In August, the WordPress community gathered at National Harbor, Maryland for WordCamp 2023. Every year, the conference hosts special speakers to talk about all kinds of things—from the technical to the inspirational.
One of our favorite talks this year was from sci-fi and fantasy author Ken Liu, in which he explores the profound role of storytelling in human life.
Liu conveys the idea that stories serve as a means to understand and communicate our values, emphasizing the importance of connection, playfulness, rootedness, empowerment, and self-definition. The power of story leads to the embodiment of one’s values, which allows us to pass along those values through lived experiences.
Ultimately, Liu teaches us how to embrace this power and rewrite our own narratives. We were so inspired by the talk that we wanted to share it with all of you! Watch the video in its entirety below:
Are you up to date on changes from TikTok? Wondering which TikTok updates are important to marketers? In this article, we explore TikTok changes that affect your marketing. #1: TikTok Shop TikTok has officially launched TikTok Shop in the US, opening up major new ecommerce opportunities for brands and creators. With TikTok Shop, brands can […]
On September 20th, at Automattic’s stunning Noho space, artist Ana Teresa Fernández and a panel of other leaders—including Cristina Gnecco, Co-Founder of HOPE Hydration, and Whitney McGuire, Esq., Director of Sustainability at the Solomon R. Guggenheim Museum—will gather to discuss and confront our current climate crisis. This unique evening aims to delve into the compelling intersections of art, climate change, and social innovation.
We’d love for all of you to join us virtually for this event via livestream, starting at 6:45pm ET.
Held against the backdrop of Fernández’s incredible Under Pressure series, this event aims to spotlight how art and innovation can catalyze positive change. We hope to inspire attendees to become more than observers—to take their newfound insights to their communities and inspire collective action.
Here’s a statement about Under Pressurefrom Fernández’s website (which, of course, is powered by WordPress):
Human beings have a hard time facing ugly truths. But what if an artist makes them beautiful? How then might we respond? Rather than turn away, would we change our ways, could we turn the tide against oncoming disaster? . . .
Fernandez is not only an artist of stunning visual poetry, she is also an astute social activist. It is not guilt and shame that motivate people to be their best selves; it is inspiration, empowerment, and hope that remind us of how intrinsically we are all connected in thought and deed.
We hope to see you there at 6:45pm ET on Wednesday, September 20th!
In today’s episode of The Millionaire Maker Show, “The Best Social Media Platforms for Coaches,” I’ll guide you in discovering the ideal social media platform to transform your coaching business.
Best Social Media Platforms for Coaches:
Key Takeaways:
Selecting the most suitable social media platform hinges on your target audience, content preferences, and personal comfort.
Embrace social media as a means to foster genuine relationships, not just for pushing sales.
Quality interactions take precedence over quantity, as algorithms favor authentic engagement.
My Social Media Black Book approach centers on nurturing connections and delivering high-quality content.
Stay focused on one platform at a time, nurturing your audience, and actively participating within your industry.
Facebook Personal is an excellent avenue for personal updates and storytelling, but its marketing potential is somewhat constrained.
Facebook Business provides robust tools for coaching businesses, including advertising capabilities and in-depth analytics.
Instagram, with its visual appeal, excels in showcasing coaching through reels and acting as a digital storefront.
TikTok proves exceptional at building trust via short-form videos and offers a more relaxed environment than Instagram.
LinkedIn targets professionals and decision-makers, offering opportunities for thought leadership.
YouTube is a prime choice for sharing extensive content and establishing expertise, particularly valuable for search engine visibility.
Quotes:
“Remember, if you focus on the micro, the macro will take care of itself.”
“Social media thrives on interaction; it’s a two-way street for a reason.”
“Consider social media your little black book—a powerful customer relationship management system.”
“In the coaching world, intimacy is a compelling sales tool; LinkedIn might lack that personal touch for certain niches.”
“YouTube is a valuable platform for sharing expertise and gaining visibility in search engine results.”
On September 20th, at Automattic’s stunning Noho space, artist Ana Teresa Fernández and a panel of other leaders—including Cristina Gnecco, Co-Founder of HOPE Hydration, and Whitney McGuire, Esq., Director of Sustainability at the Solomon R. Guggenheim Museum—will gather to discuss and confront our current climate crisis. This unique evening aims to delve into the compelling intersections of art, climate change, and social innovation.
We’d love for all of you to join us virtually for this event via livestream, starting at 6:45pm ET.
Held against the backdrop of Fernández’s incredible Under Pressure series, this event aims to spotlight how art and innovation can catalyze positive change. We hope to inspire attendees to become more than observers—to take their newfound insights to their communities and inspire collective action.
Here’s a statement about Under Pressurefrom Fernández’s website (which, of course, is powered by WordPress):
Human beings have a hard time facing ugly truths. But what if an artist makes them beautiful? How then might we respond? Rather than turn away, would we change our ways, could we turn the tide against oncoming disaster? . . .
Fernandez is not only an artist of stunning visual poetry, she is also an astute social activist. It is not guilt and shame that motivate people to be their best selves; it is inspiration, empowerment, and hope that remind us of how intrinsically we are all connected in thought and deed.
We hope to see you there at 6:45pm ET on Wednesday, September 20th!
Do you know the importance of technical SEO? As a website owner, it’s seriously something you want to think about.
You see, no matter how great your website content is, your hard work could amount to nothing without proper technical SEO.
That’s because technical SEO gives your site structure, makes it super-easy for search engine bots to crawl and index, and helps Google understand what each page is about.
Then there’s URL structuring, robots.txt, redirect codes, canonical tags, .htaccess files, load time, and many other areas. It all matters.
That might all sound like another language to you, but you don’t need to concern yourself with the technicalities.
A technical SEO agency knows this stuff inside and out, so you don’t need to try and understand it on your own.
That’s where this guide comes in.
Our team at NP Digital researched, reviewed, and listed the top technical SEO companies on four criteria:
Outstanding customer reviews.
Awards, impressive clientele, and a long history of delivering stellar technical SEO work.
Thought leadership—consistently publishing insightful articles and trends on the topic.
A strong reputation amongst other SEO professionals.
From these criteria, we found ten technical SEO agencies you can trust and detailed what they’re good for:
The 10 Top Technical SEO Companies in The World
NP Digital – Best for Technical Content Structuring
However, before I get into the list, let’s discuss why you might want to work with a technical SEO company.
How Technical SEO Companies Can Help
When should you turn to a technical SEO agency? You shouldn’t need them for the basics. Even without technical expertise, you’ve probably got title tags, meta descriptions, and minor optimizations covered.
However, suppose it’s something more complex like hreflang, redirect chains, indexation issues, page speed optimizations, or Javascript SEO. In that case, you might want to call in a technical SEO or a freelance SEO specialist.
As the chart from Ahrefs shows, plenty of other areas require the input of a technical SEO expert, like website structure, fixing broken pages, or duplicate content issues.
The 10 Top Technical SEO Companies in The World
Now you know why you need an expert, let’s get into the list of the ten best technical SEO agencies around.
1. NP Digital – Best For Technical Content Structuring
Content marketing is essential to online success. However, what many people overlook is the importance of content structuring.
From our years of extensive search engine optimization experience, we found that content marketing must have the right structure to power a long-term SEO strategy.
Over one million organic keywords, a domain authority score of 90, and over four million backlinks. All built from scratch.
Content was a huge part of this, but the site wouldn’t be nearly as large without the proper structure and technical SEO.
You can access this vast technical SEO expertise by working with the NP Digital team.
Today, we’ve developed a content marketing program with content structuring (in the form of content clusters) to help clients get technical SEO right from day one.
2. Webris – Best for Technical SEO Audits
Almost all great endeavors begin with taking an in-depth audit of existing content.
Technical SEO is no exception.
To optimize your site for search engine bots’ crawling and indexing, you must first do a proper technical SEO audit of your site’s structure.
After careful consideration, we’d recommend Webris for this.
Founded by Ryan Stewart, the core strengths of Webris are technical SEO audits and conversion-focused UX. This company boasts an incredibly talented team of advanced technical SEO consultants, and it’s worked with major brands like Shopify and Accenture.
If you do a quick Google search for “technical SEO audit,” you’ll find this excellent content piece by Webris on the first page of the SERPs:
Ranking on Google’s first page for this search term is another way of saying that it’s earned its stripes on this list.
This proves that Webris walks the talk when it comes to technical SEO audits and is a reliable option if you’re just getting started.
3. Salt.agency – Best for Enterprise Technical SEO
Salt.agency prides itself on “Technical Excellence,” and for good reason. This technical SEO company has a proven track record in this field.
Massive enterprise sites can have all sorts of crazy technical problems, and it takes a technical SEO expert to figure it out.
If you’re running one of these sites, you need a team that’s worked with that type of complexity before.
In this case, Salt.agency is the best option.
With offices in Boston, Leeds, and London, Salt.agency’s clients include Cloudflare, Hartley Botanic, Brex, Travel Supermarket, and many others.
4. Orainti – Best for E-commerce Brands
International e-commerce businesses have tons of unique challenges, like dealing with multilingual sites, getting product and category pages ranked properly, and avoiding duplicate content.
Orainti comes highly recommended for this.
The boutique technical SEO company specializes in providing technical and strategic SEO services for brands in competitive industries.
This company approaches digital marketing and search engine optimization with a technical mindset, which justifies its inclusion in this highly-vetted list.
It works mainly with international e-commerce brands like Trade Republic and Les Roche.
5. Thrive – Best for Local Brands
Thrive offers a whole host of services, including digital marketing, link building, and local SEO. It can also help you out if you need a technical SEO expert.
After performing a technical SEO audit, the agency provides short- and long-term solutions to enhance the visitor experience and boost Google rankings.
Key areas the agency works on include speed optimization, structured data markup, and backlink analysis.
With 25 years in business, Thrive has a long track record and has a presence in 25 cities throughout the United States.
6. Onely – Best for AI Integration
Everyone is talking about AI, so it wasn’t long before some technical SEO agencies integrated it into their services.
With 12 years of experience, Onely works with top brands, including Ikea, LiveChat, and Realtor.com, and calls itself the “nerdiest and friendliest technical SEO agency in the world.”
Aside from technical SEO, it provides angular SEO (optimizing websites/web applications using the Angular Javascript framework for added visibility), link audits, and structured data.
Onely is also Google AI-ready, so if you want to gear up for Search Generative Experience (a new Google search feature powered by AI), this is the one for you.
The technical SEO agency’s audit analyzes eight crucial factors to see which areas of your website are ready for AI-powered search and which aren’t.
7. ROAST – Best for Tech Innovation
Digital marketing agency ROAST uses cutting-edge technology to understand Google’s algorithms and optimize websites accordingly.
In addition to its other services, ROAST performs technical SEO audits and has a best-in-class technical SEO department.
The technical SEO company focuses on on-page and off-page technical SEO, such as domain infrastructure management, reporting, and insights.
The agency customizes its technical SEO services around the business’s goals, combined with marketing know-how for the best results.
8. WebFX – Best For Data-Driven Approaches
WebFX employs 500 staff and boasts 1,000 satisfied customers, including Subway and Verizon. It works with multiple niches, including finance, food and beverage, and legal.
In addition to its website development, SEO, digital marketing, and social media services, WebFX can help you out with common tech issues like site speed, and it conducts technological SEO audits, too.
While it’s not strictly a technical SEO agency, it offers a good range of technical SEO services. For instance, as part of the technical SEO audit, WebFx identifies problems like 404 error pages and sitemap issues.
The agency takes a data-driven approach and prioritizes conducting custom SEO audits, starting at $8,600 monthly.
9.StraightNorth – Best For Cutting-Edge Reporting
StraightNorth has a 95 percent retention rate and over 100 experts; with 25 years of experience, you know you’re in good hands.
While StraightNorth emphasizes its paid advertising, creative, and website design services, it can also help you with technical SEO issues.
The agency conducts an audit to find any indexation and usability problems that may negatively impact your website’s SEO.
It can also help with speed optimization, diagnose common (or uncommon) technical SEO issues, and improve search engine accessibility.
If you’re “ready to make every click count,” contact StraightNorth to see what it can do for you.
10. SmartSites – Best For Large-Scale Campaigns
SmartSites is an award-winning digital marketing agency offering results-driven marketing.
It has a team of over 100 digital marketing experts and has worked with over 500 companies.
The agency’s technical SEO services benchmark websites against best practices and pinpoint and fix any issues.
In addition, SmartSites uses top-of-the-range tools for page speed and site map analysis, compatibility analysis, and structured data.
5 Characteristics That Make a Great Technical SEO Company
What separates good technical search engine agencies from great ones? What would you specifically look for when choosing someone to work with?
Here’s my advice:
1. A Complete Implementation Process that Includes Technical SEO
Technical SEO brings structure to your site. It helps search engine bots crawl, index, and rank your website correctly, which is essential for driving traffic.
Also, it helps to boost your site’s load time.
However, even if your technical SEO works well to begin with, that won’t necessarily always be the case. Technical SEO takes work. That’s why the best technical SEO companies have a complete SEO program, including manual site review, technical SEO implementation, content strategy, and others.
If you’re really good at SEO already and just need a quick SEO audit to double-check everything, you could get value from working with a specialist. However, for everyone else, I recommend working with someone that understands the complete SEO strategy. It’s the only way to build a site with tons of traffic.
2. Thought Leadership
Implementing technical SEO strategies that move the needle takes lots of experimentation. Technical SEO companies that embark on this kind of excruciating work always like to document their experience and findings.
Working with SEO thought leaders increases the odds of a successful project.
After all, if someone can successfully teach technical SEO, they can also help your business directly.
Publishing cutting-edge content about technical SEO is a great sign that they know what they’re talking about and they’ll deliver amazing results.
3. An Impressive Client Portfolio
An excellent way to see if the expertise and processes used by a technical SEO company works is by looking at its client portfolio.
There is nuance here.
Having a ton of major brands is great. However, that doesn’t mean an agency you can get help with your exact situation.
Ideally, the technical SEO company has worked with similar companies like your own. Look for case studies that highlight this.
Below are just some of the clients NP Digital works with:
4. Real Life Results
The nice thing about technical SEO is that it’s relatively easy to fix when you have the expertise. Technical problems come up that can tank traffic. Then, technical SEO experts fix those problems.
Simple.
That’s why any great technical SEO company should have plenty of case studies where they turned around a site after it got hit. The more obscure the technical problem, the more likely they can find the quirks on your site.
Sometimes, you’ll see these case studies on their site. However, a lot of companies don’t like sharing the best stories.
In that case, how do you know if your technical SEO expert has the skills to fix your specific problem? A discovery call is your opportunity to ask. They should be able to give you plenty of examples when you have the initial chat.
5. A Diversified Team
Covering every last technical SEO requirement is way too big of a task for a single person. You’ll need a fully-staffed team to do it all, especially on major sites.
Go through the company’s team pages and LinkedIn employees, then look for lots of depth and expertise across the entire team.
Specifically, look for a technical SEO company with a team that has expertise in coding, analytics, server administration, and other technical areas.
You’ll also want a team that keeps up with industry changes and with diverse backgrounds and experiences so they can work together to get the best results.
What to Expect from a Great Technical SEO Company
If you’re like most people who only realize the need for technical SEO late on, you’ll probably wonder what you should expect from one.
Here are some of the most significant things to expect:
1. A Discovery Session
After you reach out to a technical SEO agency, they’ll likely want to get on a call to understand what you’re looking for.
It’s the only way to understand the goals that you have for your site.
If a technical SEO company wants to jump straight into an audit without even getting on the phone, it’s a sign they’re running an “audit mill” and won’t spend much time on your project.
Find a company that wants to go really deep and understand the full picture.
2. A One-time Audit Proposal
Most technical SEO companies perform a one-time audit for a flat fee.
Since this is a standard part of their practice, they can usually jump into this right away.
Assuming their fee works with your budget, you could have someone get started within a week. That’s how easy it is to get going.
Before starting the audit, ask them for everything it includes and get it in writing. Your quote should include everything like canonical problems, indexing issues, duplicate content, other Google Search Console errors, everything.
Get a few quotes and see which is the most comprehensive; don’t just go on price.
3. Completing The Audit
Once you’ve agreed to move forward with a technical SEO audit, it’s time for the technical SEO company to get to work.
These usually take a few weeks to complete, depending on the size of your site.
Of course, you’ll need to give them access to your Google Analytics, Google Search Console, WordPress account, and possibly your web host.
There shouldn’t be much work for you or your team during the audit. The technical SEO agency performing the audit may have questions, but they can do most of the work independently.
4. Implementation Proposal
Most technical SEO audits only cover the discovery of site issues. The project doesn’t usually include the work required to fix any problems.
This is because most technical issues don’t have easy fixes.
For example, if your site has terrible site speed that’s impacting your rankings, you’ll need to do a ton of front-end work to fix it. That also involves your marketing team and possibly other technical search engine agencies.
Once the audit is complete, expect to see a proposal that includes implementing any solution.
Something to watch for here: the best technical SEO companies know the limits of their expertise. When they find problems outside their capabilities, they’ll tell you and advise you to work with someone else on fixing them. Site rebuilds and content marketing are good examples of this.
If a technical SEO agency tells you it can fix every single problem, double-check and ensure they truly have real expertise in those areas.
FAQs
What is a technical SEO agency and what services do they provide?
A technical SEO agency keeps your website’s backend in tip-top shape. This enables the search engines to crawl and index your site easily. The services a technical SEO expert offers include identifying errors, optimizing structure and speed, and managing code.
How can a technical SEO company help improve my website’s search engine rankings?
When you work with technical search engine optimization agencies, they’ll focus on mobile-friendliness, site speed, and overall performance. Addressing these key areas can positively impact SEO, thus improving your website search rankings.
What are the key factors to consider when choosing a tech SEO agency?
Choosing a technical SEO agency company needn’t be difficult. Start by looking for agencies that have experience in your niche. From there, create a shortlist of technical SEO agencies and look at their testimonials and case studies. Ensure they have a solid track record of enhancing online visibility and keeping up with trends and algorithm changes. Also, don’t forget strong communication is a must. Test them out with a few questions by phone and email to see how quickly they respond and assess their expertise.
What are the benefits of hiring a technical search engine optimization agency?
Hiring a technical SEO agency can boost your website’s visibility in search results, drive more organic traffic, and improve user experience. For you, that might mean more prospects and extra conversions. The other bonus is you can free up time to concentrate on the day-to-day running of your business while the technical SEO expert does what they do best.
How does a technical SEO expert differ from a regular SEO specialist?
A regular SEO specialist deals with the front end. This includes areas like content, keyword research, and general strategy. A technical SEO agency looks at the backend, like site speed, coding, and crawlability.
Can a technical SEO agency help with website speed optimization and performance improvements?
Yes! Technical search engine optimization agencies can optimize images, compress files, clean up code, and suggest improvements that make your website load faster. That’s good news because visitors and search engines love speed.
What are some common technical SEO issues that agencies can help resolve?
A technical SEO company can fix and optimize numerous issues like: broken links duplicate content poor site structure mobile responsiveness problems XML sitemap optimization schema markup robots.txt
What are some best practices for finding and selecting the best technical SEO agencies?
Looking for online reviews for technical SEO agencies is a good starting place. Once you’ve seen a few you like, you can hone in on case studies and testimonials. Ask them a few questions to test their expertise and responsiveness, and if you feel like you could work with them, arrange a discovery call and ask how they can help you with your specific tech issues. Getting a few quotes and a comprehensive technical SEO checklist of the services provided is also a good idea.
How much does it cost to hire a top-rated technical SEO agency?
The cost of hiring the best technical SEO agencies varies considerably, as no two projects are the same. Your chosen technical SEO agency needs to factor in things like website size and technical complexity. Then there is the agency’s pricing structure (retainers, project-based work, etc.), existing SERPs position, and niche expertise. Get a few quotes from different agencies, and remember to compare like with like. Ahrefs says $75-$100 an hour is the most popular rate. Its survey also notes that agencies charge more than a freelance SEO consultant.
Conclusion
Should you take technical SEO seriously? Absolutely!
The fact is, when it comes to this aspect of digital success, there’s a lot to think about.
Conducting a technical SEO audit can seem complex if you don’t know what you’re looking for or why to start. However, it’s necessary.
Yes, you need to focus on content, off-site, on-site, and local SEO, but you can’t overlook the technical side.
Technical SEO is like the framework of your site. You must have a sturdy structure. Otherwise, as things add up, and you have hundreds or thousands of pages on your site, something will break.
Search engines have a harder time crawling your site, content isn’t indexed, and your site speed slows way down.
Even if you start with a great foundation, you need a healthy rebuild every few years.
If you haven’t done a deep technical SEO audit recently, now’s the time.
Do you work with a technical SEO agency? Tell us how you work with these experts below.
Aleyda Solis is the Founder of Orainti. She is a veteran SEO practitioner, speaker, and author who has earned recognition and awards for her technical SEO expertise from organizations such as Forbes and the European Search Awards.
Orainti boasts an impressive portfolio of top brands, including Zillow, Under Armour, Sage, Eventbrite, and others.
Are you a struggling or aspiring business owner with big dreams and goals but no strategy to accomplish them?
If yes, stay tuned because you have just found the secret ingredient to take your business to the next level.
In this article, I will explore the various sales funnel stages and the importance of leveraging them to drive sales and growth for your business.
Whether you’re a seasoned business owner or an entrepreneur looking to boost sales, understanding and implementing a well-designed sales funnel can be a game-changer for your business.
So, let’s dive in and uncover the secrets of a successful sales funnel.
What is a sales funnel?
A sales funnel is a visual representation of a customer’s journey that shows the sales process from awareness to the point of action. It is also called a marketing funnel.
It guides your potential customers on the following actions to take.
A sales funnel is one of the best and most simplified ways in which every business owner or entrepreneur can accomplish their business goals.
Why is a sales funnel needed?
A sales funnel gives you adequate knowledge of who your audience is. It helps you classify every visitor based on their interests, needs, and pain points.
With these insights, you can invest in the proper marketing channels and create personalized experiences for each visitor in a way that would provide solutions to their problems.
A sales funnel is a strong pillar for businesses and would help you stand the test of time as a business owner.
Benefits of a sales funnel
Here are some of the significant benefits of having a sales funnel;
1. Structured marketing approach
A sales funnel helps businesses have a structured marketing approach by facilitating lead capture, segmentation, nurturing, and constant improvement.
By following an organized process, you can effectively manage and nurture leads, heighten their chances of conversion, and maximize their marketing exertions.
2. Personalization and targeting
A sales funnel will help you narrow your business’s focus to a specific group of prospects. This will help you reach your target audience members and convert them into customers easily as they reach the bottom of the funnel.
3. Improved conversion rate
A sales funnel helps improve conversion rates. It directs potential customers through a structured journey, handling their needs and concerns at each stage
Having a sales funnel optimizes your marketing efforts based on customer behavior and feedback.
It also helps you deal with any limitations or barriers preventing leads from converting into customers.
4. Customer insights
With a sales funnel, you can gain valuable customer insights by tracking their behavior and engagement at each stage of the funnel.
The data would help you understand customer preferences, pain points, and purchasing patterns. This enables you to adjust your marketing strategies accordingly and meet your customers’ needs.
5. Customer retention and loyalty
A sales funnel is an excellent strategy for customer retention and loyalty by providing a framework for engagement and connection.
By nurturing leads and delivering personalized experiences, you can strengthen customer relationships, increase customer satisfaction, and encourage customers to return.
The sales funnel also allows you to identify opportunities for upselling or cross-selling, further enhancing customer retention and loyalty.
Who needs a Sales Funnel?
The answer is easy. Every business needs a sales funnel. It doesn’t matter what size your business is, you need a sales funnel.
A sales funnel is the roadmap to attract, engage, convert, and preserve your potential customers.
Some people are at different stages of your buyer’s journey; thus understanding this would help you properly feed every category with the appropriate content and tools.
To help you better understand, here is a short list of people who mainly need to implement a sales funnel into their marketing strategy;
Startups and small business owners
E-commerce businesses
Freelancers and solopreneurs
Business-to-Business organizations
Non-profit organizations
As I stated earlier, this is merely a short list as many other industries and individuals can benefit from having a sales funnel.
If you fit into any of the specifications mentioned above, keep reading to understand what the different stages are and how they can best be infused into your marketing strategy.
Unpacking the sales funnel stages
A sales funnel is divided into 3 segments; the top, middle, and bottom.
It is essential to know that each of these sales funnel stages and approaches that are specific to the different levels of your customer’s journey.
This is where the lead generation process begins. This segment had two stages: the awareness stage and the interest stage.
Awareness stage
This is the first and most crucial stage of a sales funnel. This is because it is the stage of recognition and visibility for your brand.
At this stage, your goal as a business owner is to attract a wide range of audience across different platforms.
The only thing you should think about is getting more people to be aware of your brand. To do this, you must organize webinars, seminars, and events, reach potential customers, and utilize your social media.
Additionally, it would be best if you used the power of good storytelling for your brand. Storytelling conveys pure emotions that touch your audience. You can connect with your brand on a personal level.
Storytelling is a great way to drive attention to your business.
This means visitors have barely 9 seconds before completely losing interest in your brand. Therefore, you must try to captivate them and conserve their interests.
At this stage, your priority should be getting them to the next stage of your sales funnel, hence the need to dish out valuable content in engaging ways.
You have to show precisely what you offer in ways that pique their curiosity.
Various strategies are used at this stage to stimulate visitors’ curiosity about your brand and how best these strategies can be applied.
1.Content marketing: This strategy uses quality content to captivate your audience through blog posts, video content, articles, and podcasts.
The first thing to do is define your target audience. A defined audience lets you know who you are targeting in your content. Not every visitor is your target customer, therefore, you don’t have to waste your time and resources nurturing the wrong crowd.
After identifying your target audience, the next thing to do is build up their interest by leveraging intense research.
Find out what their needs are, their concerns, the solutions to their problems, and the best ways to deliver the solution, and finally, make sure to establish your brand as a credible authority in your industry.
After that, you can now create content that speaks directly to them. It could be in the form of blog posts, email newsletters, marketing copies, videos, etc.
2. Search engine optimization: This strategy helps you increase organic visibility and drive traffic to your site.
Appearing on the first page of search results guarantees you are a credible authority in your field. It is also a cost-effective strategy for building brand recognition.
SEO ensures a better user experience for visitors as the page load speed, site navigation, and responsiveness lead to higher engagement and a better conversion rate.
3. Email marketing: This strategy is more personal. The first thing is to create an opt-in email list where you’d deliver valuable content or discounts in exchange for their email address.
Next, send more valuable and engaging content. Make sure to personalize your emails, use interesting visuals, include clear CTAs, and offer a clear message and benefits.
4. Influencer marketing: This uses industry experts or influencers to generate traffic to your website or brand.
The idea of this strategy is that since the influencer already has an audience, you’d pay some money for their endorsement and then use that to your advantage.
5. Paid ads: As the name implies, paid ads require that you spend some money to generate more visibility for your brand automatically.
This strategy involves using online advertising channels such as Google ads and social media ads to increase your reach.
However, it is essential to target specific demographics to ensure that your ads are shown to the right people.
6. Lead magnets: Through the use of resources such as ebooks and free trials, visitors leave out their contact information.
Once you get this contact information, your job is to push out content and consistently reach out.
Middle of the funnel
Consideration stage
This is the core of the sales funnel, and any wrong move can cause the lead to lose interest.
At this stage, you focus on providing the correct information in detail. You provide details about your product or service, from the unique features to the benefits and the competitive advantage of using your product.
Additionally, you can offer free trials and demos. It is an intelligent way to allow your customers to experience your products/services firsthand.
For more conviction, you can leverage the following tools and strategies to help you convince your customers quickly;
1. Social proof: This is a review or testimonial from a previously satisfied customer. This helps to build some level of trust and confidence in your brand.
2. Personalized communication: It is always essential to keep on communicating with your visitors, as active communication is what brought them to this stage in the first place.
However, not just any kind of communication will do; try to connect with your potential customers by sending out personalized emails and messages.
3. Offer recommendations: This strategy only works after you have built credibility as a business and established yourself as an authority. It would be easier to take a recommendation from someone who is regarded as a professional than just anyone.
Bottom of the funnel
This is the last segment of the marketing funnel. As the final segment, the bottom of the funnel is where the lead takes the desired action.
Decision stage
This is the most rewarding stage of your buyer’s journey. At this stage, your potential customers are well-informed about your services or products and ready to make decisions and take action.
Your only job at this stage is to simplify the purchasing process. Remove any obstacles that could cause any sort of confusion or hesitation in the minds of the customers.
This is achieved by providing clear information about your sign-up process, pricing, payment outlets, terms and conditions, and the checkout process.
Lastly, ensure to provide available customer service that would answer any questions or concerns the customers might have. This would help them finalize their decision quicker.
Retention stage
This is the final stage of the buyer’s journey and this stage is often neglected as many business owners believe that the goal is simply to turn visitors into customers.
Although true, your end goal is to retain your customers and turn them into “preachers” of your business.
To do this, you would need to ensure constant communication with your customers
Ask for customer feedback: This would inform them that you will keep improving as a brand.
Develop a community where more education and support will be provided.
Personalize customer interaction.
Offer upsells and Cross-sells: Upsells and Cross-sells are strategies that keep your customers engaged and help to keep them coming back to your brand.
Now you know the different sales funnel stages and the importance of a sales funnel, your next step is to create your sales funnel.
As we have carefully evaluated, a sales funnel is not what any business owner should leave out in their marketing strategy.
Every business owner needs to understand the different sales funnel stages to connect with the different categories of individuals properly. This would help you to deliver the right content to the right people at the right time.
Lastly, you need to continuously analyze and refine your sales funnel to ensure the continual improvement of your marketing strategy.
Guest Author:Valentine Okoronkwo, founder of https://passivesecrets.com/, is a sales funnel and SEO enthusiast. He has been featured in articles on Databox, Cloudways, etc.Valentine empowers online entrepreneurs and business owners to automate their business, create passive income online, and achieve financial and location freedom. His work includes managing affiliate marketing niche websites and assisting local businesses in boosting their revenue through digital marketing.
On September 20th, at Automattic’s stunning Noho space, artist Ana Teresa Fernández and a panel of other leaders—including Cristina Gnecco, Co-Founder of HOPE Hydration, and Whitney McGuire, Esq., Director of Sustainability at the Solomon R. Guggenheim Museum—will gather to discuss and confront our current climate crisis. This unique evening aims to delve into the compelling intersections of art, climate change, and social innovation.
We’d love for all of you to join us virtually for this event via livestream, starting at 6:45pm ET.
Held against the backdrop of Fernández’s incredible Under Pressure series, this event aims to spotlight how art and innovation can catalyze positive change. We hope to inspire attendees to become more than observers—to take their newfound insights to their communities and inspire collective action.
Here’s a statement about Under Pressurefrom Fernández’s website (which, of course, is powered by WordPress):
Human beings have a hard time facing ugly truths. But what if an artist makes them beautiful? How then might we respond? Rather than turn away, would we change our ways, could we turn the tide against oncoming disaster? . . .
Fernandez is not only an artist of stunning visual poetry, she is also an astute social activist. It is not guilt and shame that motivate people to be their best selves; it is inspiration, empowerment, and hope that remind us of how intrinsically we are all connected in thought and deed.
We hope to see you there at 6:45pm ET on Wednesday, September 20th!
Mostly they are used to attract more TikTok followers, so let’s explore how and why!
TikTok has developed as a platform where creativity knows no limitations in the ever-changing world of social media.
Thanks to its lively user base and viral trends, TikTok has become a go-to destination for marketers, influencers, and content creators looking to engage global audiences.
As the platform grows in popularity, so does the demand for creative technologies that can boost productivity and engagement.
In this article, we’ll go on a quest to find the best TikTok bots and sophisticated tools that harness the potential of automation to supercharge your TikTok presence.
These powerful tools hold the key to unlocking untapped potential, from increasing follower counts to optimizing content strategy.
Join us as we delve into the world of TikTok bots and explore the remarkable ways they can revolutionize your social media game while adhering to the highest standards of professionalism and ethical use.
3 Best TikTok Bots That Really work
Below is our list of the best TikTok bots you can find out there right now:
Whether you want to promote your business on TikTok, Instagram, YouTube, Twitter, or any other popular social media platform, UseViral is the place to go.
UseViral provides several services designed to boost a user’s popularity on social media by increasing their followers, likes, views, comments, and overall engagement with their content.
Specifically for TikTok, UseViral offers TikTok-related services such as TikTok followers, likes, views, and shares, which can significantly boost an account’s visibility and credibility.
By leveraging UseViral’s services, TikTok users can accelerate their growth and establish a stronger presence on the platform.
UseViral stands out because it provides authentic and high-quality engagement, guaranteeing that any growth results from genuine and active user participation.
To foster organic expansion and protect the security of the user’s account, their services are built to adhere to the specific platform’s terms of service and rules.
Moreover, UseViral prioritizes customer satisfaction and aims to deliver fast and reliable results. They provide flexible packages tailored to different needs and budgets, allowing users to choose the services that best align with their goals.
Key Features
UseViral provides genuine interaction by connecting consumers with active social media users. This ensures real accounts provide interactions and followers, encouraging organic development and long-term viability.
It supports TikTok, Instagram, YouTube, Twitter, SoundCloud, Spotify, and others. Users can change their marketing strategy across platforms to reach more people.
They offer customizable service packages for a variety of needs and budgets. Users can target followers, likes, views, comments, or a mix to customize social media growth.
UseViral delivers services quickly. Users can quickly achieve their social media goals by selecting a package and seeing results.
UseViral safeguards user credentials and data. Secure payment mechanisms and data protection maintain the environment trustworthy.
They offer 24/7 customer support to address user issues. Their 24/7 customer service ensures a smooth experience.
Pros
Genuine engagement from real and active accounts.
Multi-platform support for broader reach.
Customizable packages tailored to specific goals and budgets.
Quick delivery of services for efficient results.
Security measures ensure privacy and confidentiality.
24/7 customer support for seamless assistance.
Cons
Dependency on automation may limit organic growth.
Compliance with platform guidelines is necessary.
Possibility of receiving engagement from less interested accounts.
Results may vary based on the niche and overall strategy.
SidesMedia, a respectable and established organization, specializes in giving consumers high-quality TikTok likes and followers. They go above and above to meet your needs by providing various engagement opportunities.
SidesMedia stands apart in a sector where such items can sometimes come with high price tags, offering its consumers fair and affordable costs, making them one of the most budget-friendly providers available online.
SidesMedia recognizes that everyone has different tastes when it comes to buying TikTok followers and engagement.
As a result, they provide a variety of packages to meet your specific needs, guaranteeing you receive the necessary volume and combination of services.
SidesMedia has customized choices to suit your goals, whether you want to increase your follower count or increase engagement on your TikTok video.
But it doesn’t end with TikTok. SidesMedia understands the value of developing a credible online presence across numerous social media channels.
They also provide a variety of packages for other major networks such as YouTube, Instagram, Spotify, and others.
Building a sizable following across many platforms can have a significant impact since it allows you to have a stronger online presence and use each platform to drive visitors to your other channels. This excellent method encourages social media growth while increasing your web visibility.
SidesMedia is the go-to choice for anyone wishing to improve their social media presence and achieve extraordinary growth across many platforms, thanks to their broad selection of services, competitive costs, and attention to customer happiness.
Key Features
High-quality TikTok engagement: Genuine and active likes and followers to boost credibility.
Customizable packages: Tailored solutions for specific TikTok goals.
Affordable pricing: Cost-effective options for TikTok services.
Reputable across platforms: Offers services for YouTube, Instagram, Spotify, etc.
Strong online presence: Amplify visibility and drive traffic across multiple platforms.
Expert support: Dedicated assistance for a seamless TikTok experience.
Growthoid is a comprehensive platform that specializes in providing organic Instagram growth services.
Unlike automated bots that often result in fake followers and spammy engagement, Growthoid adopts a manual approach to ensure authentic interactions and real followers.
By targeting specific audiences within your niche, Growthoid helps you build a genuine and engaged Instagram following. In addition to its focus on Instagram, Growthoid also offers services for TikTok.
With TikTok’s increasing popularity and potential for content creators and businesses, Growthoid assists users in expanding their reach and increasing their follower count on this dynamic video-sharing platform.
The platform allows you to define your ideal audience based on factors such as location, interests, and hashtags, ensuring that your engagement efforts are directed toward genuinely interested users.
Growthoid also provides advanced filtering options, allowing you to further refine your targeting and tailor your engagement strategy to reach the most relevant TikTok or Instagram users.
This precision targeting helps maximize your chances of gaining quality followers who are genuinely interested in your content and are more likely to engage with you. Another notable aspect of Growthoid is the dedicated account manager assigned to each user.
This account manager works closely with you to understand your goals, preferences, and target audience, ensuring a customized approach to your growth strategy. They provide ongoing support, answer any queries, and help optimize your growth efforts.
Key Features
Organic growth strategies for genuine engagement and real followers.
Manual interactions instead of automated bots for authenticity.
Services available for TikTok and Instagram.
Personalized targeting based on location, interests, and hashtags.
Advanced filtering options for precise engagement.
Focus on building an engaged community.
Peace of mind with expert management.
Customized approach to meet individual goals.
Sustainable results for long-term growth.
Pros
Complete Service
Assurance of Authenticity
Analytical Insights
Customized content strategy
Cons
There aren’t many online reviews.
Advantages and disadvantages of TikTok bots
Content providers, businesses, and individuals who want to make the most of their TikTok presence can all profit greatly from using TikTok bots.
Creators frequently use TikTok bots to boost their popularity and audience size. TikTok bots can enhance engagement and get new followers by automatically performing behaviors like liking, following, and commenting on related content.
TikTok bots are a valuable resource for advertising and brand awareness for companies. Businesses can increase brand recognition, product exposure, and conversion rates by focusing on niche markets and interacting with prospective buyers.
TikTok bots are a cost-effective way for businesses with minimal resources to attract a larger audience and maintain a constant presence on the platform.
Influencer aspirants might also gain from using TikTok bots. They can increase their follower count and engagement metrics using automation technologies, which are essential criteria for businesses to consider when deciding which influencers to work with or sponsor.
A person’s rise to fame and prominence in their chosen field can be hastened with the assistance of TikTok bots.
Advantages of using TikTok bots
Increased Engagement
TikTok bots can like, comment, and follow other users on your behalf, significantly increasing the amount of interaction with your account. As a result, it’s possible that more people may see and engage with your content.
Saving time
Bots can perform repetitive tasks on your behalf, such as liking or following users, freeing up your time to focus on creating content.
They are more efficient than a human user and can process many more of these activities per second.
Growth and Follower Acquisition
TikTok bots can automatically follow individuals that meet specific criteria, such as those who engage with similar accounts or use a given hashtag, making them ideal for both growth and follower acquisition.
Content Scheduling
The ability to pre-schedule posts is a feature offered by a few TikTok bots. Even if you can’t always be online to post, you can still keep your audience in the loop by scheduling automatic updates.
Disadvantages of using TikTok bots
Violation of TikTok’s Terms of Service
Using bots to automate actions on TikTok goes against TikTok’s terms of service. If your account is detected engaging in suspicious activities or using automation tools, it may be penalized, temporarily suspended, or permanently banned.
Low-quality Engagement
The comments and likes that bots generate may be bland and uninterested in your content. This may boost your likes and followers, but it won’t necessarily be relevant or authentic.
Damage to Reputation
Using bots to artificially boost your engagement might be bad for your brand’s image if your audience finds out. People who suspect your account is fake may stop interacting with you.
Lack of Personalization
TikTok bots operate based on predefined rules and algorithms, which can limit their ability to adapt to the dynamic nature of the platform.
They may not accurately reflect your genuine interests, style, or voice, making your interactions appear robotic and impersonal.
Risk of Security and Privacy Issues
Using TikTok bots from third-party providers may expose you to security risks, such as data breaches or unauthorized access to your TikTok account. Additionally, providing your account credentials to these services can pose privacy concerns.
Is it safe to buy TikTok bots?
In today’s digital age, TikTok has emerged as a leading social media platform, providing individuals and businesses with a unique opportunity to reach a wide audience.
With the increasing competition for attention, many users are considering purchasing TikTok bots to boost their visibility and engagement.
Contrary to popular belief, buying TikTok bots can be a safe and effective strategy if approached responsibly.
Firstly, it’s important to note that not all TikTok bot services are created equal. Reputable providers offer high-quality bots that mimic genuine user behavior, making them difficult to detect by the platform’s algorithms.
These bots are designed to engage with your content by liking, commenting, and sharing, ultimately increasing your reach and attracting organic followers.
By choosing a reliable provider, you can ensure that the bots you receive are safe and won’t jeopardize your account’s integrity.
Moreover, purchasing TikTok bots can provide a much-needed initial boost for new accounts or those struggling to gain traction.
It can be challenging to stand out among millions of TikTok users, and having a higher follower count can lend credibility and attract genuine users.
Bots can help kickstart the growth process, leading to increased exposure, collaborations, and potential monetization opportunities.
Frequently asked questions
Are TikTok bots legal?
Although the usage of TikTok bots is not illegal per se, it is against the platform’s TOS.
The TikTok standards strictly forbid any activity that could be considered automated or an attempt to manipulate the platform’s algorithms.
Using automated software to simulate human behavior on TikTok is a violation of these Terms.
TikTok looks closely for abuse and may suspend or delete accounts that break its rules. Account suspension, either temporary or permanent, may be imposed as a penalty.
It’s also crucial to be aware of the legal repercussions in your country if you use bots or automated software for online activity, as some nations have laws against doing so.
How do they work?
TikTok bots typically work by automating actions on the platform through the use of scripts or software programs. Here’s a general overview of how they work:
Account Interaction: TikTok bots can perform actions such as liking, commenting, following, and unfollowing other user accounts. These actions are typically based on predefined rules and criteria set by the user.
Automation Tools: The bots use automation tools or software programs to execute these actions. These tools simulate human behavior and interact with TikTok’s interface on behalf of the user.
Filters and targeting: Bots can be set to interact with certain people based on factors like where they are, what hashtags they use, or who they follow. Filters can be used to tailor the experience to the user’s specific interests and demographic.
Engagement Metrics: Bots may also gather data and provide insights on engagement metrics, such as the number of likes, comments, or followers gained. These metrics can help users track the effectiveness of their bot activities.
Proxy Usage: Some bots may employ proxies, servers that act as a go-between and mask the user’s IP address. This may make it difficult for TikTok to determine that the account engages in automated activity and then suspend it.
Is there a risk in buying followers on TikTok?
It depends on which company you buy followers from, but buying followers on TikTok can be risky. Many so-called “social media growth companies” harm your profiles by getting them warned, blocked, or otherwise restricted by social networks.
Our recommended companies have been in operation for some time and have honed strategies for increasing TikTok and social media followings in a way that complies with these platforms’ policies.
Before purchasing any social media expansion service, make sure you have thoroughly researched their website and fully grasped how they operate.
Wrapping it up
While it’s important to be cautious when considering TikTok bots, some reputable companies offer reliable and effective services.
UseViral, SidesMedia, and Growthoid stand out as recommended and best TikTok bots, each offering unique features and benefits. These companies prioritize genuine engagement, customization, affordability, and exceptional customer support.
By leveraging their services, TikTok users can confidently enhance their presence, expand their reach, and achieve remarkable growth.
With their attention to professionalism and adherence to platform guidelines, these companies ensure a safe and effective TikTok experience.
So, if you’re looking to take your TikTok presence to the next level, consider the services these reputable companies provide and unlock the full potential of your social media journey.
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