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Top 10 SaaS Trends for 2021 That Will Disrupt the Industry

Software-as-a-service (SaaS) is taking the technology industry by storm. As new startups emerge, the need for better software and newer technologies also rises. Companies today are no longer relying on software that needs to be maintained and installed separately. This is the reason why SaaS products are thriving.

SaaS eliminates the need for locally installed and managed software. Thus, creating a cloud environment where the software is hosted and can be used with a subscription.

SaaS has revolutionized the work of development companies as it has dramatically decreased costs. Plus, there is less time spent on maintenance and other such activities while using SaaS solutions.

As people adapt to working remotely, there is an increase in the demand for SaaS products. Moreover, setting up and installing software on remote systems can be tiring work for the IT team of any company.

Experts predict that this is just the start of SaaS products, and a lot more will happen in the industry as SaaS expands its horizons. While working in an industry that changes rapidly, it is important to be informed about the latest trends in the SaaS world. Here are 10 of them.

#1. Micro-SaaS

Micro-SaaS

Since its beginning, the SaaS world has been dominated by a few advanced tech companies. As they continue to expand rapidly, a new trend has been spotted. This trend is called Micro-SaaS.

Micro-SaaS is a term coined for small SaaS offerings that focus on just one service. These are SaaS companies with just one offering, whether it be software, an extension, or anything. These Micro-SaaS products will see the most growth as businesses shift to working in complicated scenarios.

ChimpCharge is one example of a micro-SaaS that can be used to create payment invoices easily.

Micro-SaaS is expected to multiply as it can be any small software offering that enhances the functioning of a more significant task. Here are some benefits of Micro-SaaS that support the trend.

  • Micro-SaaS is a smaller software, hence easier to manage.
  • Low costs in building and maintaining drives up margins.
  • Increased demand for smaller plugins that do the work instead of large software.

#2. Artificial Intelligence

Artificial intelligence (AI) is one of the most exciting technologies for the 21st century. Experts suggest that it is perhaps one of the best inventions made in the computer science domain so far. AI holds the power to help businesses succeed.

As more businesses turn towards informed and researched decision-making, the demand for AI-enriched SaaS products increases. It is estimated that the growth rate for AI software will be around 33% and on an average businesses will use 35 AI tools at any given time.

SaaS companies themselves will incorporate AI features in their products to increase success rates. There are some great benefits of using AI, and these benefits will drive the growth of AI-based SaaS apps. Let’s have a look at some of them.

  • AI can be used to personalize user experience, even on large-scale applications.
  • AI can help automate daily tasks.
  • AI will help companies cut costs, which will lead to widespread adoption of AI-based SaaS applications.

AI can help businesses create an incredible customer experience and also serve their customers better. As businesses want to be available to their customers round the clock, the usage of SaaS-based AI chatbots has seen tremendous growth in recent years. For example, Drift is one AI-chatbot SaaS offering that helps automate customer relation processes.

#3. Vertical SaaS

Vertical-SaaS

Image Source: Forbes

Vertical SaaS refers to the creation of services and SaaS products targeted to a specific industry. The time has gone where a generalized SaaS product could accommodate the needs of multiple industries and domains.

Today in the ever-evolving world, industries and businesses change rapidly, making it essential to have a unique solution for every industry. The horizons of every domain are expanding rapidly, and everyone is solving newer challenges.

This demands industry-specific software that is made to solve every problem in a specific domain. Here are some benefits of using vertical SaaS that will surely boost the trend.

  • Help in solving specific problems of the industry vertical.
  • Better support and functions for industry processes.

Vertical SaaS products will solve problems on a scale never imagined before. Hence, SaaS startups are working towards developing vertical SaaS products for specific industries.

#4. Mobile-first Development

On an estimate, there will be around 7516 million smartphone subscriptions by the end of 2026. This increasing usage of smartphones has made SaaS companies shift their focus towards mobile phones.

Earlier, SaaS products and applications were only accessible through laptops or desktops. This hindered critical business processes when employees were away.

This made SaaS vendors think about creating mobile-first products. More and more vendors are creating applications that are easily accessible through mobile phones – making it easier to work even when away from laptops.

Modern smartphones are equally powerful as computers. Hence, leveraging them for functional business processes is a no-brainer. SaaS vendors are providing smartphone applications that help users continue working on their mobile phones hassle-free.

#5. White-label SaaS

White-Label-SaaS

Today, large organizations are moving towards SaaS products to eliminate upfront costs. White labeling SaaS products means adding personal branding to SaaS products or services. This will mark an increase in demand for personalized SaaS products.

Personalization is a part of white labeling SaaS products. Also, it is observed that 77% of users and companies like to proceed with providers that help them to customize their SaaS products. This clearly shows why white-labeling SaaS products might be the next trend.

Now, let’s look at some more benefits that show why white-label SaaS might continue to trend.

  • Risk-free, as the customer doesn’t have to build and maintain software on their own.
  • Cost-effective, as most SaaS products are subscription based.
  • Better software can be acquired instead of spending time on building one.

White-label SaaS products also include personalizing products according to the customer’s needs.

#6. API connectivity

API-Connectivity

Image Source: Progress

SaaS software that provides APIs for easier working and integration with existing software will rise. Businesses do not want to disturb their systems to add one new tool. Hence they are looking for SaaS software that is easier to integrate with an existing system.

APIs are essential when connecting with previously running software. It is better to add one software with API connectivity rather than changing the whole system. Changing the whole system environment is costly, and it can also lead to increased errors and problems if the new software is tricky.

#7. Data Security and Management

Next-Gen-Security-For-G-Suite

Keeping your data secure is quite important because 36 billion data records were stolen and compromised in 2021 alone. Shifting from traditional software to SaaS models introduces a new hurdle.

Data security and management is one of the biggest hurdles for any organization. If data is not secured correctly, there are chances that vital business information may leak, and companies may suffer losses.

Users of online SaaS tools are more aware of data privacy and security rules. Hence SaaS providers need to look into this closely. There will be a high demand for SaaS tools that have better data security and management guidelines. Also, SaaS providers will need to comply with GDPR policies and enforce stricter policies on their own to shine in this space.

#8. No Code Tools

Usage of SaaS tools is not limited to just the technology industry, but it is rapidly expanding. As more non-tech people work with SaaS tools, it is essential to develop tools that everyone can use.

Companies have reported that 40% of their users are not from a technological background, hence developing software that everyone can work with is the need of the hour for SaaS providers.

That’s why no-code tools have started to roll out. These tools help customers complete tasks even without knowing how to code. Such SaaS tools have great UI/UX that help complete tasks with just a few clicks.

No-code tools are often faster to work with and less prone to errors. No code tools also help SaaS companies reach out to broader audiences, which increases sales and revenue for the business.

#9. PaaS

By the end of 2022, PaaS spendings will skyrocket up to 71 billion USD. This proves to be a big opportunity. In recent years, SaaS businesses have evolved into more giant corporations. This has provided them with abundant customers and wealth to tap into new markets. PaaS is another such market that is on the rise.

As SaaS businesses have a good customer base, they will likely try penetrating the Platform as a Service (PaaS) business model. In this model, the service provider provides businesses with the required computing platform as a service. Charging for only the resources used.

#10. Machine Learning

Machine learning is thought to be one of the most advanced technologies that businesses can use to succeed. Machine learning is a part of AI, which works towards predicting and classifying outcomes from specific data.

It can help businesses succeed by predicting the outcome of every decision beforehand. This will help businesses make more informed decisions in light of growth. Also, knowing outcomes beforehand can help businesses tweak their decisions to meet their goals.

SaaS applications infused with machine learning capabilities will continue to rise. The demand for such applications is already pretty high due to increased competition in business.

Businesses will spend freely to infuse machine learning into their processes, and this will take the machine learning market value to $117 billion. No company wants to lose out on opportunities that can help them grow.

Wrapping up

As businesses change rapidly, their demands change too. The only viable solution is to adapt to SaaS software.

The above SaaS trends will continue to disrupt the industry. Trends last for two to five years and then change completely. Because SaaS software is pretty flexible and is capable of changing as per needs, it can withstand this challenging terrain.

Guest author: Harsh is an entrepreneur & Director at AgencyMat @IoT App Development Company. He has 12+ years of experience in the Information and technology industry. He helping business owners to grow their businesses with our digital solution.

The post Top 10 SaaS Trends for 2021 That Will Disrupt the Industry appeared first on Jeffbullas's Blog.

I <3 internet marketing ?

Many of you know that I’m based in Portland, and I will always have a soft spot for this city. That being said, I think Portland has some of the biggest varieties of niche businesses, brands, and entrepreneurs. The city, known for being “weird,” draws in many small business owners and entrepreneurs with dreams for… Read more »

The post Top 37 Entrepreneurs In Portland, Oregon appeared first on One-Click Lindsey.

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WordPress.com experts invite you to join our community-driven courses to get your blog or podcast started, launched, or taken to the next level. Join today for on-demand content, access to a course community of peers, weekly office hours with our dedicated experts, and virtual meet-ups to connect with other learners like you. Start learning here

Overheard on our Blogging for Beginners Course Community: “Taking this course has pushed me to think beyond my comfort zone and take a step back in my journey to become a better blogger and focus on what I truly want to write about.

Join the WordPress.com Course Communities here.

Important Info

Many of you know that I’m based in Portland, and I will always have a soft spot for this city. That being said, I think Portland has some of the biggest varieties of niche businesses, brands, and entrepreneurs. The city, known for being “weird,” draws in many small business owners and entrepreneurs with dreams for… Read more »

The post Top 37 Entrepreneurs In Portland, Oregon appeared first on One-Click Lindsey.

<3internet marketing ?

WordPress.com experts invite you to join our community-driven courses to get your blog or podcast started, launched, or taken to the next level. Join today for on-demand content, access to a course community of peers, weekly office hours with our dedicated experts, and virtual meet-ups to connect with other learners like you. Start learning here

Overheard on our Blogging for Beginners Course Community: “Taking this course has pushed me to think beyond my comfort zone and take a step back in my journey to become a better blogger and focus on what I truly want to write about.

Join the WordPress.com Course Communities here.

Who else? <3internet marketing

9 Best Marketing Channels For Your Small Business In 202

The last few years have seen a huge increase in internet penetration and web technologies worldwide. Consequently, the marketing landscape has evolved to give us bigger and better marketing channels to reach the right audience at the right time.

However, not all marketing channels are well-suited for a small business. For example, if you’re a local eatery, you wouldn’t want to spend thousands of dollars on a nationwide TV commercial.

As such, you must be aware of the small business marketing channels most likely to make a positive impact on your specific product or service.

Best marketing channels for small business

Here’s my list of the best channels to consider when promoting your small business. I’ll walk you through a brief explanation of each channel, why it matters, and how to get started.

#1. Email Marketing

Despite being an old channel in terms of internet years, email still has the potential to reach 3.9 billion people as of 2020, and this number is expected to touch 4.3 billion users in 2023.

This makes email marketing an ideal way to drive leads and conversions for your small business.

Email marketing can not just reach a wide audience, but also delivers the best returns. As per an industry census, 73% of people ranked email as an excellent marketing channel.

SaleCycle

Image Source: SaleCycle.com

Plus, DMA states that every $1 spent on email marketing leads to a $42 average return on investment.

Writing a series of emails and sending it to potential customers based on a carefully planned timeline can help you establish a relationship, build trust and make them interested in your product or service.

To get started with email marketing, you’ll need a way to build an email list and send emails to your contacts at regular intervals. That’s where an email marketing software like Mailchimp can help.

It will allow you to capture email addresses through your website, social media accounts, marketing events, and other avenues. In addition, you’ll be able to create a series of emails, along with an automation workflow, to send these emails to your contact list.

#2. Organic Search

According to Bright Edge, 68% of online experiences begin with a search engine.

Whether it’s for research, entertainment, or shopping, a search engine is the first place most people start with. And then they’ll click one of the top results that show up on the first page of organic search engine results.

This is what makes organic search another effective marketing channel for a small business.

Bright-Edge

Image Source: BrightEdge

When a customer searches for a query related to your product or service, the goal is to get the pages from your website to rank higher than those of competitors. Doing this will ensure a consistent stream of traffic and leads into your sales funnel.

The process of getting listed and strengthening your website’s presence in organic search engine result pages (SERPs) is known as SEO. It will involve researching the best keywords you want to rank for, and then optimizing the pages on your website for your selected keywords.

#3. Mobile Devices

Mobile usage has been on the rise for many years now, and it’s not showing any signs of slowing down. 50.88% of online traffic in 2020 came from mobile devices.

Desktop-VS-Mobile-Internet-Usage-Statistics-In-2020

Image Source: High-Speed Internet

Customers prefer businesses that can provide the information and communication they need through SMS, WhatsApp, and other mobile apps.

So it only makes sense to promote your small business to users of mobile and tablet devices.

There are a number of ways to capitalize on the mobile trend, the most prominent of which is having a mobile-responsive website. It’s no longer acceptable to have an outdated website that doesn’t adapt to different screen sizes. 

#4. Word-of-Mouth Marketing

It’s no surprise that people trust other customers over you and your marketing team.

Marketers usually have an agenda, but a customer will spread the word about a brand, whether online or offline, only if the brand has truly delighted them. That’s why 9 out of 10 customers read reviews when considering a purchase.

There’s no shortcut to using this marketing channel for your benefit. You will really need to put in the work to ensure a great customer experience throughout the buyer’s journey.

Then set up email automation to reach out to customers to ask for feedback on their experience, and if they’re happy with your product or service, request a testimonial.

#5. Video Marketing

If you haven’t yet jumped on the video bandwagon, there’s no better time to do so.

When asked how they prefer to learn more about a product or service, 69% of people in a survey mentioned watching a video.

If you run a small business, you don’t need a big production team to start video marketing. It’s possible to create videos affordably. For instance, you use a camcorder to record videos that answer customer questions, introduce your team, or showcase customer testimonials.

These videos may not be as polished, but they can still win over your audience with their authentic look and feel.

#6. Business Blog

A blog is a must-have marketing channel for your small business. With a business blog, you get a dedicated platform to educate current and potential customers on the topics related to your niche.

Six out of ten buyers say that blog posts are valuable at the start of their purchase journey.

Oberlo

Image Source: Oberlo

A business blog is like a central content hub that attracts prospects, helps you turn visitors into leads, and strengthens your online presence on other marketing channels.

With several intuitive blogging platforms available online, starting a business blog these days is relatively easy. All you need is a domain name, hosting, and content management system, the most popular being WordPress.

#7. Social Media

Next up on our list is Social Media. 72% of US adults say that they use at least one social media website.

Pew-Research

Image Source: Pew Research

Social platforms like Facebook, Instagram, LinkedIn, and more allow your small business to build rapport with your audience.

When you interact with your customers at the same place where their friends are, your business becomes a part of their personal network.

Plus, social media posts are easy to share, leading to word-of-mouth opportunities.

To get started with social media marketing, pick the social media platforms where your target customers are the most active and work on building an active presence.

#8. Paid Search (Pay-Per-Click Ads)

Paid Search refers to advertising your website near the top of search engine result pages, instead of getting found organically.

Order-Online

You are required to pay only when a user clicks on your ad, which is why another name for paid search is PPC (Pay Per Click) advertising.

This is a drastically different model from traditional outdoor advertising, in which you pay for your ads to be displayed, regardless of whether they trigger any action from the viewer.

Paid search ads may cost more than some of the other marketing channels on our list. However, they offer a unique benefit that no other channel can – the potential to generate results fast. In fact, 66% of CMOs expect to increase spend on paid search in 2021.

The most common way to get started with paid search is to create a Google Ads account and launch a search engine advertising campaign.

#9. Display Advertising

Display ads allow you to use image banners and videos to show an offer to your target audience on the websites they are likely to visit. Here’s an example:

Dropbox-For-Business

Google’s Display Network, for instance, allows you to create display ads with the potential to reach 90% of internet users worldwide.

These ads can also be shown on email platforms, social media, and other digital channels that provide ad placements.

You can use them in isolation, but the real game-changer with these types of ads is targeting people who have already visited your website or opted into your email newsletter. This is referred to as remarketing.

Final thoughts

Each marketing channel is unique, with its own quirks, strengths, and weaknesses. And so is each business.

However, the most common mistake small business owners make is trying to focus on every channel available.

While you go through this list, pick only two or three channels at a time that seem the best fit for our business and customers. 

Define goals and key metrics to measure the performance for each channel. This way, you can increase investment in high-performing channels and boost ROI.

Keep adjusting your strategy to make room for new channels and drop the non-profitable channels to cut costs as required. The more adaptable your small business is to the changes in the marketing space, the more stable your growth and prosperity will be.

Guest author: Hitesh Sahni is a content strategy consultant, editor, and founder of Smemark, an upscale content marketing studio helping brands and agencies in multiple niches accelerate growth with superior, scalable content writing for 10+ years.

The post 9 Best Marketing Channels For Your Small Business In 2021 appeared first on Jeffbullas's Blog.

Who else? <3working from home ?

9 Best Marketing Channels For Your Small Business In 202

The last few years have seen a huge increase in internet penetration and web technologies worldwide. Consequently, the marketing landscape has evolved to give us bigger and better marketing channels to reach the right audience at the right time.

However, not all marketing channels are well-suited for a small business. For example, if you’re a local eatery, you wouldn’t want to spend thousands of dollars on a nationwide TV commercial.

As such, you must be aware of the small business marketing channels most likely to make a positive impact on your specific product or service.

Best marketing channels for small business

Here’s my list of the best channels to consider when promoting your small business. I’ll walk you through a brief explanation of each channel, why it matters, and how to get started.

#1. Email Marketing

Despite being an old channel in terms of internet years, email still has the potential to reach 3.9 billion people as of 2020, and this number is expected to touch 4.3 billion users in 2023.

This makes email marketing an ideal way to drive leads and conversions for your small business.

Email marketing can not just reach a wide audience, but also delivers the best returns. As per an industry census, 73% of people ranked email as an excellent marketing channel.

SaleCycle

Image Source: SaleCycle.com

Plus, DMA states that every $1 spent on email marketing leads to a $42 average return on investment.

Writing a series of emails and sending it to potential customers based on a carefully planned timeline can help you establish a relationship, build trust and make them interested in your product or service.

To get started with email marketing, you’ll need a way to build an email list and send emails to your contacts at regular intervals. That’s where an email marketing software like Mailchimp can help.

It will allow you to capture email addresses through your website, social media accounts, marketing events, and other avenues. In addition, you’ll be able to create a series of emails, along with an automation workflow, to send these emails to your contact list.

#2. Organic Search

According to Bright Edge, 68% of online experiences begin with a search engine.

Whether it’s for research, entertainment, or shopping, a search engine is the first place most people start with. And then they’ll click one of the top results that show up on the first page of organic search engine results.

This is what makes organic search another effective marketing channel for a small business.

Bright-Edge

Image Source: BrightEdge

When a customer searches for a query related to your product or service, the goal is to get the pages from your website to rank higher than those of competitors. Doing this will ensure a consistent stream of traffic and leads into your sales funnel.

The process of getting listed and strengthening your website’s presence in organic search engine result pages (SERPs) is known as SEO. It will involve researching the best keywords you want to rank for, and then optimizing the pages on your website for your selected keywords.

#3. Mobile Devices

Mobile usage has been on the rise for many years now, and it’s not showing any signs of slowing down. 50.88% of online traffic in 2020 came from mobile devices.

Desktop-VS-Mobile-Internet-Usage-Statistics-In-2020

Image Source: High-Speed Internet

Customers prefer businesses that can provide the information and communication they need through SMS, WhatsApp, and other mobile apps.

So it only makes sense to promote your small business to users of mobile and tablet devices.

There are a number of ways to capitalize on the mobile trend, the most prominent of which is having a mobile-responsive website. It’s no longer acceptable to have an outdated website that doesn’t adapt to different screen sizes. 

#4. Word-of-Mouth Marketing

It’s no surprise that people trust other customers over you and your marketing team.

Marketers usually have an agenda, but a customer will spread the word about a brand, whether online or offline, only if the brand has truly delighted them. That’s why 9 out of 10 customers read reviews when considering a purchase.

There’s no shortcut to using this marketing channel for your benefit. You will really need to put in the work to ensure a great customer experience throughout the buyer’s journey.

Then set up email automation to reach out to customers to ask for feedback on their experience, and if they’re happy with your product or service, request a testimonial.

#5. Video Marketing

If you haven’t yet jumped on the video bandwagon, there’s no better time to do so.

When asked how they prefer to learn more about a product or service, 69% of people in a survey mentioned watching a video.

If you run a small business, you don’t need a big production team to start video marketing. It’s possible to create videos affordably. For instance, you use a camcorder to record videos that answer customer questions, introduce your team, or showcase customer testimonials.

These videos may not be as polished, but they can still win over your audience with their authentic look and feel.

#6. Business Blog

A blog is a must-have marketing channel for your small business. With a business blog, you get a dedicated platform to educate current and potential customers on the topics related to your niche.

Six out of ten buyers say that blog posts are valuable at the start of their purchase journey.

Oberlo

Image Source: Oberlo

A business blog is like a central content hub that attracts prospects, helps you turn visitors into leads, and strengthens your online presence on other marketing channels.

With several intuitive blogging platforms available online, starting a business blog these days is relatively easy. All you need is a domain name, hosting, and content management system, the most popular being WordPress.

#7. Social Media

Next up on our list is Social Media. 72% of US adults say that they use at least one social media website.

Pew-Research

Image Source: Pew Research

Social platforms like Facebook, Instagram, LinkedIn, and more allow your small business to build rapport with your audience.

When you interact with your customers at the same place where their friends are, your business becomes a part of their personal network.

Plus, social media posts are easy to share, leading to word-of-mouth opportunities.

To get started with social media marketing, pick the social media platforms where your target customers are the most active and work on building an active presence.

#8. Paid Search (Pay-Per-Click Ads)

Paid Search refers to advertising your website near the top of search engine result pages, instead of getting found organically.

Order-Online

You are required to pay only when a user clicks on your ad, which is why another name for paid search is PPC (Pay Per Click) advertising.

This is a drastically different model from traditional outdoor advertising, in which you pay for your ads to be displayed, regardless of whether they trigger any action from the viewer.

Paid search ads may cost more than some of the other marketing channels on our list. However, they offer a unique benefit that no other channel can – the potential to generate results fast. In fact, 66% of CMOs expect to increase spend on paid search in 2021.

The most common way to get started with paid search is to create a Google Ads account and launch a search engine advertising campaign.

#9. Display Advertising

Display ads allow you to use image banners and videos to show an offer to your target audience on the websites they are likely to visit. Here’s an example:

Dropbox-For-Business

Google’s Display Network, for instance, allows you to create display ads with the potential to reach 90% of internet users worldwide.

These ads can also be shown on email platforms, social media, and other digital channels that provide ad placements.

You can use them in isolation, but the real game-changer with these types of ads is targeting people who have already visited your website or opted into your email newsletter. This is referred to as remarketing.

Final thoughts

Each marketing channel is unique, with its own quirks, strengths, and weaknesses. And so is each business.

However, the most common mistake small business owners make is trying to focus on every channel available.

While you go through this list, pick only two or three channels at a time that seem the best fit for our business and customers. 

Define goals and key metrics to measure the performance for each channel. This way, you can increase investment in high-performing channels and boost ROI.

Keep adjusting your strategy to make room for new channels and drop the non-profitable channels to cut costs as required. The more adaptable your small business is to the changes in the marketing space, the more stable your growth and prosperity will be.

Guest author: Hitesh Sahni is a content strategy consultant, editor, and founder of Smemark, an upscale content marketing studio helping brands and agencies in multiple niches accelerate growth with superior, scalable content writing for 10+ years.

The post 9 Best Marketing Channels For Your Small Business In 2021 appeared first on Jeffbullas's Blog.

Important Post !

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Your website should load quickly and present content for readers in a sensible way.

The good news is there’s a wide variety of excellent WordPress themes that do just that.

WordPress themes offer different layouts for your website–be it a blog, online store, portfolio, or business. You’ll be able to present content beautifully and boost engagement with your brand. Get everything designed the way you want without writing a line of code.

I’ve put together a guide to the best WordPress themes available now to help get you started.

#1 – Jayla Review — The Best for Online Shops

The Jayla theme offers a minimal and contemporary approach to the e-commerce industry, allowing you to create a store and sell products online with ease.

Jayla is built around the popular and powerful WooCommerce plugin, which means you’ll have access to a large number of features.

Jayla also gives you access to multi-block builders to speed up your site’s creation and an almost unlimited number of colors for your layout.

Perhaps most impressive is the wide variety of shops you can build with the theme. From furniture shops to tech stores and everything in-between, Jayla is useful in most e-commerce scenarios.

Other highlights of the Jayla theme include:

  • One-click install demo
  • Lifetime support
  • Header and foot builder
  • Drag and drop page builder
  • Woo product filter
  • Compatible with Yoast SEO
  • WooCommerce product wishlist
  • Supports over 800 Google fonts

On the pricing side, Jayla costs just $59 for the regular license, which is more than enough to get your store started.

That regular license also adds in future updates for no extra cost and six months of support with site bugs and other issues.

If you want additional support, you can extend it to 12 months for $17.63. Get Jayla here.

#2 – Astra Review — The Best for Beginners

We all have to start somewhere, and the same is true with WordPress themes. Where do you even begin? The answer is with Astra.

Astra is our top pick for WordPress beginners for its slick customization options, high level of functionality, and the considerable number of free extensions available for it.

I mentioned earlier that ensuring great page builders were compatible with a theme was important, and Astra doesn’t disappoint. Some of the most popular page builder plugins, like Elementor and Beaver Builder, are easily used with it.

On top of that, Astra offers a lightweight experience, allowing it to load exceptionally quickly. That’s without mentioning the super easy customization and pre-built options for blogs, portfolios, and online shops.

Other key features of the Astra theme include:

  • Dedicated sidebar
  • WooCommerce ready
  • Mega-menu
  • Mobile headers
  • Fluid layout
  • Spacing control
  • Custom fonts
  • Infinite loading

In terms of pricing, you can get Astra for free, and this provides you with a basic theme able to get you up and running. For some, it might be all they need.

There is also a pro version of Astra available that offers additional settings and options. The pro version is a must if you need a great deal of customization and new layouts. You can purchase it for $47.

#3 – Tusant Review — The Best for Podcast Creators

Tusant by Second Line is a first-rate theme that’s best suited for podcast creators, musicians, voice-over actors, and music streaming.

While many themes can offer flashy designs, Tusant is practical, too, allowing you to embed audio and video from multiple sources.

For example, a podcast creator would be able to embed an entire ongoing series with ease, while musicians could display their latest work. The developers say Tusant can showcase an unlimited number of entries.

What’s more, Tusant supports all of the vital podcasting plugins such as PowerPress, Seriously Simple Podcasting, and PodLove. You can host MP3 files locally, too, so there’s little to get in the way of your creativity.

Tusant also offers the following:

  • Over 900 Google fonts supported 
  • One-click theme install
  • Dedicated support
  • Responsive mobile design
  • WordPress built-in customizer
  • Full documentation for each section
  • Translation ready
  • Page builder support included

For the pricing, there are three distinct tiers from the Tusant creators:

  • Single Podcast Theme: $69 for one Second Line Podcast WordPress theme of your choice + 12 months of updates and support
  • Podcast Theme Bundle: $139 for access to all Second Lines Podcast WordPress themes + 12 months of updates and support
  • Lifetime access: $389 for unlimited lifetime access to all Second Lines Podcast  WordPress themes + lifetime updates and support

Second Line currently has five different podcast WordPress themes. Tusant offers multiple layouts, beautiful displays for playlists, and supports over 20 podcast hosting providers. If you’re a podcaster, you cannot go wrong with Tusant. Buy it here.

#4 – Sydney Review — The Best for Freelancers

Whether you’re a freelance marketer, editor, or content writer, an excellent theme to show off your accomplishments and details is essential.

That is where Sydney comes in. This is a powerful and feature-rich theme ideal for freelancers, both those new to the industry and those who have been doing it for years and might want to change things up.

Sydney has more than 600 different Google fonts to choose from, and users have access to a full-screen slider, which can make a strong first impression on potential clients.

I also like the custom Elementor blocks that can be designed just how you want, enabling you to focus on getting your branding right.

Other features of the Sydney theme include:

  • Slider or static image header
  • Translation ready
  • Social buttons
  • Cross-browser support
  • Regular updates
  • Live customizer
  • Parallax backgrounds
  • Color controls

Sydney has a free version, and you’ll have access to a lot of vital features.

With that said, the pro license only costs $69 per year, or $169 for a lifetime license. The upgrade will allow you to take things to the next level with extra page options, templates, WooCommerce, video headers, and more.

You can also pay $389 for a lifetime license for all of the company’s podcast WordPress themes.

It’s a good idea for most freelancers and small businesses.

#5 – Foodie Pro Review — The Best for Food Bloggers

This compelling WordPress theme is perfect for sharing new recipes and the best cooking tips with your online audience.

Minimalist and clean, yet offering loads of features and specific design choices, you can’t go wrong with Foodie Pro.

Consisting of the Genesis Framework—both secure and search-engine-optimized—Foodie Pro offers an almost countless number of color and typography options.

You’ll be able to upload your brand’s logo quickly, and a selection of pre-built templates only helps speed things up if you’re in a hurry to launch.

Other features of Foodie Pro include:

  • Customizable header
  • Mobile responsive
  • Widget areas
  • Recipe index
  • Works with popular plugins
  • Child theme based on the Genesis Framework
  • WordPress customizer
  • Lightweight design

There’s no free version of Foodie Pro, but you can buy the theme and complete framework package for $129.95, which I think is a fair offer based on what you can do with it.

There’s also a Genesis Pro option for those who love the framework and want to invest further. The Genesis Pro variant includes access to additional support and every future theme the company releases.

Genesis Pro is a good choice for those with big plans and costs $360 a year.

#6 – Zakra Review — The Best for SEO

Zakra isn’t just a memorable name—no, this stylish WordPress theme will help your brand rank higher on Google.

Zakra is optimized for the largest search engines, loads quickly, and supports almost all essential SEO plugins.

One particularly impressive feature is the 50 or so demos that are pre-built and ready to go with the theme.

These demos cover multiple scenarios you may need and can be quickly set up with a one-click demo importer. From there, you’ll be able to customize the demo to your liking.

One major advantage is the speed at which you can do this, so it’s an excellent option for those short on time.

The Zakra theme also delivers:

  • Lightweight designWooCommerce integration
  • Suitable across multiple devices
  • Compatible with key page builders
  • Translation-ready theme
  • Right-to-left text direction languages
  • Dynamic, customizable areas
  • Menu styling option

Zakra is free to use, but be aware that multiple features are locked out. Once you’re happy with the theme, you can upgrade to one of the more premium packages.

There are four pricing tiers, and all of them feature the Zakra Pro extras. The following prices are for lifetime access:

  • Personal: $159 for 1 site license
  • Personal Plus: $209 for 3 site licenses plus 30+ premium starter demos and Elementor companion
  • Professional: $422 for 10 site licenses plus 30+ premium starter demos and Elementor companion
  • Developer: $454 for unlimited site licenses plus 30+ premium starter demos, Elementor companion, and future plugins

You can also choose to pay via an annual fee. I think the Personal Plus package with a lifetime subscription would be a great option for most.

#7 – Travel Way Review — The Best for Travel Bloggers

Travel Way is perfect for travel bloggers and photographers who want to show their locations’ real beauty. Travel Way is also great for travel agencies and portfolios.

With call-to-action buttons, multiple sections, and handy social icons, it’s a theme ready for the modern traveler.

The free version of Travel Way is flexible and highly customizable, with the option of setting up galleries, booking forms, services, and portfolios. There’s a huge amount you can do with this theme.

Even better, it works well with all of the major browsers, is very responsive, and offers unlimited pages for each section of your site.

Other attractive features of Travel Way include:

  • Featured sections
  • More than nine custom widgets
  • Testimonials
  • Tour packages
  • Custom sidebar areas
  • Full layout controls
  • Page builder compatible
  • Extensive slider options

The pro version features advanced custom widgets, multiple options for comment sections, more menu and logo positions, and quite a bit more.

It costs just $55 for personal use and $99 for developers, so if you’re pretty set on the theme, I wouldn’t hesitate to upgrade for the rest of the features.

What I Looked at to Find the Best WordPress Themes

Deciding on a single WordPress theme for your brand can be overwhelming. There are tons of options out there, and it can be difficult to know where to start. If you’re struggling to pick one, try thinking about the complete picture.

The first aspect to think about is whether you should get a free or paid WordPress theme. The difference isn’t just in the pricing.

A free WordPress theme can offer a lot to the right person, but it’s worth knowing some of the drawbacks. The main one is the lack of ongoing support for that specific theme, which, in most cases, can mean you’re left tracking down the original creator’s email for help when something breaks.

Far from ideal.

Not to mention that the same free themes can pop up on many websites, taking away originality from your branding.

But you can usually try out a theme for free before deciding to invest in the full paid version, so they do have their uses.

Paid themes are a better bet for brands in general, though. They generally include regular updates and support, higher levels of customization, and higher-quality code.

Another thing to mention is that WordPress.org, or ‘self-hosted WordPress,’ (as opposed to WordPress.com) is the best bet for most businesses as it gives a greater level of control and is cheaper overall. This extends to themes, availability, and customization.

With that said, I’ve seen some top brands on WordPress.com, or ‘hosted WordPress,’ with some genuinely dazzling themes, too.

If you’re in doubt, I’d still say go for WordPress.org.

Other key things to think about are the following:

Theme Functionality

Thinking about functionality is very important. I’m talking about what you need a site to do to conduct business.

Do you need social media icons that link out to brand accounts? How about a comment section or forum, and what about the e-commerce side of things like a shop?

In other words, you need to think hard about the features you need.

The great news is that WordPress plugins can add a significant number of extras whenever you want, but it’s worth looking into the functionality of a theme you like.

For example, specific themes might be coded in such a way that adding a forum could prove difficult.

If you like a theme, make sure you’ve done your research before buying it and that it can support your core needs.

Site Responsiveness

Is your new theme going to look good on any screen size?

A mobile reader needs to have the same complete experience as a desktop user, so any good WordPress theme will adapt to this on a case-by-case basis. Don’t forget that Google has made it mandatory for sites to be mobile responsive, which can affect your rankings in a big way.

Mobile traffic is increasing every year, so a responsive WordPress theme is essential. Most WordPress themes include this as standard, but not all do, and free themes often don’t. Think carefully about this when researching.

Page Builders

A good page builder will allow you to drag and drop to create pages with little fuss.

Most WordPress themes come bundled with page builders, but not all of them do. Some themes may even use a bespoke page builder that could slow down a site with unwanted code.

Ideally, you want a WordPress theme optimized to work with the best page builders, particularly if you have a preference.

You could find a WordPress theme that provides almost everything you want, only to find it’s incompatible with your favorite builder. Or buy one that features a proprietary builder, but it’s just not very good. Too late, though, because you’ve already purchased it.

Browser Support

A theme can load smoothly and look beautiful on your browser, but what about on your customer’s browser? It’s worth noting that not all themes will work correctly on every browser, so a good deal of testing is a sound idea.

You can usually check a browser’s compatibility under a WordPress theme’s details, but the developers won’t always list this. In that case, test it yourself.

It’s as simple as downloading a few of the most popular browsers, loading up your site with its new theme, and seeing what works and what doesn’t.

More often than not, you’ll find an issue or two that only occurs on a specific browser. I’ve seen pages breaking inexplicably on certain browsers while others were fine. This is often an overlooked area, so it’s prudent to get ahead of any potential issues.

Summary

There are tons of beautiful WordPress themes out there, and my list has given you just a snapshot of everything you can do on the platform. But many themes work better for specific uses.

The picks on the list offer some of the best themes available in their respective areas:

  1. Jayla — The best for online shops
  2. Astra — The best for beginners
  3. Tusant — The best for podcast creators
  4. Sydney — The best for freelancers
  5. Foodie Pro — The best for food bloggers
  6. Zakra — The best for SEO
  7. Travel Way — The best fortravel bloggers

Whether you’re a freelancer, travel blogger, podcaster, or you want to launch an online shop, WordPress has got you covered.

The best part is how much you can do with a single theme, so dive in and get started.

The sky really is the limit.