<3working from home ?

As we near the end of 2021, it is interesting to note that there are currently over two million podcasts and over 48 million podcast episodes. Those numbers are incredible on their own, but when you realize that just 4 years ago, there were “only” a little more than half a million podcasts, the growth is astonishing. Those numbers might make you think that the podcast market is saturated, but that is definitely not the case. 

The growth of available podcasts is driven by the increase in interest. More and more people are tuning in to the phenomenon as they explore the vast podcast topics available to them.

Despite the number of podcasts being broadcast today, there is still plenty of room for newcomers to the market. Just as there are many websites for every imaginable interest, there’s room for podcasts in even the tiniest of niches. 

To prove this point, we’ll highlight some of our favorite podcasts hosted right here on WordPress.com. What? You didn’t know you could host a podcast on WordPress.com? Well, pull up a chair and check this out. You might find a new fave podcast of your own, and better still, you might even find some inspiration for creating a podcast yourself! Let’s go!

A Podcast for Every Interest

Obviously, we can’t list the millions of niches here, but we can showcase a few that range across a broad spectrum of interest. Here are 7 that have caught our attention here on WordPress.com.

Love to Sew

If you totally relate to the title of this podcast, then you should tune in. The hosts of Love to Sew, Helen and Caroline, are active members of the sewing community. They understand the need to connect and bring that understanding to each episode. In their words…

Our episodes are a mix of technical sewing advice, inspirational storytelling, unpacking feelings around sewing and creating, and loads of words of encouragement.


The Purple Rock Survivor Podcast

Billed as the “The smartest, funniest, most humble, and best Survivor podcast on the internet,” this podcast focuses on discussions of the hit television show “Survivor”. The hosts, John and Andy, along with frequent guest hosts, debate the latest Survivor episode antics each week. As all great armchair quarterbacks do, they use their stellar 20-20 hindsight to diss players, alliances, and the various decisions that caused the latest player to get booted off the show. If you’re a fan of the show, you’ll feel right at home listening to this podcast.


The Premier View Tipperary GAA Podcast

The perfect example of targeting a seriously narrow niche, this podcast brilliantly focuses on topics most people may not know exist. These topics include Tipperary GAA, Club and County, Hurling, Gaelic Football, Ladies Football and Camogie. If you’re like me, you’ve possibly heard of Hurling (the sport), and can probably guess at what Gaelic and Ladies Football is all about, but in most parts of the world, you may not know a thing about GAA, Club and County, or Camogie. I think it’s fair to say, however, that the people who DO know what those sports are all about, are probably thrilled to know that there is a podcast out there that caters just to them.  For the rest of us, let’s just simplify and call it “various sports that are local to a specific Irish region”. If you’re into these sports, or just curious, hurl yourself into a comfy chair and get your listen on.


The New Home Owner Podcast

Targeting a specific group of people, new homeowners, this podcast delivers tips and advice surrounding the entire new home building process – from signing contracts to adding the final finishing touches. This is a great example of how a brick-and-mortar business can share its expertise with visitors, while potentially acquiring new clients. When people acquire valuable information from a business, they inherently trust that business a little more than before. Building trust is a great way to convert visitors into clients. 


Sneaker History

Did you know that there is a passionate sneaker community out there? Sneakers have a history and have become a part of pop culture. This podcast’s goal is to “make a positive impact on the sneaker community, culture, and business of sneakers by telling the stories of the people that make this passion enjoyable”. Episodes are gated, meaning you must be a paying member to access them, but if you’re a sneakerhead, this won’t deter you. And if you are just interested in starting your own podcast, your ears will perk up to know that podcasts can be monetized like this. Nice, right?


Travel Babies

No, this podcast doesn’t focus on babies at all. It is an adventure-filled look at the experiences of two sisters traveling the world. You’ll get their expert take on all things travel, including tips and tricks for making your worldwide jaunts much more enjoyable. “Each week they talk about important travel topics to help you decide when, where, and how to explore the world in style.


Kyla Marie Charles MomChat Mondays

If you were bummed that the Travel Babies podcast wasn’t about babies, never fear, MomChat Mondays has you covered. Their own description says it best. “A LIVE #MomChatMonday hosted by Kyla Marie Charles and Amy Eilers of House of Eilers bringing all sorts of moms together to chat about motherhood topics from mundane to controversial. No shame, no judgement, just talking with mom friends and figuring it all out as we go– as moms do!


Of course, these 7 podcasts are just a smattering of cool audible content available on WordPress.com. So tell us, have you ever thought about hosting your own podcast? If so, we have lots of tips and advice to help you succeed. You can start with a few of the posts we’ve shared on the subject, including:

We’ve shown how diverse podcasts can be, but it’s more than just topic diversity that sets a podcast apart. If you are considering starting a podcast, there are some other aspects to consider.

Types of Podcasts (Make It Yours)

No matter the topic, there are various ways to format or organize your podcast. Some subjects lend themselves more closely to one or another way, but many topics are open to multiple presentation formats. Consider the following formats to determine which might work best for you and your topic.

  • Interviews – Some podcasts primarily center around interviews with either famous people or topic experts. 
  • Conversations or Roundtable – In industries where change happens frequently, podcasters often choose a roundtable or conversational format. This style provides a group of hosts, who often know each other well, a chance to converse about trending news or perhaps even a bit of industry gossip. 
  • Monologues – Subject matter experts frequently use this format to inform or teach the audience about various aspects of the niche topic.
  • Storytelling or Theatrical – Rather than conversations, these podcasts are performances. The storytelling format usually involves one host reading chapters or episodes of a story, interspersed with commentary. True crime stories fit this model well. A podcast with a theatrical format is usually a full-blown production with multiple voices/actors. These are like plays, without the visuals.

Of course, some podcasts might be a mix of the above formats from episode to episode, but the most successful will likely stick pretty closely to one format. This consistency provides your audience with a familiar sense of place. Suppose someone enjoyed a storytelling type of format in one episode. In that case, they’d likely hope to experience more of the same in future episodes.

Podcaster Personality Styles (Be Yourself)

Once you’ve figured out the podcast’s topic and style, there’s one more crucial element – you! Great content, told in an interesting format, is lovely, but in the end, it’s your personality that people really want to connect with. Don’t let that worry you. If you weren’t the most popular kid in the class, that wouldn’t stop you from connecting with an audience with your own personality brand. Let’s take a quick look at some examples.

We’ve seen that some topics work better with certain formats than with others, and the same can be true of personalities. A monologue podcast focused on teaching the fine details of investing might not work as well with a goofy personality type. Then again, that odd combination might actually be a huge winner. Who knows? But for most podcasts, matching the topic with an appropriate format and personality type makes the most sense.

A few typical personality types include:

  • Serious
  • Informative
  • Casual, fun, and goofy
  • Comedic

Casual, fun types work well for entertainment topics. Serious types match well with true crime storytelling, for example, and informative, no-nonsense types click with business or educational topics. You know your topic and your personality best. Find the sweet spot that makes sense to you, and it will likely appeal to others as well.

So let’s put all of this together. Follow our recipe for podcasting success but feel free to throw in your own “seasoning” to truly make it yours.

A Recipe for Podcasting Success

Join Our Podcasting Course!

If you’ve ever wanted to start or grow your podcast, we have a new course designed just for you! Gain all the fundamental (and a few advanced) skills you need to create a podcast you’re proud of. Easily digestible, go-at-your-own-pace lessons, taught by some of the most seasoned podcasters on the internet, will challenge you and help grow your confidence — until you’re a podcasting pro!

Valuable Post

What Is Bitcoin and How Does It Work?

The world of cryptocurrency may seem like the wild west to some, but for those that take the time to understand how it operates, the investment opportunities are vast.

In this article, we’re taking a look at the world’s most well-known cryptocurrency, Bitcoin. We’ll cover what it is and some pros and cons of investing in it.

Disclaimer: The investment information in this article is offered solely for educational purposes. We do not provide advisory or brokerage services, or suggest or advise investors on which stocks or assets to purchase or sell.

What is bitcoin (BTC) and what does it stand for?

Bitcoin is a decentralized digital currency that eliminates the need for intermediaries such as banks and governments, instead of relying on a peer-to-peer computer network to validate transactions directly between users.

The government that issues fiat money (like the dollars in your bank account) backs and regulates it. Bitcoin, on the other hand, is based on a combination of networking technology and software-driven cryptography, which is the science of sending secret data that can only be read by the sender and receiver. This results in a currency that is backed by code rather than actual assets such as gold or silver, or by faith in central financial institutions.

What is Bitcoin and how does it work?

Each Bitcoin (trading symbol “BTC,” albeit “XBT” is sometimes used) is a digital file saved in a computer or smartphone’s digital wallet. To understand how bitcoin works, you’ll need to know the following words and some background information:

Bitcoin is based on blockchain, an open-source technology that provides a shared public ledger of transactions grouped into “blocks” that are “chained” together to prevent manipulation. This technology, which maintains a permanent record of each transaction, is at the core of the more than 10,000 cryptocurrencies that have sprung up in the aftermath of bitcoin.

A Bitcoin wallet has both a public and private key, which operate together to allow the owner to initiate and digitally sign transactions while also giving proof of authorization.

Bitcoin miners: Using high-speed computers, miners – or users of the peer-to-peer protocol – independently confirm the transaction, usually within 10 to 20 minutes.

What is the source of Bitcoin’s revenue?

Bitcoin’s value is determined by supply and demand, and because demand fluctuates, the cryptocurrency’s price is very volatile.

Apart from bitcoin mining, which necessitates technical skill and the purchase of high-performance computers, the majority of individuals buy bitcoin as a kind of currency speculation, wagering that the market value of one bitcoin will be higher in the future than it is now. However, this is difficult to forecast.

Hot wallets vs. cold wallets for Bitcoin storage

There are two types of digital wallets that may be used to store Bitcoins:

  • Hot wallet: A trustworthy exchange or provider stores digital currency in the cloud, which may be accessed via a computer browser, desktop, or smartphone app.
  • Cold wallet: A portable encrypted device, similar to a thumb drive, that allows you to download and carry your bitcoins.

A hot wallet is one that is linked to the internet, whereas a cold wallet is not. To download Bitcoins into a portable cold wallet, you’ll need a hot wallet.

Pros and Cons of Purchasing Bitcoin

It’s preferable to start with why you should be cautious with a speculative asset class like bitcoin:

Cons of Bitcoin

Volatility in prices. While the value of bitcoin has increased considerably over the years, investors’ fortunes have varied greatly depending on when they invested. Those who purchased bitcoin in 2017 when the price was approaching $20,000, for example, would have to wait until December 2020 to recoup their losses. Even though bitcoin had a successful year in 2021, it lost half of its value between April and July before rebounding and reaching new highs in November.

Concerns about hacking. While supporters claim that Bitcoin’s blockchain technology is more secure than traditional electronic money transfers, hackers have found Bitcoin hot wallets to be a lucrative target. Numerous high-profile thefts have occurred, including the announcement in May 2019 that more than $40 million in bitcoin was taken from several high-net-worth accounts on cryptocurrency exchange Binance (the company covered the losses).

Use is limited (but rising). AT&T became the latest company to accept Bitcoin payments in May 2019, joining Overstock.com, Microsoft, and Dish Network. These businesses, however, are the exception rather than the rule.

SIPC does not provide any protection. If a brokerage collapses or money is stolen, the Securities Investor Protection Corporation guarantees investors up to $500,000, but Bitcoin is not covered.

Pros of Bitcoin

Transactions are private and secure at all times, with fewer possible fees. You may send Bitcoins to anybody, anywhere, at any time, lowering the time and possible cost of every transaction. Personal information such as a name or credit card number is not included in transactions, which removes the possibility of customer information being taken for fraudulent purchases or identity theft. (Keep in mind, though, that in order to buy Bitcoins on an exchange, you’ll usually need to link your bank account first.)

There’s a lot of room for expansion. Some investors who purchase and keep Bitcoin are wagering that as the currency matures, more confidence and broader use will follow, increasing Bitcoin’s value.

Decentralization. Following the financial crisis and the Great Recession, some investors are eager to adopt a decentralized currency that is fundamentally independent of traditional banks, governments, and other third parties.

Should you buy bitcoin?

Bitcoin is an incredibly speculative and volatile buy. It’s worth remembering that stock trading can give you a similar thrill – and picking stocks of established companies is generally less risky than investing in Bitcoin. But if you want to give it a go, you can download a Bitcoin wallet and start trading.

Guest author: Asher Fergusson is a Full-Stack developer with eight years of experience working alongside Fortune 500 companies’ tech teams.

The post What Is Bitcoin and How Does It Work? appeared first on Jeffbullas's Blog.

<3working from home

How to Scale Your Business by Recalibrating Operations

“Change is constant” is one of the most popular proverbs we hear, but the same applies to today’s business world. Every entrepreneur wishes for more money. They desire more money to expand their business operations, run ads, pay for highly skilled employees, and anything else in between.

Adoption of changes is highly important as it is the key to business longevity. As technology changes, entrepreneurs also should be ready to change as there are many illustrations of enterprises thinking themselves in a top position but ending up irrelevant.

The business world is changing rapidly, from modern technology tools to internet marketing to remote work and whatnot. Growth and upscaling are key goals for entrepreneurs, but how can you upscale business in today’s lackluster and saturated economy?

Upscaling seems a daunting task, but it is necessary to thrive. Consider the ongoing pandemic situation. Before the outbreak, business owners were skeptical about digital solutions, but now we can see how everyone is foraying into that to survive and following some important business tips to adjust to this new normal.

Upscaling is very important in business because technology and people’s preferences are changing daily, and businesses need to revamp their strategies to run the business smoothly.

Before we jump into the strategies to upscale your business, it’s important to understand what upscaling a business is and why it is necessary.

What is upscaling in business?

It’s not just about growth when it comes to scaling your business. While your business can grow, this does not mean that you will be able to handle the increased output, and growth can backfire if your staff cannot handle such workloads and products.

Scaling refers to taking on more work cost-effectively and meeting the business needs without sacrificing quality and performance. The goal is to establish a comfortable balance between the increased workload, customers, and users and deliver on it.

For instance, in order to be more efficient in marketing to a wider audience, a company scaling could gain $50,000 in new revenue with $5,000 invested in marketing automation tools. In addition to growing, the company scaled as its profits surpassed its losses.

Adding resources incrementally while adding revenue rapidly is how an organization scales. Companies such as Google, Salesforce.com, and Citrix have successfully scaled their businesses. In order to achieve consistent growth and increasing margins over time, they are masters at adding customers while adding fewer resources.

Perks of upscaling your business

It is much more likely that your business will survive if it is prepared to accommodate growth. It has not only the potential to drive short-term growth, but it will also be able to remain successful through durability and longevity.

Here we have jotted down powerful advantages of upscaling a business,

  • Consistency
  • Improved efficiency
  • Adaptability
  • Longevity
  • Competition

Upscaling gives voice to your business and enables entrepreneurs to accurately gauge emerging changes with their presence to satisfy the demands of their patrons as a valuable part of your market research.

Harness these ways to scale your business

Following the Industrial Revolution, business remained pretty much the same for 100 years or so, but it’s reasonable to say that will never happen again. It’s impossible to avoid being swept away by the exponential rate at which technology develops, mutates, and adapts throughout 2020-whether you’re ready or not.

Artificial intelligence, Machine Learning, Social Media, cloud computing, driverless cars, sales through drones, collaboration tools, customer relationship management, and robotics in manufacturing and receptions are examples of how the business world is changing.

 In order to keep their operation moving, many companies turn to information technology. And innovation is shown in the fields of medicine, restaurants, consumer products, eCommerce, finance, and real estate, to name a few.

Rapid upscaling does not happen overnight, but there are a few ways you can adopt to keep your organization going forward. Consider the following suggestions.

Bring Automation

Many of your business processes are similar to other small businesses, so you have some things in common with them. In consequence, it is very easy to perform the process, but it takes a lot of time, and it should be repeated several times. Businesses of any size benefit greatly from automation. Automation and its benefits are all set to be adopted by businesses with the ease of technology available today.

The biggest advantage of automating your business is that all manual tasks will be performed efficiently and effectively. In addition to uptime and reliability, automation also eliminates errors. Emerging technologies such as

  • Artificial intelligence
  • Machine learning
  • Chatbots

From the usage of live chat software solutions to impersonal messages on LinkedIn, the business world is changing. As your businesses, competitors use automation (often in a negative way), the entire market is shifting. Things are changing, and new technologies are introducing, and enterprises must prepare for this.

Pay Attention to Mobile-first Business Environment

Mobile-first is here to stay for a long time. With the right software, smart devices or tablets can be used to manage every aspect of your business remotely. They are all in one place, from managing sales tasks to marketing content to customer relations and back-end processes such as shipping and invoicing. Your consumers are also impacted by mobile, not just you.

Mobile devices are increasingly used to buy, sell, shop, find local businesses, and share their retail experiences on Facebook, Instagram, and Twitter, especially by Generation Y (Millennials). This approach has also increased the ease with which businesses can stay in touch.

A hyper-real web of real-time information has been created by merging mobile technology and communication software to give workers and employees instant access via text/video chat and targeted promotional emails sent to nearby customers.

Employees will Need Different Skills

Buying cheap means buying twice; this is an old proverb. In addition to applying the phrase to tools and garments, similar logic can be applied to hiring employees. When a company offers too low a wage to key members of staff, it may not be able to attract skilled talent. These are the people who can drive a business toward its own success.

In scaling your company, bringing in talented, determined employees have been more important. Businesses that are entering a phase of expansion have very little margin for error, so they need to fill every position with the very best candidates.

Hiring skilled and determined people brings you the following,

  • Customer centricity
  • Alignment of product and service development with market needs
  • Boost selling efficiency
  • It could go on….

According to the World Economic Forum, creative skills will be among the most in-demand skills of workers in 2020. Employees will have to acquire new skills as more and more industries undergo radical transformations due to technology.

Maintain Public Image Using Content Marketing

As the business grows, entrepreneurs worry that they will lose their personal touch, and this will decrease the level of emotional investment and engagement from their customers. But usage of social media for business offers many perks and ensures that the voice and identity of your business remain intact even as it grows.

By offering prospects something for nothing in the form of blogs, video posts, or white papers, you not only ensure consistency with your brand but increase the likelihood that demand will match your growth.

Creating and bombarding content on Facebook and Instagram will not drive any results. But businesses can build customer trust and gain unexpected leads by regularly updating their website and responding to customers’ messages, queries, and complaints.

Enable Remote Working

Trends-And-Remote-Work-Growth

Image Source: Miro

The trend of remote work has been increasing steadily over the past 15 years, but Covid-19 forced companies who didn’t have an established remote working policy to proceed sooner than anticipated.

Sara Sutton, the founder and CEO of FlexJobs, said that remote work continues to be a preferred strategy for companies of all types, whether they are private, public, nonprofit, or startup businesses, and with good reason.

For companies, pivoting quickly meant ensuring their teams had access to the right technology, infrastructure, and tools for remote access, video conferencing, and project management tools, so they could continue to work on projects and communicate status.

In fact, Stanford researchers revealed that remote workers have an incredible productivity boost equivalent to one full day’s work every week! The company has also saved money on real estate costs, reduced carbon emissions, and improved agility and scalability.

Upscaling your business is a wave: Either ride it or wipe out

Irrespective of your personal opinion – Luddite or Technophile – the rapid advancement of digital technology will not slow anytime soon. 

Upscaling business is all about knowing when to embrace emerging changes and having the resources to do so. If businesses don’t prepare to scale, then they will fail in the coming years. It’s simple.

Upscaling is also compared with the mindset. No doubt, you also need the best system, people, and solid business plans. You can unleash your dreams, earn a great deal of money, and have fun doing it with a scalable business. Scalability becomes far easier once you put your mind to it.

Guest author: Brijesh Vadukiya is the tech activist, blogger, and internet marketing officer of Elluminati Inc for more than three years. My major concern is to educate people who are interested in technology. I am fond of writing useful and informative content that helps brands to grow their business.

The post How to Scale Your Business by Recalibrating Operations appeared first on Jeffbullas's Blog.

Who else? <3internet marketing

This post was sponsored by Paved. The opinions expressed in this article are the sponsor’s own. Online advertising is one of the most popular, effective ways to increase brand awareness, traffic to your site, and overall revenue. However, despite the increase in popularity, the online pool of potential customers is beginning to shrink. Paid social has become saturated with competitors, making it harder to gain profitable wins. Consumers are beginning to use ad blockers to reduce timeline clutter, while others are turning away from social media entirely. Fortunately, there’s a new way to get around ad blockers and in front […]

The post Newsletter Sponsorships: Your New, Improved Marketing Strategy appeared first on Search Engine Journal.

Who else? <3making money at home ?

As we near the end of 2021, it is interesting to note that there are currently over two million podcasts and over 48 million podcast episodes. Those numbers are incredible on their own, but when you realize that just 4 years ago, there were “only” a little more than half a million podcasts, the growth is astonishing. Those numbers might make you think that the podcast market is saturated, but that is definitely not the case. 

The growth of available podcasts is driven by the increase in interest. More and more people are tuning in to the phenomenon as they explore the vast podcast topics available to them.

Despite the number of podcasts being broadcast today, there is still plenty of room for newcomers to the market. Just as there are many websites for every imaginable interest, there’s room for podcasts in even the tiniest of niches. 

To prove this point, we’ll highlight some of our favorite podcasts hosted right here on WordPress.com. What? You didn’t know you could host a podcast on WordPress.com? Well, pull up a chair and check this out. You might find a new fave podcast of your own, and better still, you might even find some inspiration for creating a podcast yourself! Let’s go!

A Podcast for Every Interest

Obviously, we can’t list the millions of niches here, but we can showcase a few that range across a broad spectrum of interest. Here are 7 that have caught our attention here on WordPress.com.

Love to Sew

If you totally relate to the title of this podcast, then you should tune in. The hosts of Love to Sew, Helen and Caroline, are active members of the sewing community. They understand the need to connect and bring that understanding to each episode. In their words…

Our episodes are a mix of technical sewing advice, inspirational storytelling, unpacking feelings around sewing and creating, and loads of words of encouragement.


The Purple Rock Survivor Podcast

Billed as the “The smartest, funniest, most humble, and best Survivor podcast on the internet,” this podcast focuses on discussions of the hit television show “Survivor”. The hosts, John and Andy, along with frequent guest hosts, debate the latest Survivor episode antics each week. As all great armchair quarterbacks do, they use their stellar 20-20 hindsight to diss players, alliances, and the various decisions that caused the latest player to get booted off the show. If you’re a fan of the show, you’ll feel right at home listening to this podcast.


The Premier View Tipperary GAA Podcast

The perfect example of targeting a seriously narrow niche, this podcast brilliantly focuses on topics most people may not know exist. These topics include Tipperary GAA, Club and County, Hurling, Gaelic Football, Ladies Football and Camogie. If you’re like me, you’ve possibly heard of Hurling (the sport), and can probably guess at what Gaelic and Ladies Football is all about, but in most parts of the world, you may not know a thing about GAA, Club and County, or Camogie. I think it’s fair to say, however, that the people who DO know what those sports are all about, are probably thrilled to know that there is a podcast out there that caters just to them.  For the rest of us, let’s just simplify and call it “various sports that are local to a specific Irish region”. If you’re into these sports, or just curious, hurl yourself into a comfy chair and get your listen on.


The New Home Owner Podcast

Targeting a specific group of people, new homeowners, this podcast delivers tips and advice surrounding the entire new home building process – from signing contracts to adding the final finishing touches. This is a great example of how a brick-and-mortar business can share its expertise with visitors, while potentially acquiring new clients. When people acquire valuable information from a business, they inherently trust that business a little more than before. Building trust is a great way to convert visitors into clients. 


Sneaker History

Did you know that there is a passionate sneaker community out there? Sneakers have a history and have become a part of pop culture. This podcast’s goal is to “make a positive impact on the sneaker community, culture, and business of sneakers by telling the stories of the people that make this passion enjoyable”. Episodes are gated, meaning you must be a paying member to access them, but if you’re a sneakerhead, this won’t deter you. And if you are just interested in starting your own podcast, your ears will perk up to know that podcasts can be monetized like this. Nice, right?


Travel Babies

No, this podcast doesn’t focus on babies at all. It is an adventure-filled look at the experiences of two sisters traveling the world. You’ll get their expert take on all things travel, including tips and tricks for making your worldwide jaunts much more enjoyable. “Each week they talk about important travel topics to help you decide when, where, and how to explore the world in style.


Kyla Marie Charles MomChat Mondays

If you were bummed that the Travel Babies podcast wasn’t about babies, never fear, MomChat Mondays has you covered. Their own description says it best. “A LIVE #MomChatMonday hosted by Kyla Marie Charles and Amy Eilers of House of Eilers bringing all sorts of moms together to chat about motherhood topics from mundane to controversial. No shame, no judgement, just talking with mom friends and figuring it all out as we go– as moms do!


Of course, these 7 podcasts are just a smattering of cool audible content available on WordPress.com. So tell us, have you ever thought about hosting your own podcast? If so, we have lots of tips and advice to help you succeed. You can start with a few of the posts we’ve shared on the subject, including:

We’ve shown how diverse podcasts can be, but it’s more than just topic diversity that sets a podcast apart. If you are considering starting a podcast, there are some other aspects to consider.

Types of Podcasts (Make It Yours)

No matter the topic, there are various ways to format or organize your podcast. Some subjects lend themselves more closely to one or another way, but many topics are open to multiple presentation formats. Consider the following formats to determine which might work best for you and your topic.

  • Interviews – Some podcasts primarily center around interviews with either famous people or topic experts. 
  • Conversations or Roundtable – In industries where change happens frequently, podcasters often choose a roundtable or conversational format. This style provides a group of hosts, who often know each other well, a chance to converse about trending news or perhaps even a bit of industry gossip. 
  • Monologues – Subject matter experts frequently use this format to inform or teach the audience about various aspects of the niche topic.
  • Storytelling or Theatrical – Rather than conversations, these podcasts are performances. The storytelling format usually involves one host reading chapters or episodes of a story, interspersed with commentary. True crime stories fit this model well. A podcast with a theatrical format is usually a full-blown production with multiple voices/actors. These are like plays, without the visuals.

Of course, some podcasts might be a mix of the above formats from episode to episode, but the most successful will likely stick pretty closely to one format. This consistency provides your audience with a familiar sense of place. Suppose someone enjoyed a storytelling type of format in one episode. In that case, they’d likely hope to experience more of the same in future episodes.

Podcaster Personality Styles (Be Yourself)

Once you’ve figured out the podcast’s topic and style, there’s one more crucial element – you! Great content, told in an interesting format, is lovely, but in the end, it’s your personality that people really want to connect with. Don’t let that worry you. If you weren’t the most popular kid in the class, that wouldn’t stop you from connecting with an audience with your own personality brand. Let’s take a quick look at some examples.

We’ve seen that some topics work better with certain formats than with others, and the same can be true of personalities. A monologue podcast focused on teaching the fine details of investing might not work as well with a goofy personality type. Then again, that odd combination might actually be a huge winner. Who knows? But for most podcasts, matching the topic with an appropriate format and personality type makes the most sense.

A few typical personality types include:

  • Serious
  • Informative
  • Casual, fun, and goofy
  • Comedic

Casual, fun types work well for entertainment topics. Serious types match well with true crime storytelling, for example, and informative, no-nonsense types click with business or educational topics. You know your topic and your personality best. Find the sweet spot that makes sense to you, and it will likely appeal to others as well.

So let’s put all of this together. Follow our recipe for podcasting success but feel free to throw in your own “seasoning” to truly make it yours.

A Recipe for Podcasting Success

Join Our Podcasting Course!

If you’ve ever wanted to start or grow your podcast, we have a new course designed just for you! Gain all the fundamental (and a few advanced) skills you need to create a podcast you’re proud of. Easily digestible, go-at-your-own-pace lessons, taught by some of the most seasoned podcasters on the internet, will challenge you and help grow your confidence — until you’re a podcasting pro!

<3internet marketing

As we near the end of 2021, it is interesting to note that there are currently over two million podcasts and over 48 million podcast episodes. Those numbers are incredible on their own, but when you realize that just 4 years ago, there were “only” a little more than half a million podcasts, the growth is astonishing. Those numbers might make you think that the podcast market is saturated, but that is definitely not the case. 

The growth of available podcasts is driven by the increase in interest. More and more people are tuning in to the phenomenon as they explore the vast podcast topics available to them.

Despite the number of podcasts being broadcast today, there is still plenty of room for newcomers to the market. Just as there are many websites for every imaginable interest, there’s room for podcasts in even the tiniest of niches. 

To prove this point, we’ll highlight some of our favorite podcasts hosted right here on WordPress.com. What? You didn’t know you could host a podcast on WordPress.com? Well, pull up a chair and check this out. You might find a new fave podcast of your own, and better still, you might even find some inspiration for creating a podcast yourself! Let’s go!

A Podcast for Every Interest

Obviously, we can’t list the millions of niches here, but we can showcase a few that range across a broad spectrum of interest. Here are 7 that have caught our attention here on WordPress.com.

Love to Sew

If you totally relate to the title of this podcast, then you should tune in. The hosts of Love to Sew, Helen and Caroline, are active members of the sewing community. They understand the need to connect and bring that understanding to each episode. In their words…

Our episodes are a mix of technical sewing advice, inspirational storytelling, unpacking feelings around sewing and creating, and loads of words of encouragement.


The Purple Rock Survivor Podcast

Billed as the “The smartest, funniest, most humble, and best Survivor podcast on the internet,” this podcast focuses on discussions of the hit television show “Survivor”. The hosts, John and Andy, along with frequent guest hosts, debate the latest Survivor episode antics each week. As all great armchair quarterbacks do, they use their stellar 20-20 hindsight to diss players, alliances, and the various decisions that caused the latest player to get booted off the show. If you’re a fan of the show, you’ll feel right at home listening to this podcast.


The Premier View Tipperary GAA Podcast

The perfect example of targeting a seriously narrow niche, this podcast brilliantly focuses on topics most people may not know exist. These topics include Tipperary GAA, Club and County, Hurling, Gaelic Football, Ladies Football and Camogie. If you’re like me, you’ve possibly heard of Hurling (the sport), and can probably guess at what Gaelic and Ladies Football is all about, but in most parts of the world, you may not know a thing about GAA, Club and County, or Camogie. I think it’s fair to say, however, that the people who DO know what those sports are all about, are probably thrilled to know that there is a podcast out there that caters just to them.  For the rest of us, let’s just simplify and call it “various sports that are local to a specific Irish region”. If you’re into these sports, or just curious, hurl yourself into a comfy chair and get your listen on.


The New Home Owner Podcast

Targeting a specific group of people, new homeowners, this podcast delivers tips and advice surrounding the entire new home building process – from signing contracts to adding the final finishing touches. This is a great example of how a brick-and-mortar business can share its expertise with visitors, while potentially acquiring new clients. When people acquire valuable information from a business, they inherently trust that business a little more than before. Building trust is a great way to convert visitors into clients. 


Sneaker History

Did you know that there is a passionate sneaker community out there? Sneakers have a history and have become a part of pop culture. This podcast’s goal is to “make a positive impact on the sneaker community, culture, and business of sneakers by telling the stories of the people that make this passion enjoyable”. Episodes are gated, meaning you must be a paying member to access them, but if you’re a sneakerhead, this won’t deter you. And if you are just interested in starting your own podcast, your ears will perk up to know that podcasts can be monetized like this. Nice, right?


Travel Babies

No, this podcast doesn’t focus on babies at all. It is an adventure-filled look at the experiences of two sisters traveling the world. You’ll get their expert take on all things travel, including tips and tricks for making your worldwide jaunts much more enjoyable. “Each week they talk about important travel topics to help you decide when, where, and how to explore the world in style.


Kyla Marie Charles MomChat Mondays

If you were bummed that the Travel Babies podcast wasn’t about babies, never fear, MomChat Mondays has you covered. Their own description says it best. “A LIVE #MomChatMonday hosted by Kyla Marie Charles and Amy Eilers of House of Eilers bringing all sorts of moms together to chat about motherhood topics from mundane to controversial. No shame, no judgement, just talking with mom friends and figuring it all out as we go– as moms do!


Of course, these 7 podcasts are just a smattering of cool audible content available on WordPress.com. So tell us, have you ever thought about hosting your own podcast? If so, we have lots of tips and advice to help you succeed. You can start with a few of the posts we’ve shared on the subject, including:

We’ve shown how diverse podcasts can be, but it’s more than just topic diversity that sets a podcast apart. If you are considering starting a podcast, there are some other aspects to consider.

Types of Podcasts (Make It Yours)

No matter the topic, there are various ways to format or organize your podcast. Some subjects lend themselves more closely to one or another way, but many topics are open to multiple presentation formats. Consider the following formats to determine which might work best for you and your topic.

  • Interviews – Some podcasts primarily center around interviews with either famous people or topic experts. 
  • Conversations or Roundtable – In industries where change happens frequently, podcasters often choose a roundtable or conversational format. This style provides a group of hosts, who often know each other well, a chance to converse about trending news or perhaps even a bit of industry gossip. 
  • Monologues – Subject matter experts frequently use this format to inform or teach the audience about various aspects of the niche topic.
  • Storytelling or Theatrical – Rather than conversations, these podcasts are performances. The storytelling format usually involves one host reading chapters or episodes of a story, interspersed with commentary. True crime stories fit this model well. A podcast with a theatrical format is usually a full-blown production with multiple voices/actors. These are like plays, without the visuals.

Of course, some podcasts might be a mix of the above formats from episode to episode, but the most successful will likely stick pretty closely to one format. This consistency provides your audience with a familiar sense of place. Suppose someone enjoyed a storytelling type of format in one episode. In that case, they’d likely hope to experience more of the same in future episodes.

Podcaster Personality Styles (Be Yourself)

Once you’ve figured out the podcast’s topic and style, there’s one more crucial element – you! Great content, told in an interesting format, is lovely, but in the end, it’s your personality that people really want to connect with. Don’t let that worry you. If you weren’t the most popular kid in the class, that wouldn’t stop you from connecting with an audience with your own personality brand. Let’s take a quick look at some examples.

We’ve seen that some topics work better with certain formats than with others, and the same can be true of personalities. A monologue podcast focused on teaching the fine details of investing might not work as well with a goofy personality type. Then again, that odd combination might actually be a huge winner. Who knows? But for most podcasts, matching the topic with an appropriate format and personality type makes the most sense.

A few typical personality types include:

  • Serious
  • Informative
  • Casual, fun, and goofy
  • Comedic

Casual, fun types work well for entertainment topics. Serious types match well with true crime storytelling, for example, and informative, no-nonsense types click with business or educational topics. You know your topic and your personality best. Find the sweet spot that makes sense to you, and it will likely appeal to others as well.

So let’s put all of this together. Follow our recipe for podcasting success but feel free to throw in your own “seasoning” to truly make it yours.

A Recipe for Podcasting Success

Join Our Podcasting Course!

If you’ve ever wanted to start or grow your podcast, we have a new course designed just for you! Gain all the fundamental (and a few advanced) skills you need to create a podcast you’re proud of. Easily digestible, go-at-your-own-pace lessons, taught by some of the most seasoned podcasters on the internet, will challenge you and help grow your confidence — until you’re a podcasting pro!

Who else? <3working from home

How to Scale Your Business by Recalibrating Operations

“Change is constant” is one of the most popular proverbs we hear, but the same applies to today’s business world. Every entrepreneur wishes for more money. They desire more money to expand their business operations, run ads, pay for highly skilled employees, and anything else in between.

Adoption of changes is highly important as it is the key to business longevity. As technology changes, entrepreneurs also should be ready to change as there are many illustrations of enterprises thinking themselves in a top position but ending up irrelevant.

The business world is changing rapidly, from modern technology tools to internet marketing to remote work and whatnot. Growth and upscaling are key goals for entrepreneurs, but how can you upscale business in today’s lackluster and saturated economy?

Upscaling seems a daunting task, but it is necessary to thrive. Consider the ongoing pandemic situation. Before the outbreak, business owners were skeptical about digital solutions, but now we can see how everyone is foraying into that to survive and following some important business tips to adjust to this new normal.

Upscaling is very important in business because technology and people’s preferences are changing daily, and businesses need to revamp their strategies to run the business smoothly.

Before we jump into the strategies to upscale your business, it’s important to understand what upscaling a business is and why it is necessary.

What is upscaling in business?

It’s not just about growth when it comes to scaling your business. While your business can grow, this does not mean that you will be able to handle the increased output, and growth can backfire if your staff cannot handle such workloads and products.

Scaling refers to taking on more work cost-effectively and meeting the business needs without sacrificing quality and performance. The goal is to establish a comfortable balance between the increased workload, customers, and users and deliver on it.

For instance, in order to be more efficient in marketing to a wider audience, a company scaling could gain $50,000 in new revenue with $5,000 invested in marketing automation tools. In addition to growing, the company scaled as its profits surpassed its losses.

Adding resources incrementally while adding revenue rapidly is how an organization scales. Companies such as Google, Salesforce.com, and Citrix have successfully scaled their businesses. In order to achieve consistent growth and increasing margins over time, they are masters at adding customers while adding fewer resources.

Perks of upscaling your business

It is much more likely that your business will survive if it is prepared to accommodate growth. It has not only the potential to drive short-term growth, but it will also be able to remain successful through durability and longevity.

Here we have jotted down powerful advantages of upscaling a business,

  • Consistency
  • Improved efficiency
  • Adaptability
  • Longevity
  • Competition

Upscaling gives voice to your business and enables entrepreneurs to accurately gauge emerging changes with their presence to satisfy the demands of their patrons as a valuable part of your market research.

Harness these ways to scale your business

Following the Industrial Revolution, business remained pretty much the same for 100 years or so, but it’s reasonable to say that will never happen again. It’s impossible to avoid being swept away by the exponential rate at which technology develops, mutates, and adapts throughout 2020-whether you’re ready or not.

Artificial intelligence, Machine Learning, Social Media, cloud computing, driverless cars, sales through drones, collaboration tools, customer relationship management, and robotics in manufacturing and receptions are examples of how the business world is changing.

 In order to keep their operation moving, many companies turn to information technology. And innovation is shown in the fields of medicine, restaurants, consumer products, eCommerce, finance, and real estate, to name a few.

Rapid upscaling does not happen overnight, but there are a few ways you can adopt to keep your organization going forward. Consider the following suggestions.

Bring Automation

Many of your business processes are similar to other small businesses, so you have some things in common with them. In consequence, it is very easy to perform the process, but it takes a lot of time, and it should be repeated several times. Businesses of any size benefit greatly from automation. Automation and its benefits are all set to be adopted by businesses with the ease of technology available today.

The biggest advantage of automating your business is that all manual tasks will be performed efficiently and effectively. In addition to uptime and reliability, automation also eliminates errors. Emerging technologies such as

  • Artificial intelligence
  • Machine learning
  • Chatbots

From the usage of live chat software solutions to impersonal messages on LinkedIn, the business world is changing. As your businesses, competitors use automation (often in a negative way), the entire market is shifting. Things are changing, and new technologies are introducing, and enterprises must prepare for this.

Pay Attention to Mobile-first Business Environment

Mobile-first is here to stay for a long time. With the right software, smart devices or tablets can be used to manage every aspect of your business remotely. They are all in one place, from managing sales tasks to marketing content to customer relations and back-end processes such as shipping and invoicing. Your consumers are also impacted by mobile, not just you.

Mobile devices are increasingly used to buy, sell, shop, find local businesses, and share their retail experiences on Facebook, Instagram, and Twitter, especially by Generation Y (Millennials). This approach has also increased the ease with which businesses can stay in touch.

A hyper-real web of real-time information has been created by merging mobile technology and communication software to give workers and employees instant access via text/video chat and targeted promotional emails sent to nearby customers.

Employees will Need Different Skills

Buying cheap means buying twice; this is an old proverb. In addition to applying the phrase to tools and garments, similar logic can be applied to hiring employees. When a company offers too low a wage to key members of staff, it may not be able to attract skilled talent. These are the people who can drive a business toward its own success.

In scaling your company, bringing in talented, determined employees have been more important. Businesses that are entering a phase of expansion have very little margin for error, so they need to fill every position with the very best candidates.

Hiring skilled and determined people brings you the following,

  • Customer centricity
  • Alignment of product and service development with market needs
  • Boost selling efficiency
  • It could go on….

According to the World Economic Forum, creative skills will be among the most in-demand skills of workers in 2020. Employees will have to acquire new skills as more and more industries undergo radical transformations due to technology.

Maintain Public Image Using Content Marketing

As the business grows, entrepreneurs worry that they will lose their personal touch, and this will decrease the level of emotional investment and engagement from their customers. But usage of social media for business offers many perks and ensures that the voice and identity of your business remain intact even as it grows.

By offering prospects something for nothing in the form of blogs, video posts, or white papers, you not only ensure consistency with your brand but increase the likelihood that demand will match your growth.

Creating and bombarding content on Facebook and Instagram will not drive any results. But businesses can build customer trust and gain unexpected leads by regularly updating their website and responding to customers’ messages, queries, and complaints.

Enable Remote Working

Trends-And-Remote-Work-Growth

Image Source: Miro

The trend of remote work has been increasing steadily over the past 15 years, but Covid-19 forced companies who didn’t have an established remote working policy to proceed sooner than anticipated.

Sara Sutton, the founder and CEO of FlexJobs, said that remote work continues to be a preferred strategy for companies of all types, whether they are private, public, nonprofit, or startup businesses, and with good reason.

For companies, pivoting quickly meant ensuring their teams had access to the right technology, infrastructure, and tools for remote access, video conferencing, and project management tools, so they could continue to work on projects and communicate status.

In fact, Stanford researchers revealed that remote workers have an incredible productivity boost equivalent to one full day’s work every week! The company has also saved money on real estate costs, reduced carbon emissions, and improved agility and scalability.

Upscaling your business is a wave: Either ride it or wipe out

Irrespective of your personal opinion – Luddite or Technophile – the rapid advancement of digital technology will not slow anytime soon. 

Upscaling business is all about knowing when to embrace emerging changes and having the resources to do so. If businesses don’t prepare to scale, then they will fail in the coming years. It’s simple.

Upscaling is also compared with the mindset. No doubt, you also need the best system, people, and solid business plans. You can unleash your dreams, earn a great deal of money, and have fun doing it with a scalable business. Scalability becomes far easier once you put your mind to it.

Guest author: Brijesh Vadukiya is the tech activist, blogger, and internet marketing officer of Elluminati Inc for more than three years. My major concern is to educate people who are interested in technology. I am fond of writing useful and informative content that helps brands to grow their business.

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