Important Post

The 10 Elements of a Successful Social Media Profile

Having good social media profiles can get you more exposure online, help you connect with your fans or customers, and improve your online reputation.

Unless you have a major site associated with your name (like NeilPatel.com), your social media profiles are usually the first results Google shows when someone searches for you.

Start thinking of each social media profile you create as a landing page for your personal brand.

Your social media profiles are possibly the first encounter that someone is going to have with your brand, and you want that first impression to make the visitor interested in knowing more about you.

Here are 10 elements of successful social media profiles.

Element #1: Your Social Media Profile Display Name

Okay, this seems fairly basic. The name that displays on your social media profile should just be your own name, right?

Usually, that’s correct. However, sometimes that doesn’t make the most sense.

On platforms like Twitter, where you don’t have to use a real name, a pseudonym might make more sense.

Element #2: Your Social Media Username and URL

On most social networks, your username is included in your URL, and it’s often different from your display name. Usually, you can’t change your username, so choose it carefully.

If possible, it’s usually best to just go with your own name. Sometimes, if you’re the face of your company, the company name might work better.

On Twitter, Brian Dean isn’t @briandean but @Backlinko, since that’s the name of his company.

Backlinko Twitter Social Media  Profile Example

Finally, while it isn’t always possible, try to keep your username the same across platforms.

It can be confusing when this isn’t the case, like Instagram being @yourname and Twitter being @yourcompany or @yourmiddlename.

Element #3: Your Social Media Profile Picture

Should you go with a logo or a personal picture?

Of course, if it’s for a personal account, you should almost always go with a headshot.

What about for a company? It’s a tough call, but it really depends on your goals. If you run a smaller operation or are the face of your company, include a headshot of you.

That’s what Brian does on Twitter, even with his company usernames. This also applies to people that are brands themselves, like musicians, artists, or politicians.

If you have a more recognizable brand or don’t want your company to be associated with you specifically, go with the logo.

Microsoft Instagram Social Media Profile Example

It’s also a good idea to stick with the same (or at least a similar) photo across different social networks. That way you’re easier to recognize on different platforms.

Element #4: Your Social Media Profile Link

This varies from one social media network to the next, but be sure to seek out any opportunity to get your link on the main page of your social profile.

For example, you can add a link on the “front page” of your profiles on Twitter and LinkedIn.

Make sure that your link is front and center so that people can find it quickly and click through to your website.

Another good idea for your links is to create a social network-specific landing page so you can track which profiles are bringing your site the most traffic.

You can use these pages to offer a special discount for people who have found you on Twitter or share information that is specific to a network, like recent blog posts you have written about Facebook.

Element #5: Your Social Media Profile Bio

Your main social profile bio should usually include a sentence or two about yourself or your business. Think of it as a perfect place to put your elevator pitch and include keywords.

In a few words, what would you say about your business? It’s also a good idea to use your bio to its fullest potential. Some sites, like Twitter, only let you write a short description.

If you’re on a platform like LinkedIn, your “about” section can have up to 2,000 characters. This is a huge opportunity to explain what you’re all about and make a great first impression.

To make this succeed, you’ll want to add more than just a simple description of what you’ve done and your current projects. Instead, create a story with a basic call to action.

For example, you can tell how you started with the industry you’re working in. What got you interested in it, and what makes you stick around and keep learning?

Larry Kim LinkedIn Social Media Profile Example

Finally, you can finish your bio with a simple call to action. This can be a link to a free report, an offer for someone to call you, or even a mission statement asking “will you join me?”

Element #6: Your Social Media Profile Interests

Some profiles allow you to have additional extended information about yourself in the form of favorite books, television shows, movies, and so on.

A lot of people skip over this, especially when it comes to business profiles, but that is a big mistake.

Look at these fields as an additional place to get some great value and connections

I doubt there is a niche out there that doesn’t have at least one or two published books.

Find books, documentaries, and profiles of influential people in your industry and add those in these additional fields (assuming you actually enjoy them, of course!)

This adds credibility and a new level of connection you can build with people who are learning about you for the first time.

Element #7: Your Social Media Profile Background or Cover Image

Different platforms have different requirements, but most social networks today have some way to add a larger image behind your main profile page.

Some users, especially on Twitter and LinkedIn, choose to use the default background image, but this is a mistake.

A customized background will allow you to share additional information and give personality to you or your brand.

Don’t make it distracting or more important than your profile picture, but a great cover image can go a long way to personalizing your social page.

Product Hunt Facebook Social Media Profile Example

On some platforms, like Facebook, this can even be a video. If you have the option (and decent video), this can be even an even more engaging way to connect with others.

Element #8: Your Social Media Profile Privacy Settings

After you have all of your profile filled out and pictures uploaded, the next thing that you will need to take a look at is your privacy settings.

These vary from network to network, but you will want to make sure that the information you would like to be public is viewable.

Chances are, if this is a business-related profile, you’ll want almost everything to be public. Of course, if your profile is more personal nature, you may want to hide some things.

Element #9: Your Social Media Activity

Once your profile setup is complete, your on-going mission will be to maintain a healthy level of activity on your main social networks.

It’s not enough to leave a profile blank. You need to contribute to the platform and build connections. After all, that’s what they’re there for in the first place.

No matter what social network you’re on, the basic guidelines still apply. You’ll want to connect with friends and followers by asking questions and responding to comments.

Provide value by posting interesting ideas, or at least sharing interesting and relevant things you find.

If you’re in any groups, become an active participant. Be helpful, connect with others in the group, and share things the group will find interesting.

Element #10: Your Social Media Promotion

Finally, there is nothing like a little healthy promotion of your social network profiles to help more people find and connect with you.

Be sure to add your social networking profile links to your website, email signature, and business card.

Also, don’t forget to interlink your profiles to each other. Many networks have places to include links to other networks, and you can and should use them whenever possible.

[youtube https://www.youtube.com/watch?v=gCJgHbjXWec?feature=oembed&w=700&h=394]

Stay connected, become an active member on the social network of your choice, and you’ll start acquiring a following.

Social Media Profile FAQs

What should my profile picture be?

This depends on what you do. If you have a personal profile or your brand centers around who you are, use a headshot. If you have a business where you aren’t the face, your logo will work well.

What should I do if my preferred username is taken on another platform?

Using the same name is ideal but not always possible. If your username is taken on another platform, then use something very similar.

What should I put in my social media bio?

Your social media bio should have everything people need to know about your brand. Let them know what makes your brand stand out, what you do, and a call to action whenever possible.

How can I do to personalize my social media profiles?

You can brand your social media profile by using a custom cover image with your brand colors and logo. You can also put important information in your cover image. On some platforms, you can also add your interests. This is a great way to add a personal touch.

What can I do to promote my social media profiles?

You can cross-promote your social media profile with each other, by adding all of your links to each profile. You can also all links to your website, and email campaigns.

Social Media Profiles Conclusion

If you’re getting started with social media marketing, the first step is to set up your accounts and profiles correctly.

If you’ve already been in the game for a while, it’s probably time to take a look at the profiles you set up.

Are there ways to improve what you already have online? Is the profile picture you uploaded last year still relevant? Does your bio or link need updating?

Since it’ll be the first impression many people see, it’s worth spending some time to improve your social media presence and make it compelling and interesting.

What strategies have you used to improve your social media profile?

Who else? <3making money at home

The 10 Elements of a Successful Social Media Profile

Having good social media profiles can get you more exposure online, help you connect with your fans or customers, and improve your online reputation.

Unless you have a major site associated with your name (like NeilPatel.com), your social media profiles are usually the first results Google shows when someone searches for you.

Start thinking of each social media profile you create as a landing page for your personal brand.

Your social media profiles are possibly the first encounter that someone is going to have with your brand, and you want that first impression to make the visitor interested in knowing more about you.

Here are 10 elements of successful social media profiles.

Element #1: Your Social Media Profile Display Name

Okay, this seems fairly basic. The name that displays on your social media profile should just be your own name, right?

Usually, that’s correct. However, sometimes that doesn’t make the most sense.

On platforms like Twitter, where you don’t have to use a real name, a pseudonym might make more sense.

Element #2: Your Social Media Username and URL

On most social networks, your username is included in your URL, and it’s often different from your display name. Usually, you can’t change your username, so choose it carefully.

If possible, it’s usually best to just go with your own name. Sometimes, if you’re the face of your company, the company name might work better.

On Twitter, Brian Dean isn’t @briandean but @Backlinko, since that’s the name of his company.

Backlinko Twitter Social Media  Profile Example

Finally, while it isn’t always possible, try to keep your username the same across platforms.

It can be confusing when this isn’t the case, like Instagram being @yourname and Twitter being @yourcompany or @yourmiddlename.

Element #3: Your Social Media Profile Picture

Should you go with a logo or a personal picture?

Of course, if it’s for a personal account, you should almost always go with a headshot.

What about for a company? It’s a tough call, but it really depends on your goals. If you run a smaller operation or are the face of your company, include a headshot of you.

That’s what Brian does on Twitter, even with his company usernames. This also applies to people that are brands themselves, like musicians, artists, or politicians.

If you have a more recognizable brand or don’t want your company to be associated with you specifically, go with the logo.

Microsoft Instagram Social Media Profile Example

It’s also a good idea to stick with the same (or at least a similar) photo across different social networks. That way you’re easier to recognize on different platforms.

Element #4: Your Social Media Profile Link

This varies from one social media network to the next, but be sure to seek out any opportunity to get your link on the main page of your social profile.

For example, you can add a link on the “front page” of your profiles on Twitter and LinkedIn.

Make sure that your link is front and center so that people can find it quickly and click through to your website.

Another good idea for your links is to create a social network-specific landing page so you can track which profiles are bringing your site the most traffic.

You can use these pages to offer a special discount for people who have found you on Twitter or share information that is specific to a network, like recent blog posts you have written about Facebook.

Element #5: Your Social Media Profile Bio

Your main social profile bio should usually include a sentence or two about yourself or your business. Think of it as a perfect place to put your elevator pitch and include keywords.

In a few words, what would you say about your business? It’s also a good idea to use your bio to its fullest potential. Some sites, like Twitter, only let you write a short description.

If you’re on a platform like LinkedIn, your “about” section can have up to 2,000 characters. This is a huge opportunity to explain what you’re all about and make a great first impression.

To make this succeed, you’ll want to add more than just a simple description of what you’ve done and your current projects. Instead, create a story with a basic call to action.

For example, you can tell how you started with the industry you’re working in. What got you interested in it, and what makes you stick around and keep learning?

Larry Kim LinkedIn Social Media Profile Example

Finally, you can finish your bio with a simple call to action. This can be a link to a free report, an offer for someone to call you, or even a mission statement asking “will you join me?”

Element #6: Your Social Media Profile Interests

Some profiles allow you to have additional extended information about yourself in the form of favorite books, television shows, movies, and so on.

A lot of people skip over this, especially when it comes to business profiles, but that is a big mistake.

Look at these fields as an additional place to get some great value and connections

I doubt there is a niche out there that doesn’t have at least one or two published books.

Find books, documentaries, and profiles of influential people in your industry and add those in these additional fields (assuming you actually enjoy them, of course!)

This adds credibility and a new level of connection you can build with people who are learning about you for the first time.

Element #7: Your Social Media Profile Background or Cover Image

Different platforms have different requirements, but most social networks today have some way to add a larger image behind your main profile page.

Some users, especially on Twitter and LinkedIn, choose to use the default background image, but this is a mistake.

A customized background will allow you to share additional information and give personality to you or your brand.

Don’t make it distracting or more important than your profile picture, but a great cover image can go a long way to personalizing your social page.

Product Hunt Facebook Social Media Profile Example

On some platforms, like Facebook, this can even be a video. If you have the option (and decent video), this can be even an even more engaging way to connect with others.

Element #8: Your Social Media Profile Privacy Settings

After you have all of your profile filled out and pictures uploaded, the next thing that you will need to take a look at is your privacy settings.

These vary from network to network, but you will want to make sure that the information you would like to be public is viewable.

Chances are, if this is a business-related profile, you’ll want almost everything to be public. Of course, if your profile is more personal nature, you may want to hide some things.

Element #9: Your Social Media Activity

Once your profile setup is complete, your on-going mission will be to maintain a healthy level of activity on your main social networks.

It’s not enough to leave a profile blank. You need to contribute to the platform and build connections. After all, that’s what they’re there for in the first place.

No matter what social network you’re on, the basic guidelines still apply. You’ll want to connect with friends and followers by asking questions and responding to comments.

Provide value by posting interesting ideas, or at least sharing interesting and relevant things you find.

If you’re in any groups, become an active participant. Be helpful, connect with others in the group, and share things the group will find interesting.

Element #10: Your Social Media Promotion

Finally, there is nothing like a little healthy promotion of your social network profiles to help more people find and connect with you.

Be sure to add your social networking profile links to your website, email signature, and business card.

Also, don’t forget to interlink your profiles to each other. Many networks have places to include links to other networks, and you can and should use them whenever possible.

[youtube https://www.youtube.com/watch?v=gCJgHbjXWec?feature=oembed&w=700&h=394]

Stay connected, become an active member on the social network of your choice, and you’ll start acquiring a following.

Social Media Profile FAQs

What should my profile picture be?

This depends on what you do. If you have a personal profile or your brand centers around who you are, use a headshot. If you have a business where you aren’t the face, your logo will work well.

What should I do if my preferred username is taken on another platform?

Using the same name is ideal but not always possible. If your username is taken on another platform, then use something very similar.

What should I put in my social media bio?

Your social media bio should have everything people need to know about your brand. Let them know what makes your brand stand out, what you do, and a call to action whenever possible.

How can I do to personalize my social media profiles?

You can brand your social media profile by using a custom cover image with your brand colors and logo. You can also put important information in your cover image. On some platforms, you can also add your interests. This is a great way to add a personal touch.

What can I do to promote my social media profiles?

You can cross-promote your social media profile with each other, by adding all of your links to each profile. You can also all links to your website, and email campaigns.

Social Media Profiles Conclusion

If you’re getting started with social media marketing, the first step is to set up your accounts and profiles correctly.

If you’ve already been in the game for a while, it’s probably time to take a look at the profiles you set up.

Are there ways to improve what you already have online? Is the profile picture you uploaded last year still relevant? Does your bio or link need updating?

Since it’ll be the first impression many people see, it’s worth spending some time to improve your social media presence and make it compelling and interesting.

What strategies have you used to improve your social media profile?

Important Post !

Many of you know that I’m based in Portland, and I will always have a soft spot for this city. That being said, I think Portland has some of the biggest varieties of niche businesses, brands, and entrepreneurs. The city, known for being “weird,” draws in many small business owners and entrepreneurs with dreams for… Read more »

The post Top 37 Entrepreneurs In Portland, Oregon appeared first on One-Click Lindsey.

Important Info !

Many of you know that I’m based in Portland, and I will always have a soft spot for this city. That being said, I think Portland has some of the biggest varieties of niche businesses, brands, and entrepreneurs. The city, known for being “weird,” draws in many small business owners and entrepreneurs with dreams for… Read more »

The post Top 37 Entrepreneurs In Portland, Oregon appeared first on One-Click Lindsey.

Important Info !

how to create ultimate guides to drive leads

Ultimate guides are everywhere. You’ve probably read your fair share, and maybe you’ve even written a couple.

They can be a great way to get traffic, build links, and increase your authority, but they’re far from easy to create. The issue most people run into is the sheer amount of content out there nowadays. How do you create an ultimate guide if there are already tons of posts on your chosen subject?

In this post, we’ll look at the steps to creating the ultimate guide on just about anything.

What Is an Ultimate Guide?

What turns a lengthy blog post into an ultimate guide? Well, there are a few things that almost every in-depth guide has in common:

  • It goes very deep into a pretty broad topic.
  • It contains several chapters that look at the topic from a variety of angles.
  • An industry expert or researcher writes it.

Apart from that, what you put in your ultimate guide and how you design it is up to you.

ultimate guide advanced SEO

Why You Should Create an Ultimate Guide

If you didn’t know how powerful ultimate guides are already, here’s why you should start creating them right now.

Rank for Many Keywords

The length, depth, and authority that go into ultimate guides make them a fantastic weapon in your SEO arsenal. The fact that they are so detailed means they should rank for a huge number of keywords. Including internal links to your other blog posts boosts their rankings, too.

Get Backlinks

A big, in-depth resource like an ultimate guide can be a fantastic source of links. Not only can you use it to go out there and request a backlink as part of your link-building process, but other sites naturally start linking to an authoritative resource, too. So much so that your ultimate guide can continue to attract links for years to come.

Build Your Authority

There are few pieces of marketing collateral better at positioning your brand as an authority in your industry than an ultimate guide. This is your opportunity to showcase how much you know about your subject to the world and go above and beyond what has previously been written about your topic.

How to Pick Topics for Your Ultimate Guide

Picking a topic can be a huge stumbling block for many aspiring writers. Don’t get bogged down overthinking it, though. Here’s how you can find the perfect topic quickly.

Choose a Topic You Know About

This first point is obvious, but it needs to be said. You need to know your topic inside and out if you want to write an excellent guide. That doesn’t mean you can’t use a freelance writer to help you out, but you should give them a thorough brief and create the outline of the guide yourself.

Choose a Topic With High Search Traffic

Not every guide needs to be written with the express purpose of ranking in Google, but it can seriously help drive traffic and generate customers. That’s why I recommend you enter your topic ideas into a tool like Ubersuggest to see the keyword volumes of the main topic and the volumes of every other related keyword.

Don’t just pick the topic that has the main keyword with the highest search volume, however. You may find another topic has so many more related keywords that it could actually generate more traffic overall.

Choose a Topic That’s Trending

Ultimate guides are successful when they’re written about trending topics. When people are excited about a topic, they want to consume all the information they can find about it. Your guide should be a part of that, too.

That’s not the only reason you want to focus on what’s trending, though. The newer your post is, the better it might do in search results if someone is searching by posts made within the last week, month, and so on.

How to Create an Ultimate Guide

With your topic picked, it’s time to get to work creating your guide. Here’s how I recommend you go about it.

1. Consume as Much Content as You Can

Even if you’re an expert in your field, you’ll still want to read blog posts on your topic before you start writing. Doing so will help you understand the level of content currently out there, the common threads writers pull, and the things you need to mention.

Pay attention to the results that Google serves up, too. You’ll find that specific formats are more popular than others, and you’ll want to try to mirror these when it comes to writing your content.

2. Identify What’s Missing

While you’re reading other people’s content, make a note of everything that’s missing from the posts. If you’re writing a how-to post, be sure to go through the steps yourself after reading posts by others.

Then, jot down things you notice during the process that others might have missed or not explained thoroughly. It also might help to sit down with someone who is unfamiliar with your topic and see what questions they come up with.

3. Do Research

You can write an ultimate guide off the back of your expertise alone—but you can make it stand head and shoulders above everyone else’s content if you conduct your research.

For some, this is a case of canvassing their colleagues and contacts for their opinion on a certain topic. Others might want to commit to more detailed research and partner with a market research company that’ll carry out a study on their behalf.

The more effort you put into the research, the more valuable and link-worthy your ultimate guide will become.

4. Put It All Together

To create your ultimate guide, simply combine the basics plus the additional details you found were missing from other posts and your research. This way, people coming across your guide as the first piece of content they have read about a topic will get all of the basic information, and people who have read many other guides will be wowed by all of the missing pieces that you included.

5. Promote, Promote, Promote

An ultimate guide is no good if no one reads it. Considering the amount of time and energy you have spent on your ultimate guide, you owe it to yourself and your readers to promote it well. Do so by:

  • Sharing it on all of your social networks: Twitter, Facebook, and LinkedIn are the best. Promote it on your personal and business accounts, if possible.
  • Sharing it in groups on social networks: LinkedIn, for example, has some great groups on particular topics. Facebook has some as well, although many are full of spammers who are just there for their promotions. This will expand your guide’s exposure from just your network to all of the members of the groups you select.
  • Emailing your list: If you have a mailing list, let them know about your latest and greatest piece of content.
  • Repurposing your content: If you can turn your ultimate guide into an infographic, video, slide presentation, or PDF document, you can spread it on even more networks.

4 Tips to Create an Awesome Ultimate Guide

If you want to take your ultimate guide to the next level, bear in mind these four tips when writing.

Write Clearly and Format Appropriately

You don’t have to be Hemingway to write a great ultimate guide, but take a lesson from Ernest regarding clarity. Short, clear, punchy sentences win out here, especially when writing thousands of words on your topic. Long, convoluted paragraphs may help you get your message across, but they’ll only cause the reader’s mind to wander.

Formatting will also help in this regard. Clearly labeled titles and subheadings will make your guide much more digestible. Short paragraphs will, too. Don’t forget that most of your audience will be reading your advice on a screen, so consider how they might skim it for the information they’re looking for.

Include Images and Screenshots

One thing I sometimes find missing from other ultimate guides is good screenshots. Take yours using your account of the topic as opposed to generic stock photos. This will make it easier for others to follow along and visualize the process.

Use Real-Life Examples

Once you have the basics and missing pieces down for your ultimate guide, look for some good examples of your tips in action. If you’re talking about creating great timeline cover photos, then include some examples from pages in different industries.

If you’re talking about using Pinterest to drive traffic, then link to top Pinterest users who are doing things right. Think about your target audience and find examples that they can easily relate to so they feel they must follow your advice to be successful.

Don’t Break Up Your Hard Work

There is a lot of advice out there suggesting you should take long posts and break them up into a series, so you can get people to come back to your website over and over again. However, I find that if someone hits a piece of content that says 101 Tips on ___, and the post only includes steps 1–20 with the promise of more to come, they move on to find everything they’re looking for elsewhere.

People want to consume information now, not wait for it. When they read the words ultimate guide, they’re going to expect to get everything in one chunk, so unless you are planning to write 5,000+ words on a topic, keep it in one piece.

Examples of Great Ultimate Guides

There are a lot of great ultimate guides out there, but here are some of my all-time favorites.

The Ultimate Guide to Startup Marketing

Examples of Great Content Guides - Neil Patel

If you’re looking to grow your startup, I’m pretty sure you’ll get a huge amount of value out of my ultimate guide on the topic.

How to Design a Logo: The Ultimate Guide

Examples of Great Content Guides - How to Design a Logo

With 12 chapters and virtually every angle covered, there’s no reason to read another guide before creating your logo.

The Ultimate Guide to Cart Abandonment

Examples of Great Content Guides - Cart Abandonment

If you’ve ever wondered why shoppers are leaving your website at checkout, this mammoth guide by VWO will answer all your questions.

The Ultimate Guide to Writing & Illustrating Your First Children’s Book

Examples of Great Content Guides - Guide to Writing Your First Children's Book

Ultimate guides don’t have to be about marketing, as this guide by Eevi Jones proves.

How to Pick a Career

Examples of Great Content Guides - How to Pick a Career

While Tim Urban hasn’t called this an ultimate guide, you’re unlikely to find a more thoughtful or detailed blog post on picking a career anywhere online.

Further Resources on Ultimate Guides

This blog post isn’t exhaustive by any means. If you want to dive deep into creating high-quality long-form content, then check out these five resources:

  1. How to Create an Ebook From Start to Finish by HubSpot
  2. The Ultimate Guide Template by Copyhackers
  3. Your Ultimate Guide on How to Write an Ultimate Guide (Infographic) by Express Writers
  4. The Ultimate Guide to Creating a True ‘Ultimate Guide’ by Search Engine Journal
  5. The Ultimate Guide To Content Promotion by Marketing Insider Group

How to Create Specs for an Ultimate Guide

You don’t have to write your ultimate guide yourself. If you’re hiring a freelance writer to write your guide for you, here’s how you can create a spec they can follow with ease.

  1. Give an overview.

    A top-level overview can help a writer quickly get to grips with the topic and goals of the ultimate guide.

  2. Create a clear structure.

    Take the initiative and write an outline that includes all of the major points you want the writer to talk about. This makes sure all of the gaps you identified in other pieces of content get covered.

  3. Include keyword research.

    If improved rankings are one of your main goals, then highlight the keywords you’re aiming to rank for.

  4. Note or record your expertise.

    Where appropriate, make notes for the writer to help guide them. Alternatively, you can record yourself talking about the topic.

  5. Provide additional resources.

    Highlight a handful of top-quality resources your writer can turn to for inspiration.

  6. Set a deadline

    Expect an ultimate guide to take a fair bit longer to write than a standard blog post.

Ultimate Guide Frequently Asked Questions

How long should my ultimate guide be?

There isn’t a defined length for an ultimate guide, but most are at least 3,000 words in length.

How do I distribute my ultimate guide to my target audience?

You can use social media and email to get your ultimate guide in front of your target audience.

Should I create more than one ultimate guide for my website?

Absolutely. Ultimate guides offer a lot of value in terms of SEO and building your authority, so you should write as many as you can.

At what part of the funnel are ultimate guides most useful?

Ultimate guides can be used at any part of your funnel, but they’ll be most useful towards the top. They are great at attracting users into your funnel and converting them to email subscribers.

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How to Create Ultimate Guides Conclusion

Ultimate guides are an incredibly valuable marketing resource. I’ve used them to generate huge levels of traffic, build my reputation as an authority in the industry, and improve my site’s SEO.

Follow the advice I’ve given above, and you’ll be on your way to achieving your content goals while sharing valuable insights about your chosen topic.

Have you created an ultimate guide on your website or blog? What other tips would you add to making your ultimate guide a success?

Who else? <3working from home ?

Many of you know that I’m based in Portland, and I will always have a soft spot for this city. That being said, I think Portland has some of the biggest varieties of niche businesses, brands, and entrepreneurs. The city, known for being “weird,” draws in many small business owners and entrepreneurs with dreams for… Read more »

The post Top 37 Entrepreneurs In Portland, Oregon appeared first on One-Click Lindsey.

Who else? <3making money at home ?

Many of you know that I’m based in Portland, and I will always have a soft spot for this city. That being said, I think Portland has some of the biggest varieties of niche businesses, brands, and entrepreneurs. The city, known for being “weird,” draws in many small business owners and entrepreneurs with dreams for… Read more »

The post Top 37 Entrepreneurs In Portland, Oregon appeared first on One-Click Lindsey.

Important Post

how to create ultimate guides to drive leads

Ultimate guides are everywhere. You’ve probably read your fair share, and maybe you’ve even written a couple.

They can be a great way to get traffic, build links, and increase your authority, but they’re far from easy to create. The issue most people run into is the sheer amount of content out there nowadays. How do you create an ultimate guide if there are already tons of posts on your chosen subject?

In this post, we’ll look at the steps to creating the ultimate guide on just about anything.

What Is an Ultimate Guide?

What turns a lengthy blog post into an ultimate guide? Well, there are a few things that almost every in-depth guide has in common:

  • It goes very deep into a pretty broad topic.
  • It contains several chapters that look at the topic from a variety of angles.
  • An industry expert or researcher writes it.

Apart from that, what you put in your ultimate guide and how you design it is up to you.

ultimate guide advanced SEO

Why You Should Create an Ultimate Guide

If you didn’t know how powerful ultimate guides are already, here’s why you should start creating them right now.

Rank for Many Keywords

The length, depth, and authority that go into ultimate guides make them a fantastic weapon in your SEO arsenal. The fact that they are so detailed means they should rank for a huge number of keywords. Including internal links to your other blog posts boosts their rankings, too.

Get Backlinks

A big, in-depth resource like an ultimate guide can be a fantastic source of links. Not only can you use it to go out there and request a backlink as part of your link-building process, but other sites naturally start linking to an authoritative resource, too. So much so that your ultimate guide can continue to attract links for years to come.

Build Your Authority

There are few pieces of marketing collateral better at positioning your brand as an authority in your industry than an ultimate guide. This is your opportunity to showcase how much you know about your subject to the world and go above and beyond what has previously been written about your topic.

How to Pick Topics for Your Ultimate Guide

Picking a topic can be a huge stumbling block for many aspiring writers. Don’t get bogged down overthinking it, though. Here’s how you can find the perfect topic quickly.

Choose a Topic You Know About

This first point is obvious, but it needs to be said. You need to know your topic inside and out if you want to write an excellent guide. That doesn’t mean you can’t use a freelance writer to help you out, but you should give them a thorough brief and create the outline of the guide yourself.

Choose a Topic With High Search Traffic

Not every guide needs to be written with the express purpose of ranking in Google, but it can seriously help drive traffic and generate customers. That’s why I recommend you enter your topic ideas into a tool like Ubersuggest to see the keyword volumes of the main topic and the volumes of every other related keyword.

Don’t just pick the topic that has the main keyword with the highest search volume, however. You may find another topic has so many more related keywords that it could actually generate more traffic overall.

Choose a Topic That’s Trending

Ultimate guides are successful when they’re written about trending topics. When people are excited about a topic, they want to consume all the information they can find about it. Your guide should be a part of that, too.

That’s not the only reason you want to focus on what’s trending, though. The newer your post is, the better it might do in search results if someone is searching by posts made within the last week, month, and so on.

How to Create an Ultimate Guide

With your topic picked, it’s time to get to work creating your guide. Here’s how I recommend you go about it.

1. Consume as Much Content as You Can

Even if you’re an expert in your field, you’ll still want to read blog posts on your topic before you start writing. Doing so will help you understand the level of content currently out there, the common threads writers pull, and the things you need to mention.

Pay attention to the results that Google serves up, too. You’ll find that specific formats are more popular than others, and you’ll want to try to mirror these when it comes to writing your content.

2. Identify What’s Missing

While you’re reading other people’s content, make a note of everything that’s missing from the posts. If you’re writing a how-to post, be sure to go through the steps yourself after reading posts by others.

Then, jot down things you notice during the process that others might have missed or not explained thoroughly. It also might help to sit down with someone who is unfamiliar with your topic and see what questions they come up with.

3. Do Research

You can write an ultimate guide off the back of your expertise alone—but you can make it stand head and shoulders above everyone else’s content if you conduct your research.

For some, this is a case of canvassing their colleagues and contacts for their opinion on a certain topic. Others might want to commit to more detailed research and partner with a market research company that’ll carry out a study on their behalf.

The more effort you put into the research, the more valuable and link-worthy your ultimate guide will become.

4. Put It All Together

To create your ultimate guide, simply combine the basics plus the additional details you found were missing from other posts and your research. This way, people coming across your guide as the first piece of content they have read about a topic will get all of the basic information, and people who have read many other guides will be wowed by all of the missing pieces that you included.

5. Promote, Promote, Promote

An ultimate guide is no good if no one reads it. Considering the amount of time and energy you have spent on your ultimate guide, you owe it to yourself and your readers to promote it well. Do so by:

  • Sharing it on all of your social networks: Twitter, Facebook, and LinkedIn are the best. Promote it on your personal and business accounts, if possible.
  • Sharing it in groups on social networks: LinkedIn, for example, has some great groups on particular topics. Facebook has some as well, although many are full of spammers who are just there for their promotions. This will expand your guide’s exposure from just your network to all of the members of the groups you select.
  • Emailing your list: If you have a mailing list, let them know about your latest and greatest piece of content.
  • Repurposing your content: If you can turn your ultimate guide into an infographic, video, slide presentation, or PDF document, you can spread it on even more networks.

4 Tips to Create an Awesome Ultimate Guide

If you want to take your ultimate guide to the next level, bear in mind these four tips when writing.

Write Clearly and Format Appropriately

You don’t have to be Hemingway to write a great ultimate guide, but take a lesson from Ernest regarding clarity. Short, clear, punchy sentences win out here, especially when writing thousands of words on your topic. Long, convoluted paragraphs may help you get your message across, but they’ll only cause the reader’s mind to wander.

Formatting will also help in this regard. Clearly labeled titles and subheadings will make your guide much more digestible. Short paragraphs will, too. Don’t forget that most of your audience will be reading your advice on a screen, so consider how they might skim it for the information they’re looking for.

Include Images and Screenshots

One thing I sometimes find missing from other ultimate guides is good screenshots. Take yours using your account of the topic as opposed to generic stock photos. This will make it easier for others to follow along and visualize the process.

Use Real-Life Examples

Once you have the basics and missing pieces down for your ultimate guide, look for some good examples of your tips in action. If you’re talking about creating great timeline cover photos, then include some examples from pages in different industries.

If you’re talking about using Pinterest to drive traffic, then link to top Pinterest users who are doing things right. Think about your target audience and find examples that they can easily relate to so they feel they must follow your advice to be successful.

Don’t Break Up Your Hard Work

There is a lot of advice out there suggesting you should take long posts and break them up into a series, so you can get people to come back to your website over and over again. However, I find that if someone hits a piece of content that says 101 Tips on ___, and the post only includes steps 1–20 with the promise of more to come, they move on to find everything they’re looking for elsewhere.

People want to consume information now, not wait for it. When they read the words ultimate guide, they’re going to expect to get everything in one chunk, so unless you are planning to write 5,000+ words on a topic, keep it in one piece.

Examples of Great Ultimate Guides

There are a lot of great ultimate guides out there, but here are some of my all-time favorites.

The Ultimate Guide to Startup Marketing

Examples of Great Content Guides - Neil Patel

If you’re looking to grow your startup, I’m pretty sure you’ll get a huge amount of value out of my ultimate guide on the topic.

How to Design a Logo: The Ultimate Guide

Examples of Great Content Guides - How to Design a Logo

With 12 chapters and virtually every angle covered, there’s no reason to read another guide before creating your logo.

The Ultimate Guide to Cart Abandonment

Examples of Great Content Guides - Cart Abandonment

If you’ve ever wondered why shoppers are leaving your website at checkout, this mammoth guide by VWO will answer all your questions.

The Ultimate Guide to Writing & Illustrating Your First Children’s Book

Examples of Great Content Guides - Guide to Writing Your First Children's Book

Ultimate guides don’t have to be about marketing, as this guide by Eevi Jones proves.

How to Pick a Career

Examples of Great Content Guides - How to Pick a Career

While Tim Urban hasn’t called this an ultimate guide, you’re unlikely to find a more thoughtful or detailed blog post on picking a career anywhere online.

Further Resources on Ultimate Guides

This blog post isn’t exhaustive by any means. If you want to dive deep into creating high-quality long-form content, then check out these five resources:

  1. How to Create an Ebook From Start to Finish by HubSpot
  2. The Ultimate Guide Template by Copyhackers
  3. Your Ultimate Guide on How to Write an Ultimate Guide (Infographic) by Express Writers
  4. The Ultimate Guide to Creating a True ‘Ultimate Guide’ by Search Engine Journal
  5. The Ultimate Guide To Content Promotion by Marketing Insider Group

How to Create Specs for an Ultimate Guide

You don’t have to write your ultimate guide yourself. If you’re hiring a freelance writer to write your guide for you, here’s how you can create a spec they can follow with ease.

  1. Give an overview.

    A top-level overview can help a writer quickly get to grips with the topic and goals of the ultimate guide.

  2. Create a clear structure.

    Take the initiative and write an outline that includes all of the major points you want the writer to talk about. This makes sure all of the gaps you identified in other pieces of content get covered.

  3. Include keyword research.

    If improved rankings are one of your main goals, then highlight the keywords you’re aiming to rank for.

  4. Note or record your expertise.

    Where appropriate, make notes for the writer to help guide them. Alternatively, you can record yourself talking about the topic.

  5. Provide additional resources.

    Highlight a handful of top-quality resources your writer can turn to for inspiration.

  6. Set a deadline

    Expect an ultimate guide to take a fair bit longer to write than a standard blog post.

Ultimate Guide Frequently Asked Questions

How long should my ultimate guide be?

There isn’t a defined length for an ultimate guide, but most are at least 3,000 words in length.

How do I distribute my ultimate guide to my target audience?

You can use social media and email to get your ultimate guide in front of your target audience.

Should I create more than one ultimate guide for my website?

Absolutely. Ultimate guides offer a lot of value in terms of SEO and building your authority, so you should write as many as you can.

At what part of the funnel are ultimate guides most useful?

Ultimate guides can be used at any part of your funnel, but they’ll be most useful towards the top. They are great at attracting users into your funnel and converting them to email subscribers.

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How to Create Ultimate Guides Conclusion

Ultimate guides are an incredibly valuable marketing resource. I’ve used them to generate huge levels of traffic, build my reputation as an authority in the industry, and improve my site’s SEO.

Follow the advice I’ve given above, and you’ll be on your way to achieving your content goals while sharing valuable insights about your chosen topic.

Have you created an ultimate guide on your website or blog? What other tips would you add to making your ultimate guide a success?