Important Info

How to Create Local Services Ads

Did you know roughly a third of U.S. shoppers check out local business listings online daily? To me, this means there’s a real opportunity to grow your business if you find a way to quickly and reliably connect with the best leads.

How do you achieve this?

By creating a Local Services Ad. Let’s dive in and explore why these ads are such an invaluable tool for finding customers and building your brand.

What Are Local Services Ads?

Local Services Ads connect you to local customers searching for the services you offer, whether you’re a tradesperson or small business owner.

  • They’re pay-per-lead rather than pay-per-click, meaning you only pay if someone contacts you through the ad.
  • Using these ads means you’re Google guaranteed; if someone’s unhappy with your work, Google refunds the cost.
  • Ads “rank” based on the number of positive reviews and customers served.

Here’s an example. When customers Google a search term like “New York plumber,” businesses running Local Services Ads appear at the top of the search results.

Local Services Ads Listings Lead Management Google Ads

If you click to see more plumbers, multiple listings show up.

Local Services Ads Google My Business Google Ads

To be clear, Local Services Ads aren’t the same as Google Ads or Google My Business.

  • Google Ads are pay-per-click, not pay-per-lead. This means you pay whenever someone clicks the ad, even if they don’t contact you or take action.
  • Google My Business lets you verify your business online and add contact details, including a website link. It’s not an ad.

You can use all three features, or opt for just one. It’s up to you!

How Do Local Services Ads Work?

Think of Local Services Ads as a fast-track ticket to positive leads. A few stats will show you why.

  • Four in five people want to see local ads when they’re searching for goods or services online. Local ads mean you’re giving users what they want, which, as good marketers know, makes your business all the more appealing.
  • Roughly 75 percent of local searches end in a phone call. In other words, these users are actively looking for goods or services, so you want to be one of the first listings to catch their eye.
  • 76 percent of customers visit a business within 24 hours of searching for them online. Local ads help you connect with these leads in the quickest time possible by putting you among the top search options.

In short, these local ads help you find leads who are primed to become paying customers. They’re a highly cost-effective and efficient way to market your business at the local level.

Let’s now return to our plumbing example above and work through the features of a typical listing. If we click on “Petri Plumbing & Heating,” here’s what the listing looks like:

Local Services Ads Local SEO Search Engine

This plumber has a 4.6 out of 5-star rating with 504 reviews, they’re accepting customers, and there’s a telephone number to lead potential clients to take the next step.

If we go down further, there’s a business overview. This is where you can set out:

  • Which services you offer
  • Your opening hours
  • The ZIP codes or area you work in
  • Business highlights, e.g., if you’re locally-owned or have a BBB A+ rating

Finally, there’s a section where customers can leave a review or read reviews left by others.

Local Services Ads - Reviews

If someone books a job through your listing and leaves a review, it’s verified by Google as legitimate. Long term, this reassures prospects that you are a legitimate, trustworthy business.

Managing Local Services Ad Leads and Pricing

Do you need to take every job the ad brings your way? No.

  • If a customer contacts you with a job you’re not interested in, you can reject it without penalty. You’ll still pay for the lead, though.
  • You can pause your ad for a short period. Since no one’s contacting you through the ad, you won’t be charged anything during this time.

Simply put, you’re still free to choose the jobs you want, and you only pay for the ad when there’s a high chance of conversion, i.e., a prospect contacts you.

Steps to Create a Local Services Ad

Ready to create your own ad? Let’s work through the setup process together, starting with the basics.

1. Check Your Eligibility

Local Services Ads aren’t available for everyone just yet, so the first step is checking your eligibility. It’s really quick and easy to do.

Click the “Get Started” button on Google’s local service homepage.

Next, select your country, ZIP code, and job categories from the drop-down menus.

Local Services Ads - Check Your Eligibility

If Local Service Ads are available to you, move on to the next step.

2. Create a Local Services Ad Profile

Congratulations, you can set up a Local Services Ad! Now it’s time to write a great profile. Your profile determines, among other things:

  • Who finds your listing
  • Which jobs come your way

In other words, it’s important to get it right.

First, input basic details, including your business name and contact details. You need to provide your own name, too, but it won’t show up on the listing.

Once you’ve completed the first screen, it’s time to add specific details about what services you offer, how much you charge, and the ZIP codes you service.

For instance, if you’re a plumber, here are possible services you can offer:

Local Services Ads - Create Your Profile

So, if you can’t repair sewers or garbage disposals (or you don’t want to offer these services), you can remove these options.

This lets prospective customers know what to expect before they contact you, meaning there’s less chance of you sifting through jobs you don’t want.

You’ll also note the important caveat at the bottom of the screen: You shouldn’t offer services that you aren’t qualified to complete safely. It’s also your responsibility to ensure you have the right licenses to work legally.

One other thing: Even if you’re registered for other Google services, like Google My Business, you still need to create a separate profile for Local Services Ads.

3. Submit Relevant Paperwork

To improve service quality, Google needs you to upload various documents. You must prove you’re:

  • Qualified to work in your chosen industry
  • Licensed to work in the jurisdiction

Why must you upload these documents? Well, it’s all part of the Google Guarantee. Google won’t cover you unless you can prove you’re properly licensed.

Before you complete this section, verify your paperwork is accurate. I’d also suggest double-checking which licenses you need in your jurisdiction to make sure you upload the right documents.

How do you know which documents to provide? Google has a list. If we stick with our plumber example, here are which documents you need:

Local Services Ads - Submit Relevant Paperwork

4. Complete the Background Check

If you’re based in the U.S. or Canada, you and all your employees must complete a background check before you can visit customers at their home address or workplace.

Again, it’s a fairly simple process. Google’s background check partner contacts you, and they’ll ask for relevant information. They’ll cross-check the info you and your team provide against national registries, and they’ll confirm your Social Security numbers are valid.

Do you pay for this background check? Thankfully, no.

5. Manage Your Budget

Once you complete your business profile and pass the background check, you’re ready to start advertising. There’s still one essential box to tick, and that’s setting your budget.

Here’s how it works.

  • You decide how many leads you want in a week or month. This determines how much you’re prepared to spend. For example, if you don’t want to pay for more than 20 leads per month, don’t set a budget for 30.
  • You’re only charged for each lead you generate through these ads, so if you only receive 10 leads, you won’t spend your whole budget that month.
  • It’s easy to tweak your budget if you want more or fewer leads at any time.

To start, it’s probably best to set a modest budget and lead target. You can test the waters this way and increase your budget over time if you feel it’s a good service for you.

6. Review Ad Leads

Just remember, “leads” aren’t customers until you book a job. That’s why it’s key to stay ahead of your leads and follow up on them.

You can review your leads on your desktop inbox or through the mobile app. You’ll always be notified of a new lead anyway, but viewing them this way may make it easier to take action on them.

Best Practices for Local Services Ads

Not sure what to include in your Local Services Ad? Don’t worry, I’ve got you covered. Here are my five top tips for writing an effective ad and generating the best possible leads for your business.

1. Personalize Local Services Ads

First, make sure your local listing showcases your company’s plus points. Here’s what I mean.

  • Explain why you stand out from the competition. What makes you the right service provider for the job?
  • Highlight selling points. For example, if you offer emergency callouts or out-of-hours services, state this in your ad.
  • Use short sentences where possible. They’re easier to read.

The more information you provide, the more likely prospects are to contact you.

2. Include Relevant Details in Local Services Ads

Think about this from a customer’s perspective. What other details do they need to decide to use your business? Here are some examples.

  • Be really clear about which ZIP codes you serve and if your services vary between areas.
  • Set out working hours in a user-friendly format.

What’s relevant varies from business to business, so give it some thought before you complete your listing.

3. Respond to Leads Promptly

Remember, these leads are users actively looking for the services you provide, so don’t let them go cold. Here are some tips to manage your inbox.

  • If you miss a call, return it as soon as possible, even if you’re rejecting the job. Frequently missed or unreturned calls can lower your ad ranking.
  • Set aside blocks of time throughout the day to return messages and follow up on emails.

Most people don’t expect an instant reply, because good service providers are usually busy! However, if your goal is to book jobs and build your business through Local Services Ads, you need to keep a close eye on your dashboard.

4. Encourage Customer Reviews

According to Google, customer reviews directly influence your ad ranking. How do you get those all-important positive reviews? Well, great service is a must, but you also need to ask for them. Here’s how.

  • There’s an “ask for review” button next to each job. Click it to send a review link to the customer.
  • Or, once you book a lead and mark it as completed, ask the customer for a review.

One other point: The top search results, whether it’s a paid ad or organic result, draw over 75 percent of the traffic, so get those positive reviews rolling in.

Local Services Ads - Encourage Customer Reviews

5. Review for Accuracy

Have you moved premises? Do you need to change your opening hours?

Make sure you update your Local Services Ad to reflect changes like these. Otherwise, you might deter potential customers from working with you.

Finally, keep details consistent across all your profiles, including, for example, Google My Business.

Why is consistency so important? Well, it helps potential customers find you more easily, and it might even build some trust in your brand.

Conclusion

Over 46 percent of Google searches are local, and Local Services Ads can really help you tap into this huge potential customer base. I highly recommend using these listings as part of a diverse, well-rounded digital marketing strategy.

Just remember to keep your information accurate and respond to leads promptly to make the most of your ads.

If you’re unsure where to get started with Google ads or digital marketing more generally, check out my consulting services and free SEO analyzer.

Are you using Local Services Ads to find customers? How are they working for you?

The post How to Create Local Services Ads appeared first on Neil Patel.

Important Info !

10 Personality Traits That All Successful Entrepreneurs Share

What are some traits of an entrepreneur who is more successful than others?

Data from the Bureau of Labour Statistics show that approximately 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years.

Only 25% of new businesses make it to 15 years or more.

Despite this, thousands of businesses get launched every year.

How are that 25% of businesses able to make it?

What are some qualities that they all share which set them apart from the crowd?

Because success in entrepreneurship isn’t just about your great idea, your million followers, and your money.

In the end, it always comes down to your personality, your approach to life, and your attitude towards success and failure.

Successful entrepreneurs have found to have a couple of personality attributes in common. They are confident and innovative. They are flexible and opportunists. They think outside the box and are open to change.

I have narrowed the traits down to the best 10. If you develop these ten qualities, you will certainly put yourself on the path to success (if you prefer to learn by video, I discuss the top 5 below).

[youtube https://www.youtube.com/watch?v=3FHmd5XDeE0?feature=oembed&enablejsapi=1&origin=https://www.jeffbullas.com&w=500&h=281]

Let’s dive into it.

#1. Visionary and willing to think outside the box (Destroy the box even)

A visionary entrepreneur can see what others cannot see.

He or she confronts problems in atypical ways, thinking creatively and freely, and challenges the status quo.

They want to change the world via their product or business and will do whatever it takes to accomplish that vision.

Because for an entrepreneur knowing their mission is not enough.

What a successful entrepreneur needs to possess, is a focal point, a commitment to their mission around which he or she generates innovative ideas, makes judgments, invents products and services, etc.

#2. Proactive – Takes action to make a change

A proactive mindset is considered an entrepreneur’s best asset.

Entrepreneurs who tend to be proactive have a disposition geared toward taking intentional action, helping them create their environment, future, and fate.

That means being proactive is all about taking a leap and jumping into action rather than waiting for the circumstances to change favorably.

An entrepreneur with a proactive personality firmly believes that they control the fate of their business.

Other factors – economy, competition, etc. – may influence it, but they are responsible for its success and failure.

#3. Is persuasive and possess good people skills

Studies have shown persuasion to be the #1 skill that serial entrepreneurs rate as being the most important for their entrepreneurial success.

Persuasiveness was rated higher than leadership, personal accountability, goal orientation, and interpersonal skills.

Why is that the case?

Because being a good entrepreneur means you are effectively able to convince an investor that you have a great idea, persuade partners that your approach is right, and convince potential customers that the solution is right for them.

Entrepreneurs should be people intelligent since their whole business depends upon their knowledge of people and how to persuade them to believe in their ideas.

Whether they are working alone or with a group of people they should be able to communicate clearly and persuasively. 

#4. Knows how to take and manage risks

“Only those who will risk going too far can find out how far one can go.”

― T.S. Eliot

For entrepreneurs, taking risks and business growth go hand in hand.

Successful entrepreneurs don’t just take risks, they take calculated risks and they know which risk will pay off and which is going to harm them.

That’s why entrepreneurship is incomplete without taking risks as you’ll never know until you try and without risk, there is no innovation.

It is a chance to learn.

So another common trait of an entrepreneur is to have a high level of risk tolerance and resilience.

#5. Highly adaptable and open to experience

Things do not always go as planned. Being able to adapt to changes and challenges is crucial for any business.

An entrepreneur is always ready to welcome new trends, try a newer method, and twist and turn themselves when required to have a long-lasting business.

Whether it is redesigning a business plan to make it work better or to readjust their idea completely, entrepreneurs are flexible in their approach.

As the world is changing very fast, those who are slow in making adjustments can be at a disadvantage.

Also, entrepreneurs learn from their mistakes and are flexible enough to accept the consequences.

This helps them in making necessary changes and building a thicker skin against future setbacks.

#6. Good with managing money

Berkshire Hathaway CEO Warren Buffett is arguably the world’s greatest stock investor.

One of his most famous sayings is,

 “Rule No. 1: Never lose money.
  Rule No. 2: Never forget rule No. 1.”

When it comes to setting up or building a business from the ground up, certain expenses are inevitable.

This might need an entrepreneur to be involved in activities such as reading bank statements, tax forms, understanding credit, bookkeeping, etc.

So to be a successful entrepreneur you have to get good with numbers.

You need to familiarize yourself with basic bookkeeping and money management principles.

You should establish a budget and keep a keen eye on the comings and goings of every dollar.

This factor will set your entrepreneurial venture apart from the ones that crash after take off.

#7. Eager to collaborate and network with other entrepreneurs

“Going solo in a world of over seven billion people is a sign of subconscious arrogance”Tai Lopez

A smart entrepreneur is the one who is consistently making new connections and forming alliances knowing that there is real power in building an outstanding reputation and developing long-lasting bonds.

Entrepreneurs know that sharing information and ideas to get fresh opinions and reviews makes it possible to unearth a brilliant idea or trigger their creativity.

While there are other ways to achieve this “two heads are always better than one” communication, sharing, discussing ideas will be more beneficial for their venture than going at it alone.

This approach to collaborative networking helps them bring the right people together to achieve their goals faster.

#8. Humble enough to ask for and accept help

“There is nothing wrong with making mistakes, but one should always make new ones. Repeating a mistake is a hallmark of dim consciousness.”

― Dave Sim

No one is immune to making mistakes – we are human.

But if you let your ego get in the way, you’ll never learn from your mistakes nor will you ask anyone to help you out. 

What an entrepreneur should know is that they are not the smartest person in the room.

There will always be a smarter, shrewder businessman at your competition.

Giving and receiving help is part of the human social experience and it does not make you weak or vulnerable.

All successful entrepreneurs have multiple coaches and mentors to help them out in different areas of life and business.

#9. Competitive and has thick skin

Entrepreneurs understand that every business including theirs has competition.

An important trait of an entrepreneur is that they do not avoid competition.

Successful entrepreneurs thrive under competitive pressures.

Instead of viewing competition as an obstacle, they see it as an opportunity.

Entrepreneurs acknowledge that competition breeds innovation and complacency leads to stagnation which is the last thing they need when building a business. 

In a market full of uncertainty, an entrepreneur who is prepared to tackle the competition is rewarded with profits and continued growth opportunities.

#10. Disciplined and knows how to manage time

To be productive and get things done without any hiccups an entrepreneur must be disciplined and possess good time management skills.

Having a disciplined outlook on life helps in accomplishing goals, becoming proactive, and helps you in improving your business.

Lack of time management and organization skills is not only stressful it is also the main cause of piled-up work, missed deadlines, unsatisfied customers, overdue projects, etc.

So to avoid this issue and to stay focused it is critical that an entrepreneur plan and prioritize all tasks, make a to-do list, delegate their responsibilities, minimize distractions and give themselves some break time as well.

To have a deep-dive on how you can be more productive as an entrepreneur and get things done, read my article below.

Further reading: Get Sh*t Done:10 Best Productivity Hacks For Entrepreneurs

Conclusion – Traits of an entrepreneur

These are some of the most important traits of an entrepreneur found to be common among all successful business owners.

So if you are going to delve into entrepreneurship or are already a part of it you should know that not all of these qualities will come naturally.

Most people have to work at developing at least some of them.

There are books, courses, and coaches to help you out.

Find out what trait you need to improve upon, get help, and start your journey of becoming a successful entrepreneur.

Which trait do you think you need to work most on?

Guest author: Brooks is an Entrepreneur, Sponge, Father, Husband, & Follower of the Golden Rule.   He’s also addicted to starting new businesses as well as any food that includes chocolate and peanut butter.  He’s a firm believer in creating multiple streams of income and creates content on his website to help other hustlers in the areas of marketing, online business, personal finance, and real estate.  

The post 10 Personality Traits That All Successful Entrepreneurs Share appeared first on Jeffbullas's Blog.

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Twenty Twenty One is the latest WordPress default theme, which is now available to all WordPress.com sites. Designed by Mel Choyce-Dwan, the muted tones and timeless design will let your work shine.

Twenty Twenty One takes advantage of all the latest features of the Block Editor — the new block patterns allow you to create a beautiful layout in seconds.

Learn more about TwentyTwentyOne, or check out the demo site!

Valuable Post

10 Personality Traits That All Successful Entrepreneurs Share

What are some traits of an entrepreneur who is more successful than others?

Data from the Bureau of Labour Statistics show that approximately 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years.

Only 25% of new businesses make it to 15 years or more.

Despite this, thousands of businesses get launched every year.

How are that 25% of businesses able to make it?

What are some qualities that they all share which set them apart from the crowd?

Because success in entrepreneurship isn’t just about your great idea, your million followers, and your money.

In the end, it always comes down to your personality, your approach to life, and your attitude towards success and failure.

Successful entrepreneurs have found to have a couple of personality attributes in common. They are confident and innovative. They are flexible and opportunists. They think outside the box and are open to change.

I have narrowed the traits down to the best 10. If you develop these ten qualities, you will certainly put yourself on the path to success (if you prefer to learn by video, I discuss the top 5 below).

[youtube https://www.youtube.com/watch?v=3FHmd5XDeE0?feature=oembed&enablejsapi=1&origin=https://www.jeffbullas.com&w=500&h=281]

Let’s dive into it.

#1. Visionary and willing to think outside the box (Destroy the box even)

A visionary entrepreneur can see what others cannot see.

He or she confronts problems in atypical ways, thinking creatively and freely, and challenges the status quo.

They want to change the world via their product or business and will do whatever it takes to accomplish that vision.

Because for an entrepreneur knowing their mission is not enough.

What a successful entrepreneur needs to possess, is a focal point, a commitment to their mission around which he or she generates innovative ideas, makes judgments, invents products and services, etc.

#2. Proactive – Takes action to make a change

A proactive mindset is considered an entrepreneur’s best asset.

Entrepreneurs who tend to be proactive have a disposition geared toward taking intentional action, helping them create their environment, future, and fate.

That means being proactive is all about taking a leap and jumping into action rather than waiting for the circumstances to change favorably.

An entrepreneur with a proactive personality firmly believes that they control the fate of their business.

Other factors – economy, competition, etc. – may influence it, but they are responsible for its success and failure.

#3. Is persuasive and possess good people skills

Studies have shown persuasion to be the #1 skill that serial entrepreneurs rate as being the most important for their entrepreneurial success.

Persuasiveness was rated higher than leadership, personal accountability, goal orientation, and interpersonal skills.

Why is that the case?

Because being a good entrepreneur means you are effectively able to convince an investor that you have a great idea, persuade partners that your approach is right, and convince potential customers that the solution is right for them.

Entrepreneurs should be people intelligent since their whole business depends upon their knowledge of people and how to persuade them to believe in their ideas.

Whether they are working alone or with a group of people they should be able to communicate clearly and persuasively. 

#4. Knows how to take and manage risks

“Only those who will risk going too far can find out how far one can go.”

― T.S. Eliot

For entrepreneurs, taking risks and business growth go hand in hand.

Successful entrepreneurs don’t just take risks, they take calculated risks and they know which risk will pay off and which is going to harm them.

That’s why entrepreneurship is incomplete without taking risks as you’ll never know until you try and without risk, there is no innovation.

It is a chance to learn.

So another common trait of an entrepreneur is to have a high level of risk tolerance and resilience.

#5. Highly adaptable and open to experience

Things do not always go as planned. Being able to adapt to changes and challenges is crucial for any business.

An entrepreneur is always ready to welcome new trends, try a newer method, and twist and turn themselves when required to have a long-lasting business.

Whether it is redesigning a business plan to make it work better or to readjust their idea completely, entrepreneurs are flexible in their approach.

As the world is changing very fast, those who are slow in making adjustments can be at a disadvantage.

Also, entrepreneurs learn from their mistakes and are flexible enough to accept the consequences.

This helps them in making necessary changes and building a thicker skin against future setbacks.

#6. Good with managing money

Berkshire Hathaway CEO Warren Buffett is arguably the world’s greatest stock investor.

One of his most famous sayings is,

 “Rule No. 1: Never lose money.
  Rule No. 2: Never forget rule No. 1.”

When it comes to setting up or building a business from the ground up, certain expenses are inevitable.

This might need an entrepreneur to be involved in activities such as reading bank statements, tax forms, understanding credit, bookkeeping, etc.

So to be a successful entrepreneur you have to get good with numbers.

You need to familiarize yourself with basic bookkeeping and money management principles.

You should establish a budget and keep a keen eye on the comings and goings of every dollar.

This factor will set your entrepreneurial venture apart from the ones that crash after take off.

#7. Eager to collaborate and network with other entrepreneurs

“Going solo in a world of over seven billion people is a sign of subconscious arrogance”Tai Lopez

A smart entrepreneur is the one who is consistently making new connections and forming alliances knowing that there is real power in building an outstanding reputation and developing long-lasting bonds.

Entrepreneurs know that sharing information and ideas to get fresh opinions and reviews makes it possible to unearth a brilliant idea or trigger their creativity.

While there are other ways to achieve this “two heads are always better than one” communication, sharing, discussing ideas will be more beneficial for their venture than going at it alone.

This approach to collaborative networking helps them bring the right people together to achieve their goals faster.

#8. Humble enough to ask for and accept help

“There is nothing wrong with making mistakes, but one should always make new ones. Repeating a mistake is a hallmark of dim consciousness.”

― Dave Sim

No one is immune to making mistakes – we are human.

But if you let your ego get in the way, you’ll never learn from your mistakes nor will you ask anyone to help you out. 

What an entrepreneur should know is that they are not the smartest person in the room.

There will always be a smarter, shrewder businessman at your competition.

Giving and receiving help is part of the human social experience and it does not make you weak or vulnerable.

All successful entrepreneurs have multiple coaches and mentors to help them out in different areas of life and business.

#9. Competitive and has thick skin

Entrepreneurs understand that every business including theirs has competition.

An important trait of an entrepreneur is that they do not avoid competition.

Successful entrepreneurs thrive under competitive pressures.

Instead of viewing competition as an obstacle, they see it as an opportunity.

Entrepreneurs acknowledge that competition breeds innovation and complacency leads to stagnation which is the last thing they need when building a business. 

In a market full of uncertainty, an entrepreneur who is prepared to tackle the competition is rewarded with profits and continued growth opportunities.

#10. Disciplined and knows how to manage time

To be productive and get things done without any hiccups an entrepreneur must be disciplined and possess good time management skills.

Having a disciplined outlook on life helps in accomplishing goals, becoming proactive, and helps you in improving your business.

Lack of time management and organization skills is not only stressful it is also the main cause of piled-up work, missed deadlines, unsatisfied customers, overdue projects, etc.

So to avoid this issue and to stay focused it is critical that an entrepreneur plan and prioritize all tasks, make a to-do list, delegate their responsibilities, minimize distractions and give themselves some break time as well.

To have a deep-dive on how you can be more productive as an entrepreneur and get things done, read my article below.

Further reading: Get Sh*t Done:10 Best Productivity Hacks For Entrepreneurs

Conclusion – Traits of an entrepreneur

These are some of the most important traits of an entrepreneur found to be common among all successful business owners.

So if you are going to delve into entrepreneurship or are already a part of it you should know that not all of these qualities will come naturally.

Most people have to work at developing at least some of them.

There are books, courses, and coaches to help you out.

Find out what trait you need to improve upon, get help, and start your journey of becoming a successful entrepreneur.

Which trait do you think you need to work most on?

Guest author: Brooks is an Entrepreneur, Sponge, Father, Husband, & Follower of the Golden Rule.   He’s also addicted to starting new businesses as well as any food that includes chocolate and peanut butter.  He’s a firm believer in creating multiple streams of income and creates content on his website to help other hustlers in the areas of marketing, online business, personal finance, and real estate.  

The post 10 Personality Traits That All Successful Entrepreneurs Share appeared first on Jeffbullas's Blog.

<3working from home ?

Twenty Twenty One is the latest WordPress default theme, which is now available to all WordPress.com sites. Designed by Mel Choyce-Dwan, the muted tones and timeless design will let your work shine.

Twenty Twenty One takes advantage of all the latest features of the Block Editor — the new block patterns allow you to create a beautiful layout in seconds.

Learn more about TwentyTwentyOne, or check out the demo site!

I <3 internet marketing ?

Are your Facebook ads not working for you? Wondering how to make changes that deliver better results? To explore what to do when your Facebook ads fail, I interview Tara Zirker on the Social Media Marketing Podcast. Tara is a Facebook ads expert and founder of the Successful Ads Club, a membership site designed to […]

The post What to Do When Your Facebook Ads Fail appeared first on Social Media Examiner | Social Media Marketing.

<3internet marketing

10 Personality Traits That All Successful Entrepreneurs Share

What are some traits of an entrepreneur who is more successful than others?

Data from the Bureau of Labour Statistics show that approximately 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years.

Only 25% of new businesses make it to 15 years or more.

Despite this, thousands of businesses get launched every year.

How are that 25% of businesses able to make it?

What are some qualities that they all share which set them apart from the crowd?

Because success in entrepreneurship isn’t just about your great idea, your million followers, and your money.

In the end, it always comes down to your personality, your approach to life, and your attitude towards success and failure.

Successful entrepreneurs have found to have a couple of personality attributes in common. They are confident and innovative. They are flexible and opportunists. They think outside the box and are open to change.

I have narrowed the traits down to the best 10. If you develop these ten qualities, you will certainly put yourself on the path to success (if you prefer to learn by video, I discuss the top 5 below).

[youtube https://www.youtube.com/watch?v=3FHmd5XDeE0?feature=oembed&enablejsapi=1&origin=https://www.jeffbullas.com&w=500&h=281]

Let’s dive into it.

#1. Visionary and willing to think outside the box (Destroy the box even)

A visionary entrepreneur can see what others cannot see.

He or she confronts problems in atypical ways, thinking creatively and freely, and challenges the status quo.

They want to change the world via their product or business and will do whatever it takes to accomplish that vision.

Because for an entrepreneur knowing their mission is not enough.

What a successful entrepreneur needs to possess, is a focal point, a commitment to their mission around which he or she generates innovative ideas, makes judgments, invents products and services, etc.

#2. Proactive – Takes action to make a change

A proactive mindset is considered an entrepreneur’s best asset.

Entrepreneurs who tend to be proactive have a disposition geared toward taking intentional action, helping them create their environment, future, and fate.

That means being proactive is all about taking a leap and jumping into action rather than waiting for the circumstances to change favorably.

An entrepreneur with a proactive personality firmly believes that they control the fate of their business.

Other factors – economy, competition, etc. – may influence it, but they are responsible for its success and failure.

#3. Is persuasive and possess good people skills

Studies have shown persuasion to be the #1 skill that serial entrepreneurs rate as being the most important for their entrepreneurial success.

Persuasiveness was rated higher than leadership, personal accountability, goal orientation, and interpersonal skills.

Why is that the case?

Because being a good entrepreneur means you are effectively able to convince an investor that you have a great idea, persuade partners that your approach is right, and convince potential customers that the solution is right for them.

Entrepreneurs should be people intelligent since their whole business depends upon their knowledge of people and how to persuade them to believe in their ideas.

Whether they are working alone or with a group of people they should be able to communicate clearly and persuasively. 

#4. Knows how to take and manage risks

“Only those who will risk going too far can find out how far one can go.”

― T.S. Eliot

For entrepreneurs, taking risks and business growth go hand in hand.

Successful entrepreneurs don’t just take risks, they take calculated risks and they know which risk will pay off and which is going to harm them.

That’s why entrepreneurship is incomplete without taking risks as you’ll never know until you try and without risk, there is no innovation.

It is a chance to learn.

So another common trait of an entrepreneur is to have a high level of risk tolerance and resilience.

#5. Highly adaptable and open to experience

Things do not always go as planned. Being able to adapt to changes and challenges is crucial for any business.

An entrepreneur is always ready to welcome new trends, try a newer method, and twist and turn themselves when required to have a long-lasting business.

Whether it is redesigning a business plan to make it work better or to readjust their idea completely, entrepreneurs are flexible in their approach.

As the world is changing very fast, those who are slow in making adjustments can be at a disadvantage.

Also, entrepreneurs learn from their mistakes and are flexible enough to accept the consequences.

This helps them in making necessary changes and building a thicker skin against future setbacks.

#6. Good with managing money

Berkshire Hathaway CEO Warren Buffett is arguably the world’s greatest stock investor.

One of his most famous sayings is,

 “Rule No. 1: Never lose money.
  Rule No. 2: Never forget rule No. 1.”

When it comes to setting up or building a business from the ground up, certain expenses are inevitable.

This might need an entrepreneur to be involved in activities such as reading bank statements, tax forms, understanding credit, bookkeeping, etc.

So to be a successful entrepreneur you have to get good with numbers.

You need to familiarize yourself with basic bookkeeping and money management principles.

You should establish a budget and keep a keen eye on the comings and goings of every dollar.

This factor will set your entrepreneurial venture apart from the ones that crash after take off.

#7. Eager to collaborate and network with other entrepreneurs

“Going solo in a world of over seven billion people is a sign of subconscious arrogance”Tai Lopez

A smart entrepreneur is the one who is consistently making new connections and forming alliances knowing that there is real power in building an outstanding reputation and developing long-lasting bonds.

Entrepreneurs know that sharing information and ideas to get fresh opinions and reviews makes it possible to unearth a brilliant idea or trigger their creativity.

While there are other ways to achieve this “two heads are always better than one” communication, sharing, discussing ideas will be more beneficial for their venture than going at it alone.

This approach to collaborative networking helps them bring the right people together to achieve their goals faster.

#8. Humble enough to ask for and accept help

“There is nothing wrong with making mistakes, but one should always make new ones. Repeating a mistake is a hallmark of dim consciousness.”

― Dave Sim

No one is immune to making mistakes – we are human.

But if you let your ego get in the way, you’ll never learn from your mistakes nor will you ask anyone to help you out. 

What an entrepreneur should know is that they are not the smartest person in the room.

There will always be a smarter, shrewder businessman at your competition.

Giving and receiving help is part of the human social experience and it does not make you weak or vulnerable.

All successful entrepreneurs have multiple coaches and mentors to help them out in different areas of life and business.

#9. Competitive and has thick skin

Entrepreneurs understand that every business including theirs has competition.

An important trait of an entrepreneur is that they do not avoid competition.

Successful entrepreneurs thrive under competitive pressures.

Instead of viewing competition as an obstacle, they see it as an opportunity.

Entrepreneurs acknowledge that competition breeds innovation and complacency leads to stagnation which is the last thing they need when building a business. 

In a market full of uncertainty, an entrepreneur who is prepared to tackle the competition is rewarded with profits and continued growth opportunities.

#10. Disciplined and knows how to manage time

To be productive and get things done without any hiccups an entrepreneur must be disciplined and possess good time management skills.

Having a disciplined outlook on life helps in accomplishing goals, becoming proactive, and helps you in improving your business.

Lack of time management and organization skills is not only stressful it is also the main cause of piled-up work, missed deadlines, unsatisfied customers, overdue projects, etc.

So to avoid this issue and to stay focused it is critical that an entrepreneur plan and prioritize all tasks, make a to-do list, delegate their responsibilities, minimize distractions and give themselves some break time as well.

To have a deep-dive on how you can be more productive as an entrepreneur and get things done, read my article below.

Further reading: Get Sh*t Done:10 Best Productivity Hacks For Entrepreneurs

Conclusion – Traits of an entrepreneur

These are some of the most important traits of an entrepreneur found to be common among all successful business owners.

So if you are going to delve into entrepreneurship or are already a part of it you should know that not all of these qualities will come naturally.

Most people have to work at developing at least some of them.

There are books, courses, and coaches to help you out.

Find out what trait you need to improve upon, get help, and start your journey of becoming a successful entrepreneur.

Which trait do you think you need to work most on?

Guest author: Brooks is an Entrepreneur, Sponge, Father, Husband, & Follower of the Golden Rule.   He’s also addicted to starting new businesses as well as any food that includes chocolate and peanut butter.  He’s a firm believer in creating multiple streams of income and creates content on his website to help other hustlers in the areas of marketing, online business, personal finance, and real estate.  

The post 10 Personality Traits That All Successful Entrepreneurs Share appeared first on Jeffbullas's Blog.

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