to connect again.

Get Out There and Start Selling High Ticket Coaching!

Now that you know how to sell online coaching, there’s no reason why you can’t start bringing in higher-paying clients. Just be sure to stick to my five-step high ticket coaching process!

When it comes to high ticket coaching, what are the biggest challenges you have faced? I’d love for you to share your experience with me down in the comments!

<3working from home ?

How to Sell High Ticket Coaching

Want to know how to sell high ticket coaching so that you’re adding better, higher-paying clients to your programs? Well, today, I’m going to show you how.

I recently got to walk through one of the most impressive high-ticket coaching presentations I’ve ever experienced. It was following a five-day course with Scott Oldford, someone I really look up to and respect.

I’m itching to share more about that experience, as well as my own five-part strategy on how to sell high ticket coaching!

But first …

What Are High Ticket Coaching Sales?

You see the term high ticket sales everywhere, but what is the value of a high ticket sale, exactly?

In the coaching world, we’re talking sales upwards of $2,000.

I already know what you’re thinking. Lindsey, that’s a pretty decent chunk of money. Is it realistic to generate these types of coaching sales consistently?

Yes.

Not only is it realistic, but it’s also pretty important that you know how to sell high-ticket coaching.

Why Are High Ticket Coaching Sales Important?

High ticket sales are vital for the health of your coaching business—not only because of the higher dollar amount, but also because these sales tend to result in better clients, and I’ll explain why.

First, let’s look at the type of client you typically don’t want flooding your coaching programs—the person you have to pressure into buying your services. The person who doesn’t really want to be there. The person who’s going to be unhappy and dissatisfied, regardless of what you do.

You don’t typically want to go after these sales, because let’s face it—coaching these people can be draining. High-pressured clients often make your job harder. And honestly, chasing them around will make you miserable.

Now, contrast this with the person who is willing to invest their time, money, and energy into your coaching program. The person you don’t have to nag to work with you. The person who is eager to learn, lap up everything you’re offering and hang on to your every word.

These are the types of clients you want for your coaching business. Now, let me show you exactly how to sell high-ticket coaching!

How to Sell High Ticket Coaching in 5 Simple Steps

How to Sell High Ticket Coaching in 5 Simple Steps

For many people, high ticket sales can be pretty intimidating. Well, it doesn’t have to be. You can start selling high ticket coaching today by following this proven five-step strategy:

1. Craft a GREAT Lead Magnet

Everyone who knows anything about how to sell high ticket coaching will tell you that you first need a lead magnet. But here’s the thing—it has to be one that actually works.

Without a lead magnet that offers real value, you’re going to struggle to keep any of your coaching candidates engaged and interested in working with you.

What’s a lead magnet? It’s that little carrot you dangle in front of your clients. It could be a book, a program—anything that offers value and shows potential clients that you’re the real deal.

In my recent experience, Scott’s lead magnet was his five-day course. And let me tell you—he delivered. There was so much value in that course that I was still engaged until the very end and when the time came for Scott to make his pitch.

And that’s exactly what you’ve got to do with your lead magnet. If you want the opportunity to make a pitch to your coaching candidates, make sure you deliver upfront!

2. Don’t Act Desperate

One of the biggest mistakes coaches make is when they forfeit a position of power and come off as desperate.

Look, I get it—you might need to land a certain number of clients in order to keep your schedule full and pay your bills. We’ve all been in that boat at one point or another!

And do you know why it’s hard not to be pushy at times? Because being pushy can work. The truth is that “fire sale” and “in your face” techniques can help you close sales—especially low ticket sales.

But I’m telling you right now, acting desperate rarely lands you happy coaching clients. Sure, you might feel relieved after closing a few sales. But long-term? It’s bad for your coaching business.

Instead, remember this—you’re the expert in the room! And that means the right people will come to you if they see the value in what you can offer. Resist the urge to constantly harp on your next offer or force-feed your pitch down someone’s throat.

During Scott’s five-day course, he rarely brought up the subject of working with him. He was far more focused on delivering value to those who signed up for his course.

It was really only towards the end of the course that he put the option out there. And even then, he was very nonchalant about it—never begging, pleading, or pushing people into taking action.

The lesson here? Focus on establishing yourself as the expert and delivering value with your lead magnet. This will make pitching your next offer and attracting the right clients a whole lot easier!

3. Vet Your Coaching Candidates

The next thing you need to know about high ticket sales is that it’s OK to vet your coaching candidates. In fact, you should be vetting them! This will help you separate the good clients from, well, the not-so-good clients.

And there are all sorts of ways to achieve this. At the end of Scott’s course, he simply passed along a questionnaire for those who wanted to work with him.

Did you catch that? Just by passing along an optional questionnaire, he was vetting his candidates right from the jump. Those who wanted to work with him took the questionnaire. Those who didn’t want to—guess what? They didn’t!

The questionnaire contained a handful of questions. One of the most notable ones was something along the lines of “How much money do you make?”

And this question was accompanied by a little note that was something to the effect of “My programs run at a fixed rate, so that’s not the reason I’m asking that question. I’m asking that question to see if we’re a good fit.”

There was a purpose for every question, and each one filtered out candidates who weren’t one of Scott’s ideal clients.

So, don’t be afraid to vet your coaching candidates. Weeding out people who aren’t your ideal candidates will leave you with a group of high-quality, high ticket sales!

4. Treat Your High Ticket Coaching Candidates Like Gold

After vetting your candidates, you should be left with a group of people who are excited to work with you. And that’s awesome!

But the work isn’t quite done yet …

After I submitted Scott’s questionnaire, I was contacted via text. But get this—it wasn’t a bot or an automated message. It was Scott’s assistant, and we had a really organic back-and-forth in real-time.

Again, there was never anything that came off as pushy or desperate. It was just a normal, genuine conversation—one that made me feel supported and heard.

That type of personal touch? That’s what you’re going to need in order to close your high ticket sales.

We’ve all “signed up for texts” before only to be hounded by automated messages. They always come off as generic, insincere, and annoying. And guess what? They just aren’t very effective.

I talk about this in my coaching content formula workshop—the idea that you need to stop viewing people as numbers without feelings or emotions.

People are smarter than that. They can sense when you’re being desperate. They can sense when you’re being pushy. They can sense when you’re not being genuine.

So, the point is this: how you view a coaching candidate affects how they will respond.

If you view a potential client as nothing more than a high ticket sale you need to meet your monthly goal, you’re going to scare that person away. But if you view that client as a person you have vetted and someone you can help, you’re on the right track.

5. Give Candidates Space to Make Their Own Decision

When high ticket coaching sales are within reach, it can be tempting to ramp up the sales pressure.

But it’s critical that you let your candidates decide for themselves. Believe it or not, this actually keeps you in the position of power because you never come off as needing that client.

During my conversation with Scott’s assistant, we eventually got talking about my problems—to which she recommended Scott’s upper-level program. But check this out—she never actually told me about the cost until I asked.

She sent over a friendly Google document, tailored for me, with an overview of the program and what it entailed. No high-pressure sales. No testimonials. Just the information about the program!

The conversation ended without me feeling annoyed or pressured into buying. Instead, I left feeling valued and that I’d been given the space to make my own decision.

And in the context of this five-step strategy, this low-pressure approach to closing a high ticket sale is wildly effective.

You don’t have to worry about staying top-of-mind or making a powerful impression. Why? Because you’ve already made that personal touch with your coaching candidate. This not only sets you apart from other coaches but also gives your candidate an easy way to connect again.

Get Out There and Start Selling High Ticket Coaching!

Now that you know how to sell online coaching, there’s no reason why you can’t start bringing in higher-paying clients. Just be sure to stick to my five-step high ticket coaching process!

When it comes to high ticket coaching, what are the biggest challenges you have faced? I’d love for you to share your experience with me down in the comments!

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