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<3working from home

HOW TO BUILD AN EMAIL LIST

Do you struggle to reach your online audience consistently? In this article, I’m going to share why email lists are so vital for your coaching business. And not only that—I’m even going to show you how to build an email list!

First, I want to let you in on a little secret—the email list is my bread and butter. Yes, I’m active on social media. Yes, I use a variety of methods to reach my audience. But if I’m being honest, my email lists are some of the most important assets to my coaching business.

The truth is, without email lists, my own marketing strategy would be severely limited. I wouldn’t be nearly as effective in reaching leads, nurturing them, and ultimately driving them towards that end goal—sales.

If you want to know how to create an email list that propels your coaching business forward in 2022, you’ve come to the right place. Buckle up!

Why Are Email Lists So Important for Your Coaching Business?

People don’t talk enough about how critical email lists are to the success of your coaching business.

Here’s why. Social media algorithms? They don’t put your content in front of your entire audience. In fact, they only show your content to a very small percentage of your followers.

But Lindsey, what if I boost my posts or utilize paid ads? Sure, this can help increase your reach to some degree, but you’re still not going to reach your whole audience.

And this is where knowing how to make an email list comes in. With an email list, an algorithm no longer determines who receives your content. You do!

Whenever you craft an email campaign and deliver content to your leads, you can be sure that it made the journey.

What’s more, emails allow you to deliver more relevant and more personalized content than a generic social media post. Because you can create and segment multiple email lists, you can deliver unique messages to leads across the different stages of the buyer’s journey.

Now, all of this isn’t to say that social media doesn’t work. Of course, social media is a powerful tool that you should be leveraging for your coaching business. However, email lists need to be an integral part of your overall marketing strategy if you hope to reach more people and bump up that conversion rate!

And get this—even sending as few as one or two emails per week can make a world of difference when it comes to nurturing leads and gradually pointing them towards a sale.

You can also use email campaigns to sell just about anything! I use emails all the time to sell courses, webinars, high-ticket coaching programs, and more.

In fact, I send four emails every quarter about my very popular media placement package. This package provides coaches with a custom story that gets featured on Fox News, ABC, CBS, and NBC!

These four simple emails end up generating no less than $10,000 whenever I make a sale. Needless to say, email lists are some of the most important assets for my online coaching business.

And guess what? They can be for your coaching business too!

How to Build an Email List: 6 Powerful List Building Strategies

Email List Building Strategies

So let’s cut to the chase—you want to know how to build an email list and I’m going to deliver the goods. Let’s check out six list-building strategies that I use all the time to help nurture my audience and generate more sales across the board.

Employ these six strategies and you’ll be well on your way to making more sales in 2022!

1. How to Build an Email List: Host a Launch

Hosting a launch is one of my absolute favorite ways to collect email addresses for my lists. These exclusive, fast-paced, high-energy events—such as workshops or challenges—can help you generate a significant amount of buzz in a very short amount of time.

Of course, people don’t typically give away their email addresses unless they’re getting something good in return. So, it’s critical for your launch to feature products, services, and information that your audience finds helpful.

When you’re ready to promote your exclusive event, be sure to plaster it across all of your social media platforms, your website, and any other places where you connect with your audience online!

2. How to Build an Email List: Provide Live Training

I love to offer my own webinars, which is one of the main reasons why I provide them as often as I do. But another reason why I love webinars is because they can help me attract more email addresses for my lists!

And get this—webinars don’t have to cost you an arm and a leg. In fact, I host my own webinars via Zoom and use little more than some basic technology. But these events provide an incredible amount of perceived value for my audience.

These webinars help me connect with people so that, by the time they hit my email list, they have already made a personal connection with me! The more I’m able to do this, the easier it is to sell to them.

Again, be sure to promote your live training events across your website and social media pages in advance!

3. How to Build an Email List: Offer Consult Calls

One of the best ways to not only build your email lists but also learn more about your clients’ personal pain points, come up with new ideas, and feel more inspired is to offer consult calls.

You can host these 15–30 minute, one-on-one coaching calls via Zoom or practically any other video conferencing software.

But here’s the catch. If your schedule is anything like mine, let’s face it—you probably don’t have the time to be offering consult calls around the clock. So, start by offering only what you’re able to handle, whether it’s one call per day or several!

Personally, when I offer consult calls, I typically set up my calendar for roughly four to five per day. While this method of list building can take a little longer to actualize, it’s just as effective as hosting a launch or holding a live webinar.

When it comes time to promote your consult calls on social media, be sure to touch on the exclusivity of these opportunities in your call to action. Announcing that you’re only offering a few time slots per day will have people flocking to your calendar to claim their spots!

4. How to Build an Email List: Make Paid Mini Offers

Giving stuff away for free isn’t the only way how to grow email lists. In fact, I’ve often found more success by offering a paid product.

Not only do paid mini offers help me generate revenue right off the bat but they are also some of my best list builders. There are two paid mini offers in particular that have been unbelievably effective for my business.

What’s more, it’s the people who take part in paid mini offers that often become some of my best high-ticket coaching sales down the road.

Why? Because when someone is willing to spend money, regardless of the value, they are more likely to be committed to you and your content. In other words, they’re with you for the long haul, and that is invaluable!

5. How to Build an Email List: Grow Your Online Communities

There are a ton of benefits to starting an online community. Of course, you can use an online group to foster relationships with people and help them connect with like-minded people.

You can also use a group to grow your email lists whenever new members join!

If you already have an existing online community, the good news is that half of the work is already done. As people request to join your group, take advantage of software that will collect their email addresses and add them to your lists automatically.

If you don’t already have an online community—whether it’s a Facebook group, an online forum, or another medium—consider starting one. While it may take a little while to build momentum, an established online group will be a constant source of email addresses for your lists once they catch fire.

6. How to Build an Email List: Create a Killer Lead Magnet

I often talk about the lead magnet as being the little carrot you dangle in front of a potential client. You do this in hope that you can eventually persuade that person to make a purchase in the future.

Of course, your lead magnet can be just about anything—a pre-recorded webinar, a workshop, a PDF, an eBook, you name it!

But unlike mini-paid offers, the majority of lead magnets are given away for free. For this reason, you don’t need to pour thousands of dollars into creating your lead magnet.

Instead, focus on creating as much perceived value as possible. By providing something that your audience actually wants, you’ll be able to secure more email addresses for your list!

Start Building Your Email Lists Today

If you’re active on social media and have the means to connect with your audience online, there’s no reason why you can’t start building your very own email lists today.

To get the ball rolling, try out one or more of the six strategies we just finished mentioning. While creating your email lists might initially require a little hard work, the payoff is well worth it.

<3making money at home

HOW TO BUILD AN EMAIL LIST

Do you struggle to reach your online audience consistently? In this article, I’m going to share why email lists are so vital for your coaching business. And not only that—I’m even going to show you how to build an email list!

First, I want to let you in on a little secret—the email list is my bread and butter. Yes, I’m active on social media. Yes, I use a variety of methods to reach my audience. But if I’m being honest, my email lists are some of the most important assets to my coaching business.

The truth is, without email lists, my own marketing strategy would be severely limited. I wouldn’t be nearly as effective in reaching leads, nurturing them, and ultimately driving them towards that end goal—sales.

If you want to know how to create an email list that propels your coaching business forward in 2022, you’ve come to the right place. Buckle up!

Why Are Email Lists So Important for Your Coaching Business?

People don’t talk enough about how critical email lists are to the success of your coaching business.

Here’s why. Social media algorithms? They don’t put your content in front of your entire audience. In fact, they only show your content to a very small percentage of your followers.

But Lindsey, what if I boost my posts or utilize paid ads? Sure, this can help increase your reach to some degree, but you’re still not going to reach your whole audience.

And this is where knowing how to make an email list comes in. With an email list, an algorithm no longer determines who receives your content. You do!

Whenever you craft an email campaign and deliver content to your leads, you can be sure that it made the journey.

What’s more, emails allow you to deliver more relevant and more personalized content than a generic social media post. Because you can create and segment multiple email lists, you can deliver unique messages to leads across the different stages of the buyer’s journey.

Now, all of this isn’t to say that social media doesn’t work. Of course, social media is a powerful tool that you should be leveraging for your coaching business. However, email lists need to be an integral part of your overall marketing strategy if you hope to reach more people and bump up that conversion rate!

And get this—even sending as few as one or two emails per week can make a world of difference when it comes to nurturing leads and gradually pointing them towards a sale.

You can also use email campaigns to sell just about anything! I use emails all the time to sell courses, webinars, high-ticket coaching programs, and more.

In fact, I send four emails every quarter about my very popular media placement package. This package provides coaches with a custom story that gets featured on Fox News, ABC, CBS, and NBC!

These four simple emails end up generating no less than $10,000 whenever I make a sale. Needless to say, email lists are some of the most important assets for my online coaching business.

And guess what? They can be for your coaching business too!

How to Build an Email List: 6 Powerful List Building Strategies

Email List Building Strategies

So let’s cut to the chase—you want to know how to build an email list and I’m going to deliver the goods. Let’s check out six list-building strategies that I use all the time to help nurture my audience and generate more sales across the board.

Employ these six strategies and you’ll be well on your way to making more sales in 2022!

1. How to Build an Email List: Host a Launch

Hosting a launch is one of my absolute favorite ways to collect email addresses for my lists. These exclusive, fast-paced, high-energy events—such as workshops or challenges—can help you generate a significant amount of buzz in a very short amount of time.

Of course, people don’t typically give away their email addresses unless they’re getting something good in return. So, it’s critical for your launch to feature products, services, and information that your audience finds helpful.

When you’re ready to promote your exclusive event, be sure to plaster it across all of your social media platforms, your website, and any other places where you connect with your audience online!

2. How to Build an Email List: Provide Live Training

I love to offer my own webinars, which is one of the main reasons why I provide them as often as I do. But another reason why I love webinars is because they can help me attract more email addresses for my lists!

And get this—webinars don’t have to cost you an arm and a leg. In fact, I host my own webinars via Zoom and use little more than some basic technology. But these events provide an incredible amount of perceived value for my audience.

These webinars help me connect with people so that, by the time they hit my email list, they have already made a personal connection with me! The more I’m able to do this, the easier it is to sell to them.

Again, be sure to promote your live training events across your website and social media pages in advance!

3. How to Build an Email List: Offer Consult Calls

One of the best ways to not only build your email lists but also learn more about your clients’ personal pain points, come up with new ideas, and feel more inspired is to offer consult calls.

You can host these 15–30 minute, one-on-one coaching calls via Zoom or practically any other video conferencing software.

But here’s the catch. If your schedule is anything like mine, let’s face it—you probably don’t have the time to be offering consult calls around the clock. So, start by offering only what you’re able to handle, whether it’s one call per day or several!

Personally, when I offer consult calls, I typically set up my calendar for roughly four to five per day. While this method of list building can take a little longer to actualize, it’s just as effective as hosting a launch or holding a live webinar.

When it comes time to promote your consult calls on social media, be sure to touch on the exclusivity of these opportunities in your call to action. Announcing that you’re only offering a few time slots per day will have people flocking to your calendar to claim their spots!

4. How to Build an Email List: Make Paid Mini Offers

Giving stuff away for free isn’t the only way how to grow email lists. In fact, I’ve often found more success by offering a paid product.

Not only do paid mini offers help me generate revenue right off the bat but they are also some of my best list builders. There are two paid mini offers in particular that have been unbelievably effective for my business.

What’s more, it’s the people who take part in paid mini offers that often become some of my best high-ticket coaching sales down the road.

Why? Because when someone is willing to spend money, regardless of the value, they are more likely to be committed to you and your content. In other words, they’re with you for the long haul, and that is invaluable!

5. How to Build an Email List: Grow Your Online Communities

There are a ton of benefits to starting an online community. Of course, you can use an online group to foster relationships with people and help them connect with like-minded people.

You can also use a group to grow your email lists whenever new members join!

If you already have an existing online community, the good news is that half of the work is already done. As people request to join your group, take advantage of software that will collect their email addresses and add them to your lists automatically.

If you don’t already have an online community—whether it’s a Facebook group, an online forum, or another medium—consider starting one. While it may take a little while to build momentum, an established online group will be a constant source of email addresses for your lists once they catch fire.

6. How to Build an Email List: Create a Killer Lead Magnet

I often talk about the lead magnet as being the little carrot you dangle in front of a potential client. You do this in hope that you can eventually persuade that person to make a purchase in the future.

Of course, your lead magnet can be just about anything—a pre-recorded webinar, a workshop, a PDF, an eBook, you name it!

But unlike mini-paid offers, the majority of lead magnets are given away for free. For this reason, you don’t need to pour thousands of dollars into creating your lead magnet.

Instead, focus on creating as much perceived value as possible. By providing something that your audience actually wants, you’ll be able to secure more email addresses for your list!

Start Building Your Email Lists Today

If you’re active on social media and have the means to connect with your audience online, there’s no reason why you can’t start building your very own email lists today.

To get the ball rolling, try out one or more of the six strategies we just finished mentioning. While creating your email lists might initially require a little hard work, the payoff is well worth it.

I <3 working from home

Launching a website or learning how to monetize your online store can be overwhelming. But we are here to help you along the way. We are hosting free webinars to help get you on track and answer any questions you have.  We cover different topics and will soon have new ones. Make sure to bookmark the Webinars page for upcoming webinars. In the meantime, check out our January webinars.

The timezones are in UTC but you can click the time to see it in your own timezone.

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Get the specific dates and registration forms at https://wordpress.com/webinars/

Who’s Invited: New WordPress.com users and anyone interested in learning more about WordPress.com’s website capabilities.

Our WordPress.com customer service team, we call them Happiness Engineers, are experts in helping new users get up and running on their new websites. Across each week of webinars, we’ll cover questions about the basics of setting up your website, handling simple and recurring payments, blogging best practices, and adding in eCommerce capabilities. Come with questions as you’ll be able to make them during the live webinar.

Everyone is welcome, even if you already have a site set up. We know you’re busy, so if you can’t make the live event, you’ll be able to watch a recording of the webinar on our YouTube channel.

Live attendance is limited, so be sure to register early. We look forward to seeing you on the webinar!

I <3 working from home

HOW TO BUILD AN EMAIL LIST

Do you struggle to reach your online audience consistently? In this article, I’m going to share why email lists are so vital for your coaching business. And not only that—I’m even going to show you how to build an email list!

First, I want to let you in on a little secret—the email list is my bread and butter. Yes, I’m active on social media. Yes, I use a variety of methods to reach my audience. But if I’m being honest, my email lists are some of the most important assets to my coaching business.

The truth is, without email lists, my own marketing strategy would be severely limited. I wouldn’t be nearly as effective in reaching leads, nurturing them, and ultimately driving them towards that end goal—sales.

If you want to know how to create an email list that propels your coaching business forward in 2022, you’ve come to the right place. Buckle up!

Why Are Email Lists So Important for Your Coaching Business?

People don’t talk enough about how critical email lists are to the success of your coaching business.

Here’s why. Social media algorithms? They don’t put your content in front of your entire audience. In fact, they only show your content to a very small percentage of your followers.

But Lindsey, what if I boost my posts or utilize paid ads? Sure, this can help increase your reach to some degree, but you’re still not going to reach your whole audience.

And this is where knowing how to make an email list comes in. With an email list, an algorithm no longer determines who receives your content. You do!

Whenever you craft an email campaign and deliver content to your leads, you can be sure that it made the journey.

What’s more, emails allow you to deliver more relevant and more personalized content than a generic social media post. Because you can create and segment multiple email lists, you can deliver unique messages to leads across the different stages of the buyer’s journey.

Now, all of this isn’t to say that social media doesn’t work. Of course, social media is a powerful tool that you should be leveraging for your coaching business. However, email lists need to be an integral part of your overall marketing strategy if you hope to reach more people and bump up that conversion rate!

And get this—even sending as few as one or two emails per week can make a world of difference when it comes to nurturing leads and gradually pointing them towards a sale.

You can also use email campaigns to sell just about anything! I use emails all the time to sell courses, webinars, high-ticket coaching programs, and more.

In fact, I send four emails every quarter about my very popular media placement package. This package provides coaches with a custom story that gets featured on Fox News, ABC, CBS, and NBC!

These four simple emails end up generating no less than $10,000 whenever I make a sale. Needless to say, email lists are some of the most important assets for my online coaching business.

And guess what? They can be for your coaching business too!

How to Build an Email List: 6 Powerful List Building Strategies

Email List Building Strategies

So let’s cut to the chase—you want to know how to build an email list and I’m going to deliver the goods. Let’s check out six list-building strategies that I use all the time to help nurture my audience and generate more sales across the board.

Employ these six strategies and you’ll be well on your way to making more sales in 2022!

1. How to Build an Email List: Host a Launch

Hosting a launch is one of my absolute favorite ways to collect email addresses for my lists. These exclusive, fast-paced, high-energy events—such as workshops or challenges—can help you generate a significant amount of buzz in a very short amount of time.

Of course, people don’t typically give away their email addresses unless they’re getting something good in return. So, it’s critical for your launch to feature products, services, and information that your audience finds helpful.

When you’re ready to promote your exclusive event, be sure to plaster it across all of your social media platforms, your website, and any other places where you connect with your audience online!

2. How to Build an Email List: Provide Live Training

I love to offer my own webinars, which is one of the main reasons why I provide them as often as I do. But another reason why I love webinars is because they can help me attract more email addresses for my lists!

And get this—webinars don’t have to cost you an arm and a leg. In fact, I host my own webinars via Zoom and use little more than some basic technology. But these events provide an incredible amount of perceived value for my audience.

These webinars help me connect with people so that, by the time they hit my email list, they have already made a personal connection with me! The more I’m able to do this, the easier it is to sell to them.

Again, be sure to promote your live training events across your website and social media pages in advance!

3. How to Build an Email List: Offer Consult Calls

One of the best ways to not only build your email lists but also learn more about your clients’ personal pain points, come up with new ideas, and feel more inspired is to offer consult calls.

You can host these 15–30 minute, one-on-one coaching calls via Zoom or practically any other video conferencing software.

But here’s the catch. If your schedule is anything like mine, let’s face it—you probably don’t have the time to be offering consult calls around the clock. So, start by offering only what you’re able to handle, whether it’s one call per day or several!

Personally, when I offer consult calls, I typically set up my calendar for roughly four to five per day. While this method of list building can take a little longer to actualize, it’s just as effective as hosting a launch or holding a live webinar.

When it comes time to promote your consult calls on social media, be sure to touch on the exclusivity of these opportunities in your call to action. Announcing that you’re only offering a few time slots per day will have people flocking to your calendar to claim their spots!

4. How to Build an Email List: Make Paid Mini Offers

Giving stuff away for free isn’t the only way how to grow email lists. In fact, I’ve often found more success by offering a paid product.

Not only do paid mini offers help me generate revenue right off the bat but they are also some of my best list builders. There are two paid mini offers in particular that have been unbelievably effective for my business.

What’s more, it’s the people who take part in paid mini offers that often become some of my best high-ticket coaching sales down the road.

Why? Because when someone is willing to spend money, regardless of the value, they are more likely to be committed to you and your content. In other words, they’re with you for the long haul, and that is invaluable!

5. How to Build an Email List: Grow Your Online Communities

There are a ton of benefits to starting an online community. Of course, you can use an online group to foster relationships with people and help them connect with like-minded people.

You can also use a group to grow your email lists whenever new members join!

If you already have an existing online community, the good news is that half of the work is already done. As people request to join your group, take advantage of software that will collect their email addresses and add them to your lists automatically.

If you don’t already have an online community—whether it’s a Facebook group, an online forum, or another medium—consider starting one. While it may take a little while to build momentum, an established online group will be a constant source of email addresses for your lists once they catch fire.

6. How to Build an Email List: Create a Killer Lead Magnet

I often talk about the lead magnet as being the little carrot you dangle in front of a potential client. You do this in hope that you can eventually persuade that person to make a purchase in the future.

Of course, your lead magnet can be just about anything—a pre-recorded webinar, a workshop, a PDF, an eBook, you name it!

But unlike mini-paid offers, the majority of lead magnets are given away for free. For this reason, you don’t need to pour thousands of dollars into creating your lead magnet.

Instead, focus on creating as much perceived value as possible. By providing something that your audience actually wants, you’ll be able to secure more email addresses for your list!

Start Building Your Email Lists Today

If you’re active on social media and have the means to connect with your audience online, there’s no reason why you can’t start building your very own email lists today.

To get the ball rolling, try out one or more of the six strategies we just finished mentioning. While creating your email lists might initially require a little hard work, the payoff is well worth it.

Important Post !

A 6-Step Writing Process to Blog More and Stress Less

Blogging is sucking the life out of you.

Every time you hit publish, it all just starts again.

Again… and again.

Like a never ending loop, you sit down to write and it feels like groundhog day.

Your brain is fried, you’re out of ideas and your audience is impatiently waiting for more content.

But it doesn’t have to feel like this.

There is a better way to do things, a smarter way to blog – without the stress and all that draining stuff.

I’ve been there and know how you feel.

But I’ve spent some time obsessing over my writing process, so I could systemize it.

What I came up with is a 6-step writing process that I will share with you today – before you know it you’ll be writing better content, more regularly without the pain of doing it.

Before we start

Before we dive into the writing process, there are a three things you will need to make this work for you.

1. A writing template – a writing template helps you re-create similar results over and over again. Every time you go to write, start with the same canvas – a base structure for how you will write your post. See an example of mine in Google Docs below;

Blog writing process template

2. A checklist – This is a tangible version of the template. It reminds us of what makes for an engaging post, and how to structure each section of our blog post. The best way to use a checklist is to print it off and physically tick off the things that are important for each section of your post after it is written. You will be surprised how often this process reminds you of things that you may have forgotten to include.

3. A repeatable writing process – Document the exact steps you use to write a post. From coming up with an idea, to researching and eventually writing. How long does it all take? How can you break each part into small components?

Now let’s get into the fun stuff.

Step 1 – Find an idea and nail your headline

Figuring out what you want to write about can be frustrating. Sometimes it feels like you’ve written about everything already.

So if you leave this to the last minute, you’re bound to get stressed out.

Try and come up with a bunch of ideas every month or so, and store them in an editorial calendar, spreadsheet or some other place you capture notes.

But what is even more important than coming up with a backlog of ideas, is to be deliberate about what ideas you are choosing.

What posts can you write that will complement your website’s target keywords?

If you have done this pre-work, all you are doing in this stage of the writing process is grabbing an idea from your calendar and getting ready to write.

Once you’ve picked an idea, come up with 4 or 5 headline options for the post.

What headline will grab your readers by the shirt and get them interested?

We will come back and pick the best headline later in the process.

But if you want help picking an engaging headline you might like to check out CoSchedule’s Headline Analyzer.

 CoSchedule Headline Analyzer for writing process

This step shouldn’t take you longer than 5 minutes if you have done the preparation.

Step 2 – Research your idea

Step 2 is all about validating your idea and figuring out what you will eventually write about.

Take your chosen topic or keyword and head over to Google.

 Writing process search in Google

Sequentially click on any articles that turn up on the first two pages of your search – preferably the ones that sound interesting or are written by someone you respect.

For all the articles you find, paste their links into an appendix below your writing template.

Appendix in writing process template

You don’t need to read these articles right now, so don’t be too picky about the ones you choose.

This step should take about 5 to 10 minutes.

Step 3 – Create a structure and fill it up with content

In this step you will be drawing inspiration from all the best content the chosen topic to come up with a post structure.

Literally read through all of the links saved in your writing template.

As you’re reading, take it old school.

Grab a pen and notepad, and write down the key points, themes or structures you are regularly seeing.

After a couple of edits these scribbles will become your blog post structure.

Your structure may be a step-by-step process or a list – something that makes sense for your topic.

Replace your generic headings in the writing template with this new structure, and start to get messy.

Fill up your template and structure with all the best content you have found in these articles. (I call this ‘Shaking’)

Make sure you do this in a different color font.

 Shakin content on how to use the writing process

Literally copy and paste everything you can under each heading. (Don’t worry, we will edit this later so it’s not plagiarism)

The best content you will find useful during this process are compelling introductions, interesting stats and case studies you may like to include in your post.

As well as other people’s content, use this step of the writing process to revisit old ebooks, guest posts or other content you have written – don’t let these gems go to waste.

This part of the process should take you about 30 minutes.

Step 4 – Write without distraction

This is usually when we all panic, stress builds up and we decide to trawl through our Facebook feed rather than do what we should be doing – writing.

But because you have already come up with your topic, researched it thoroughly and created a structure based on that research; this step is way easier.

I like to call this part of the process ‘Baking’, because you are metaphorically baking all of the content you just collected into one well structured, highly engaging blog post.

Sit down, set yourself a timer – for however long you want – and start writing. I don’t care if it is 15 minutes, 30 minutes or an hour – give it a go.

Now that you have broken down your blog post into very specific sections, you can write them separately and bring it all together at once.

Not only will this help you overcome writer’s block when you sit down, but it will also allow you to write one post in multiple stints.

Note: As you’re writing, try and avoid doing anything else. And I mean ANYTHING. Don’t add links, images or any of that polish just yet. You are in a writing flow, so now is the time to capitalize on that.

When you’re in your flow, and want to include an image in your post, use a placeholder instead.

How to add images in the writing process

Disclaimer: Please don’t plagiarize other people’s work during this process. The content you have copied is for inspiration. It is there to give you ideas and help you create a post that is even better than other content on the topic.

This part of the process will take as long as you need it to. If you are genuinely ‘writing without distraction’ you should be able to write about 1,000 words per hour.

Step 5 – Iron out the kinks and make it visual

This step is a time sucker, but a necessary evil.

Now that you have a high-quality blog post you are probably desperate to get it out to the world.

But your work is not quite done yet.

It’s absolutely essential that you read your post from start to finish and iron out any grammatical errors or spelling mistakes.

Then you will need to add in any links you have mentioned and all those fancy images you have written about. (As you can see I use a lot of screenshots, it helps the reader engage with what you are saying)

As you are reading through your post, have your blog post checklist on your desk – ticking things off as you go.

Once you are happy with the post, copy and paste it into your publishing platform. (For me this is taking the post from Google Docs to WordPress, which is a seamless transition)

Adding in images isn’t too challenging, because you have clearly marked where you want them.

Note: When you put a placeholder in your blog draft for an image, make it descriptive. This way when you get to this step it will jog your memory.

I would recommend using Skitch to capture screenshots, it allows you to add in annotations, arrows and boxes.

 Skitch image editor for the writing process

Once you have all your images, links and editing done – you’re ready to move onto the next step.

This part of the process can be a little tedious, especially if you use a lot of screenshots and images like I do. I would put aside about 30-60 minutes for step 5.

Step 6 – Don’t forget about SEO, then hit publish

Now for the last step – you made it.

This one is pretty simple but it’s super important for the long-term SEO benefits on your blog.

Pick your blog categories and tags. Then link to other internal posts or pages on your site. This will up your SEO juice for every post.

Finally, optimize your post for SEO using something like WordPress SEO by Yoast.

Yoast reminds you of where to include keywords, how many to include and how to make your post look nice in search engines.

See below;

SEO Yoast plugin used in the writing process

This shouldn’t take longer than 15 minutes.

Now… that glorious moment you’ve been waiting for.

Hit publish!

Wrapping it up

So, you can forget about writer’s block.

Forget about stressing the next time you sit down to write.

A little while ago I chose to find a better way of doing things, and you can make a choice to do the same.

Guest Author: Will Blunt is the Editor here at JeffBullas.com. Connect with Will on LinkedIn and Twitter.

The post A 6-Step Writing Process to Blog More and Stress Less appeared first on Jeffbullas's Blog.

Important Info !

A 6-Step Writing Process to Blog More and Stress Less

Blogging is sucking the life out of you.

Every time you hit publish, it all just starts again.

Again… and again.

Like a never ending loop, you sit down to write and it feels like groundhog day.

Your brain is fried, you’re out of ideas and your audience is impatiently waiting for more content.

But it doesn’t have to feel like this.

There is a better way to do things, a smarter way to blog – without the stress and all that draining stuff.

I’ve been there and know how you feel.

But I’ve spent some time obsessing over my writing process, so I could systemize it.

What I came up with is a 6-step writing process that I will share with you today – before you know it you’ll be writing better content, more regularly without the pain of doing it.

Before we start

Before we dive into the writing process, there are a three things you will need to make this work for you.

1. A writing template – a writing template helps you re-create similar results over and over again. Every time you go to write, start with the same canvas – a base structure for how you will write your post. See an example of mine in Google Docs below;

Blog writing process template

2. A checklist – This is a tangible version of the template. It reminds us of what makes for an engaging post, and how to structure each section of our blog post. The best way to use a checklist is to print it off and physically tick off the things that are important for each section of your post after it is written. You will be surprised how often this process reminds you of things that you may have forgotten to include.

3. A repeatable writing process – Document the exact steps you use to write a post. From coming up with an idea, to researching and eventually writing. How long does it all take? How can you break each part into small components?

Now let’s get into the fun stuff.

Step 1 – Find an idea and nail your headline

Figuring out what you want to write about can be frustrating. Sometimes it feels like you’ve written about everything already.

So if you leave this to the last minute, you’re bound to get stressed out.

Try and come up with a bunch of ideas every month or so, and store them in an editorial calendar, spreadsheet or some other place you capture notes.

But what is even more important than coming up with a backlog of ideas, is to be deliberate about what ideas you are choosing.

What posts can you write that will complement your website’s target keywords?

If you have done this pre-work, all you are doing in this stage of the writing process is grabbing an idea from your calendar and getting ready to write.

Once you’ve picked an idea, come up with 4 or 5 headline options for the post.

What headline will grab your readers by the shirt and get them interested?

We will come back and pick the best headline later in the process.

But if you want help picking an engaging headline you might like to check out CoSchedule’s Headline Analyzer.

 CoSchedule Headline Analyzer for writing process

This step shouldn’t take you longer than 5 minutes if you have done the preparation.

Step 2 – Research your idea

Step 2 is all about validating your idea and figuring out what you will eventually write about.

Take your chosen topic or keyword and head over to Google.

 Writing process search in Google

Sequentially click on any articles that turn up on the first two pages of your search – preferably the ones that sound interesting or are written by someone you respect.

For all the articles you find, paste their links into an appendix below your writing template.

Appendix in writing process template

You don’t need to read these articles right now, so don’t be too picky about the ones you choose.

This step should take about 5 to 10 minutes.

Step 3 – Create a structure and fill it up with content

In this step you will be drawing inspiration from all the best content the chosen topic to come up with a post structure.

Literally read through all of the links saved in your writing template.

As you’re reading, take it old school.

Grab a pen and notepad, and write down the key points, themes or structures you are regularly seeing.

After a couple of edits these scribbles will become your blog post structure.

Your structure may be a step-by-step process or a list – something that makes sense for your topic.

Replace your generic headings in the writing template with this new structure, and start to get messy.

Fill up your template and structure with all the best content you have found in these articles. (I call this ‘Shaking’)

Make sure you do this in a different color font.

 Shakin content on how to use the writing process

Literally copy and paste everything you can under each heading. (Don’t worry, we will edit this later so it’s not plagiarism)

The best content you will find useful during this process are compelling introductions, interesting stats and case studies you may like to include in your post.

As well as other people’s content, use this step of the writing process to revisit old ebooks, guest posts or other content you have written – don’t let these gems go to waste.

This part of the process should take you about 30 minutes.

Step 4 – Write without distraction

This is usually when we all panic, stress builds up and we decide to trawl through our Facebook feed rather than do what we should be doing – writing.

But because you have already come up with your topic, researched it thoroughly and created a structure based on that research; this step is way easier.

I like to call this part of the process ‘Baking’, because you are metaphorically baking all of the content you just collected into one well structured, highly engaging blog post.

Sit down, set yourself a timer – for however long you want – and start writing. I don’t care if it is 15 minutes, 30 minutes or an hour – give it a go.

Now that you have broken down your blog post into very specific sections, you can write them separately and bring it all together at once.

Not only will this help you overcome writer’s block when you sit down, but it will also allow you to write one post in multiple stints.

Note: As you’re writing, try and avoid doing anything else. And I mean ANYTHING. Don’t add links, images or any of that polish just yet. You are in a writing flow, so now is the time to capitalize on that.

When you’re in your flow, and want to include an image in your post, use a placeholder instead.

How to add images in the writing process

Disclaimer: Please don’t plagiarize other people’s work during this process. The content you have copied is for inspiration. It is there to give you ideas and help you create a post that is even better than other content on the topic.

This part of the process will take as long as you need it to. If you are genuinely ‘writing without distraction’ you should be able to write about 1,000 words per hour.

Step 5 – Iron out the kinks and make it visual

This step is a time sucker, but a necessary evil.

Now that you have a high-quality blog post you are probably desperate to get it out to the world.

But your work is not quite done yet.

It’s absolutely essential that you read your post from start to finish and iron out any grammatical errors or spelling mistakes.

Then you will need to add in any links you have mentioned and all those fancy images you have written about. (As you can see I use a lot of screenshots, it helps the reader engage with what you are saying)

As you are reading through your post, have your blog post checklist on your desk – ticking things off as you go.

Once you are happy with the post, copy and paste it into your publishing platform. (For me this is taking the post from Google Docs to WordPress, which is a seamless transition)

Adding in images isn’t too challenging, because you have clearly marked where you want them.

Note: When you put a placeholder in your blog draft for an image, make it descriptive. This way when you get to this step it will jog your memory.

I would recommend using Skitch to capture screenshots, it allows you to add in annotations, arrows and boxes.

 Skitch image editor for the writing process

Once you have all your images, links and editing done – you’re ready to move onto the next step.

This part of the process can be a little tedious, especially if you use a lot of screenshots and images like I do. I would put aside about 30-60 minutes for step 5.

Step 6 – Don’t forget about SEO, then hit publish

Now for the last step – you made it.

This one is pretty simple but it’s super important for the long-term SEO benefits on your blog.

Pick your blog categories and tags. Then link to other internal posts or pages on your site. This will up your SEO juice for every post.

Finally, optimize your post for SEO using something like WordPress SEO by Yoast.

Yoast reminds you of where to include keywords, how many to include and how to make your post look nice in search engines.

See below;

SEO Yoast plugin used in the writing process

This shouldn’t take longer than 15 minutes.

Now… that glorious moment you’ve been waiting for.

Hit publish!

Wrapping it up

So, you can forget about writer’s block.

Forget about stressing the next time you sit down to write.

A little while ago I chose to find a better way of doing things, and you can make a choice to do the same.

Guest Author: Will Blunt is the Editor here at JeffBullas.com. Connect with Will on LinkedIn and Twitter.

The post A 6-Step Writing Process to Blog More and Stress Less appeared first on Jeffbullas's Blog.

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