Category: Uncategorized

Important Post !

How to Conduct Smooth Organizational Change

Change is the only thing that is constant; in whatever field you find yourself in, you will experience one form of change or the other. A change may be subtle, mild, partial, or holistic.

The COVID-19 pandemic, for instance, brought about unprecedented changes to the way people live, and the way business is conducted.

Organizations had to adopt massive changes to survive. The digital transformation took a new dimension and became the priority in 2021 budgets of 77.3% of Fortune 500 CIOs, relegating cybersecurity to second place.

Digital -Transformation

When people have to adopt a new way of life, there are sometimes pockets of resistance, especially where there is no willingness and conviction. An organizational change does not always sail through easily, but there are ways you can enhance a smooth change.

When you want to embark on organizational change, success should be paramount since you will have to sink in resources; success will depend on the mindset of your employees.

What is the culture of the organization? How flexible is the culture? How quickly can they adapt to the new culture? These are questions you must provide concrete answers to before embarking on organizational change.

Smooth organizational change depends on your organizational change strategies, they will ensure you don’t stall in the process and minimize friction with employees. The precursor you need for success is planning; a smooth change is the result of good preparation.

But, how can you plan an organizational change strategy if you don’t know what type of change you want to embark upon? It’s only when you know the change management model that you can plan a strategy that fits it.

Types of organizational change

The different types of organizational change you have are:

  • Organization-wide change – This is a large-scale transformation that runs through the entire organization. You can restructure leadership, incorporate a new policy, or introduce a new enterprise technology.
  • Transformational change – This aims at your organizational strategy. For you to undergo a rapid change, your organization must be nimble, adaptable, and prepared to transform your game plans any time there is a need.
  • Personnel change – When there is the need to add or reduce your workforce, you embark on personnel change. Both situations can tilt the scale in employee engagement and retention.
  • Unplanned change – Unexpected events must be dealt with if the organization must survive. Though these events are unpredictable, they can be handled with good planning, an example of such an event is the COVID-19 pandemic.
  • Remedial Change – If your organization is going through an established form of deficiency, you need to quickly do something about your output.

It’s not enough to know the organizational change you want to embark on, you must also know how to make it a smooth process. You can use the following steps to enhance the success of your organizational change.

1. Map out clear goals and a strategy to achieve your goals

If only 54% of change initiatives succeed, then it’s a program you must focus on to ensure the resources you are investing do not go down the drain and that you are on the right track. Organizational change cuts across departments, teams, and job functions.

Who will this organizational change affect? How do you represent their interests? A smooth organizational change will have clearly defined goals; in this era of digital transformation, you must have a digital strategy that specifies how you achieve these goals.

Change-Initiatives

You can only know when you’re on the right track and measure your success if you have a clear-cut aim. Your strategy is your roadmap, and it gives you an insight into what the organization will look like after the change.

The CEO must seek input across the board, so everybody has a sense of belongingness before drafting the vision.

2. Eliminate acts of disruption from employees

Quite often, when brands embark on organizational change, employees tend to resist, especially when they are not convinced that the old culture has to go. Sometimes, they believe you just want to create unnecessary problems for them.

They know that they must undergo some form of training to fit into the new technologies the organization will integrate. They may also feel threatened that automation will make them redundant.

The only way to ensure employees do not bring up pockets of resistance is through proper communication. If you have sought their inputs at the planning stage, they will understand why the change has to take place, and they feel they are part of the whole process. This also assuages their fears.

3. Have total commitment at the management level

The CEO usually initiates organizational change in conjunction with the CIO, but it doesn’t stop there. Organizational change cuts across departments; it’s, therefore, necessary to seek the cooperation of the entire C-suite and other managers.

Even where the vision comes from the entire C-suite, they need other staff members for the execution, they can’t do it alone. To ensure that everybody knows the expected role to play in enhancing a smooth change and even after, the vision must not be a confidential matter.  

The level of commitment your employees see in management determines the degree of interest they will put in your organizational change. There must be a sense of urgency about the change, and management must constantly remind employees why the change is important.

Since organizational change cuts across departments, information about achievements must be communicated to employees. This will encourage them to put in more effort. Management must harp at new cultures advocating continuous learning.

Conclusion

Smooth organizational change comes with a lot of actions. If you want your organization to be relevant in this very competitive global business, your business must be adaptable and ready to embrace change.

Your strategies serve as your roadmap; even if the change is impromptu, you still need to plan. The success of your organizational change hinges on your preparedness.

Guest author: Alon Ghelber is the Tel Aviv-based Chief Marketing Officer of Revuze.it, who supports B2B tech startups in capturing customers’ (and VCs’) attention through marketing based on data-driven storytelling.

The post How to Conduct Smooth Organizational Change appeared first on Jeffbullas's Blog.

I <3 working from home

As we near the end of 2021, it is interesting to note that there are currently over two million podcasts and over 48 million podcast episodes. Those numbers are incredible on their own, but when you realize that just 4 years ago, there were “only” a little more than half a million podcasts, the growth is astonishing. Those numbers might make you think that the podcast market is saturated, but that is definitely not the case. 

The growth of available podcasts is driven by the increase in interest. More and more people are tuning in to the phenomenon as they explore the vast podcast topics available to them.

Despite the number of podcasts being broadcast today, there is still plenty of room for newcomers to the market. Just as there are many websites for every imaginable interest, there’s room for podcasts in even the tiniest of niches. 

To prove this point, we’ll highlight some of our favorite podcasts hosted right here on WordPress.com. What? You didn’t know you could host a podcast on WordPress.com? Well, pull up a chair and check this out. You might find a new fave podcast of your own, and better still, you might even find some inspiration for creating a podcast yourself! Let’s go!

A Podcast for Every Interest

Obviously, we can’t list the millions of niches here, but we can showcase a few that range across a broad spectrum of interest. Here are 7 that have caught our attention here on WordPress.com.

Love to Sew

If you totally relate to the title of this podcast, then you should tune in. The hosts of Love to Sew, Helen and Caroline, are active members of the sewing community. They understand the need to connect and bring that understanding to each episode. In their words…

Our episodes are a mix of technical sewing advice, inspirational storytelling, unpacking feelings around sewing and creating, and loads of words of encouragement.


The Purple Rock Survivor Podcast

Billed as the “The smartest, funniest, most humble, and best Survivor podcast on the internet,” this podcast focuses on discussions of the hit television show “Survivor”. The hosts, John and Andy, along with frequent guest hosts, debate the latest Survivor episode antics each week. As all great armchair quarterbacks do, they use their stellar 20-20 hindsight to diss players, alliances, and the various decisions that caused the latest player to get booted off the show. If you’re a fan of the show, you’ll feel right at home listening to this podcast.


The Premier View Tipperary GAA Podcast

The perfect example of targeting a seriously narrow niche, this podcast brilliantly focuses on topics most people may not know exist. These topics include Tipperary GAA, Club and County, Hurling, Gaelic Football, Ladies Football and Camogie. If you’re like me, you’ve possibly heard of Hurling (the sport), and can probably guess at what Gaelic and Ladies Football is all about, but in most parts of the world, you may not know a thing about GAA, Club and County, or Camogie. I think it’s fair to say, however, that the people who DO know what those sports are all about, are probably thrilled to know that there is a podcast out there that caters just to them.  For the rest of us, let’s just simplify and call it “various sports that are local to a specific Irish region”. If you’re into these sports, or just curious, hurl yourself into a comfy chair and get your listen on.


The New Home Owner Podcast

Targeting a specific group of people, new homeowners, this podcast delivers tips and advice surrounding the entire new home building process – from signing contracts to adding the final finishing touches. This is a great example of how a brick-and-mortar business can share its expertise with visitors, while potentially acquiring new clients. When people acquire valuable information from a business, they inherently trust that business a little more than before. Building trust is a great way to convert visitors into clients. 


Sneaker History

Did you know that there is a passionate sneaker community out there? Sneakers have a history and have become a part of pop culture. This podcast’s goal is to “make a positive impact on the sneaker community, culture, and business of sneakers by telling the stories of the people that make this passion enjoyable”. Episodes are gated, meaning you must be a paying member to access them, but if you’re a sneakerhead, this won’t deter you. And if you are just interested in starting your own podcast, your ears will perk up to know that podcasts can be monetized like this. Nice, right?


Travel Babies

No, this podcast doesn’t focus on babies at all. It is an adventure-filled look at the experiences of two sisters traveling the world. You’ll get their expert take on all things travel, including tips and tricks for making your worldwide jaunts much more enjoyable. “Each week they talk about important travel topics to help you decide when, where, and how to explore the world in style.


Kyla Marie Charles MomChat Mondays

If you were bummed that the Travel Babies podcast wasn’t about babies, never fear, MomChat Mondays has you covered. Their own description says it best. “A LIVE #MomChatMonday hosted by Kyla Marie Charles and Amy Eilers of House of Eilers bringing all sorts of moms together to chat about motherhood topics from mundane to controversial. No shame, no judgement, just talking with mom friends and figuring it all out as we go– as moms do!


Of course, these 7 podcasts are just a smattering of cool audible content available on WordPress.com. So tell us, have you ever thought about hosting your own podcast? If so, we have lots of tips and advice to help you succeed. You can start with a few of the posts we’ve shared on the subject, including:

We’ve shown how diverse podcasts can be, but it’s more than just topic diversity that sets a podcast apart. If you are considering starting a podcast, there are some other aspects to consider.

Types of Podcasts (Make It Yours)

No matter the topic, there are various ways to format or organize your podcast. Some subjects lend themselves more closely to one or another way, but many topics are open to multiple presentation formats. Consider the following formats to determine which might work best for you and your topic.

  • Interviews – Some podcasts primarily center around interviews with either famous people or topic experts. 
  • Conversations or Roundtable – In industries where change happens frequently, podcasters often choose a roundtable or conversational format. This style provides a group of hosts, who often know each other well, a chance to converse about trending news or perhaps even a bit of industry gossip. 
  • Monologues – Subject matter experts frequently use this format to inform or teach the audience about various aspects of the niche topic.
  • Storytelling or Theatrical – Rather than conversations, these podcasts are performances. The storytelling format usually involves one host reading chapters or episodes of a story, interspersed with commentary. True crime stories fit this model well. A podcast with a theatrical format is usually a full-blown production with multiple voices/actors. These are like plays, without the visuals.

Of course, some podcasts might be a mix of the above formats from episode to episode, but the most successful will likely stick pretty closely to one format. This consistency provides your audience with a familiar sense of place. Suppose someone enjoyed a storytelling type of format in one episode. In that case, they’d likely hope to experience more of the same in future episodes.

Podcaster Personality Styles (Be Yourself)

Once you’ve figured out the podcast’s topic and style, there’s one more crucial element – you! Great content, told in an interesting format, is lovely, but in the end, it’s your personality that people really want to connect with. Don’t let that worry you. If you weren’t the most popular kid in the class, that wouldn’t stop you from connecting with an audience with your own personality brand. Let’s take a quick look at some examples.

We’ve seen that some topics work better with certain formats than with others, and the same can be true of personalities. A monologue podcast focused on teaching the fine details of investing might not work as well with a goofy personality type. Then again, that odd combination might actually be a huge winner. Who knows? But for most podcasts, matching the topic with an appropriate format and personality type makes the most sense.

A few typical personality types include:

  • Serious
  • Informative
  • Casual, fun, and goofy
  • Comedic

Casual, fun types work well for entertainment topics. Serious types match well with true crime storytelling, for example, and informative, no-nonsense types click with business or educational topics. You know your topic and your personality best. Find the sweet spot that makes sense to you, and it will likely appeal to others as well.

So let’s put all of this together. Follow our recipe for podcasting success but feel free to throw in your own “seasoning” to truly make it yours.

A Recipe for Podcasting Success

Join Our Podcasting Course!

If you’ve ever wanted to start or grow your podcast, we have a new course designed just for you! Gain all the fundamental (and a few advanced) skills you need to create a podcast you’re proud of. Easily digestible, go-at-your-own-pace lessons, taught by some of the most seasoned podcasters on the internet, will challenge you and help grow your confidence — until you’re a podcasting pro!

Important Info

How to Conduct Smooth Organizational Change

Change is the only thing that is constant; in whatever field you find yourself in, you will experience one form of change or the other. A change may be subtle, mild, partial, or holistic.

The COVID-19 pandemic, for instance, brought about unprecedented changes to the way people live, and the way business is conducted.

Organizations had to adopt massive changes to survive. The digital transformation took a new dimension and became the priority in 2021 budgets of 77.3% of Fortune 500 CIOs, relegating cybersecurity to second place.

Digital -Transformation

When people have to adopt a new way of life, there are sometimes pockets of resistance, especially where there is no willingness and conviction. An organizational change does not always sail through easily, but there are ways you can enhance a smooth change.

When you want to embark on organizational change, success should be paramount since you will have to sink in resources; success will depend on the mindset of your employees.

What is the culture of the organization? How flexible is the culture? How quickly can they adapt to the new culture? These are questions you must provide concrete answers to before embarking on organizational change.

Smooth organizational change depends on your organizational change strategies, they will ensure you don’t stall in the process and minimize friction with employees. The precursor you need for success is planning; a smooth change is the result of good preparation.

But, how can you plan an organizational change strategy if you don’t know what type of change you want to embark upon? It’s only when you know the change management model that you can plan a strategy that fits it.

Types of organizational change

The different types of organizational change you have are:

  • Organization-wide change – This is a large-scale transformation that runs through the entire organization. You can restructure leadership, incorporate a new policy, or introduce a new enterprise technology.
  • Transformational change – This aims at your organizational strategy. For you to undergo a rapid change, your organization must be nimble, adaptable, and prepared to transform your game plans any time there is a need.
  • Personnel change – When there is the need to add or reduce your workforce, you embark on personnel change. Both situations can tilt the scale in employee engagement and retention.
  • Unplanned change – Unexpected events must be dealt with if the organization must survive. Though these events are unpredictable, they can be handled with good planning, an example of such an event is the COVID-19 pandemic.
  • Remedial Change – If your organization is going through an established form of deficiency, you need to quickly do something about your output.

It’s not enough to know the organizational change you want to embark on, you must also know how to make it a smooth process. You can use the following steps to enhance the success of your organizational change.

1. Map out clear goals and a strategy to achieve your goals

If only 54% of change initiatives succeed, then it’s a program you must focus on to ensure the resources you are investing do not go down the drain and that you are on the right track. Organizational change cuts across departments, teams, and job functions.

Who will this organizational change affect? How do you represent their interests? A smooth organizational change will have clearly defined goals; in this era of digital transformation, you must have a digital strategy that specifies how you achieve these goals.

Change-Initiatives

You can only know when you’re on the right track and measure your success if you have a clear-cut aim. Your strategy is your roadmap, and it gives you an insight into what the organization will look like after the change.

The CEO must seek input across the board, so everybody has a sense of belongingness before drafting the vision.

2. Eliminate acts of disruption from employees

Quite often, when brands embark on organizational change, employees tend to resist, especially when they are not convinced that the old culture has to go. Sometimes, they believe you just want to create unnecessary problems for them.

They know that they must undergo some form of training to fit into the new technologies the organization will integrate. They may also feel threatened that automation will make them redundant.

The only way to ensure employees do not bring up pockets of resistance is through proper communication. If you have sought their inputs at the planning stage, they will understand why the change has to take place, and they feel they are part of the whole process. This also assuages their fears.

3. Have total commitment at the management level

The CEO usually initiates organizational change in conjunction with the CIO, but it doesn’t stop there. Organizational change cuts across departments; it’s, therefore, necessary to seek the cooperation of the entire C-suite and other managers.

Even where the vision comes from the entire C-suite, they need other staff members for the execution, they can’t do it alone. To ensure that everybody knows the expected role to play in enhancing a smooth change and even after, the vision must not be a confidential matter.  

The level of commitment your employees see in management determines the degree of interest they will put in your organizational change. There must be a sense of urgency about the change, and management must constantly remind employees why the change is important.

Since organizational change cuts across departments, information about achievements must be communicated to employees. This will encourage them to put in more effort. Management must harp at new cultures advocating continuous learning.

Conclusion

Smooth organizational change comes with a lot of actions. If you want your organization to be relevant in this very competitive global business, your business must be adaptable and ready to embrace change.

Your strategies serve as your roadmap; even if the change is impromptu, you still need to plan. The success of your organizational change hinges on your preparedness.

Guest author: Alon Ghelber is the Tel Aviv-based Chief Marketing Officer of Revuze.it, who supports B2B tech startups in capturing customers’ (and VCs’) attention through marketing based on data-driven storytelling.

The post How to Conduct Smooth Organizational Change appeared first on Jeffbullas's Blog.

Who else? <3internet marketing ?

As we near the end of 2021, it is interesting to note that there are currently over two million podcasts and over 48 million podcast episodes. Those numbers are incredible on their own, but when you realize that just 4 years ago, there were “only” a little more than half a million podcasts, the growth is astonishing. Those numbers might make you think that the podcast market is saturated, but that is definitely not the case. 

The growth of available podcasts is driven by the increase in interest. More and more people are tuning in to the phenomenon as they explore the vast podcast topics available to them.

Despite the number of podcasts being broadcast today, there is still plenty of room for newcomers to the market. Just as there are many websites for every imaginable interest, there’s room for podcasts in even the tiniest of niches. 

To prove this point, we’ll highlight some of our favorite podcasts hosted right here on WordPress.com. What? You didn’t know you could host a podcast on WordPress.com? Well, pull up a chair and check this out. You might find a new fave podcast of your own, and better still, you might even find some inspiration for creating a podcast yourself! Let’s go!

A Podcast for Every Interest

Obviously, we can’t list the millions of niches here, but we can showcase a few that range across a broad spectrum of interest. Here are 7 that have caught our attention here on WordPress.com.

Love to Sew

If you totally relate to the title of this podcast, then you should tune in. The hosts of Love to Sew, Helen and Caroline, are active members of the sewing community. They understand the need to connect and bring that understanding to each episode. In their words…

Our episodes are a mix of technical sewing advice, inspirational storytelling, unpacking feelings around sewing and creating, and loads of words of encouragement.


The Purple Rock Survivor Podcast

Billed as the “The smartest, funniest, most humble, and best Survivor podcast on the internet,” this podcast focuses on discussions of the hit television show “Survivor”. The hosts, John and Andy, along with frequent guest hosts, debate the latest Survivor episode antics each week. As all great armchair quarterbacks do, they use their stellar 20-20 hindsight to diss players, alliances, and the various decisions that caused the latest player to get booted off the show. If you’re a fan of the show, you’ll feel right at home listening to this podcast.


The Premier View Tipperary GAA Podcast

The perfect example of targeting a seriously narrow niche, this podcast brilliantly focuses on topics most people may not know exist. These topics include Tipperary GAA, Club and County, Hurling, Gaelic Football, Ladies Football and Camogie. If you’re like me, you’ve possibly heard of Hurling (the sport), and can probably guess at what Gaelic and Ladies Football is all about, but in most parts of the world, you may not know a thing about GAA, Club and County, or Camogie. I think it’s fair to say, however, that the people who DO know what those sports are all about, are probably thrilled to know that there is a podcast out there that caters just to them.  For the rest of us, let’s just simplify and call it “various sports that are local to a specific Irish region”. If you’re into these sports, or just curious, hurl yourself into a comfy chair and get your listen on.


The New Home Owner Podcast

Targeting a specific group of people, new homeowners, this podcast delivers tips and advice surrounding the entire new home building process – from signing contracts to adding the final finishing touches. This is a great example of how a brick-and-mortar business can share its expertise with visitors, while potentially acquiring new clients. When people acquire valuable information from a business, they inherently trust that business a little more than before. Building trust is a great way to convert visitors into clients. 


Sneaker History

Did you know that there is a passionate sneaker community out there? Sneakers have a history and have become a part of pop culture. This podcast’s goal is to “make a positive impact on the sneaker community, culture, and business of sneakers by telling the stories of the people that make this passion enjoyable”. Episodes are gated, meaning you must be a paying member to access them, but if you’re a sneakerhead, this won’t deter you. And if you are just interested in starting your own podcast, your ears will perk up to know that podcasts can be monetized like this. Nice, right?


Travel Babies

No, this podcast doesn’t focus on babies at all. It is an adventure-filled look at the experiences of two sisters traveling the world. You’ll get their expert take on all things travel, including tips and tricks for making your worldwide jaunts much more enjoyable. “Each week they talk about important travel topics to help you decide when, where, and how to explore the world in style.


Kyla Marie Charles MomChat Mondays

If you were bummed that the Travel Babies podcast wasn’t about babies, never fear, MomChat Mondays has you covered. Their own description says it best. “A LIVE #MomChatMonday hosted by Kyla Marie Charles and Amy Eilers of House of Eilers bringing all sorts of moms together to chat about motherhood topics from mundane to controversial. No shame, no judgement, just talking with mom friends and figuring it all out as we go– as moms do!


Of course, these 7 podcasts are just a smattering of cool audible content available on WordPress.com. So tell us, have you ever thought about hosting your own podcast? If so, we have lots of tips and advice to help you succeed. You can start with a few of the posts we’ve shared on the subject, including:

We’ve shown how diverse podcasts can be, but it’s more than just topic diversity that sets a podcast apart. If you are considering starting a podcast, there are some other aspects to consider.

Types of Podcasts (Make It Yours)

No matter the topic, there are various ways to format or organize your podcast. Some subjects lend themselves more closely to one or another way, but many topics are open to multiple presentation formats. Consider the following formats to determine which might work best for you and your topic.

  • Interviews – Some podcasts primarily center around interviews with either famous people or topic experts. 
  • Conversations or Roundtable – In industries where change happens frequently, podcasters often choose a roundtable or conversational format. This style provides a group of hosts, who often know each other well, a chance to converse about trending news or perhaps even a bit of industry gossip. 
  • Monologues – Subject matter experts frequently use this format to inform or teach the audience about various aspects of the niche topic.
  • Storytelling or Theatrical – Rather than conversations, these podcasts are performances. The storytelling format usually involves one host reading chapters or episodes of a story, interspersed with commentary. True crime stories fit this model well. A podcast with a theatrical format is usually a full-blown production with multiple voices/actors. These are like plays, without the visuals.

Of course, some podcasts might be a mix of the above formats from episode to episode, but the most successful will likely stick pretty closely to one format. This consistency provides your audience with a familiar sense of place. Suppose someone enjoyed a storytelling type of format in one episode. In that case, they’d likely hope to experience more of the same in future episodes.

Podcaster Personality Styles (Be Yourself)

Once you’ve figured out the podcast’s topic and style, there’s one more crucial element – you! Great content, told in an interesting format, is lovely, but in the end, it’s your personality that people really want to connect with. Don’t let that worry you. If you weren’t the most popular kid in the class, that wouldn’t stop you from connecting with an audience with your own personality brand. Let’s take a quick look at some examples.

We’ve seen that some topics work better with certain formats than with others, and the same can be true of personalities. A monologue podcast focused on teaching the fine details of investing might not work as well with a goofy personality type. Then again, that odd combination might actually be a huge winner. Who knows? But for most podcasts, matching the topic with an appropriate format and personality type makes the most sense.

A few typical personality types include:

  • Serious
  • Informative
  • Casual, fun, and goofy
  • Comedic

Casual, fun types work well for entertainment topics. Serious types match well with true crime storytelling, for example, and informative, no-nonsense types click with business or educational topics. You know your topic and your personality best. Find the sweet spot that makes sense to you, and it will likely appeal to others as well.

So let’s put all of this together. Follow our recipe for podcasting success but feel free to throw in your own “seasoning” to truly make it yours.

A Recipe for Podcasting Success

Join Our Podcasting Course!

If you’ve ever wanted to start or grow your podcast, we have a new course designed just for you! Gain all the fundamental (and a few advanced) skills you need to create a podcast you’re proud of. Easily digestible, go-at-your-own-pace lessons, taught by some of the most seasoned podcasters on the internet, will challenge you and help grow your confidence — until you’re a podcasting pro!

Valuable Post !

As we near the end of 2021, it is interesting to note that there are currently over two million podcasts and over 48 million podcast episodes. Those numbers are incredible on their own, but when you realize that just 4 years ago, there were “only” a little more than half a million podcasts, the growth is astonishing. Those numbers might make you think that the podcast market is saturated, but that is definitely not the case. 

The growth of available podcasts is driven by the increase in interest. More and more people are tuning in to the phenomenon as they explore the vast podcast topics available to them.

Despite the number of podcasts being broadcast today, there is still plenty of room for newcomers to the market. Just as there are many websites for every imaginable interest, there’s room for podcasts in even the tiniest of niches. 

To prove this point, we’ll highlight some of our favorite podcasts hosted right here on WordPress.com. What? You didn’t know you could host a podcast on WordPress.com? Well, pull up a chair and check this out. You might find a new fave podcast of your own, and better still, you might even find some inspiration for creating a podcast yourself! Let’s go!

A Podcast for Every Interest

Obviously, we can’t list the millions of niches here, but we can showcase a few that range across a broad spectrum of interest. Here are 7 that have caught our attention here on WordPress.com.

Love to Sew

If you totally relate to the title of this podcast, then you should tune in. The hosts of Love to Sew, Helen and Caroline, are active members of the sewing community. They understand the need to connect and bring that understanding to each episode. In their words…

Our episodes are a mix of technical sewing advice, inspirational storytelling, unpacking feelings around sewing and creating, and loads of words of encouragement.


The Purple Rock Survivor Podcast

Billed as the “The smartest, funniest, most humble, and best Survivor podcast on the internet,” this podcast focuses on discussions of the hit television show “Survivor”. The hosts, John and Andy, along with frequent guest hosts, debate the latest Survivor episode antics each week. As all great armchair quarterbacks do, they use their stellar 20-20 hindsight to diss players, alliances, and the various decisions that caused the latest player to get booted off the show. If you’re a fan of the show, you’ll feel right at home listening to this podcast.


The Premier View Tipperary GAA Podcast

The perfect example of targeting a seriously narrow niche, this podcast brilliantly focuses on topics most people may not know exist. These topics include Tipperary GAA, Club and County, Hurling, Gaelic Football, Ladies Football and Camogie. If you’re like me, you’ve possibly heard of Hurling (the sport), and can probably guess at what Gaelic and Ladies Football is all about, but in most parts of the world, you may not know a thing about GAA, Club and County, or Camogie. I think it’s fair to say, however, that the people who DO know what those sports are all about, are probably thrilled to know that there is a podcast out there that caters just to them.  For the rest of us, let’s just simplify and call it “various sports that are local to a specific Irish region”. If you’re into these sports, or just curious, hurl yourself into a comfy chair and get your listen on.


The New Home Owner Podcast

Targeting a specific group of people, new homeowners, this podcast delivers tips and advice surrounding the entire new home building process – from signing contracts to adding the final finishing touches. This is a great example of how a brick-and-mortar business can share its expertise with visitors, while potentially acquiring new clients. When people acquire valuable information from a business, they inherently trust that business a little more than before. Building trust is a great way to convert visitors into clients. 


Sneaker History

Did you know that there is a passionate sneaker community out there? Sneakers have a history and have become a part of pop culture. This podcast’s goal is to “make a positive impact on the sneaker community, culture, and business of sneakers by telling the stories of the people that make this passion enjoyable”. Episodes are gated, meaning you must be a paying member to access them, but if you’re a sneakerhead, this won’t deter you. And if you are just interested in starting your own podcast, your ears will perk up to know that podcasts can be monetized like this. Nice, right?


Travel Babies

No, this podcast doesn’t focus on babies at all. It is an adventure-filled look at the experiences of two sisters traveling the world. You’ll get their expert take on all things travel, including tips and tricks for making your worldwide jaunts much more enjoyable. “Each week they talk about important travel topics to help you decide when, where, and how to explore the world in style.


Kyla Marie Charles MomChat Mondays

If you were bummed that the Travel Babies podcast wasn’t about babies, never fear, MomChat Mondays has you covered. Their own description says it best. “A LIVE #MomChatMonday hosted by Kyla Marie Charles and Amy Eilers of House of Eilers bringing all sorts of moms together to chat about motherhood topics from mundane to controversial. No shame, no judgement, just talking with mom friends and figuring it all out as we go– as moms do!


Of course, these 7 podcasts are just a smattering of cool audible content available on WordPress.com. So tell us, have you ever thought about hosting your own podcast? If so, we have lots of tips and advice to help you succeed. You can start with a few of the posts we’ve shared on the subject, including:

We’ve shown how diverse podcasts can be, but it’s more than just topic diversity that sets a podcast apart. If you are considering starting a podcast, there are some other aspects to consider.

Types of Podcasts (Make It Yours)

No matter the topic, there are various ways to format or organize your podcast. Some subjects lend themselves more closely to one or another way, but many topics are open to multiple presentation formats. Consider the following formats to determine which might work best for you and your topic.

  • Interviews – Some podcasts primarily center around interviews with either famous people or topic experts. 
  • Conversations or Roundtable – In industries where change happens frequently, podcasters often choose a roundtable or conversational format. This style provides a group of hosts, who often know each other well, a chance to converse about trending news or perhaps even a bit of industry gossip. 
  • Monologues – Subject matter experts frequently use this format to inform or teach the audience about various aspects of the niche topic.
  • Storytelling or Theatrical – Rather than conversations, these podcasts are performances. The storytelling format usually involves one host reading chapters or episodes of a story, interspersed with commentary. True crime stories fit this model well. A podcast with a theatrical format is usually a full-blown production with multiple voices/actors. These are like plays, without the visuals.

Of course, some podcasts might be a mix of the above formats from episode to episode, but the most successful will likely stick pretty closely to one format. This consistency provides your audience with a familiar sense of place. Suppose someone enjoyed a storytelling type of format in one episode. In that case, they’d likely hope to experience more of the same in future episodes.

Podcaster Personality Styles (Be Yourself)

Once you’ve figured out the podcast’s topic and style, there’s one more crucial element – you! Great content, told in an interesting format, is lovely, but in the end, it’s your personality that people really want to connect with. Don’t let that worry you. If you weren’t the most popular kid in the class, that wouldn’t stop you from connecting with an audience with your own personality brand. Let’s take a quick look at some examples.

We’ve seen that some topics work better with certain formats than with others, and the same can be true of personalities. A monologue podcast focused on teaching the fine details of investing might not work as well with a goofy personality type. Then again, that odd combination might actually be a huge winner. Who knows? But for most podcasts, matching the topic with an appropriate format and personality type makes the most sense.

A few typical personality types include:

  • Serious
  • Informative
  • Casual, fun, and goofy
  • Comedic

Casual, fun types work well for entertainment topics. Serious types match well with true crime storytelling, for example, and informative, no-nonsense types click with business or educational topics. You know your topic and your personality best. Find the sweet spot that makes sense to you, and it will likely appeal to others as well.

So let’s put all of this together. Follow our recipe for podcasting success but feel free to throw in your own “seasoning” to truly make it yours.

A Recipe for Podcasting Success

Join Our Podcasting Course!

If you’ve ever wanted to start or grow your podcast, we have a new course designed just for you! Gain all the fundamental (and a few advanced) skills you need to create a podcast you’re proud of. Easily digestible, go-at-your-own-pace lessons, taught by some of the most seasoned podcasters on the internet, will challenge you and help grow your confidence — until you’re a podcasting pro!

Valuable Post

How to Conduct Smooth Organizational Change

Change is the only thing that is constant; in whatever field you find yourself in, you will experience one form of change or the other. A change may be subtle, mild, partial, or holistic.

The COVID-19 pandemic, for instance, brought about unprecedented changes to the way people live, and the way business is conducted.

Organizations had to adopt massive changes to survive. The digital transformation took a new dimension and became the priority in 2021 budgets of 77.3% of Fortune 500 CIOs, relegating cybersecurity to second place.

Digital -Transformation

When people have to adopt a new way of life, there are sometimes pockets of resistance, especially where there is no willingness and conviction. An organizational change does not always sail through easily, but there are ways you can enhance a smooth change.

When you want to embark on organizational change, success should be paramount since you will have to sink in resources; success will depend on the mindset of your employees.

What is the culture of the organization? How flexible is the culture? How quickly can they adapt to the new culture? These are questions you must provide concrete answers to before embarking on organizational change.

Smooth organizational change depends on your organizational change strategies, they will ensure you don’t stall in the process and minimize friction with employees. The precursor you need for success is planning; a smooth change is the result of good preparation.

But, how can you plan an organizational change strategy if you don’t know what type of change you want to embark upon? It’s only when you know the change management model that you can plan a strategy that fits it.

Types of organizational change

The different types of organizational change you have are:

  • Organization-wide change – This is a large-scale transformation that runs through the entire organization. You can restructure leadership, incorporate a new policy, or introduce a new enterprise technology.
  • Transformational change – This aims at your organizational strategy. For you to undergo a rapid change, your organization must be nimble, adaptable, and prepared to transform your game plans any time there is a need.
  • Personnel change – When there is the need to add or reduce your workforce, you embark on personnel change. Both situations can tilt the scale in employee engagement and retention.
  • Unplanned change – Unexpected events must be dealt with if the organization must survive. Though these events are unpredictable, they can be handled with good planning, an example of such an event is the COVID-19 pandemic.
  • Remedial Change – If your organization is going through an established form of deficiency, you need to quickly do something about your output.

It’s not enough to know the organizational change you want to embark on, you must also know how to make it a smooth process. You can use the following steps to enhance the success of your organizational change.

1. Map out clear goals and a strategy to achieve your goals

If only 54% of change initiatives succeed, then it’s a program you must focus on to ensure the resources you are investing do not go down the drain and that you are on the right track. Organizational change cuts across departments, teams, and job functions.

Who will this organizational change affect? How do you represent their interests? A smooth organizational change will have clearly defined goals; in this era of digital transformation, you must have a digital strategy that specifies how you achieve these goals.

Change-Initiatives

You can only know when you’re on the right track and measure your success if you have a clear-cut aim. Your strategy is your roadmap, and it gives you an insight into what the organization will look like after the change.

The CEO must seek input across the board, so everybody has a sense of belongingness before drafting the vision.

2. Eliminate acts of disruption from employees

Quite often, when brands embark on organizational change, employees tend to resist, especially when they are not convinced that the old culture has to go. Sometimes, they believe you just want to create unnecessary problems for them.

They know that they must undergo some form of training to fit into the new technologies the organization will integrate. They may also feel threatened that automation will make them redundant.

The only way to ensure employees do not bring up pockets of resistance is through proper communication. If you have sought their inputs at the planning stage, they will understand why the change has to take place, and they feel they are part of the whole process. This also assuages their fears.

3. Have total commitment at the management level

The CEO usually initiates organizational change in conjunction with the CIO, but it doesn’t stop there. Organizational change cuts across departments; it’s, therefore, necessary to seek the cooperation of the entire C-suite and other managers.

Even where the vision comes from the entire C-suite, they need other staff members for the execution, they can’t do it alone. To ensure that everybody knows the expected role to play in enhancing a smooth change and even after, the vision must not be a confidential matter.  

The level of commitment your employees see in management determines the degree of interest they will put in your organizational change. There must be a sense of urgency about the change, and management must constantly remind employees why the change is important.

Since organizational change cuts across departments, information about achievements must be communicated to employees. This will encourage them to put in more effort. Management must harp at new cultures advocating continuous learning.

Conclusion

Smooth organizational change comes with a lot of actions. If you want your organization to be relevant in this very competitive global business, your business must be adaptable and ready to embrace change.

Your strategies serve as your roadmap; even if the change is impromptu, you still need to plan. The success of your organizational change hinges on your preparedness.

Guest author: Alon Ghelber is the Tel Aviv-based Chief Marketing Officer of Revuze.it, who supports B2B tech startups in capturing customers’ (and VCs’) attention through marketing based on data-driven storytelling.

The post How to Conduct Smooth Organizational Change appeared first on Jeffbullas's Blog.

Who else? <3making money at home ?

As we near the end of 2021, it is interesting to note that there are currently over two million podcasts and over 48 million podcast episodes. Those numbers are incredible on their own, but when you realize that just 4 years ago, there were “only” a little more than half a million podcasts, the growth is astonishing. Those numbers might make you think that the podcast market is saturated, but that is definitely not the case. 

The growth of available podcasts is driven by the increase in interest. More and more people are tuning in to the phenomenon as they explore the vast podcast topics available to them.

Despite the number of podcasts being broadcast today, there is still plenty of room for newcomers to the market. Just as there are many websites for every imaginable interest, there’s room for podcasts in even the tiniest of niches. 

To prove this point, we’ll highlight some of our favorite podcasts hosted right here on WordPress.com. What? You didn’t know you could host a podcast on WordPress.com? Well, pull up a chair and check this out. You might find a new fave podcast of your own, and better still, you might even find some inspiration for creating a podcast yourself! Let’s go!

A Podcast for Every Interest

Obviously, we can’t list the millions of niches here, but we can showcase a few that range across a broad spectrum of interest. Here are 7 that have caught our attention here on WordPress.com.

Love to Sew

If you totally relate to the title of this podcast, then you should tune in. The hosts of Love to Sew, Helen and Caroline, are active members of the sewing community. They understand the need to connect and bring that understanding to each episode. In their words…

Our episodes are a mix of technical sewing advice, inspirational storytelling, unpacking feelings around sewing and creating, and loads of words of encouragement.


The Purple Rock Survivor Podcast

Billed as the “The smartest, funniest, most humble, and best Survivor podcast on the internet,” this podcast focuses on discussions of the hit television show “Survivor”. The hosts, John and Andy, along with frequent guest hosts, debate the latest Survivor episode antics each week. As all great armchair quarterbacks do, they use their stellar 20-20 hindsight to diss players, alliances, and the various decisions that caused the latest player to get booted off the show. If you’re a fan of the show, you’ll feel right at home listening to this podcast.


The Premier View Tipperary GAA Podcast

The perfect example of targeting a seriously narrow niche, this podcast brilliantly focuses on topics most people may not know exist. These topics include Tipperary GAA, Club and County, Hurling, Gaelic Football, Ladies Football and Camogie. If you’re like me, you’ve possibly heard of Hurling (the sport), and can probably guess at what Gaelic and Ladies Football is all about, but in most parts of the world, you may not know a thing about GAA, Club and County, or Camogie. I think it’s fair to say, however, that the people who DO know what those sports are all about, are probably thrilled to know that there is a podcast out there that caters just to them.  For the rest of us, let’s just simplify and call it “various sports that are local to a specific Irish region”. If you’re into these sports, or just curious, hurl yourself into a comfy chair and get your listen on.


The New Home Owner Podcast

Targeting a specific group of people, new homeowners, this podcast delivers tips and advice surrounding the entire new home building process – from signing contracts to adding the final finishing touches. This is a great example of how a brick-and-mortar business can share its expertise with visitors, while potentially acquiring new clients. When people acquire valuable information from a business, they inherently trust that business a little more than before. Building trust is a great way to convert visitors into clients. 


Sneaker History

Did you know that there is a passionate sneaker community out there? Sneakers have a history and have become a part of pop culture. This podcast’s goal is to “make a positive impact on the sneaker community, culture, and business of sneakers by telling the stories of the people that make this passion enjoyable”. Episodes are gated, meaning you must be a paying member to access them, but if you’re a sneakerhead, this won’t deter you. And if you are just interested in starting your own podcast, your ears will perk up to know that podcasts can be monetized like this. Nice, right?


Travel Babies

No, this podcast doesn’t focus on babies at all. It is an adventure-filled look at the experiences of two sisters traveling the world. You’ll get their expert take on all things travel, including tips and tricks for making your worldwide jaunts much more enjoyable. “Each week they talk about important travel topics to help you decide when, where, and how to explore the world in style.


Kyla Marie Charles MomChat Mondays

If you were bummed that the Travel Babies podcast wasn’t about babies, never fear, MomChat Mondays has you covered. Their own description says it best. “A LIVE #MomChatMonday hosted by Kyla Marie Charles and Amy Eilers of House of Eilers bringing all sorts of moms together to chat about motherhood topics from mundane to controversial. No shame, no judgement, just talking with mom friends and figuring it all out as we go– as moms do!


Of course, these 7 podcasts are just a smattering of cool audible content available on WordPress.com. So tell us, have you ever thought about hosting your own podcast? If so, we have lots of tips and advice to help you succeed. You can start with a few of the posts we’ve shared on the subject, including:

We’ve shown how diverse podcasts can be, but it’s more than just topic diversity that sets a podcast apart. If you are considering starting a podcast, there are some other aspects to consider.

Types of Podcasts (Make It Yours)

No matter the topic, there are various ways to format or organize your podcast. Some subjects lend themselves more closely to one or another way, but many topics are open to multiple presentation formats. Consider the following formats to determine which might work best for you and your topic.

  • Interviews – Some podcasts primarily center around interviews with either famous people or topic experts. 
  • Conversations or Roundtable – In industries where change happens frequently, podcasters often choose a roundtable or conversational format. This style provides a group of hosts, who often know each other well, a chance to converse about trending news or perhaps even a bit of industry gossip. 
  • Monologues – Subject matter experts frequently use this format to inform or teach the audience about various aspects of the niche topic.
  • Storytelling or Theatrical – Rather than conversations, these podcasts are performances. The storytelling format usually involves one host reading chapters or episodes of a story, interspersed with commentary. True crime stories fit this model well. A podcast with a theatrical format is usually a full-blown production with multiple voices/actors. These are like plays, without the visuals.

Of course, some podcasts might be a mix of the above formats from episode to episode, but the most successful will likely stick pretty closely to one format. This consistency provides your audience with a familiar sense of place. Suppose someone enjoyed a storytelling type of format in one episode. In that case, they’d likely hope to experience more of the same in future episodes.

Podcaster Personality Styles (Be Yourself)

Once you’ve figured out the podcast’s topic and style, there’s one more crucial element – you! Great content, told in an interesting format, is lovely, but in the end, it’s your personality that people really want to connect with. Don’t let that worry you. If you weren’t the most popular kid in the class, that wouldn’t stop you from connecting with an audience with your own personality brand. Let’s take a quick look at some examples.

We’ve seen that some topics work better with certain formats than with others, and the same can be true of personalities. A monologue podcast focused on teaching the fine details of investing might not work as well with a goofy personality type. Then again, that odd combination might actually be a huge winner. Who knows? But for most podcasts, matching the topic with an appropriate format and personality type makes the most sense.

A few typical personality types include:

  • Serious
  • Informative
  • Casual, fun, and goofy
  • Comedic

Casual, fun types work well for entertainment topics. Serious types match well with true crime storytelling, for example, and informative, no-nonsense types click with business or educational topics. You know your topic and your personality best. Find the sweet spot that makes sense to you, and it will likely appeal to others as well.

So let’s put all of this together. Follow our recipe for podcasting success but feel free to throw in your own “seasoning” to truly make it yours.

A Recipe for Podcasting Success

Join Our Podcasting Course!

If you’ve ever wanted to start or grow your podcast, we have a new course designed just for you! Gain all the fundamental (and a few advanced) skills you need to create a podcast you’re proud of. Easily digestible, go-at-your-own-pace lessons, taught by some of the most seasoned podcasters on the internet, will challenge you and help grow your confidence — until you’re a podcasting pro!

Important Info !

As we near the end of 2021, it is interesting to note that there are currently over two million podcasts and over 48 million podcast episodes. Those numbers are incredible on their own, but when you realize that just 4 years ago, there were “only” a little more than half a million podcasts, the growth is astonishing. Those numbers might make you think that the podcast market is saturated, but that is definitely not the case. 

The growth of available podcasts is driven by the increase in interest. More and more people are tuning in to the phenomenon as they explore the vast podcast topics available to them.

Despite the number of podcasts being broadcast today, there is still plenty of room for newcomers to the market. Just as there are many websites for every imaginable interest, there’s room for podcasts in even the tiniest of niches. 

To prove this point, we’ll highlight some of our favorite podcasts hosted right here on WordPress.com. What? You didn’t know you could host a podcast on WordPress.com? Well, pull up a chair and check this out. You might find a new fave podcast of your own, and better still, you might even find some inspiration for creating a podcast yourself! Let’s go!

A Podcast for Every Interest

Obviously, we can’t list the millions of niches here, but we can showcase a few that range across a broad spectrum of interest. Here are 7 that have caught our attention here on WordPress.com.

Love to Sew

If you totally relate to the title of this podcast, then you should tune in. The hosts of Love to Sew, Helen and Caroline, are active members of the sewing community. They understand the need to connect and bring that understanding to each episode. In their words…

Our episodes are a mix of technical sewing advice, inspirational storytelling, unpacking feelings around sewing and creating, and loads of words of encouragement.


The Purple Rock Survivor Podcast

Billed as the “The smartest, funniest, most humble, and best Survivor podcast on the internet,” this podcast focuses on discussions of the hit television show “Survivor”. The hosts, John and Andy, along with frequent guest hosts, debate the latest Survivor episode antics each week. As all great armchair quarterbacks do, they use their stellar 20-20 hindsight to diss players, alliances, and the various decisions that caused the latest player to get booted off the show. If you’re a fan of the show, you’ll feel right at home listening to this podcast.


The Premier View Tipperary GAA Podcast

The perfect example of targeting a seriously narrow niche, this podcast brilliantly focuses on topics most people may not know exist. These topics include Tipperary GAA, Club and County, Hurling, Gaelic Football, Ladies Football and Camogie. If you’re like me, you’ve possibly heard of Hurling (the sport), and can probably guess at what Gaelic and Ladies Football is all about, but in most parts of the world, you may not know a thing about GAA, Club and County, or Camogie. I think it’s fair to say, however, that the people who DO know what those sports are all about, are probably thrilled to know that there is a podcast out there that caters just to them.  For the rest of us, let’s just simplify and call it “various sports that are local to a specific Irish region”. If you’re into these sports, or just curious, hurl yourself into a comfy chair and get your listen on.


The New Home Owner Podcast

Targeting a specific group of people, new homeowners, this podcast delivers tips and advice surrounding the entire new home building process – from signing contracts to adding the final finishing touches. This is a great example of how a brick-and-mortar business can share its expertise with visitors, while potentially acquiring new clients. When people acquire valuable information from a business, they inherently trust that business a little more than before. Building trust is a great way to convert visitors into clients. 


Sneaker History

Did you know that there is a passionate sneaker community out there? Sneakers have a history and have become a part of pop culture. This podcast’s goal is to “make a positive impact on the sneaker community, culture, and business of sneakers by telling the stories of the people that make this passion enjoyable”. Episodes are gated, meaning you must be a paying member to access them, but if you’re a sneakerhead, this won’t deter you. And if you are just interested in starting your own podcast, your ears will perk up to know that podcasts can be monetized like this. Nice, right?


Travel Babies

No, this podcast doesn’t focus on babies at all. It is an adventure-filled look at the experiences of two sisters traveling the world. You’ll get their expert take on all things travel, including tips and tricks for making your worldwide jaunts much more enjoyable. “Each week they talk about important travel topics to help you decide when, where, and how to explore the world in style.


Kyla Marie Charles MomChat Mondays

If you were bummed that the Travel Babies podcast wasn’t about babies, never fear, MomChat Mondays has you covered. Their own description says it best. “A LIVE #MomChatMonday hosted by Kyla Marie Charles and Amy Eilers of House of Eilers bringing all sorts of moms together to chat about motherhood topics from mundane to controversial. No shame, no judgement, just talking with mom friends and figuring it all out as we go– as moms do!


Of course, these 7 podcasts are just a smattering of cool audible content available on WordPress.com. So tell us, have you ever thought about hosting your own podcast? If so, we have lots of tips and advice to help you succeed. You can start with a few of the posts we’ve shared on the subject, including:

We’ve shown how diverse podcasts can be, but it’s more than just topic diversity that sets a podcast apart. If you are considering starting a podcast, there are some other aspects to consider.

Types of Podcasts (Make It Yours)

No matter the topic, there are various ways to format or organize your podcast. Some subjects lend themselves more closely to one or another way, but many topics are open to multiple presentation formats. Consider the following formats to determine which might work best for you and your topic.

  • Interviews – Some podcasts primarily center around interviews with either famous people or topic experts. 
  • Conversations or Roundtable – In industries where change happens frequently, podcasters often choose a roundtable or conversational format. This style provides a group of hosts, who often know each other well, a chance to converse about trending news or perhaps even a bit of industry gossip. 
  • Monologues – Subject matter experts frequently use this format to inform or teach the audience about various aspects of the niche topic.
  • Storytelling or Theatrical – Rather than conversations, these podcasts are performances. The storytelling format usually involves one host reading chapters or episodes of a story, interspersed with commentary. True crime stories fit this model well. A podcast with a theatrical format is usually a full-blown production with multiple voices/actors. These are like plays, without the visuals.

Of course, some podcasts might be a mix of the above formats from episode to episode, but the most successful will likely stick pretty closely to one format. This consistency provides your audience with a familiar sense of place. Suppose someone enjoyed a storytelling type of format in one episode. In that case, they’d likely hope to experience more of the same in future episodes.

Podcaster Personality Styles (Be Yourself)

Once you’ve figured out the podcast’s topic and style, there’s one more crucial element – you! Great content, told in an interesting format, is lovely, but in the end, it’s your personality that people really want to connect with. Don’t let that worry you. If you weren’t the most popular kid in the class, that wouldn’t stop you from connecting with an audience with your own personality brand. Let’s take a quick look at some examples.

We’ve seen that some topics work better with certain formats than with others, and the same can be true of personalities. A monologue podcast focused on teaching the fine details of investing might not work as well with a goofy personality type. Then again, that odd combination might actually be a huge winner. Who knows? But for most podcasts, matching the topic with an appropriate format and personality type makes the most sense.

A few typical personality types include:

  • Serious
  • Informative
  • Casual, fun, and goofy
  • Comedic

Casual, fun types work well for entertainment topics. Serious types match well with true crime storytelling, for example, and informative, no-nonsense types click with business or educational topics. You know your topic and your personality best. Find the sweet spot that makes sense to you, and it will likely appeal to others as well.

So let’s put all of this together. Follow our recipe for podcasting success but feel free to throw in your own “seasoning” to truly make it yours.

A Recipe for Podcasting Success

Join Our Podcasting Course!

If you’ve ever wanted to start or grow your podcast, we have a new course designed just for you! Gain all the fundamental (and a few advanced) skills you need to create a podcast you’re proud of. Easily digestible, go-at-your-own-pace lessons, taught by some of the most seasoned podcasters on the internet, will challenge you and help grow your confidence — until you’re a podcasting pro!

<3internet marketing

As we near the end of 2021, it is interesting to note that there are currently over two million podcasts and over 48 million podcast episodes. Those numbers are incredible on their own, but when you realize that just 4 years ago, there were “only” a little more than half a million podcasts, the growth is astonishing. Those numbers might make you think that the podcast market is saturated, but that is definitely not the case. 

The growth of available podcasts is driven by the increase in interest. More and more people are tuning in to the phenomenon as they explore the vast podcast topics available to them.

Despite the number of podcasts being broadcast today, there is still plenty of room for newcomers to the market. Just as there are many websites for every imaginable interest, there’s room for podcasts in even the tiniest of niches. 

To prove this point, we’ll highlight some of our favorite podcasts hosted right here on WordPress.com. What? You didn’t know you could host a podcast on WordPress.com? Well, pull up a chair and check this out. You might find a new fave podcast of your own, and better still, you might even find some inspiration for creating a podcast yourself! Let’s go!

A Podcast for Every Interest

Obviously, we can’t list the millions of niches here, but we can showcase a few that range across a broad spectrum of interest. Here are 7 that have caught our attention here on WordPress.com.

Love to Sew

If you totally relate to the title of this podcast, then you should tune in. The hosts of Love to Sew, Helen and Caroline, are active members of the sewing community. They understand the need to connect and bring that understanding to each episode. In their words…

Our episodes are a mix of technical sewing advice, inspirational storytelling, unpacking feelings around sewing and creating, and loads of words of encouragement.


The Purple Rock Survivor Podcast

Billed as the “The smartest, funniest, most humble, and best Survivor podcast on the internet,” this podcast focuses on discussions of the hit television show “Survivor”. The hosts, John and Andy, along with frequent guest hosts, debate the latest Survivor episode antics each week. As all great armchair quarterbacks do, they use their stellar 20-20 hindsight to diss players, alliances, and the various decisions that caused the latest player to get booted off the show. If you’re a fan of the show, you’ll feel right at home listening to this podcast.


The Premier View Tipperary GAA Podcast

The perfect example of targeting a seriously narrow niche, this podcast brilliantly focuses on topics most people may not know exist. These topics include Tipperary GAA, Club and County, Hurling, Gaelic Football, Ladies Football and Camogie. If you’re like me, you’ve possibly heard of Hurling (the sport), and can probably guess at what Gaelic and Ladies Football is all about, but in most parts of the world, you may not know a thing about GAA, Club and County, or Camogie. I think it’s fair to say, however, that the people who DO know what those sports are all about, are probably thrilled to know that there is a podcast out there that caters just to them.  For the rest of us, let’s just simplify and call it “various sports that are local to a specific Irish region”. If you’re into these sports, or just curious, hurl yourself into a comfy chair and get your listen on.


The New Home Owner Podcast

Targeting a specific group of people, new homeowners, this podcast delivers tips and advice surrounding the entire new home building process – from signing contracts to adding the final finishing touches. This is a great example of how a brick-and-mortar business can share its expertise with visitors, while potentially acquiring new clients. When people acquire valuable information from a business, they inherently trust that business a little more than before. Building trust is a great way to convert visitors into clients. 


Sneaker History

Did you know that there is a passionate sneaker community out there? Sneakers have a history and have become a part of pop culture. This podcast’s goal is to “make a positive impact on the sneaker community, culture, and business of sneakers by telling the stories of the people that make this passion enjoyable”. Episodes are gated, meaning you must be a paying member to access them, but if you’re a sneakerhead, this won’t deter you. And if you are just interested in starting your own podcast, your ears will perk up to know that podcasts can be monetized like this. Nice, right?


Travel Babies

No, this podcast doesn’t focus on babies at all. It is an adventure-filled look at the experiences of two sisters traveling the world. You’ll get their expert take on all things travel, including tips and tricks for making your worldwide jaunts much more enjoyable. “Each week they talk about important travel topics to help you decide when, where, and how to explore the world in style.


Kyla Marie Charles MomChat Mondays

If you were bummed that the Travel Babies podcast wasn’t about babies, never fear, MomChat Mondays has you covered. Their own description says it best. “A LIVE #MomChatMonday hosted by Kyla Marie Charles and Amy Eilers of House of Eilers bringing all sorts of moms together to chat about motherhood topics from mundane to controversial. No shame, no judgement, just talking with mom friends and figuring it all out as we go– as moms do!


Of course, these 7 podcasts are just a smattering of cool audible content available on WordPress.com. So tell us, have you ever thought about hosting your own podcast? If so, we have lots of tips and advice to help you succeed. You can start with a few of the posts we’ve shared on the subject, including:

We’ve shown how diverse podcasts can be, but it’s more than just topic diversity that sets a podcast apart. If you are considering starting a podcast, there are some other aspects to consider.

Types of Podcasts (Make It Yours)

No matter the topic, there are various ways to format or organize your podcast. Some subjects lend themselves more closely to one or another way, but many topics are open to multiple presentation formats. Consider the following formats to determine which might work best for you and your topic.

  • Interviews – Some podcasts primarily center around interviews with either famous people or topic experts. 
  • Conversations or Roundtable – In industries where change happens frequently, podcasters often choose a roundtable or conversational format. This style provides a group of hosts, who often know each other well, a chance to converse about trending news or perhaps even a bit of industry gossip. 
  • Monologues – Subject matter experts frequently use this format to inform or teach the audience about various aspects of the niche topic.
  • Storytelling or Theatrical – Rather than conversations, these podcasts are performances. The storytelling format usually involves one host reading chapters or episodes of a story, interspersed with commentary. True crime stories fit this model well. A podcast with a theatrical format is usually a full-blown production with multiple voices/actors. These are like plays, without the visuals.

Of course, some podcasts might be a mix of the above formats from episode to episode, but the most successful will likely stick pretty closely to one format. This consistency provides your audience with a familiar sense of place. Suppose someone enjoyed a storytelling type of format in one episode. In that case, they’d likely hope to experience more of the same in future episodes.

Podcaster Personality Styles (Be Yourself)

Once you’ve figured out the podcast’s topic and style, there’s one more crucial element – you! Great content, told in an interesting format, is lovely, but in the end, it’s your personality that people really want to connect with. Don’t let that worry you. If you weren’t the most popular kid in the class, that wouldn’t stop you from connecting with an audience with your own personality brand. Let’s take a quick look at some examples.

We’ve seen that some topics work better with certain formats than with others, and the same can be true of personalities. A monologue podcast focused on teaching the fine details of investing might not work as well with a goofy personality type. Then again, that odd combination might actually be a huge winner. Who knows? But for most podcasts, matching the topic with an appropriate format and personality type makes the most sense.

A few typical personality types include:

  • Serious
  • Informative
  • Casual, fun, and goofy
  • Comedic

Casual, fun types work well for entertainment topics. Serious types match well with true crime storytelling, for example, and informative, no-nonsense types click with business or educational topics. You know your topic and your personality best. Find the sweet spot that makes sense to you, and it will likely appeal to others as well.

So let’s put all of this together. Follow our recipe for podcasting success but feel free to throw in your own “seasoning” to truly make it yours.

A Recipe for Podcasting Success

Join Our Podcasting Course!

If you’ve ever wanted to start or grow your podcast, we have a new course designed just for you! Gain all the fundamental (and a few advanced) skills you need to create a podcast you’re proud of. Easily digestible, go-at-your-own-pace lessons, taught by some of the most seasoned podcasters on the internet, will challenge you and help grow your confidence — until you’re a podcasting pro!