Category: Uncategorized

Important Info

Why Email Accessibility is Important and How You Can Achieve It

We are now in 2022. If accessible email design still hasn’t made it to your top 3 criteria while creating your campaigns, believe us, you are due for a strategy overhaul.

Approximately 15% of the global population live with some form of disability; more than a quarter suffer from visual impairment. Hence, if you’re not focusing on designing accessible emails, you’re losing on two counts:

  • Your campaigns will appear non-inclusive to the community at large.
  • Your reach and visibility will suffer a massive blow.

Although the primary goal of practicing accessibility is to make your messages comprehensible for people with disabilities (or those using assistive tools like screen readers), it also helps in moving your business forward. How? Because accessible emails are inherently more easy to consume than their non-accessible counterparts. As a result, it makes your communication that much more impactful and effective.

In this article, we will walk you through the importance of email accessibility in absolute detail. That’s not all; we’ll also share a few accessibility design practices that you can implement in your future campaigns! Curious already? Read on to find out.

Why should you prioritize email accessibility?

Of course, email accessibility makes your campaigns inclusive and enhances their reach and impact. But that’s just scratching at the surface. In the following section, we discuss some of the other benefits of email accessibility.

It Lets You Make the Most of Email Marketing

Email is the most preferred channel for both, businesses to communicate with their customers and for customers to stay in touch with their favorite brands. And that’s not a notion made out of thin air; there are some very serious numbers that give it substance. Take a look:

  • The number of global email users, as of 2021, is a staggering 4.03 billion.
  • The average ROI on email is 3800%.
  • $7.5 billion– that was the valuation of the global email marketing in 2020. This figure is supposed to touch 17.9 by 2027.

As you might already have guessed, all the above numbers lay the perfect foundation for a massive volume of emails to be exchanged on a daily basis; the number is 306 billion, to be precise.

Now, it doesn’t matter how you process these stats, there’s only one conclusion to be reached – Email has massive reach and penetration. By designing accessible emails, you can capitalize on this virtue, and truly assert your dominance in the market. Sounds too good to be true? Believe us, it’s not. Or better still, try out for yourself!

It Allows You To Deliver A Superior User Experience

Accessibility doesn’t stop at simply making your email content accessible to all; your messages should also be able to deliver similar experiences to users of all abilities. Only when you design your campaigns by keeping inclusivity in mind, can you meet this objective. Delivering a better user experience paves the path for increased engagement and interactions. Accessibility design practices, in effect, resolve all kinds of barriers that might potentially put off your subscribers. This, in turn, leads to greater conversions, and by extension, revenue. Additionally, dishing out a good user experience goes a long way towards securing customer loyalty and confidence as well.

It Enhances Your Brand Recognition

Besides improving your business, inclusive email campaigns also land you in the good books of your subscribers. Subsequently, it motivates them to spread the word of your business among their near and dear ones, boosting your presence and visibility in the process. Remember, just focus on delivering a consistent experience across all your channels; the rewards will automatically fall into your lap.

It Improves Brand Recall

In the current scheme of things, customers don’t regard brands as mere commercial entities. Brands are seen as sentient pillars of society; their actions are closely monitored and they’re expected, just as the rest of us, to take a stand when it comes to societal issues. As a business, if you’re unable to resonate with the beliefs and values of your customers in your messaging, you risk losing their patronage. This is where email accessibility comes into the picture.

Creating accessible emails tells your audience that you care about them, but more importantly that you care about inclusivity. This can do wonders for your brand recall. At the end of the day, all of us want to be remembered for something good. You could be remembered as THAT brand that didn’t just provide utility, but also value. It doesn’t matter how many discounts you are offering on your packages; if you’re unable to convince your customers that you stand for the same values as them, they will never gravitate towards you.

It Keeps Legal Issues At Bay

Nowadays, there are a number of regulations in place that bid businesses, by law, to make their messages accessible for people suffering from visual, physical, auditory, cognitive, and other disabilities. Should you happen to not take stock of these laws, you will find yourself embroiled in a host of unending disputes and lawsuits. These can deal a severe blow to your brand reputation and credibility. So, make sure you tick off every item given in the following email accessibility checklist and steer clear of legal troubles!

Email accessibility: A few best practices

Checklist-Foe-Email-Accessibility

Below, we list a few techniques that will help you make your emails accessible. Take a look:

  • Keep your subject lines and pre-headers to the point. If they’re too long, they’ll get truncated on mobile devices. Given that these two things are your email’s first point of contact with your readers, you need them to be as eye-catching and compelling as possible.
  • Optimize your emails for screen readers- avoid using too many emojis, include skip navigation links, employ semantic markup, use ARIA (Accessible Rich Internet Applications) attribute; these are a few things you can do in that direction.
  • Avoid using color combinations that color blind or individuals suffering from some form of visual impairment might have trouble processing.
  • Avoid including large chunks of content in your copy. Keep your paragraphs short and use subheadings wherever possible.
  • Try to work a visual hierarchy into your email design.
  • Ensure your alt texts are descriptive.

Want to learn about other email accessibility practices? This infographic compiled by Email Uplers in collaboration with GetResponse paints the entire picture!

Wrapping up

Now that you know how vital email accessibility is, we hope you will be practicing it in all of your upcoming campaigns. Wish to outshine your competitors and stamp your authority in the market? Email accessibility is the way forward!

Guest author: Kevin George is Head of Marketing at Email Uplers, one of the fastest growing custom email design and coding companies, and specializes in crafting professional email templates, PSD to HTML email conversion and free responsive HTML email templates in addition to providing email automation, campaign management, and data integration & migration services. He loves gadgets, bikes, jazz and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practises on his blog.

The post Why Email Accessibility is Important and How You Can Achieve It appeared first on Jeffbullas's Blog.

I <3 working from home ?

Integrating your social media presence with your WordPress.com website has never been easier. We offer many options and tools that are available on all plans, at no additional cost. Whether you want to auto-share your website posts to a social media platform, display your social media posts on your website, provide links to your various accounts, or encourage your website visitors to share your content, we’ve got what you need to connect with your audience. 

Posting to Social Media

All WordPress.com plans include Publicize, a feature that lets you automate posting to Facebook, Twitter, LinkedIn, and Tumblr. When you set up and configure these social media accounts to your site, every new post you publish will automatically post to the platforms you’ve selected. This is a great way to repurpose your website content on your social channels, reach your audience where they already are, and drive traffic to your site. 

Integrate Social Media - Publicize

It’s important to note that Publicize cannot push posts to Instagram since Instagram doesn’t allow auto-posting from third-party services. However, if you’re on the Business plan or ecommerce plan, then you could consider using a third-party automation tool such as Buffer or Hootsuite, both of which can be connected to your WordPress.com site using plugins. There may be other tools that offer this feature as well, though you’ll want to research their limitations and plans to learn more.*

*Please note that third-party tools and plugins are outside the scope of WordPress.com support.

Social Media Feeds on Your Site

Another option that WordPress.com offers is displaying your social media platforms on your website. You can add widgets, blocks, or feeds to your WordPress.com site to display posts from your social media accounts in real-time. This can help you stay connected with your audience when they’re taking a break from social media, but still checking your site.

WordPress.com offers built-in features for displaying your social media feeds from Instagram, Facebook, Twitter, Pinterest, and TikTok, to name a few. We also provide a number of support documents to help walk you through the options for these embedding features.

Integrate Social Media - Social Media Feeds

Social Media Menus

You can also strengthen the cross-connection between your website and your social media platforms with the addition of social media menus. Many WordPress.com themes offer a dedicated Social Menu that allows you to connect your site to various social media platforms and display their respective icons on your site.

If your theme doesn’t offer this menu option, you can still create social media-style menus using our Social Icons Block. This ensures that your audience knows how to easily find you on your preferred social media platforms.

Integrate Social Media - Social Media Menus

Social Sharing

Last but not least, don’t forget to enlist your visitors to share the love from your website to their social accounts by setting up WordPress.com’s Social Sharing option.

This feature allows you to choose which social platforms you want to encourage your visitors to spread the word by providing a Share button on every piece of content you publish. Nothing connects your audience more than the ability to share.

Integrate Social Media - Social Sharing

WordPress.com provides you with multiple built-in tools to make your website the centralized hub for connecting and integrating with your social media platforms—at no additional cost—so you can connect to your audience smoothly and seamlessly, all while driving traffic to your WordPress.com website.

WordPress.com will be hosting a live special topic webinar on Tuesday, February 22, 2022 at 19:00 UTC. Join our WordPress experts to learn all of the essential tips to integrate social media with your website and how to add Link in Bio pages to your website. Register for free today!

<3internet marketing ?

Integrating your social media presence with your WordPress.com website has never been easier. We offer many options and tools that are available on all plans, at no additional cost. Whether you want to auto-share your website posts to a social media platform, display your social media posts on your website, provide links to your various accounts, or encourage your website visitors to share your content, we’ve got what you need to connect with your audience. 

Posting to Social Media

All WordPress.com plans include Publicize, a feature that lets you automate posting to Facebook, Twitter, LinkedIn, and Tumblr. When you set up and configure these social media accounts to your site, every new post you publish will automatically post to the platforms you’ve selected. This is a great way to repurpose your website content on your social channels, reach your audience where they already are, and drive traffic to your site. 

Integrate Social Media - Publicize

It’s important to note that Publicize cannot push posts to Instagram since Instagram doesn’t allow auto-posting from third-party services. However, if you’re on the Business plan or ecommerce plan, then you could consider using a third-party automation tool such as Buffer or Hootsuite, both of which can be connected to your WordPress.com site using plugins. There may be other tools that offer this feature as well, though you’ll want to research their limitations and plans to learn more.*

*Please note that third-party tools and plugins are outside the scope of WordPress.com support.

Social Media Feeds on Your Site

Another option that WordPress.com offers is displaying your social media platforms on your website. You can add widgets, blocks, or feeds to your WordPress.com site to display posts from your social media accounts in real-time. This can help you stay connected with your audience when they’re taking a break from social media, but still checking your site.

WordPress.com offers built-in features for displaying your social media feeds from Instagram, Facebook, Twitter, Pinterest, and TikTok, to name a few. We also provide a number of support documents to help walk you through the options for these embedding features.

Integrate Social Media - Social Media Feeds

Social Media Menus

You can also strengthen the cross-connection between your website and your social media platforms with the addition of social media menus. Many WordPress.com themes offer a dedicated Social Menu that allows you to connect your site to various social media platforms and display their respective icons on your site.

If your theme doesn’t offer this menu option, you can still create social media-style menus using our Social Icons Block. This ensures that your audience knows how to easily find you on your preferred social media platforms.

Integrate Social Media - Social Media Menus

Social Sharing

Last but not least, don’t forget to enlist your visitors to share the love from your website to their social accounts by setting up WordPress.com’s Social Sharing option.

This feature allows you to choose which social platforms you want to encourage your visitors to spread the word by providing a Share button on every piece of content you publish. Nothing connects your audience more than the ability to share.

Integrate Social Media - Social Sharing

WordPress.com provides you with multiple built-in tools to make your website the centralized hub for connecting and integrating with your social media platforms—at no additional cost—so you can connect to your audience smoothly and seamlessly, all while driving traffic to your WordPress.com website.

WordPress.com will be hosting a live special topic webinar on Tuesday, February 22, 2022 at 19:00 UTC. Join our WordPress experts to learn all of the essential tips to integrate social media with your website and how to add Link in Bio pages to your website. Register for free today!

Important Post !

Integrating your social media presence with your WordPress.com website has never been easier. We offer many options and tools that are available on all plans, at no additional cost. Whether you want to auto-share your website posts to a social media platform, display your social media posts on your website, provide links to your various accounts, or encourage your website visitors to share your content, we’ve got what you need to connect with your audience. 

Posting to Social Media

All WordPress.com plans include Publicize, a feature that lets you automate posting to Facebook, Twitter, LinkedIn, and Tumblr. When you set up and configure these social media accounts to your site, every new post you publish will automatically post to the platforms you’ve selected. This is a great way to repurpose your website content on your social channels, reach your audience where they already are, and drive traffic to your site. 

Integrate Social Media - Publicize

It’s important to note that Publicize cannot push posts to Instagram since Instagram doesn’t allow auto-posting from third-party services. However, if you’re on the Business plan or ecommerce plan, then you could consider using a third-party automation tool such as Buffer or Hootsuite, both of which can be connected to your WordPress.com site using plugins. There may be other tools that offer this feature as well, though you’ll want to research their limitations and plans to learn more.*

*Please note that third-party tools and plugins are outside the scope of WordPress.com support.

Social Media Feeds on Your Site

Another option that WordPress.com offers is displaying your social media platforms on your website. You can add widgets, blocks, or feeds to your WordPress.com site to display posts from your social media accounts in real-time. This can help you stay connected with your audience when they’re taking a break from social media, but still checking your site.

WordPress.com offers built-in features for displaying your social media feeds from Instagram, Facebook, Twitter, Pinterest, and TikTok, to name a few. We also provide a number of support documents to help walk you through the options for these embedding features.

Integrate Social Media - Social Media Feeds

Social Media Menus

You can also strengthen the cross-connection between your website and your social media platforms with the addition of social media menus. Many WordPress.com themes offer a dedicated Social Menu that allows you to connect your site to various social media platforms and display their respective icons on your site.

If your theme doesn’t offer this menu option, you can still create social media-style menus using our Social Icons Block. This ensures that your audience knows how to easily find you on your preferred social media platforms.

Integrate Social Media - Social Media Menus

Social Sharing

Last but not least, don’t forget to enlist your visitors to share the love from your website to their social accounts by setting up WordPress.com’s Social Sharing option.

This feature allows you to choose which social platforms you want to encourage your visitors to spread the word by providing a Share button on every piece of content you publish. Nothing connects your audience more than the ability to share.

Integrate Social Media - Social Sharing

WordPress.com provides you with multiple built-in tools to make your website the centralized hub for connecting and integrating with your social media platforms—at no additional cost—so you can connect to your audience smoothly and seamlessly, all while driving traffic to your WordPress.com website.

WordPress.com will be hosting a live special topic webinar on Tuesday, February 22, 2022 at 19:00 UTC. Join our WordPress experts to learn all of the essential tips to integrate social media with your website and how to add Link in Bio pages to your website. Register for free today!

Valuable Post !

The 10 Best Email Marketing Campaign Examples to Learn From

Email marketing has been a leader in the marketing domain since its inception, and no other marketing channel has been discovered that is so cost-effective. Email marketing started way back in 1978, and since then, it has been widely used by businesses to promote their products and keep in touch with their customers.

Before diving into the best email marketing campaigns, you should have a quick look at email marketing. It will help give a clearer picture of the ideas discussed below.

What is email marketing?

What-Is-Email-Marketing

In simple words, email marketing is a process used by companies to promote their goods and services over the mail. Today, email marketing has grown from just promotional emails to personalized emails, and it has become the center of customer interaction. It is one of the best return on investment marketing strategies for companies. Hence no matter what new strategies arise, this one does not diminish.

Time for some quick facts and statistics about emails and email marketing.

  • In 2019, every day, 296 billion emails were sent.
  • Email Marketing has the highest return on investment. For example, every $1 you spend behind email marketing gives you a return of $42.
  • Email marketing is vital for the success of a business, it has been admitted by 78% of marketers.
  • Email engagement is used to track content performance across channels, and 90% of people believe this.

Now, you know what email marketing is and some eye-opening facts about email marketing. So here are some of the best email marketing campaigns that you can learn from.

1. Uber

UBER

Uber is a leading ride-booking and taxi application that operates in multiple countries. Uber has significantly benefited from its email marketing campaigns. Its email campaigns are really straightforward and simplistic.

It keeps the call-to-action(CTA) very clear, and the newsletters don’t take much time to read. They deliver all the essential news effortlessly that helps get their point across. In their personalized emails, they share journey maps that make customers feel special.

Learnings From This Campaign

What you need to learn here is that content matters, and a proper CTA is equally important. While creating email marketing templates and newsletters, you should focus on providing quality content to your audience rather than experimenting with catchy colors and photos.

2. Netflix

N-Filling-Out-Forms-Is-Boring

Who uses technology better than Netflix, which originally is based on Node.js development services. Its marketing teams always come up with fresh ideas that go on to become a trend in the industry. There are many such examples, and here is one of their email marketing campaigns.

Netflix started a campaign to target an audience that was not active on their platform. With its AI and machine learning technologies, it was easy for the firm to identify such users. Then Netflix started sending personalized emails to every customer based on their viewing history and likes. This campaign helped Netflix grow its active user base by bringing people back to the platform.

Learnings From This Campaign

One of the key learnings of this campaign is that taking care of your users is key.  Sending personalized emails and notifications develops a sense of commitment and connection between the users and your brand, and when this is done, you can grow exponentially.

Another thing worth mentioning is that you should get help from technology as much as possible. This will help you uncover hidden data and insights which are worth taking action on.

3. PayPal

PayPal

PayPal is a leading payments processing platform for global transactions. It is an online service that charges some money to help you transfer money from one part of the world to another. PayPal is an innovative company, and it is constantly thriving to make its products the best. Here you’ll see an email marketing campaign from PayPal.

PayPal introduced the new “checkout with PayPal” feature. This feature was integrated into many online e-commerce stores and other offline stores too. But to make it popular, the company’s marketing team resorted to email marketing. The emails were sent to all subscribers of its promotional campaigns, and it was a significant hit.

PayPal focused on providing value to the user, so they concentrated on showing the benefits of this new feature in their marketing campaign. They never promoted the features in the campaign; it was all about how customers could benefit from using the new service.

Learnings From This Campaign

Instead of marketing the features of your products, you should consider highlighting the benefits to the customers. More people will use the features if you deliver value straightaway. This helps customers determine whether a service is worth their efforts or not.

You can quickly drive more customers to use your products with value showcasing. It is a humble and straightforward way of marketing new offerings.

4. Starbucks

Starbucks

Starbucks sells coffee, but there are brands that sell even better beverages than what Starbucks offers. What fuels Starbucks’ business is its innovative marketing strategies and tactics.

Starbucks sends newsletters and promotional emails to its customers regularly, and these emails are filled with colors and enticing graphics of coffee and other beverages. This makes people drool over the offerings and drives more people to their stores.

Learnings From This Campaign

Email marketing is not just plain words. You need to enrich it with images and catchy content. With the right combination of design and marketing tactics, you can increase your product sales, and Starbucks coffees are the prime examples of this.

5. Uniqlo

Uniqlo

Uniqlo is an online eCommerce website that deals in a variety of products. It aggregates users’ email IDs for login, identity verification, promotional emails, and meaningful order updates.

Uniqlo ran a unique email marketing campaign where the company sent emails to users about price updates for items in their wishlist or carts. This campaign reduced cart abandonment, a common problem in the eCommerce industry.

Learnings From This Campaign

For eCommerce companies, cart abandonment is a significant problem, and keeping in touch with customers helps reduce this. Plus, this provides customers a feeling of savings when they find out that the prices of their liked items have decreased, and they can buy them now.

6. Airbnb

Airbnb

Airbnb started humbly, and it polished its services through user reviews. Airbnb ran an email marketing campaign where it asked people to take a survey about their services.

In this campaign, Airbnb reached out to their customers and gave a survey link to each of them with the email. The email template was simple, starting off with thanks and then a perfect CTA for the survey. Many customers took the survey, and the marketing campaign was really successful for Airbnb.

Learnings From This Campaign

If you want to grow your business, being open to customer feedback is the best way. As emails have high opening rates, you get more customer feedback, and the more feedback you get, the more you can work on the betterment of your brand. It establishes a connection between the brand and your customers.

7. BuzzFeed

Buzzfeed

BuzzFeed is a content-centric business, and who knows emails better than they do. BuzzFeed uses email marketing to generate traffic to its website.

It increases traffic with email marketing by providing beautiful snapshots of the content and artistic imagery. It raises curiosity in the email reader’s mind and then carefully places a CTA to redirect traffic to its website.

Learning From This Campaign

You should use email marketing with a good CTA to increase website traffic if you run a content-centric website. To do this, you first need to have an organic mailing list so that you can drop emails to the right audience instantly. When your website traffic increases, your domain authority also increases, and you start ranking higher on search engine results page.

8. Headspace

HeadSpace

Headspace is a mindfulness and meditation app that has garnered quite a popularity with the covid-induced lockdowns and stressful environments. With its domain, it follows calm colors and simplistic visuals. This same brand identity it follows in its emails.

Headspace runs email marketing campaigns with simple images, and it solely focuses on the power of its products. It showcases the power of its features through its welcome emails. The welcome emails are full of soothing colors and graphics that provide a  premium feel to new users.

Learnings From This Campaign

Sticking to your brand identity is essential. It helps people visually distinguish your brand. People receive hundreds of promotional emails every day, so to help them identify and interact with your email, you need to fashion it according to your brand identity. You can use the colors and graphics that your branding consists of so that it looks more appealing.

9. Mint

Mint

Mint is a finance tracking application from Intuit, which is a global brand. The platform helps people track everything about their money, starting from saving to investing. It is like a one-stop-shop.

Mint runs an email marketing campaign where they send personalized birthday emails to their users. Though it is a small gesture, it goes a long way. Mint does this with the help of automated email drip campaigns and their customer’s data.

Learnings From This Campaign

Making your customers feel special on their birthdays is a great way to increase brand loyalty. Mint does not provide any marketing information or a CTA in such emails; it solely wishes the customer a happy birthday without any business expectation. But this makes a lasting impact on the users, and the product grows because it looks more personalized to the user.

10. Withings

Withings

Withings is a health-tracking application and platform aimed at helping people achieve their health goals. It follows a reward-based approach, and it rewards people based on their goal completion percentage.

Withings has an email marketing campaign where the company sends personalized emails on the achievement of every milestone. This helps the users stay on track and be motivated for their health choices.

Learnings From This Campaign

Interacting with users and rewarding them for their achievements goes a long way. It is one of the simplest and most effective methods to keep users active with your product. You can set up an automated email campaign for this task, and it can keep sending emails to your customers forever.

Wrapping up

Before you start an email marketing campaign, it is good if you can have a look at some successful campaigns. This helps you brainstorm and include things in your marketing campaign to make it more effective.

This article provides a round-up of the best email marketing campaigns with their learnings. So be sure to use these learnings in your email marketing campaigns to help your business grow.

Guest author: Harikrishna Kundariya, a marketer, developer, IoT, ChatBot & Blockchain savvy, designer, co-founder, Director of eSparkBiz  Technologies. His 8+ experience enables him to provide digital solutions to new start-ups based on IoT and ChatBot.

The post The 10 Best Email Marketing Campaign Examples to Learn From appeared first on Jeffbullas's Blog.

Important Info

The 10 Best Email Marketing Campaign Examples to Learn From

Email marketing has been a leader in the marketing domain since its inception, and no other marketing channel has been discovered that is so cost-effective. Email marketing started way back in 1978, and since then, it has been widely used by businesses to promote their products and keep in touch with their customers.

Before diving into the best email marketing campaigns, you should have a quick look at email marketing. It will help give a clearer picture of the ideas discussed below.

What is email marketing?

What-Is-Email-Marketing

In simple words, email marketing is a process used by companies to promote their goods and services over the mail. Today, email marketing has grown from just promotional emails to personalized emails, and it has become the center of customer interaction. It is one of the best return on investment marketing strategies for companies. Hence no matter what new strategies arise, this one does not diminish.

Time for some quick facts and statistics about emails and email marketing.

  • In 2019, every day, 296 billion emails were sent.
  • Email Marketing has the highest return on investment. For example, every $1 you spend behind email marketing gives you a return of $42.
  • Email marketing is vital for the success of a business, it has been admitted by 78% of marketers.
  • Email engagement is used to track content performance across channels, and 90% of people believe this.

Now, you know what email marketing is and some eye-opening facts about email marketing. So here are some of the best email marketing campaigns that you can learn from.

1. Uber

UBER

Uber is a leading ride-booking and taxi application that operates in multiple countries. Uber has significantly benefited from its email marketing campaigns. Its email campaigns are really straightforward and simplistic.

It keeps the call-to-action(CTA) very clear, and the newsletters don’t take much time to read. They deliver all the essential news effortlessly that helps get their point across. In their personalized emails, they share journey maps that make customers feel special.

Learnings From This Campaign

What you need to learn here is that content matters, and a proper CTA is equally important. While creating email marketing templates and newsletters, you should focus on providing quality content to your audience rather than experimenting with catchy colors and photos.

2. Netflix

N-Filling-Out-Forms-Is-Boring

Who uses technology better than Netflix, which originally is based on Node.js development services. Its marketing teams always come up with fresh ideas that go on to become a trend in the industry. There are many such examples, and here is one of their email marketing campaigns.

Netflix started a campaign to target an audience that was not active on their platform. With its AI and machine learning technologies, it was easy for the firm to identify such users. Then Netflix started sending personalized emails to every customer based on their viewing history and likes. This campaign helped Netflix grow its active user base by bringing people back to the platform.

Learnings From This Campaign

One of the key learnings of this campaign is that taking care of your users is key.  Sending personalized emails and notifications develops a sense of commitment and connection between the users and your brand, and when this is done, you can grow exponentially.

Another thing worth mentioning is that you should get help from technology as much as possible. This will help you uncover hidden data and insights which are worth taking action on.

3. PayPal

PayPal

PayPal is a leading payments processing platform for global transactions. It is an online service that charges some money to help you transfer money from one part of the world to another. PayPal is an innovative company, and it is constantly thriving to make its products the best. Here you’ll see an email marketing campaign from PayPal.

PayPal introduced the new “checkout with PayPal” feature. This feature was integrated into many online e-commerce stores and other offline stores too. But to make it popular, the company’s marketing team resorted to email marketing. The emails were sent to all subscribers of its promotional campaigns, and it was a significant hit.

PayPal focused on providing value to the user, so they concentrated on showing the benefits of this new feature in their marketing campaign. They never promoted the features in the campaign; it was all about how customers could benefit from using the new service.

Learnings From This Campaign

Instead of marketing the features of your products, you should consider highlighting the benefits to the customers. More people will use the features if you deliver value straightaway. This helps customers determine whether a service is worth their efforts or not.

You can quickly drive more customers to use your products with value showcasing. It is a humble and straightforward way of marketing new offerings.

4. Starbucks

Starbucks

Starbucks sells coffee, but there are brands that sell even better beverages than what Starbucks offers. What fuels Starbucks’ business is its innovative marketing strategies and tactics.

Starbucks sends newsletters and promotional emails to its customers regularly, and these emails are filled with colors and enticing graphics of coffee and other beverages. This makes people drool over the offerings and drives more people to their stores.

Learnings From This Campaign

Email marketing is not just plain words. You need to enrich it with images and catchy content. With the right combination of design and marketing tactics, you can increase your product sales, and Starbucks coffees are the prime examples of this.

5. Uniqlo

Uniqlo

Uniqlo is an online eCommerce website that deals in a variety of products. It aggregates users’ email IDs for login, identity verification, promotional emails, and meaningful order updates.

Uniqlo ran a unique email marketing campaign where the company sent emails to users about price updates for items in their wishlist or carts. This campaign reduced cart abandonment, a common problem in the eCommerce industry.

Learnings From This Campaign

For eCommerce companies, cart abandonment is a significant problem, and keeping in touch with customers helps reduce this. Plus, this provides customers a feeling of savings when they find out that the prices of their liked items have decreased, and they can buy them now.

6. Airbnb

Airbnb

Airbnb started humbly, and it polished its services through user reviews. Airbnb ran an email marketing campaign where it asked people to take a survey about their services.

In this campaign, Airbnb reached out to their customers and gave a survey link to each of them with the email. The email template was simple, starting off with thanks and then a perfect CTA for the survey. Many customers took the survey, and the marketing campaign was really successful for Airbnb.

Learnings From This Campaign

If you want to grow your business, being open to customer feedback is the best way. As emails have high opening rates, you get more customer feedback, and the more feedback you get, the more you can work on the betterment of your brand. It establishes a connection between the brand and your customers.

7. BuzzFeed

Buzzfeed

BuzzFeed is a content-centric business, and who knows emails better than they do. BuzzFeed uses email marketing to generate traffic to its website.

It increases traffic with email marketing by providing beautiful snapshots of the content and artistic imagery. It raises curiosity in the email reader’s mind and then carefully places a CTA to redirect traffic to its website.

Learning From This Campaign

You should use email marketing with a good CTA to increase website traffic if you run a content-centric website. To do this, you first need to have an organic mailing list so that you can drop emails to the right audience instantly. When your website traffic increases, your domain authority also increases, and you start ranking higher on search engine results page.

8. Headspace

HeadSpace

Headspace is a mindfulness and meditation app that has garnered quite a popularity with the covid-induced lockdowns and stressful environments. With its domain, it follows calm colors and simplistic visuals. This same brand identity it follows in its emails.

Headspace runs email marketing campaigns with simple images, and it solely focuses on the power of its products. It showcases the power of its features through its welcome emails. The welcome emails are full of soothing colors and graphics that provide a  premium feel to new users.

Learnings From This Campaign

Sticking to your brand identity is essential. It helps people visually distinguish your brand. People receive hundreds of promotional emails every day, so to help them identify and interact with your email, you need to fashion it according to your brand identity. You can use the colors and graphics that your branding consists of so that it looks more appealing.

9. Mint

Mint

Mint is a finance tracking application from Intuit, which is a global brand. The platform helps people track everything about their money, starting from saving to investing. It is like a one-stop-shop.

Mint runs an email marketing campaign where they send personalized birthday emails to their users. Though it is a small gesture, it goes a long way. Mint does this with the help of automated email drip campaigns and their customer’s data.

Learnings From This Campaign

Making your customers feel special on their birthdays is a great way to increase brand loyalty. Mint does not provide any marketing information or a CTA in such emails; it solely wishes the customer a happy birthday without any business expectation. But this makes a lasting impact on the users, and the product grows because it looks more personalized to the user.

10. Withings

Withings

Withings is a health-tracking application and platform aimed at helping people achieve their health goals. It follows a reward-based approach, and it rewards people based on their goal completion percentage.

Withings has an email marketing campaign where the company sends personalized emails on the achievement of every milestone. This helps the users stay on track and be motivated for their health choices.

Learnings From This Campaign

Interacting with users and rewarding them for their achievements goes a long way. It is one of the simplest and most effective methods to keep users active with your product. You can set up an automated email campaign for this task, and it can keep sending emails to your customers forever.

Wrapping up

Before you start an email marketing campaign, it is good if you can have a look at some successful campaigns. This helps you brainstorm and include things in your marketing campaign to make it more effective.

This article provides a round-up of the best email marketing campaigns with their learnings. So be sure to use these learnings in your email marketing campaigns to help your business grow.

Guest author: Harikrishna Kundariya, a marketer, developer, IoT, ChatBot & Blockchain savvy, designer, co-founder, Director of eSparkBiz  Technologies. His 8+ experience enables him to provide digital solutions to new start-ups based on IoT and ChatBot.

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