Category: Uncategorized

Important Info !

It was a silent pact that happened over 20 years ago between digital creators and a technology company that changed the world. No contracts were exchanged, and it was a mutual partnership that worked for both sides.

At first, the tech was clunky and rough around the edges. But over time, it became polished, fast and accurate. And the mission of one party was clear and far-reaching. “To organize the world’s information and make it universally accessible and useful.”

The rules and algorithms for achieving this were never shared but just suggested. The riches were distributed at first so that everyone was happy, singing and holding hands. But slowly, over time, things changed and the partnership became strained. It was a slow creeping takeover. 

What happened?

Google’s first mission statement and tagline was, “Don’t Be Evil”. For some reason, that tagline has been deleted. 

Since then, Google’s capitalistic motivation and greed to make more money have pushed it into a less benign mission statement. It’s along the lines of “let’s take the creators top quality content and make it look like we created it” 

This evolution of search is shown in snippets that appear at the top of most search queries on Google. And if you click on the question in the small text below, they reveal the website and link that created the content. The reason this happened is that Google, in effect, has become a monopoly with very little regulatory oversight up till now. They could write their own rules.

Where are we now?

When I search for the term “Should you optimize your website for search engines?” you see below the four ads that take the top position. 

Google summarizes and metastasizes the content for its own revenue purposes and provides the scraped answers from the websites. The great rip-off? Almost nobody clicks through to those links. The original content creators receive little traffic that sustains their business models in a digital universe.

Now Google’s tagline reads “Do the Right Thing“. But their mission seems to be “Rip off the best content on the web, make it look like ours, and steal ideas from content creators to maximize advertising revenue“. This strategy is disguised behind the sneering altruistic mantra of “great user experience”. 

There was a small win

Companies, including Rupert Murdoch’s News Corporation, have been complaining for years about Google and Facebook publishing their news without compensation while making billions of dollars from advertising. While the media companies advertising revenue dropped like a stone, causing them to lose money from the content they had invested in, with journalists and newsrooms they created and paid for.

In Australia in 2021, the more prominent media companies struck a deal with Google and Facebook for the media giants to pay for the news and content from the major Australian news and media companies. 

This deal was driven by the Australian Government’s ACCC (Australian Competition and Consumer Commission), which brought the international search and social media companies kicking and screaming to the negotiating table. Google so far has paid $60m to two local media companies and an undisclosed amount to New Corporation. That’s pennies! 

Why? 

Google Australia also rakes in $7 billion in revenue while paying a paltry $85 million in taxes. The tax rate on revenue comes in at less than 1%. I would rather like that rate! And I am pretty sure that some offshore transfer pricing is happening here (entirely legal but maybe not ethical) that moves the profit elsewhere. 

But what about the small guys?

The reality is that the smaller media companies don’t receive a cent. The reason? They don’t have the bargaining power or clout to take on the likes of Facebook and Google. Google continues to optimize its home page to keep the readers there. It is all in the name of user experience. The net result is that the websites that create the content are seeing less and less traffic. 

Is SEO dead?

The short answer. No, it’s not.

Because Google will continue to use the algorithms they created to identify great content, they make sure that they minimize the traffic views or traffic to the creators to keep you on their homepage. 

So…they are doing no evil except that the content creators are knee-capped and money capped. While Google continues to make billions of dollars.

The advent of the age of search and social media seemed to promise to democratize media and remove the powerful media moguls as the gatekeepers to the creators at first. And it did for a few years, but we are now heading down the path where the big guys make more and the creators become starving artists.  

The answer to the question “Is Google stealing your content?” is not a straightforward answer. 

But do they want to minimize traffic to your site while maximizing traffic to their home page? The answer to that is “yes”. 

And if you are a small media player (or content creator), then your revenue from affiliate traffic will be reduced. And don’t expect them to pay you any time soon! The collusion between the big media players and Google is there for all to see.  

The new media moguls are now the new kings of the universe. They are the new gatekeepers to your content. 

About the author: Jeff is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world’s top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world’s #1 business blogger.

The post Is Google Stealing Your Content? appeared first on Jeffbullas's Blog.

Valuable Post

It was a silent pact that happened over 20 years ago between digital creators and a technology company that changed the world. No contracts were exchanged, and it was a mutual partnership that worked for both sides.

At first, the tech was clunky and rough around the edges. But over time, it became polished, fast and accurate. And the mission of one party was clear and far-reaching. “To organize the world’s information and make it universally accessible and useful.”

The rules and algorithms for achieving this were never shared but just suggested. The riches were distributed at first so that everyone was happy, singing and holding hands. But slowly, over time, things changed and the partnership became strained. It was a slow creeping takeover. 

What happened?

Google’s first mission statement and tagline was, “Don’t Be Evil”. For some reason, that tagline has been deleted. 

Since then, Google’s capitalistic motivation and greed to make more money have pushed it into a less benign mission statement. It’s along the lines of “let’s take the creators top quality content and make it look like we created it” 

This evolution of search is shown in snippets that appear at the top of most search queries on Google. And if you click on the question in the small text below, they reveal the website and link that created the content. The reason this happened is that Google, in effect, has become a monopoly with very little regulatory oversight up till now. They could write their own rules.

Where are we now?

When I search for the term “Should you optimize your website for search engines?” you see below the four ads that take the top position. 

Google summarizes and metastasizes the content for its own revenue purposes and provides the scraped answers from the websites. The great rip-off? Almost nobody clicks through to those links. The original content creators receive little traffic that sustains their business models in a digital universe.

Now Google’s tagline reads “Do the Right Thing“. But their mission seems to be “Rip off the best content on the web, make it look like ours, and steal ideas from content creators to maximize advertising revenue“. This strategy is disguised behind the sneering altruistic mantra of “great user experience”. 

There was a small win

Companies, including Rupert Murdoch’s News Corporation, have been complaining for years about Google and Facebook publishing their news without compensation while making billions of dollars from advertising. While the media companies advertising revenue dropped like a stone, causing them to lose money from the content they had invested in, with journalists and newsrooms they created and paid for.

In Australia in 2021, the more prominent media companies struck a deal with Google and Facebook for the media giants to pay for the news and content from the major Australian news and media companies. 

This deal was driven by the Australian Government’s ACCC (Australian Competition and Consumer Commission), which brought the international search and social media companies kicking and screaming to the negotiating table. Google so far has paid $60m to two local media companies and an undisclosed amount to New Corporation. That’s pennies! 

Why? 

Google Australia also rakes in $7 billion in revenue while paying a paltry $85 million in taxes. The tax rate on revenue comes in at less than 1%. I would rather like that rate! And I am pretty sure that some offshore transfer pricing is happening here (entirely legal but maybe not ethical) that moves the profit elsewhere. 

But what about the small guys?

The reality is that the smaller media companies don’t receive a cent. The reason? They don’t have the bargaining power or clout to take on the likes of Facebook and Google. Google continues to optimize its home page to keep the readers there. It is all in the name of user experience. The net result is that the websites that create the content are seeing less and less traffic. 

Is SEO dead?

The short answer. No, it’s not.

Because Google will continue to use the algorithms they created to identify great content, they make sure that they minimize the traffic views or traffic to the creators to keep you on their homepage. 

So…they are doing no evil except that the content creators are knee-capped and money capped. While Google continues to make billions of dollars.

The advent of the age of search and social media seemed to promise to democratize media and remove the powerful media moguls as the gatekeepers to the creators at first. And it did for a few years, but we are now heading down the path where the big guys make more and the creators become starving artists.  

The answer to the question “Is Google stealing your content?” is not a straightforward answer. 

But do they want to minimize traffic to your site while maximizing traffic to their home page? The answer to that is “yes”. 

And if you are a small media player (or content creator), then your revenue from affiliate traffic will be reduced. And don’t expect them to pay you any time soon! The collusion between the big media players and Google is there for all to see.  

The new media moguls are now the new kings of the universe. They are the new gatekeepers to your content. 

About the author: Jeff is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world’s top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world’s #1 business blogger.

The post Is Google Stealing Your Content? appeared first on Jeffbullas's Blog.

Important Info

It was a silent pact that happened over 20 years ago between digital creators and a technology company that changed the world. No contracts were exchanged, and it was a mutual partnership that worked for both sides.

At first, the tech was clunky and rough around the edges. But over time, it became polished, fast and accurate. And the mission of one party was clear and far-reaching. “To organize the world’s information and make it universally accessible and useful.”

The rules and algorithms for achieving this were never shared but just suggested. The riches were distributed at first so that everyone was happy, singing and holding hands. But slowly, over time, things changed and the partnership became strained. It was a slow creeping takeover. 

What happened?

Google’s first mission statement and tagline was, “Don’t Be Evil”. For some reason, that tagline has been deleted. 

Since then, Google’s capitalistic motivation and greed to make more money have pushed it into a less benign mission statement. It’s along the lines of “let’s take the creators top quality content and make it look like we created it” 

This evolution of search is shown in snippets that appear at the top of most search queries on Google. And if you click on the question in the small text below, they reveal the website and link that created the content. The reason this happened is that Google, in effect, has become a monopoly with very little regulatory oversight up till now. They could write their own rules.

Where are we now?

When I search for the term “Should you optimize your website for search engines?” you see below the four ads that take the top position. 

Google summarizes and metastasizes the content for its own revenue purposes and provides the scraped answers from the websites. The great rip-off? Almost nobody clicks through to those links. The original content creators receive little traffic that sustains their business models in a digital universe.

Now Google’s tagline reads “Do the Right Thing“. But their mission seems to be “Rip off the best content on the web, make it look like ours, and steal ideas from content creators to maximize advertising revenue“. This strategy is disguised behind the sneering altruistic mantra of “great user experience”. 

There was a small win

Companies, including Rupert Murdoch’s News Corporation, have been complaining for years about Google and Facebook publishing their news without compensation while making billions of dollars from advertising. While the media companies advertising revenue dropped like a stone, causing them to lose money from the content they had invested in, with journalists and newsrooms they created and paid for.

In Australia in 2021, the more prominent media companies struck a deal with Google and Facebook for the media giants to pay for the news and content from the major Australian news and media companies. 

This deal was driven by the Australian Government’s ACCC (Australian Competition and Consumer Commission), which brought the international search and social media companies kicking and screaming to the negotiating table. Google so far has paid $60m to two local media companies and an undisclosed amount to New Corporation. That’s pennies! 

Why? 

Google Australia also rakes in $7 billion in revenue while paying a paltry $85 million in taxes. The tax rate on revenue comes in at less than 1%. I would rather like that rate! And I am pretty sure that some offshore transfer pricing is happening here (entirely legal but maybe not ethical) that moves the profit elsewhere. 

But what about the small guys?

The reality is that the smaller media companies don’t receive a cent. The reason? They don’t have the bargaining power or clout to take on the likes of Facebook and Google. Google continues to optimize its home page to keep the readers there. It is all in the name of user experience. The net result is that the websites that create the content are seeing less and less traffic. 

Is SEO dead?

The short answer. No, it’s not.

Because Google will continue to use the algorithms they created to identify great content, they make sure that they minimize the traffic views or traffic to the creators to keep you on their homepage. 

So…they are doing no evil except that the content creators are knee-capped and money capped. While Google continues to make billions of dollars.

The advent of the age of search and social media seemed to promise to democratize media and remove the powerful media moguls as the gatekeepers to the creators at first. And it did for a few years, but we are now heading down the path where the big guys make more and the creators become starving artists.  

The answer to the question “Is Google stealing your content?” is not a straightforward answer. 

But do they want to minimize traffic to your site while maximizing traffic to their home page? The answer to that is “yes”. 

And if you are a small media player (or content creator), then your revenue from affiliate traffic will be reduced. And don’t expect them to pay you any time soon! The collusion between the big media players and Google is there for all to see.  

The new media moguls are now the new kings of the universe. They are the new gatekeepers to your content. 

About the author: Jeff is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world’s top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world’s #1 business blogger.

The post Is Google Stealing Your Content? appeared first on Jeffbullas's Blog.

I <3 making money at home ?

Plugins are the building blocks and the rocket fuel for your WordPress.com website. They can help make your site faster and easier to manage but also bring essential elements to your fingertips. From email opt-ins and contact forms, to SEO, site speed optimization, calendars, and booking options — the list is nearly endless.

If you can imagine it, there’s a high likelihood that there’s a plugin to help you accomplish whatever your endeavor on your WP.com website.

And because of the vast community of WordPress developers, there are always new plugins being added to our marketplace. To better help you select the plugins for your business or passion, we are listing three of our hand-picked, most popular premium plugins below, in addition to several others, recently added to our marketplace.

WooCommerce Bookings

This invaluable plugin allows customers to book appointments, make reservations, or rent equipment. Both you and your customers can save valuable time since there’s no need for phone calls, emails, or other forms of communication to handle bookings. Prospects simply fill out the information themselves.

The benefits of WooCommerce Bookings are hard to overstate. For example, you can: 

  • Define set options, like fixed time slots for a class, appointment, or guided tour
  • Let customers choose the times that work best by giving them the flexibility to book whatever range they need, like checking into a hotel
  • Set certain time periods as off limits and un-bookable, providing yourself a buffer between bookings

Perhaps best of all, the plugin integrates seamlessly with your Google calendar. Use the calendar view to see how your day or month is shaping up. Update existing bookings or availability, or filter to view specific services or resources. And if you have customers who insist on calling in to make bookings the old-fashioned way, you can add them manually from the calendar while you’re on the phone.

Whether you’re running a small bed and breakfast, a fishing guide service, or anything in between, WooCommerce Bookings can give you back valuable time, ensuring your customers have a friction-free booking process, which allows you to focus your energies elsewhere. 

WooCommerce Subscriptions

With WooCommerce Subscriptions, customers can subscribe to your products or services and then pay for them at the frequency of their choosing — weekly, monthly, or even annually. This level of freedom can be a boon to the bottom line, as it easily sets your business up to enjoy the fruits of recurring revenue. 

Better yet, WooCommerce Subscriptions not only allows you to create and manage products with recurring payments, but you can also introduce a variety of subscriptions for physical or virtual products and services, too. For example, you can offer weekly service subscriptions, create product-of-the-month clubs, or even yearly software billing packages. 

Additional features include:

  • Multiple billing schedules available to suit your store’s needs
  • Integrates with more than 25 payment gateways for automatic recurring payments
  • Accessible through any WooCommerce payment gateway, allowing for manual renewal payments along with automatic email invoices and receipts
  • Prevents lost revenue by supporting automatic rebilling on failed subscription payments

Additionally, this plugin offers built-in renewal notifications and automatic emails, which makes you and your customers aware of subscription payments being processed. Your customers can also manage their own subscriptions using the Subscriber’s View page. The page also allows subscribers to suspend or cancel a subscription, change the shipping address or payment method for future renewals, and upgrade or downgrade. 

WooCommerce Subscriptions really do put your customers first, giving them the control they want and will appreciate while allowing you to automate a process and experience that saves time and strengthens your relationship with customers. 

AutomateWoo

High on every business owner’s list of goals is the ability to grow the company and earn more revenue. Well, AutomateWoo makes that task much simpler. This powerful, feature-rich plugin delivers a plethora of automated workflows to help you grow your business.  

​With​ ​AutomateWoo, you can create workflows using various triggers, rules, and actions, and then schedule them to run automatically.

​For example, you can set up abandoned cart emails, which have been shown to increase the chance of recovering the sale by 63%.

One of the key features small business owners are sure to enjoy is the ability to design and send emails using a pre-installed template created for WooCommerce emails in the WordPress editor. 

This easy-to-appreciate feature makes it a breeze to send targeted, multi-step campaigns that include incentives for customers. AutomateWoo gives you complete control over campaigns. For example, you can schedule different emails to be sent at intervals or after specific customer interactions; you can also offer incentives using the personalized coupon system.

Also, you can track all emails via a detailed log of every email sent and conversion recorded. Furthermore, with AutomateWoo’s intelligent tracking, you can capture guest emails during checkout.  

This premium plugin comes packed with a host of other features as well, including, but not limited to:

  • Follow-up emails: Automatically email customers who buy specific products and ask for a review or suggest other products they might like
  • SMS notifications: Send text messages to customers or admins for any of AutomateWoo’s wide range of triggers
  • Wishlist marketing: Send timed wishlist reminder emails and notify when a wished-for product goes on sale; integrates with WooCommerce Wishlists or YITH Wishlists
  • Personalized coupons: Generate dynamic customized coupons for customers to raise purchase rates

AutomateWoo will make an indispensable asset for any business looking to create better synergies between their brand’s products or services and the overall experience customers have with them. 

Additional Business-Boosting Plugins

In addition to WooCommerce Bookings, WooCommerce Subscriptions, and AutomateWoo, our marketplace has also launched a number of additional premium plugins, including:

  • WooCommerce Points and Rewards: Allows you to reward your customers for purchases and other actions with points that can be redeemed for discounts
  • WooCommerce One Page Checkout: Gives you the ability to create special pages for customers to select products, checkout, and pay, all in one place
  • WooCommerce Deposits: Customers can place a deposit or use a payment plan for products. 
  • Min/Max Quantities: Make it possible to define minimum/maximum thresholds and multiple/group amounts per product (including variations) to restrict the quantities of items that can be purchased. 
  • Product Vendors: Enables multiple vendors to sell via your site, and in return take a commission on the sales.  
  • USPS Shipping Method: Provides shipping rates from the USPS API, with the ability to accurately cover both domestic and international parcels.

Get the Most Out of Your Website 

Keep an eye on the plugin marketplace, as we’re continuing to offer premium plugins that help you best serve your site visitors and customers. At WordPress.com, we’re committed to helping you achieve your goals. 

To get the most out of your WordPress.com website, upgrade to WordPress Pro, which puts the power of these plugins at your fingertips. Currently, only WordPress Pro plans or legacy Business + eComm customers can purchase plugins.