Category: Uncategorized

Important Info

.

The call-to-action (CTA) button is vital for your website or landing page. The primary purpose of a CTA is to optimize the conversion rate.

Think of it as the magical door to the next step of your sales funnel. Your customers must click on your CTA button to get one step closer to buying.

It’s tempting to use generic copy such as ‘submit’ or ‘click here’ on the button and call it a day, but it’s important that your CTA phrase makes sense for what you’re offering.

This article looks at some tried-and-tested, conversion-boosting CTA phrases that get you the results you want. 

Action words to maximize your conversion rates

The right words and phrases in your CTA can increase your conversion rate and ROI in any online marketplace. Let’s look at 15 famous CTA phrases we see every day.

1. Start Your Free Trial

Websites that offer services like software or applications usually offer a free 30-day trial. It’s a great way to get the customer’s attention, and most take advantage of the trial for the given time. The word ‘free’ in itself is an eye-catcher. 

The free trial allows a customer to get a feel of a product. If they find your product or service useful, they may convert to a paying customer.

A notable example of this CTA in action is on the Amazon Prime Video home page.

2. Get Started 

We can say that “Get Started” or “Get Started Now” is one of the most widely used calls to action.

It is simple yet effective. Businesses that classify themselves in service sectors like software developers, cyber security providers, or SaaS service providers use this term frequently on their websites.

For businesses who want to keep their CTA simple, adding “Get Started” or “Get Started Now” is a good start.

Get Started 

Image Source

3. Order Now

Online stores and restaurants can increase sales by adding an “Order Now” button to their website or their product page.

This CTA works best with an attractive image and video promotion of the product, which grabs the audience’s attention.

Adding “Order Now” as a CTA immediately after the product promotion is a move that can skyrocket sales. 

4. Sign Up

“Sign Up” is another simple, quick, and effective CTA for websites that want to offer their services like cloud storage. The ideal method for adding a sign-up CTA is explaining the service, its benefits, and the number of users on the product page with the CTA.

A prominent example is GitHub; they have added a simple “Sign Up for GitHub” CTA in green with black-bluish background, making it prominent and clear. 

5. Create a Free Account

Create a Free Account

Image Source

Adding the word “free” to your CTA pushes the visitor to perform our desired action. This simple CTA increases conversions and gets valuable leads. 

“Create a Free Account” as a CTA worked very well for Smartsupp. They provide online shopping assistance and Chatbot services, encouraging clients to register for a free account first. 

6. Book an Appointment 

“Book an Appointment” as a CTA is simple and explains its purpose clearly. Businesses offering medical services like orthodontic clinics can benefit from this CTA to boost their marketing and get more customers. 

“Book an Appointment” is also necessary for businesses like law firms, hair salons, beauticians, and other businesses focused on serving customers in person. 

7. Add to Cart

For e-commerce stores, “Add to Cart” is their favorite CTA.

Like the “Order Now” CTA, “Add to Cart” works well by advertising product images or videos and then adding the CTA button. E-commerce giants like Amazon and eBay, have placed add-to-cart options on all of their product pages.

8. Learn More

If your product or service needs further explanation, adding “Learn More” is the right thing to do. Explain your offering with this CTA by giving the customers a meta description or introductory paragraph.

Leaving the element of suspense and curiosity for readers or viewers tempts them to click the “Learn More” CTA. Apple has added the “Learn More” box to all its products on its homepage.

9. Request a Demo

Websites often share a demo of their products or software before people can buy the full version. The “Request a Demo” CTA is a valuable asset for promoting products with demo versions.

A good example of this CTA in action is on the popular platform Zoom. Zoom introduces their product and its advantages and then has a CTA “Request a Demo” at the end of the home page. 

Most people want to test the product first before buying it. You can have good conversion rates with this simple CTA and a demo version of your service or product. 

10. Shop Now

This CTA is commonly used in product-based websites. The “Shop Now” CTA is also an effective term like “Buy Now” or “Add to Cart” and plays the same role in increasing the conversion rate. 

11. Explore

The CTA “Explore” is simple yet convincing. It provides curiosity to viewers and teases that there is something new waiting for them. Product websites, fashion brands, blogs, and many other platforms use this CTA. 

For example, Levis, a famous clothing brand, has added “Explore Collection” to their home page to attract new visitors to its store and collection.

12. Buy Now

Buy Now

Image Source

“Buy Now” is similar to “Order Now” and “Add to Cart.” Again it is a short, compelling CTA. It persuades viewers to take action and buy the product after viewing its details.

Smartphone giant Samsung has placed this CTA right at the top of their website banner, and not only that, but they also have this CTA with each of their products. 

13. Subscribe 

Subscription models have great benefits. It is a popular CTA used widely on web pages, applications, and social media. The “Subscription” CTA works best with content creation platforms like YouTube, and newsletters also greatly benefit from this CTA. 

14. Download 

For websites that want to promote their application for smartphones or websites, use this CTA to entice people to download the application. An example here is Spotify which has a “Download” CTA button on the download webpage of their website.

15. Get % Off

Businesses that give discounts and a percentage off on their online stores have good ROI and increased sales.

Many celebrations, events, and festivals happen worldwide, and offering a discount or percentage off as a CTA on the front web page is a wise step to have extra sales and increased conversion rates during peak shopping times.

Conclusion

It’s important to choose the right CTA to add to your webpage, social media pages, and anywhere else.

These small phrases have a massive impact on sales, ROI, and conversions. You don’t want to miss out on any opportunity to increase your sales and customer pool so make sure you have a clear call to action now. Your marketing efforts will pay off with this one little button!

Guest Author: Lee Li is a project manager and B2B copywriter with a decade of experience in the Chinese fintech startup space as a PM for TaoBao, MeitTuan, and TikTok.

The post Maximize Conversions With These Call-to-Action Phrases appeared first on Jeffbullas's Blog.

Who else? <3making money at home

You’ve established your initial web presence and have an SEO strategy in place. There’s some steady traffic, and you’re even picking up some leads. Your job’s done, right? Not quite.

You see, it’s not that simple. Effective SEO is an ongoing process that takes consistent work.

Even if you’ve hit your key milestones and you’re where you want to be in the SERPs, that doesn’t mean there isn’t still room for improvement and that you don’t need to adapt. Especially when the competitive landscape is ever-changing.

Semantically-related keywords, image optimization, predictive search, and Google Analytics 4 are just some of the factors shaping SEO as we know it. In addition to these trends and developments, there are many other reasons why you should keep working on your SEO strategy.

In this piece, I detail why SEO is a continuous process. It’s not something that you can afford to ignore once you start seeing results.

Let’s get started with the first reason.

1. There’s More Than One Type of Effective SEO Strategy

There’s more than one type of SEO, and an effective SEO strategy covers each type. In digital marketing, we divide SEO into four separate categories:

  • On-page SEO optimizes a website’s content and structure to rank higher in the SERPs. On-page SEO includes optimizing the title and header tags, meta descriptions, images, and other elements affecting how a website ranks.
  • Off-page SEO includes building backlinks to your site from other websites. The more high-quality backlinks a website has, the higher it ranks in SERPs, increasing your website’s authority and standing.
A venn diagram for technical seo, on-page seo, and off-page seo.
  • Local SEO helps to ensure that your website appears near the top of search engine results pages for relevant queries in your area. You can do several things to improve your local SEO, such as filling out your Google My Business profile. This free service from Google allows businesses to create and manage their business listing on Google.com and other Google services such as Maps and Search.

A great example of local SEO is the legal firm, Hasbrook & Hasbrook. It’s got a first-page ranking in the SERPs, attracting nearly 10,000 monthly searches for Oklahoma-centered keywords. It’s done this by using local keywords in its page titles and website URL, publishing local law content, and optimizing its Google My Business page.

A personal injury law firm page used as an example of SEO.
  • Enterprise SEO is a large-scale method of SEO. It considers your business goals, target audience, and competition. It uses multiple optimization strategies and usually covers websites with high volumes of transactions or large amounts of published data.

Even if you don’t have time for a complete SEO overhaul, you can implement a minimalist SEO plan by following these six simple steps.

2. Your Competitors Aren’t Stopping

If you’re thinking about giving up on your SEO strategy, you can guarantee your competitors aren’t.

Effective SEO takes time. You might see an initial boost in your SERPs when you begin putting your plan into action. However, for the most part, you’re in it for the long haul, and you won’t see results instantly.

Your competitors understand this, and they keep testing. If you’re not doing the same, you’re giving your competitors an open way to outrank you.

Additionally, to ensure their SEO strategy is as effective as possible, you can bet your rivals are tweaking and implementing new processes as the search engines update and evolve, leading me nicely to the next section.

3. Google’s Algorithm Changes and Evolves

Google is constantly changing and evolving its algorithm.

As seen with the helpful content update that has started rolling out in August of 2022.

Some of these changes are small, while others are more significant. Remember Panda and Penguin? These two updates sent many website owners into a tailspin when Google introduced them.

Panda emphasized quality content, while Penguin penalized sites using shady backlinking techniques and keyword stuffing. Inevitably, however, many legitimate website owners got caught up in this, causing them to lose out in the SERPs.

Then, another update, Hummingbird, considered searchers’ intent, while the Pigeon update impacted local SEO.

However, it’s not just the major updates you need to consider. It’s the constant tweaking, up to twice a day, you need to be aware of.

While not all these ever-evolving algorithms significantly impact SERPs, staying up-to-date on the latest Google algorithm news is essential so you can adjust your SEO strategy accordingly.

4. New Content You Create Still Needs Optimization

You know that awesome fresh content you keep creating? Well, it’s not enough on its own.

If you want your articles to attract organic results and reach your ideal customers, then you need to optimize each piece.

While there’s no denying the part social media plays in getting traffic to your pages, search engines deliver much more. One survey shows that Google drives eight times more traffic than all the social media sites combined, and the average top blog gets 66.47 percent of traffic from search engines.

With content optimization, what should you focus on the most?

Aside from keywords, an assessment of content using the Semrush SEO Writing Assistant tool showed that the top-performing articles measured a perfect score for:

  • SEO
  • Tone of voice
  • Readability
  • Originality

You can further optimize your content with:

  • Interlinking
  • Managing keyword density and including semantically-related keywords
  • Focusing on technical elements like meta tags
  • And covering topics in-depth

Let’s move on to search intent.

5. Search Intent Can Change Over Time

Searchers’ intent can change over time, significantly impacting how your website ranks on in the SERPs.

When John Shehata, VP of Condé Nast, asked Google’s John Mueller what the search engine views as a valid query, Mueller came back with this :

A tweet from John Mu.

From that, let’s go with the theory that search intent can often be seasonal.

Now, imagine you’re a hotel owner.

It’s summer, your business is booming because people are looking for somewhere to stay near the beach during their vacations. So naturally, they search for something like a ‘beach hotel (location).’ In all likelihood, they’re looking for a place to stay close to the beach in their chosen hotel.

However, come wintertime, your business slows down because people aren’t looking for beach getaways. An effective SEO strategy considers these seasonal changes in search intent and adapts its plan accordingly. For example, you might change your keywords to ‘seasonal short breaks’ (location) or similar.

Obviously, you would do some keyword research to determine the exact phrases to use, and I’ve got a tool to help you with that to give me some ideas to run with:

Ubersuggest's keyword research.

6. Effective SEO Compliments Paid Marketing and Other Efforts

You shouldn’t just think about SEO in isolation.

Effective SEO is part of an overall strategy designed to optimize your results. When you use SEO alongside paid marketing, outreach, and other efforts, you get a balanced online marketing plan that delivers short-term and long-term results.

Ideally, you want to use SEO alongside PPC advertising. Here’s why:

  • SEM instantly boosts your traffic through targeted ads, while SEO is a slow-burner, taking up to a year to pay off.
  • SEO can increase the effectiveness of your PPC campaigns by targeting the right audience and increasing click-through rates.
  • By improving your website’s ranking in search engine results pages (SERPs), you can drive more qualified traffic to your site.
  • SEO can help you target users who are already interested in what you have to offer, resulting in a higher conversion rate.
  • Paid search and SEO work together to create a comprehensive online marketing strategy to help you achieve your business goals.
  • SEO can help you create quality content that attracts attention online. This content can be used for paid advertising campaigns, resulting in more leads and sales.

7. Effective SEO Still Drives Results

You can find countless articles online declaring ‘SEO is dead.’ Some of these articles go back to 2012 and beyond, and they’re all saying the same thing. However, I can tell you something with confidence: They’re wrong!

SEO is alive and well, but like everything else, it’s ever-changing, so you need to keep working at it if you want your SEO to be effective.

I’m not the only one that thinks SEO is still worthwhile. Search Engine Journal thinks SEO is more relevant than ever.

Then there are the marketers who still swear by SEO. Let’s take the IT sector as an example.

A recent Deloitte report notes that the industry has thrived over the past few years. Looking forward, evolving technologies like cloud computing, the move towards hybrid working, and a need to build sustainable futures are just some factors paving the way for an even brighter future.

How are companies in this sector building their visibility? As a forward-thinking industry, the IT sector is having to prepare for rapid change, and to help achieve this, they’re consistent investors in SEO.

According to a survey by Tech Behemoths, 80 percent of businesses surveyed were familiar with SEO tools, and 67 percent employed a dedicated SEO manager.

A pie chart showing IT companies with an in-house SEO manager.

Further, 89.3 percent said they’d conducted an SEO audit in the last year, and perhaps the most telling result of all, 78 percent use SEO for leads.

Whatever sector you’re in, SEO can work for you, getting you fresh leads and improving conversions, and taking your business to the next level.

Conclusion

If you’ve ever wondered whether SEO is a continuous process or a once-off project, this article should leave you with no doubt that you need to keep working on it if you want your SEO to be effective.

There are many factors to consider when optimizing a website. While the necessary changes may vary from site to site, the key to success is continually optimizing for SEO.

New trends and developments, changing search intent, and evolving algorithms are some of the main reasons to consider when developing an effective SEO strategy.

By following best practices and keeping up with the latest trends, you can increase the chances that your site ranks highly on search engine results pages, bringing more visitors and potential customers your way.

What’s the best way to implement and update an effective SEO strategy? Share your tips below.

Important Info !

You’ve established your initial web presence and have an SEO strategy in place. There’s some steady traffic, and you’re even picking up some leads. Your job’s done, right? Not quite.

You see, it’s not that simple. Effective SEO is an ongoing process that takes consistent work.

Even if you’ve hit your key milestones and you’re where you want to be in the SERPs, that doesn’t mean there isn’t still room for improvement and that you don’t need to adapt. Especially when the competitive landscape is ever-changing.

Semantically-related keywords, image optimization, predictive search, and Google Analytics 4 are just some of the factors shaping SEO as we know it. In addition to these trends and developments, there are many other reasons why you should keep working on your SEO strategy.

In this piece, I detail why SEO is a continuous process. It’s not something that you can afford to ignore once you start seeing results.

Let’s get started with the first reason.

1. There’s More Than One Type of Effective SEO Strategy

There’s more than one type of SEO, and an effective SEO strategy covers each type. In digital marketing, we divide SEO into four separate categories:

  • On-page SEO optimizes a website’s content and structure to rank higher in the SERPs. On-page SEO includes optimizing the title and header tags, meta descriptions, images, and other elements affecting how a website ranks.
  • Off-page SEO includes building backlinks to your site from other websites. The more high-quality backlinks a website has, the higher it ranks in SERPs, increasing your website’s authority and standing.
A venn diagram for technical seo, on-page seo, and off-page seo.
  • Local SEO helps to ensure that your website appears near the top of search engine results pages for relevant queries in your area. You can do several things to improve your local SEO, such as filling out your Google My Business profile. This free service from Google allows businesses to create and manage their business listing on Google.com and other Google services such as Maps and Search.

A great example of local SEO is the legal firm, Hasbrook & Hasbrook. It’s got a first-page ranking in the SERPs, attracting nearly 10,000 monthly searches for Oklahoma-centered keywords. It’s done this by using local keywords in its page titles and website URL, publishing local law content, and optimizing its Google My Business page.

A personal injury law firm page used as an example of SEO.
  • Enterprise SEO is a large-scale method of SEO. It considers your business goals, target audience, and competition. It uses multiple optimization strategies and usually covers websites with high volumes of transactions or large amounts of published data.

Even if you don’t have time for a complete SEO overhaul, you can implement a minimalist SEO plan by following these six simple steps.

2. Your Competitors Aren’t Stopping

If you’re thinking about giving up on your SEO strategy, you can guarantee your competitors aren’t.

Effective SEO takes time. You might see an initial boost in your SERPs when you begin putting your plan into action. However, for the most part, you’re in it for the long haul, and you won’t see results instantly.

Your competitors understand this, and they keep testing. If you’re not doing the same, you’re giving your competitors an open way to outrank you.

Additionally, to ensure their SEO strategy is as effective as possible, you can bet your rivals are tweaking and implementing new processes as the search engines update and evolve, leading me nicely to the next section.

3. Google’s Algorithm Changes and Evolves

Google is constantly changing and evolving its algorithm.

As seen with the helpful content update that has started rolling out in August of 2022.

Some of these changes are small, while others are more significant. Remember Panda and Penguin? These two updates sent many website owners into a tailspin when Google introduced them.

Panda emphasized quality content, while Penguin penalized sites using shady backlinking techniques and keyword stuffing. Inevitably, however, many legitimate website owners got caught up in this, causing them to lose out in the SERPs.

Then, another update, Hummingbird, considered searchers’ intent, while the Pigeon update impacted local SEO.

However, it’s not just the major updates you need to consider. It’s the constant tweaking, up to twice a day, you need to be aware of.

While not all these ever-evolving algorithms significantly impact SERPs, staying up-to-date on the latest Google algorithm news is essential so you can adjust your SEO strategy accordingly.

4. New Content You Create Still Needs Optimization

You know that awesome fresh content you keep creating? Well, it’s not enough on its own.

If you want your articles to attract organic results and reach your ideal customers, then you need to optimize each piece.

While there’s no denying the part social media plays in getting traffic to your pages, search engines deliver much more. One survey shows that Google drives eight times more traffic than all the social media sites combined, and the average top blog gets 66.47 percent of traffic from search engines.

With content optimization, what should you focus on the most?

Aside from keywords, an assessment of content using the Semrush SEO Writing Assistant tool showed that the top-performing articles measured a perfect score for:

  • SEO
  • Tone of voice
  • Readability
  • Originality

You can further optimize your content with:

  • Interlinking
  • Managing keyword density and including semantically-related keywords
  • Focusing on technical elements like meta tags
  • And covering topics in-depth

Let’s move on to search intent.

5. Search Intent Can Change Over Time

Searchers’ intent can change over time, significantly impacting how your website ranks on in the SERPs.

When John Shehata, VP of Condé Nast, asked Google’s John Mueller what the search engine views as a valid query, Mueller came back with this :

A tweet from John Mu.

From that, let’s go with the theory that search intent can often be seasonal.

Now, imagine you’re a hotel owner.

It’s summer, your business is booming because people are looking for somewhere to stay near the beach during their vacations. So naturally, they search for something like a ‘beach hotel (location).’ In all likelihood, they’re looking for a place to stay close to the beach in their chosen hotel.

However, come wintertime, your business slows down because people aren’t looking for beach getaways. An effective SEO strategy considers these seasonal changes in search intent and adapts its plan accordingly. For example, you might change your keywords to ‘seasonal short breaks’ (location) or similar.

Obviously, you would do some keyword research to determine the exact phrases to use, and I’ve got a tool to help you with that to give me some ideas to run with:

Ubersuggest's keyword research.

6. Effective SEO Compliments Paid Marketing and Other Efforts

You shouldn’t just think about SEO in isolation.

Effective SEO is part of an overall strategy designed to optimize your results. When you use SEO alongside paid marketing, outreach, and other efforts, you get a balanced online marketing plan that delivers short-term and long-term results.

Ideally, you want to use SEO alongside PPC advertising. Here’s why:

  • SEM instantly boosts your traffic through targeted ads, while SEO is a slow-burner, taking up to a year to pay off.
  • SEO can increase the effectiveness of your PPC campaigns by targeting the right audience and increasing click-through rates.
  • By improving your website’s ranking in search engine results pages (SERPs), you can drive more qualified traffic to your site.
  • SEO can help you target users who are already interested in what you have to offer, resulting in a higher conversion rate.
  • Paid search and SEO work together to create a comprehensive online marketing strategy to help you achieve your business goals.
  • SEO can help you create quality content that attracts attention online. This content can be used for paid advertising campaigns, resulting in more leads and sales.

7. Effective SEO Still Drives Results

You can find countless articles online declaring ‘SEO is dead.’ Some of these articles go back to 2012 and beyond, and they’re all saying the same thing. However, I can tell you something with confidence: They’re wrong!

SEO is alive and well, but like everything else, it’s ever-changing, so you need to keep working at it if you want your SEO to be effective.

I’m not the only one that thinks SEO is still worthwhile. Search Engine Journal thinks SEO is more relevant than ever.

Then there are the marketers who still swear by SEO. Let’s take the IT sector as an example.

A recent Deloitte report notes that the industry has thrived over the past few years. Looking forward, evolving technologies like cloud computing, the move towards hybrid working, and a need to build sustainable futures are just some factors paving the way for an even brighter future.

How are companies in this sector building their visibility? As a forward-thinking industry, the IT sector is having to prepare for rapid change, and to help achieve this, they’re consistent investors in SEO.

According to a survey by Tech Behemoths, 80 percent of businesses surveyed were familiar with SEO tools, and 67 percent employed a dedicated SEO manager.

A pie chart showing IT companies with an in-house SEO manager.

Further, 89.3 percent said they’d conducted an SEO audit in the last year, and perhaps the most telling result of all, 78 percent use SEO for leads.

Whatever sector you’re in, SEO can work for you, getting you fresh leads and improving conversions, and taking your business to the next level.

Conclusion

If you’ve ever wondered whether SEO is a continuous process or a once-off project, this article should leave you with no doubt that you need to keep working on it if you want your SEO to be effective.

There are many factors to consider when optimizing a website. While the necessary changes may vary from site to site, the key to success is continually optimizing for SEO.

New trends and developments, changing search intent, and evolving algorithms are some of the main reasons to consider when developing an effective SEO strategy.

By following best practices and keeping up with the latest trends, you can increase the chances that your site ranks highly on search engine results pages, bringing more visitors and potential customers your way.

What’s the best way to implement and update an effective SEO strategy? Share your tips below.

Important Info !

.

The call-to-action (CTA) button is vital for your website or landing page. The primary purpose of a CTA is to optimize the conversion rate.

Think of it as the magical door to the next step of your sales funnel. Your customers must click on your CTA button to get one step closer to buying.

It’s tempting to use generic copy such as ‘submit’ or ‘click here’ on the button and call it a day, but it’s important that your CTA phrase makes sense for what you’re offering.

This article looks at some tried-and-tested, conversion-boosting CTA phrases that get you the results you want. 

Action words to maximize your conversion rates

The right words and phrases in your CTA can increase your conversion rate and ROI in any online marketplace. Let’s look at 15 famous CTA phrases we see every day.

1. Start Your Free Trial

Websites that offer services like software or applications usually offer a free 30-day trial. It’s a great way to get the customer’s attention, and most take advantage of the trial for the given time. The word ‘free’ in itself is an eye-catcher. 

The free trial allows a customer to get a feel of a product. If they find your product or service useful, they may convert to a paying customer.

A notable example of this CTA in action is on the Amazon Prime Video home page.

2. Get Started 

We can say that “Get Started” or “Get Started Now” is one of the most widely used calls to action.

It is simple yet effective. Businesses that classify themselves in service sectors like software developers, cyber security providers, or SaaS service providers use this term frequently on their websites.

For businesses who want to keep their CTA simple, adding “Get Started” or “Get Started Now” is a good start.

Get Started 

Image Source

3. Order Now

Online stores and restaurants can increase sales by adding an “Order Now” button to their website or their product page.

This CTA works best with an attractive image and video promotion of the product, which grabs the audience’s attention.

Adding “Order Now” as a CTA immediately after the product promotion is a move that can skyrocket sales. 

4. Sign Up

“Sign Up” is another simple, quick, and effective CTA for websites that want to offer their services like cloud storage. The ideal method for adding a sign-up CTA is explaining the service, its benefits, and the number of users on the product page with the CTA.

A prominent example is GitHub; they have added a simple “Sign Up for GitHub” CTA in green with black-bluish background, making it prominent and clear. 

5. Create a Free Account

Create a Free Account

Image Source

Adding the word “free” to your CTA pushes the visitor to perform our desired action. This simple CTA increases conversions and gets valuable leads. 

“Create a Free Account” as a CTA worked very well for Smartsupp. They provide online shopping assistance and Chatbot services, encouraging clients to register for a free account first. 

6. Book an Appointment 

“Book an Appointment” as a CTA is simple and explains its purpose clearly. Businesses offering medical services like orthodontic clinics can benefit from this CTA to boost their marketing and get more customers. 

“Book an Appointment” is also necessary for businesses like law firms, hair salons, beauticians, and other businesses focused on serving customers in person. 

7. Add to Cart

For e-commerce stores, “Add to Cart” is their favorite CTA.

Like the “Order Now” CTA, “Add to Cart” works well by advertising product images or videos and then adding the CTA button. E-commerce giants like Amazon and eBay, have placed add-to-cart options on all of their product pages.

8. Learn More

If your product or service needs further explanation, adding “Learn More” is the right thing to do. Explain your offering with this CTA by giving the customers a meta description or introductory paragraph.

Leaving the element of suspense and curiosity for readers or viewers tempts them to click the “Learn More” CTA. Apple has added the “Learn More” box to all its products on its homepage.

9. Request a Demo

Websites often share a demo of their products or software before people can buy the full version. The “Request a Demo” CTA is a valuable asset for promoting products with demo versions.

A good example of this CTA in action is on the popular platform Zoom. Zoom introduces their product and its advantages and then has a CTA “Request a Demo” at the end of the home page. 

Most people want to test the product first before buying it. You can have good conversion rates with this simple CTA and a demo version of your service or product. 

10. Shop Now

This CTA is commonly used in product-based websites. The “Shop Now” CTA is also an effective term like “Buy Now” or “Add to Cart” and plays the same role in increasing the conversion rate. 

11. Explore

The CTA “Explore” is simple yet convincing. It provides curiosity to viewers and teases that there is something new waiting for them. Product websites, fashion brands, blogs, and many other platforms use this CTA. 

For example, Levis, a famous clothing brand, has added “Explore Collection” to their home page to attract new visitors to its store and collection.

12. Buy Now

Buy Now

Image Source

“Buy Now” is similar to “Order Now” and “Add to Cart.” Again it is a short, compelling CTA. It persuades viewers to take action and buy the product after viewing its details.

Smartphone giant Samsung has placed this CTA right at the top of their website banner, and not only that, but they also have this CTA with each of their products. 

13. Subscribe 

Subscription models have great benefits. It is a popular CTA used widely on web pages, applications, and social media. The “Subscription” CTA works best with content creation platforms like YouTube, and newsletters also greatly benefit from this CTA. 

14. Download 

For websites that want to promote their application for smartphones or websites, use this CTA to entice people to download the application. An example here is Spotify which has a “Download” CTA button on the download webpage of their website.

15. Get % Off

Businesses that give discounts and a percentage off on their online stores have good ROI and increased sales.

Many celebrations, events, and festivals happen worldwide, and offering a discount or percentage off as a CTA on the front web page is a wise step to have extra sales and increased conversion rates during peak shopping times.

Conclusion

It’s important to choose the right CTA to add to your webpage, social media pages, and anywhere else.

These small phrases have a massive impact on sales, ROI, and conversions. You don’t want to miss out on any opportunity to increase your sales and customer pool so make sure you have a clear call to action now. Your marketing efforts will pay off with this one little button!

Guest Author: Lee Li is a project manager and B2B copywriter with a decade of experience in the Chinese fintech startup space as a PM for TaoBao, MeitTuan, and TikTok.

The post Maximize Conversions With These Call-to-Action Phrases appeared first on Jeffbullas's Blog.

<3working from home ?

Have you used Patterns on your site yet? 

These prebuilt, customizable templates combine professionally-designed blocks for specific uses like stylized quotes, contact page layouts, and product listings. But that’s just the beginning. All told, we have more than 260 Patterns you can insert into your pages and posts at the press of a button.

If you’ve never used Patterns before, they’re like any other site element: Access them by hitting the “+” button at the top left of the page or post you’re working on, then selecting the “Patterns” tab. You can also click on the “Explore” button to bring up our entire library of Patterns, organized by category. 

Think of them as sophisticated slices of web design for your posts and pages. You can drop them in as-is, or customize them to your liking. Even better, we’re adding more all the time.

Here are just a few of the most recent arrivals to the Pattern library.


Headers and Footers

One of the most common questions our Happiness Engineers hear from users is how to customize a site’s header and footer areas. One way to easily and efficiently do that? Patterns. Note: Be sure to add these patterns to your header and footer template parts, which are found in the Site Editor (Appearance → Editor). A single update or change here will apply across all pages.

Find these and more in the “Header” and “Footer” categories.

Link in Bio Patterns

We’ve added a number of stunning Patterns for your link-in-bio pages and sites. Pick one, customize as desired, add your links, and you’ve got a brand new way to let your readers know what’s new.


Explore All of Our Patterns!

Even if you don’t have a specific need in mind, take a look around the full Patterns library. Galleries, contact pages, subscribe boxes, quotes: with so many options, you’re sure to find something that adds a fresh new wrinkle to your site.


Patterns can be an incredibly useful resource for your design toolbox. Customize, experiment, and turn inspiration into eye-catching reality.

If you need help with Patterns, check out our more detailed guide

And be sure to let us know in the comments how you’ve used Patterns on your site and any ideas you have for new ones. We’re always working on more — so stay tuned!

Who else? <3making money at home ?

What Is Find Places Through Reviews?

If you’re a local business that wants nearby customers to find you, then you know local SEO and Google Business Profile is where it’s at. Combined with tools like featured snippets, these are essential to getting your content in front of local customers.

As a small business owner, you also understand that good reviews are imperative to winning new customers.

Now, it looks like Google is planning a new SERP feature to get your products/services in front of keen customers called find places through reviews.

According to SEO consultant Brodie Clark on Twitter, the carousels are getting tested in various regions, and on mobile, too.

How would it work, and what does it mean for your business? Well, all that remains unclear for the moment. However, I can share what we know and explain why reviews are vital to your business.

Let’s get started.

What Do We Know About Find Places Through Reviews So Far?

Speculation about find places through reviews began when local SEO specialists Andy Simpson and Celeste Gonzalez spotted the feature and posted the images on Twitter.

Gonzalez stated that the image appeared when she was looking for a local vet. As you can see, find places through reviews does pretty much what it says on the label.

Twitter reviews.

You’d enter the search term, and relevant reviews from local companies appear.

The tweets soon got picked up by Seoroundtable.com.

There is speculation that it would be similar to search Google for nearby places, which now appears to be going under the new name of find places through photos.

Sounds great, doesn’t it?

I can certainly see the advantages of putting a search term in Google, getting instant reviews, and then clicking through to my preferred business/service, can’t you?

Now, assuming the find places through reviews become a firm feature, what does this mean for your business, and what can you do to prepare for it?

Well, it would put the focus on online reviews, and by that, I mean positive reviews.

How Could This Change Impact Your Google Business Profile Reviews?

First, let’s look at what Google has to say about customer reviews:

‘When you reply to reviews, it shows that you value your customers and their feedback. High-quality, positive reviews from your customers can improve your business visibility and increase the likelihood that a shopper will visit your location.’

I’ll look more at the importance of answering reviews later, but let’s just park that there for now.

Second, let me share a stat with you.

98 percent of people occasionally read reviews online. That’s an astonishing stat, right? Well, here’s another one: 77 percent of consumers always or regularly read reviews.

A bar graph showing how often people read online reviews when looking for local businesses.

If you’ve ever wondered whether reviews matter to your business, Brightlocal’s research should leave you in no doubt, especially considering the role Google plays.

Here are some more stats to get your head around.

Analysis from Review Trackers estimates that 75 percent of new business is influenced by a handful of business review sites, and you don’t get any prizes for guessing which one dominates.

Yes, it’s Google with 73 percent, leaving others like Yelp! And Tripadvisor trailing far behind.

Top business review sites by distribution.

Now all of that tells me your Google business profile reviews will become even more important than they already are.

With a feature flagging what others are saying about you online when people look for a local business, positive feedback is imperative.

You’ll also want to dedicate more time to managing your profile, and combine this with resources like my guide to managing the SERPs to fully master how your business appears in Google.

Best Practices For Managing Google Business Profile Reviews

In the above section, I stressed how important Google reviews are to your business. Here, I focus on some best practices you can apply.

Respond To Your Reviews

This is review management 101.

I get it. Sometimes you don’t have the time or the energy. Other times, a buyer may have had a bad experience and left a negative review. However, whatever might be going on, you must take time to respond to reviews.

According to research from Uberall, larger global businesses respond to just nine percent of reviews.

However, this research shows that 86 percent of customers surveyed are more likely to buy from brands that do answer.

Want another reason to answer reviews? OK then. How does an increase in conversion rates grab you? Uberall also found that conversion rates (clicks on phone numbers, driving directions, and websites) increased measurably when companies answered.

When responding to reviews, always:

  • Thank your customer for their feedback, even if it’s negative.
  • Don’t use generic responses. Personalize your feedback to the reviewer’s specific points.
  • Reply quickly (more about that later)

Encourage Customers to Leave Reviews

Sometimes customers just need a nudge in the right direction. Make leaving reviews easy with follow-up emails and a link. Just go to your Google Business Profile, choose ‘customers’, then ‘reviews’, then ‘get more reviews’ to get your link. However, don’t be too pushy in getting customer feedback; they won’t appreciate it. Perhaps send an email or message out with orders inviting customers to leave feedback if they’re happy with their experience. Also, add a note encouraging buyers to contact you if they’re unhappy in any way.

Verify Your Business Profile

Without verification, your business won’t appear in online maps, and you can’t answer reviews. If you haven’t done so already, here are some directions to claim your business profile.

Use Google’s Tools

You don’t have to launch your review campaign from scratch. Google’s Business Profile Marketing Kit, gives you free stickers, posters, and social media posts for sharing customer reviews.

Report Fraudulent Reviews

If you suspect fraudulent reviews, report them to Google. You can do this by going to your business profile, clicking on reviews, and selecting the one you want to report. Then, select the ‘more’ option and choose ‘report review.’ Finally, choose the violation you’re reporting.

Signs that a review could be fake/fraudulent include:

  • Limited information or inconsistent statements
  • Generic names, no names, and no images
  • Repetitive statements or generic comments
  • A user leaving numerous reviews

You can also check your database to see if the reviewer is a customer of yours.

Respond To Reviews Quickly

The quicker you respond to reviews, the better. Customers almost always appreciate a speedy response, especially if it’s to their negative feedback.

According to Review Tracker’s research, 53 percent of customers expect a response to negative reviews within a week, while 1 in 3 expects a response within three days or less.

Check your Google My Business account regularly to see what people write, then answer and thank them.

If the review isn’t so positive, don’t worry, there’s plenty you can do.

What To Do About Bad Reviews On Google

Dealing with negative reviews is something every business owner has to face at some point. However, as Google states, responding helps with trust-building, and there’s a simple reason why: it shows there’s a person behind the brand that cares what people think, and it humanizes your business.

Responding politely to negative feedback and offering possible solutions to solve the problem also demonstrates professionalism and that you’re keen to put things right.

Additionally, if you feel the review is unfair, replying gives you the chance to give your side of the story, and if the feedback is justified, responding positively and taking it onboard shows your business is willing to learn and improve.

Google has this advice for replying to negative reviews:

  • Don’t take reviews personally. I know it’s hard, especially when you’ve put your heart and soul into your business. However, remember that most reviews aren’t personal attacks: it’s just business.
  • Ensure you understand the customer’s experience before you answer. If a customer had a problem with your service or product, they’re entitled to share that experience online. Use negative feedback as an opportunity to investigate what happened, own the mistakes you’ve made (if any) and detail the actions you’ve put in place to stop similar problems from happening again.
  • Apologize if appropriate. A simple, genuine ‘sorry’ can go a long way to winning a customer over. However, don’t apologize for things you can’t control.
  • Talk it out. Sometimes people are just venting. We all get angry and frustrated, and sometimes we overreact. Put yourself in your customer’s shoes, understand that they might not be angry at you, just the situation, and offer to talk with them via email, phone, or even face-to-face.
  • These days, shopping is often an impersonal experience. Use your name in emails and phone calls, so your reviewer knows they’re speaking to a real person that cares about putting things right.

Finally, whatever customers say about you, here are some templates to help craft answers.

FAQs

What is Find Places Through Reviews?

It’s a new feature that Google is testing to enable searchers to find a local business through online reviews. 

How Can I Optimize My Reviews?

To get the most from your reviews, encourage customers to leave them, send them a link to make it easier, include relevant keywords in responses, and add the reviews to your website.

Can I Remove Bad Reviews to Show up in Find Places Through Reviews?

If a review is fraudulent, Google has a removal request option where you can report a potential violation.

Conclusion

It seems Google is testing a ‘find places through reviews’ feature. A few SEOs have shared Tweets about it, and the feature appears to be a great addition to local search.

There’s limited information, so it’s hard to tell what this addition would mean for businesses and the impact it would have on them.

However, it’s clear it would put even greater importance on achieving positive reviews, and there’s plenty you can do to prepare.

Ensuring you answer reviews, responding proactively to negative feedback, and using Google’s tool to encourage customers to leave a review are just some of the things you can do.

What would find places through reviews mean for your business?