Important Info

In case you missed it, we’ve been rolling out a new set of powerful site design tools called Full Site Editing (or “FSE”) and it’s now available for all WordPress.com users!

Don’t worry if you’re just hearing about Full Site Editing for the first time. We’ve been releasing these new tools in a way that doesn’t actually require you to do anything with your existing site(s). If you are up for a change though, we’re happy to announce the launch of a brand new family of themes made specifically with Full Site Editing features in mind. As of this writing we have over two dozen themes available that support Full Site Editing.

These new themes have been designed with a wide variety of sites cases in mind. But their potential stretches well beyond their screenshots and demo sites. Because each theme is fully editable in the Site Editor, every one of these themes can be heavily customized to fit your site’s needs. You can start with theme that features single minimalist homepage, and then add as many menus and sidebars as you wish. Or, you can start with a complex business theme and strip it down to something minimal to suit your vision.

The Site Editor also includes a new feature called “Global Styles,” which allows you to edit site-wide settings for color, typography, and more. You’re free to change your theme’s default color scheme to whatever fits your mood, or even make all site text larger or smaller in a couple of clicks. To kick off this new feature, we’re also providing a few pre-built variations on some of these new themes.

All the new themes and variations can be found in the Theme Showcase. Or, if you’re starting a fresh site, they’ll be offered to you automatically in the site creation flow. This collection of themes is just the beginning, and we’re excited to continue launching a variety of diverse theme options for you. What would you like to see in the next set of themes on WordPress.com?

<3internet marketing

11 Tips For Conducting Successful Partnership Marketing

While many businesses might believe they are self-sufficient, partnership marketing can help you collaborate with others to reach a broader audience.

It involves companies with mutual goals and similar target markets launching a campaign together. Many companies are achieving new milestones using this tactic. However, if your goals and vision aren’t aligned, the campaign will likely be unfruitful.

Are you planning a partnership marketing campaign for the first time? These eleven tips will help you approach it effectively.

1. Partner with like-minded brands

Collaborations can help grow your business. An ideal brand would share similar target audiences to your brand and would be looking for an opportunity to make its way into new markets. But that is only the case if you get associated with a like-minded brand that is also not your competitor. So, you need to research properly to find a brand you can form a link with for the campaign.

The purpose of this campaign is to enhance the branding of each business. It must present equal importance of the two businesses in partnership to add new meaning to using a service or a product. With the implementation of strategic marketing, you can show the targeted audiences that they need to get associated with both the brands as one can’t do without the other.

Marketing-Partnerships

Image Source

Hence, it would be best if you had a well-thought business plan before you do anything so that you don’t take a step you would regret.

2. Form a partnership that delivers turnkey solutions

It is essential to look for partners that can offer you easy and ready-to-use solutions. So, identify and collaborate with them to utilize an end-to-end approach that makes buying decisions more straightforward for your target audience – especially in the capacity of B2B.

So, for instance, if you’re a restaurant, you can collaborate with a snack and use it in your recipes (like the Taco Bell and Dorritos partnership). That way, you can target both the customers of snacks and the restaurant to come in one place to enjoy their favorite thing to eat. It will give power to both brands.

Conducting successful partnership marketing campaigns can even take you out of a crisis. If you cannot recover from the situation and plan to sell your business, you should study the best time to sell it.

3. Get your goals aligned

Partnerships only work when the goals of both parties involved have similar objectives. So, for your marketing partnership to survive, it’s crucial to bring the partners on the same page and align their goals. Moreover, they should be equally enthusiastic about the collaboration to get the desired outcome. If one of them downplays their role, it will be a sign that there was a lack of communication along the way.

Therefore, to ensure that your partnership lasts long, communicate your expectations for the campaign and do regular check-ins.

4. Make sure your audiences are a different cluster

The partnership will have no use if both the brands belong to the same cluster. The aim should be to bring a new audience to your cluster instead of targeting the same people as it wouldn’t add any value. So, leverage this technique to unlock and expose your brand to a new audience.

While these brands should have a different audience, you also need to ensure that they aren’t too distant. Otherwise, the collaboration won’t make sense to the audience. Hence, the target audience of the brand you collaborate with should be potentially interested in your brand as well. 

You can use advanced digital marketing tools to achieve the desired outcomes of this partnership, as they will allow you to target your audience accurately.

5. Leverage collective data

When you collaborate with another brand, your collective data can indicate who the targeted audience is. But you need to ensure that most of the individuals on that list are potential customers. Otherwise, there wouldn’t be any point in benefiting from the database.

So, in a partnership, you should use each other’s databases and share them to form a collective database. However, map out the goals first to approach the collective data in a way that gets you the most desirable outcome. 

If you carry out this campaign online, you can monitor the website to check its performance and make changes to the resulting date where necessary.

6. Drive your partnership with purpose

A common mistake is to opt for partnerships that complement their product while focusing on finding a mutual purpose. For your B2B business to be in a fruitful collaboration, you must choose a partner that offers fast-moving consumer goods. That way, your brand with a limited audience will leverage from the larger audience by accelerating conversion.

7. Be transparent

Being in a partnership means that you need to maintain transparency in it. You must recognize and inform each other about your strengths to use them in the campaigns. With the collaborative campaigns, both the partners will bring their value propositions to the arrangement. Doing this will elevate and enrich the marketing campaign, achieving the outcomes that it was meant to achieve. For example, this could help boost the conversion rates for both businesses.

8. Bring more value to your target audience

Remember that the purpose of your partnership is to bring more value to your audience – something that they would be interested in. So, you can arrange events like a podcast or educational webinar that addresses their questions or explains a solution. The benefit of having a partner on board through this process is that you will use diversified experts to cover various topics, educate and engage your audience and make a buzz about your product through organic means.

Ideal- Sales-Marketing-Plan

Image Source

9. Take advantage of cross-promotion opportunities

Forming a partnership with a relevant brand is not enough until you fully benefit from it. It would help if you had a dedicated team on the project to keep finding opportunities to run a cross-promotional campaign between the two brands.

So, the marketing plan should include cross-promotional strategies with shared thought management. That way, you will be able to bring innovation to your work and help you in driving more suitable solutions for clients. Besides that, this will ensure that the continuity results remain impactful campaigns and form stronger alliances.

You will find many opportunities for cross-promotion in social media marketing.

10. Ensure there is mutual benefit

The very base of any partnership is finding a reason to collaborate. There should be mutual benefits involved when you offer or accept a partnership opportunity. Unless you have a mutual benefit of roughly the same level, the partnership won’t be successful as you initially planned. If one partner’s benefits are much more significant than the other partner’s, the collaboration will never materialize or fall apart at the first stage.

11. Maintain clear and concise communication

No partnership can be a success without the assistance of effective communication. So, if you truly want to leverage the power of partnerships in marketing campaigns, you must establish means of clear and concise communication. They should know the creative vision, working styles, etc., for each other to make informed decisions regarding the campaign.

Conclusion

If you’re looking for ways to bring a new audience on board, forming a marketing partnership can significantly benefit you. However, you need to know precisely how to approach this partnership. Otherwise, you’ll lose more than you gain from the collaboration. Implement and deploy the guidelines mentioned above to make the most of a marketing partnership.

Guest author: Nahla Davies is a software developer and tech writer. Before devoting her work full time to technical writing, she managed — among other intriguing things — to serve as a lead programmer at an Inc. 5,000 experiential branding organization whose clients include Samsung, Time Warner, Netflix, and Sony.

The post 11 Tips For Conducting Successful Partnership Marketing appeared first on Jeffbullas's Blog.

Who else? <3making money at home

11 Tips For Conducting Successful Partnership Marketing

While many businesses might believe they are self-sufficient, partnership marketing can help you collaborate with others to reach a broader audience.

It involves companies with mutual goals and similar target markets launching a campaign together. Many companies are achieving new milestones using this tactic. However, if your goals and vision aren’t aligned, the campaign will likely be unfruitful.

Are you planning a partnership marketing campaign for the first time? These eleven tips will help you approach it effectively.

1. Partner with like-minded brands

Collaborations can help grow your business. An ideal brand would share similar target audiences to your brand and would be looking for an opportunity to make its way into new markets. But that is only the case if you get associated with a like-minded brand that is also not your competitor. So, you need to research properly to find a brand you can form a link with for the campaign.

The purpose of this campaign is to enhance the branding of each business. It must present equal importance of the two businesses in partnership to add new meaning to using a service or a product. With the implementation of strategic marketing, you can show the targeted audiences that they need to get associated with both the brands as one can’t do without the other.

Marketing-Partnerships

Image Source

Hence, it would be best if you had a well-thought business plan before you do anything so that you don’t take a step you would regret.

2. Form a partnership that delivers turnkey solutions

It is essential to look for partners that can offer you easy and ready-to-use solutions. So, identify and collaborate with them to utilize an end-to-end approach that makes buying decisions more straightforward for your target audience – especially in the capacity of B2B.

So, for instance, if you’re a restaurant, you can collaborate with a snack and use it in your recipes (like the Taco Bell and Dorritos partnership). That way, you can target both the customers of snacks and the restaurant to come in one place to enjoy their favorite thing to eat. It will give power to both brands.

Conducting successful partnership marketing campaigns can even take you out of a crisis. If you cannot recover from the situation and plan to sell your business, you should study the best time to sell it.

3. Get your goals aligned

Partnerships only work when the goals of both parties involved have similar objectives. So, for your marketing partnership to survive, it’s crucial to bring the partners on the same page and align their goals. Moreover, they should be equally enthusiastic about the collaboration to get the desired outcome. If one of them downplays their role, it will be a sign that there was a lack of communication along the way.

Therefore, to ensure that your partnership lasts long, communicate your expectations for the campaign and do regular check-ins.

4. Make sure your audiences are a different cluster

The partnership will have no use if both the brands belong to the same cluster. The aim should be to bring a new audience to your cluster instead of targeting the same people as it wouldn’t add any value. So, leverage this technique to unlock and expose your brand to a new audience.

While these brands should have a different audience, you also need to ensure that they aren’t too distant. Otherwise, the collaboration won’t make sense to the audience. Hence, the target audience of the brand you collaborate with should be potentially interested in your brand as well. 

You can use advanced digital marketing tools to achieve the desired outcomes of this partnership, as they will allow you to target your audience accurately.

5. Leverage collective data

When you collaborate with another brand, your collective data can indicate who the targeted audience is. But you need to ensure that most of the individuals on that list are potential customers. Otherwise, there wouldn’t be any point in benefiting from the database.

So, in a partnership, you should use each other’s databases and share them to form a collective database. However, map out the goals first to approach the collective data in a way that gets you the most desirable outcome. 

If you carry out this campaign online, you can monitor the website to check its performance and make changes to the resulting date where necessary.

6. Drive your partnership with purpose

A common mistake is to opt for partnerships that complement their product while focusing on finding a mutual purpose. For your B2B business to be in a fruitful collaboration, you must choose a partner that offers fast-moving consumer goods. That way, your brand with a limited audience will leverage from the larger audience by accelerating conversion.

7. Be transparent

Being in a partnership means that you need to maintain transparency in it. You must recognize and inform each other about your strengths to use them in the campaigns. With the collaborative campaigns, both the partners will bring their value propositions to the arrangement. Doing this will elevate and enrich the marketing campaign, achieving the outcomes that it was meant to achieve. For example, this could help boost the conversion rates for both businesses.

8. Bring more value to your target audience

Remember that the purpose of your partnership is to bring more value to your audience – something that they would be interested in. So, you can arrange events like a podcast or educational webinar that addresses their questions or explains a solution. The benefit of having a partner on board through this process is that you will use diversified experts to cover various topics, educate and engage your audience and make a buzz about your product through organic means.

Ideal- Sales-Marketing-Plan

Image Source

9. Take advantage of cross-promotion opportunities

Forming a partnership with a relevant brand is not enough until you fully benefit from it. It would help if you had a dedicated team on the project to keep finding opportunities to run a cross-promotional campaign between the two brands.

So, the marketing plan should include cross-promotional strategies with shared thought management. That way, you will be able to bring innovation to your work and help you in driving more suitable solutions for clients. Besides that, this will ensure that the continuity results remain impactful campaigns and form stronger alliances.

You will find many opportunities for cross-promotion in social media marketing.

10. Ensure there is mutual benefit

The very base of any partnership is finding a reason to collaborate. There should be mutual benefits involved when you offer or accept a partnership opportunity. Unless you have a mutual benefit of roughly the same level, the partnership won’t be successful as you initially planned. If one partner’s benefits are much more significant than the other partner’s, the collaboration will never materialize or fall apart at the first stage.

11. Maintain clear and concise communication

No partnership can be a success without the assistance of effective communication. So, if you truly want to leverage the power of partnerships in marketing campaigns, you must establish means of clear and concise communication. They should know the creative vision, working styles, etc., for each other to make informed decisions regarding the campaign.

Conclusion

If you’re looking for ways to bring a new audience on board, forming a marketing partnership can significantly benefit you. However, you need to know precisely how to approach this partnership. Otherwise, you’ll lose more than you gain from the collaboration. Implement and deploy the guidelines mentioned above to make the most of a marketing partnership.

Guest author: Nahla Davies is a software developer and tech writer. Before devoting her work full time to technical writing, she managed — among other intriguing things — to serve as a lead programmer at an Inc. 5,000 experiential branding organization whose clients include Samsung, Time Warner, Netflix, and Sony.

The post 11 Tips For Conducting Successful Partnership Marketing appeared first on Jeffbullas's Blog.

Important Info

Recently we shared that you can now purchase six popular Automattic plugins right from your WordPress.com dashboard. We’re intentionally testing this out with our own products before opening it up to the broader community. This is the first step in our plan to make taking your site to the next level faster, easier, and more flexible than ever before.

But it’s really just the beginning.

What’s coming soon

Today, we’d like to share a vision of what’s coming for instant purchases of plugins, themes, and even services – all from right within your WordPress.com dashboard. This will help you level up your site and make any goal you bring to WordPress.com a reality – with increased ease and convenience. 

Everything you need, one click away

WordPress.com already comes with a suite of powerful, adaptable tools to bring your site, blog, or store to life. On top of those tools, our Business and eCommerce customers have the option of making use of thousands of free and paid themes and plugins from across the wider WordPress ecosystem. In the near future, this will be available for all WordPress.com customers.

The new integrated experience will take that one step further, making getting up and running one-click simple and providing customers with:

  • A curated selection of the best plugins for every need, saving you the hassle of searching for and comparing from the hundreds of options available.
  • Premium themes that are designed to look beautiful the second they’re activated.
  • Professional help to make your vision a reality – even when you don’t have time to do it yourself.
  • Managed Plugins and Themes, giving you the peace of mind that any plugin or theme you purchase is fully managed by the team at WordPress.com. No security patches. No update nags. It just works. Leaving you to focus on the things that matter most.
  • The knowledge that you’re supporting the ecosystem of WordPress community developers and service providers as they support you in turn with your personal or business goals.

Powered by the WordPress community

WordPress isn’t the world’s most popular website builder by accident. Our roots in a huge, and hugely creative, open source community make the platform everything it is and can be.

Giving WordPress.com customers the very best tools and support to achieve their goals will take a village. We’ll be partnering with developers and service providers from across the WordPress ecosystem (and across every part of the world) to make that happen.

As Matt Mullenweg, our CEO and co-founder of the WordPress open source project said recently:

“We’ve got about 2 million people with saved payment details that we can make it one-click easy [for folks] to upgrade, so hopefully this represents a big new potential audience and customer base for people selling things in the WP ecosystem. And of course, we will prioritize working with developers and companies who participate in Five for the Future and contribute back to the WP community.”

Get on the early access list

If you’re a WordPress plugin or theme developer, or you provide professional services for WordPress users, we’d love to hear from you, today.

Drop your details in the form below, and as we work to expand the products and services we’ll bring to WordPress.com customers, you’ll be first on the list when we start reaching out to form new partnerships.

We can’t wait to work with you!

Important Post !

4 Critical Cybersecurity Threats You May Encounter as a Digital Marketer

Being a digital marketer isn’t easy. You have to stay on top of trends and continuously innovate how you approach your audience. On top of that, you need to be mindful of cybersecurity threats that could damage your company or clients.

Here are the most common cybersecurity threats you may encounter as a digital marketer:

  • Malware
  • Social media
  • CRM software
  • WordPress plugins

Let’s discuss these cybersecurity threats further and see what digital marketers can do to deal with them.

Malware

Malware stands for malicious software designed to disrupt, damage, or steal information from a computer system. Malware are of various types that are mainly distributed through malicious websites, phishing emails, or malvertising.

As a digital marketer, you spend most of your day online and are more prone to accidentally clicking on a malicious website or opening an email containing malware attachments.

If in any case, malware attacks your system, it can crack weak passwords, lock your files, spam with ads, slow down your computer, redirect you to malicious websites, and disrupt daily system operation.

Solutions

To protect yourself and your marketing team, install antivirus software on your computer that can handle both online and offline threats.

It’s also crucial to educate your team about the importance of staying safe on the internet, especially as digital marketers. Avoid clicking on unfamiliar websites or opening emails from unknown sources.

Social Media Account Hacking

A social media presence has become crucial for nearly every type of business, and it’s usually the first step for a business’s digital marketing efforts. However, social media accounts, especially those of prominent entities, are prime targets for hackers.

A social media hack can put employee data at risk and cause significant damage to the brand as the threat actors may post inappropriate content until they get paid to stop. Consequently, you will lose followers, get banned from the network, and can even land in a legal battle.

Solutions

Using a password manager for all your social media accounts is the first step towards securing them. A password manager will generate unique passwords that are safely stored and can only be accessed by authorized employees. There are a variety of such solutions out there tailored specifically to the needs of businesses and organizations. You can read more here to find out more about them.

Setting up two-factor authentication is also very important. 2FA provides an extra layer of protection to your accounts by requiring a code to be sent or generated to your phone or an authentication app like Google Authenticator.

Other than that, you must keep tabs on suspicious logins, run regular security checks, and take regular security measures while using your account. Staying alert is the best policy when it is about avoiding social media account hacking.

CRM Software Hacking

CRM (Customer Relationship Management) software is an excellent tool for digital marketers, allowing them to store and manage customer data such as purchases, interactions, satisfaction, new leads, and more.

However, because CRM software contains such valuable data, threat actors, primarily ransomware gangs, will constantly try to access it and steal it for their financial gain.

If hackers access your CRM software data, it can have terrible consequences for your business in the long run. As it will tarnish brand images, customers will lose trust and think twice before interacting with you. It can even result in numerous lawsuits.

Solutions

The foundation for the safety of your CRM data lies with the CRM software you choose. Opt for CRM solutions that are known for their safety and security measures. You can find how each provider handles security issues by visiting their website or downloading documents about how their software operates.

Migrating between different CRM providers is costly and time-consuming. Hence, it’s best to do your research thoroughly. Check vendor blogs and IT news sites for any past history of data breaches with the CRM provider you have selected before making a purchasing decision.

After you start using CRM software, protect the data it contains by installing a firewall and a trusted antivirus. Update your OS regularly to utilize the latest security vulnerability fixes.

Train your employees, as data breaches also occur because employees’ carelessly pass around data, documents, and even user credentials. Also, consider conducting a security audit to identify the weak points in your security protocols and fixing them.

WordPress plugins

WordPress has made it very easy for digital marketers with little to no coding knowledge to use their creativity and create appealing sites for their organizations. Thanks to its simplicity, close to 40% of all sites on the internet now use WordPress, and hackers are constantly finding ways to exploit vulnerabilities.

The primary source of vulnerabilities in WordPress is plugins, as they’re created by third-party developers, some of whom pay little to no attention to how safe their plugin is to use. Most bloggers use WordPress plugins to optimize their website. However, they unknowingly fall prey to different cybersecurity threats.

Plugins can easily become a threat if you do not regularly update them or if you want to, the plugin developer stops releasing updates.

“Nulled” plugins, the free versions of paid plugins almost always carry significant risks with them. Finally, the unused plugins are also a significant risk to the system.

Solutions

Since plugins present such a security risk, only install ones you need and delete those you no longer use or aren’t supported with the latest version of WordPress. Set up automatic updates to run every few days to install the latest security patches from WordPress and installed plugins.

You should never use plugins that aren’t made available through official channels. In case, you have to use a third-party repository, ensure that they follow the same stringent steps that WordPress does before allowing plugins in their list.

Get a web application firewall or WAF installed on your system to reduce your risk by filtering website traffic and eliminating malicious threats.

Back up your website within WordPress to prevent data loss in case of an attack or failure with one of the plugins.

Final thoughts

Digital marketers have more tools at their disposal than ever before that can dramatically increase their impact on their organization.

However, these tools also bring cybersecurity concerns that marketers need to be mindful of to prevent data loss and significant financial damage.

Guest author: Joydeep Bhattacharya is a digital marketing evangelist and author of the SEO Sandwitch Blog. He has over a decade of experience in SEO and has helped numerous businesses improve their presence online. You can connect with him over LinkedIn

The post 4 Critical Cybersecurity Threats You May Encounter as a Digital Marketer appeared first on Jeffbullas's Blog.

Who else? <3internet marketing ?

Recently we shared that you can now purchase six popular Automattic plugins right from your WordPress.com dashboard. We’re intentionally testing this out with our own products before opening it up to the broader community. This is the first step in our plan to make taking your site to the next level faster, easier, and more flexible than ever before.

But it’s really just the beginning.

What’s coming soon

Today, we’d like to share a vision of what’s coming for instant purchases of plugins, themes, and even services – all from right within your WordPress.com dashboard. This will help you level up your site and make any goal you bring to WordPress.com a reality – with increased ease and convenience. 

Everything you need, one click away

WordPress.com already comes with a suite of powerful, adaptable tools to bring your site, blog, or store to life. On top of those tools, our Business and eCommerce customers have the option of making use of thousands of free and paid themes and plugins from across the wider WordPress ecosystem. In the near future, this will be available for all WordPress.com customers.

The new integrated experience will take that one step further, making getting up and running one-click simple and providing customers with:

  • A curated selection of the best plugins for every need, saving you the hassle of searching for and comparing from the hundreds of options available.
  • Premium themes that are designed to look beautiful the second they’re activated.
  • Professional help to make your vision a reality – even when you don’t have time to do it yourself.
  • Managed Plugins and Themes, giving you the peace of mind that any plugin or theme you purchase is fully managed by the team at WordPress.com. No security patches. No update nags. It just works. Leaving you to focus on the things that matter most.
  • The knowledge that you’re supporting the ecosystem of WordPress community developers and service providers as they support you in turn with your personal or business goals.

Powered by the WordPress community

WordPress isn’t the world’s most popular website builder by accident. Our roots in a huge, and hugely creative, open source community make the platform everything it is and can be.

Giving WordPress.com customers the very best tools and support to achieve their goals will take a village. We’ll be partnering with developers and service providers from across the WordPress ecosystem (and across every part of the world) to make that happen.

As Matt Mullenweg, our CEO and co-founder of the WordPress open source project said recently:

“We’ve got about 2 million people with saved payment details that we can make it one-click easy [for folks] to upgrade, so hopefully this represents a big new potential audience and customer base for people selling things in the WP ecosystem. And of course, we will prioritize working with developers and companies who participate in Five for the Future and contribute back to the WP community.”

Get on the early access list

If you’re a WordPress plugin or theme developer, or you provide professional services for WordPress users, we’d love to hear from you, today.

Drop your details in the form below, and as we work to expand the products and services we’ll bring to WordPress.com customers, you’ll be first on the list when we start reaching out to form new partnerships.

We can’t wait to work with you!