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Your WordPress mobile app is a convenient way to create and manage your WordPress site. Now, you can design a new page right from your phone or tablet — and build the site of your dreams — with predesigned page layouts.

Introducing starter page layouts

Not all of us are designers, and building a page on your site with the layout in your mind can be intimidating and time-consuming — but it doesn’t have to be that way! Now when you create a new page on WordPress for iOS or Android, you can choose from premade layouts. You can also customize them to fit your needs, right from the block editor.

Choosing a layout

When you create a new page in the app, you’ll see a list of premade page layouts, including about pages, contact pages, team pages, services pages, and more. Whether you’re the owner of an online shop of sustainably made clothing, the founder of a newly formed digital magazine, or a financial strategist who’s just launched a consulting business, you can use these premade layouts to build the most essential pages on your website.

Once you find a layout that you’d like to try, tap it to select it. After you’ve selected a layout, you can either preview it or create a new page with the chosen layout.

Ready to try these new Starter Page Layouts? Be sure to update your WordPress app to the latest version. If you don’t have the app yet, download it for free, on both Android and iOS.

We’d love to hear your feedback on these new layouts. Reach out to us from within the app by going to My Site, tapping your photo on the top right, tapping Help & Support,  and then selecting Contact Support.

Who else? <3making money at home ?

6 Vital Metrics to Measure Content Marketing Success

Measuring the success of content marketing initiatives is often cited as a significant challenge in case studies.

In today’s world, everyone needs to prove their work effectiveness and worthiness. Then, why not gauge the worthiness of your content? Why not measure if it’s achieving the desired goals set while planning?

The following metrics can help determine your content marketing strategy’s contribution to the growth of your business.

  • Returning visitors
  • Blog exit rate
  • The cost of content versus its performance
  • Time spent by visitors reading content
  • Leads driven by content
  • Exposure and authority

Find expert freelance content marketers for affordable prices on Fiverr.

1. Returning visitors

If the content on your site is superb, visitors will bookmark the blog and return within a day or so to read more stuff. Check the ratio between total visitors and returning ones. Evaluating the percentage of new sessions is convenient with Google Analytics.

Look at the below screenshot of LoyaltyXpert’s website analytics. In that, you can see the ratio of returning visitors. We update content regularly to sustain returning visitors.

content-marketing-metrics-returning-visitor

One-and-done visitors indicate problems in the content strategy. For increasing traffic, at least some percentage of first-time visitors should be willing to come back.

Plus, analyzing the source of traffic is also crucial. Direct traffic (people who type the website URL) can be an excellent source to detect the blog’s performance. Regular visitors just type a few letters in the address bar, and the browser automatically gives URL suggestions based on past visits. Thus, these are returning visitors.

2. Blog exit rate

content-marketing-metrics-blog-exit-rate-exit-pages

As the name indicates, the exit page is the last page visited by readers before leaving the site. The exit rate should not be linked to the bounce rate as exits happen when visitors browse more than one page.

Exit rates can be high for contact us, about us, and product description pages. It should not be high for blog posts, ad campaign landing pages, or checkout pages.

A high exit rate for landing pages indicates a possible mismatch between ad copy and landing page content. More exits from blog posts suggest visitors don’t feel compelled enough to click on calls-to-action.

3. The cost of content versus its performance

The cost of content production is one of the most significant parts of the marketing budget. Video content is much more expensive than text. It can impact the overall ROI equation. But at times, spending more can be worth it.

Making changes in the content production process can increase efficiency and save your sales team resources and time. Check the gaps. If the content is underperforming, it obviously needs to be changed with something engaging.

content-marketing-metrics-mona-lisa-there's-always-someone-who-charges-less

There’s always someone who charges less, but there’s no point in cutting costs and then losing out on leads. These days, readers can easily differentiate between text written by experts and interns. So, rope-in industry-experts for content development and get an advantage from their expertise.

4. Time spent by visitors reading content

content-marketing-metrics-time-spent-by-visitors-on-reading-the-content-site-content-all-pages

Almost all reputed websites and blogs have counters that show the estimated time required for reading a post. The logic behind displaying the number of minutes needed for reading is simple. Audiences get a basic idea about the minimum time required for reading the content before they start.

Website visitors can decide if they can finish reading the piece within the available time or bookmark it to read it at the end of the day. If the headline and the first paragraph are compelling enough, they will stay longer and consume the content before leaving.

Put simply, comparing the session duration with the number of minutes required for reading the post can help get the number of visitors who read the entire article.

The average session duration is always less than the number of minutes required for reading the content. That’s because most readers skip a line or two in between. You can consider the content as a success if visitors read more than one post and subscribe to an email newsletter.

Remember, as per a study conducted by Brafton, visitors’ average time also depends on the type of site (B2C, B2B, Hybrid).

5. Leads driven by content

content-marketing-metrics-reverse-goal-path

Your content strategy can have a considerable impact on the company’s bottom line. And the best way to measure its effectiveness is by tracking leads driven due to the content. There is a direct link between the content released by marketing teams and leads generated.

Leads discover brands via Twitter, Instagram, your website, or other marketing channels. They click a call-to-action (CTA) button for subscribing to a newsletter, retrieving a coupon code, or getting more info on an offer. The CTA button takes them to the landing page that directs them to share information for receiving the intended item. The shared data consists of a significant number of leads for the business.

The number of leads will be substantial only if the content on marketing channels and landing pages is engaging and tempting enough for prospects to share the information.

If you wish to assess your content’s contribution towards a company’s revenue within minimum time, tracking a single landing page leads can be a good idea.

But you must consider the fact that the conversion rate for landing pages is low in almost all industries. As pointed out by Neil Patel, only one visitor out of 50 on the landing page might complete the intended action.

6. Exposure and authority

Content marketing can help you gain exposure and authority online as well as offline.

If your content ranks well (appears in top results) for target keywords, it is indeed increasing your authority. More and more people will use your content as a reference and link their posts to your site. Such links increase your post’s exposure and improve your chances of getting leads, resulting in more sales.

Besides search engine rankings, high-quality citations can help in measuring your online authority.

Your content can help your company gain offline exposure as well. An increase in invitations for industry events, receiving more press releases, getting coverage on TV and radio highlight increased offline authority.

Focus on gauging useful metrics

Pageviews, shares, and likes are vanity metrics that are often considered as signs of success. However, it’s equally crucial to consider aspects like links pointing to content, conversions resulted due to a piece (CTA clicks), user-engagement, and time spent by readers on the content.

The number of views on the page does not mean the visitor has enjoyed the content. These figures don’t help understand what people think about the content. On the other hand, a quality backlink or conversion percentage can be considered robust indicators for engagement levels. Platforms like Buzzsumo, Majestic SEO, and Google Analytics can help track social shares, backlinks, and related metrics.

Guest author: Rakshit Hirapara is a content marketer at PeddleWeb, an internet advertising company in India. He holds spectacular skills in digital marketing, branding, lead generation, customer retention and few more. He has been featured in major publications like SEOBlog.com, einsteinmarketer.com, Hyken, User.com, Martech.zone, and a few more. Connect with him on Twitter here.

The post 6 Vital Metrics to Measure Content Marketing Success appeared first on Jeffbullas's Blog.

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

You’re starting a new site, you Google the domain name to see if it’s free, and you realize it’s already been taken by someone else. Bummer.

This happens more often than not. Domain name registrations increase by more than 14 million year over year. So, the chances that any given domain name may be taken are only going up.

What are you to do if you really want a domain name that has already been claimed? What’s your best course of action if you’re sitting on a valuable domain you’re looking to sell? You find the best domain broker to work on a negotiation plan and broker a fair deal on your behalf. Here, I dive into the best domain brokers currently on the market that’ll help you do all the heavy lifting to acquire—or sell—a domain. 

#1 – GoDaddy Domain Brokerage — The Best For Name Recognition

Even if you’ve never bought a domain name before, chances are you’ve already heard of GoDaddy. It’s everywhere. Hence the name recognition.

With GoDaddy Domain Broker, you can increase your chances of catching a potential domain seller’s attention when one of its agents reaches out for you while you stay anonymous. 

Once paired with an agent, they’ll spend 30 days mediating on your behalf to get the best possible deal within the budget you decide on. If the deal is successful, GoDaddy’s agent ensures an easy and safe payment process for you and facilitates the domain’s migration to your account. In other words, you get peace of mind. As far as selling and buying digital real estate goes, ensuring you’re engaging on reliable deals by partnering with a dependable domain broker can make a world of difference.  

GoDaddy boasts over 20 million global customers with 20 years of domain experience under its belt. This makes them a domain broker that inspires name recognition and trust. The experts know a thing or two about getting results when it comes to domain brokerage. 

Price

GoDaddy charges an initial advisor fee that starts at $119.99. Depending on whether they are successful in purchasing your domain, they then get 20 percent of the sale.

To get started with GoDaddy Domain Brokerage, enter your domain name here to get in touch with one of their agents. 

#2 – VPN.com — The Best For Negotiating Large Domain Deals

If you’re after a domain deal that’s well into the six figures or higher, then partnering with a tried and true domain broker like VPN.com can pay off. It boasts over $65 million in domain transactions and was responsible for the seventh-largest domain deal in 2019. 

What sets VPN.com apart is its well-rounded approach to domain brokerage. The service uses Escrow.com for payment processing protection and ensures you stay completely anonymous throughout the process. VPN.com is a solid brokerage option if you want to acquire or sell a highly valued domain. 

Price

VPN.com doesn’t charge any upfront fees. As far as commission goes, they never charge over 15 percent. 

You can get a free domain appraisal to get started. Otherwise, fill out a short questionnaire to get an initial call from a broker. 

#3 – Domain Booth — The Best For Low Commission Fees

Domain Booth has more than two decades of experience in the domain name space. What’s more, they’ve also sold over $30 million in domain names. Domain Booth is a go-to broker for premium domain names that are in the top one percent.

One of it’s best features is it only makes money if it successfully acquires or sells your domain. So, you can be sure you won’t be investing money in a deal that might not happen. 

This makes it easier to acquire a domain name that you’re genuinely interested in without any downside. On the other hand, this also makes them more selective with the domains they decide to sell or acquire. The lost commission fees and zero upfront costs you’ll experience with Domain Booth, along with their years of experience in the space that can prove valuable, make it one of the top domain brokers worth looking into. 

I recommend looking at their previous sales and service options to see if they’d be a good fit for your domain needs. As a reputable and professional site, you can easily access all this information on their site. 

Price

Once they’ve reached a successful deal, Domain Booth’s commission is only 12.5 percent. And again, they require no upfront investment. 

Get started with Domain Booth here. 

#4 – Grit Brokerage — The Best For A Broker With Notable Sales

Ever wonder who was responsible for the acquisition of the domain ICE.com for more than $3 million? Look no further than Grit Brokerage. They’re also responsible for the sale of domains like Panda.com, Doors.com, and Partners.com.

One-word domain sales like these set Grit Brokerage apart as a domain broker with highly notable sales. What does this mean for you? A proven track record of sales brokers that know their stuff and get results.

You can already guess that brokering deals on their roster takes plenty of grit, persistence, and a whole lot of skill to boot. With Grit Brokerage, you can be sure you’re getting both, whether you’re looking to buy or sell a domain. 

Price

To learn more about their prices, contact them through their site since they aren’t publicly listed. 

Get in touch with Grit Brokerage here to learn more. 

#5 – MediaOptions — The Best For Outbound Domain Brokerage

If you’re specifically looking to sell a domain, you have a powerful domain broker like MediaOptions at your disposal. They deal with top companies that want to acquire highly valuable domain names. And yours might just be one of them.

MediaOptions has brokered domain deals in the millions for startups and large corporations alike. They’re responsible for a number of notable domain transactions through Escrow.com. So, you can be sure they’re constantly active and well connected in the sale of valuable domain names. 

Unlike other domain brokers, MediaOptions doesn’t send impersonal mass emails to their prospective buyers. They pick up the phone and contact key prospects they think will be interested in your domain. In other words, they do all the selling for you. This is probably why they can boast an 80 percent sale rate on the domain names they decide to take on, as they are selective with who they work with. 

The combination of track record, strategy, and how affordable it is as an effective domain seller makes MediaOptions one of the best in the field for outbound domain brokerage. 

Price

MediaOptions doesn’t charge any service fees upfront. It only charges you if they successfully sell your domain. And its sales commission is an affordable 15 percent once the deal closes, with a minimum of $1,000. 

You can easily get started with MediaOptions here if you’re looking to sell a precious domain name for the best possible price. 

What I Looked At To Find The Best Domain Brokers

There are a number of benefits to using a domain broker to acquire (or sell) a domain instead of attempting to do it all yourself. They’ll take care of the bulk of the negotiations and paperwork and provide additional domain connections you just don’t have. Not to mention, a lot of the skills of a domain broker are acquired over time and are highly valuable because they can save you two things: time and money. 

Here’s a quick list of what reliable and effective domain brokers can generally take off your plate:

  • All the technical aspects of what goes into transferring a domain to you fully and successfully once a deal is finalized
  • Making sure sale agreements are honored and fully followed through safely via the right platforms
  • Serve as an arbitrary third party that looks out for your best interests as a buyer or seller
  • Give you pricing guidance according to market value and demand
  • Speed up the process of buying or selling a domain
  • Find the contact information of a registered domain when information isn’t publicly available or easily accessible

Unsurprisingly, a domain brokerage service providing all of the above is your best bet in terms of getting a hold of—or selling—your dream domain. While some brokers can work with a wide variety of domains, others specialize in specific types of domains, extensions, or deals that might not be what you’re looking for. 

You’ll want to decide if you wish to work with a niche domain broker as opposed to a more general service provider going forward. To take it a step further, here are a few more things to consider when you’re searching for an effective domain broker.

Anonymity

As a potential domain buyer, you might not want to have your identity revealed when inquiring about the potential sale of a registered domain for a number of reasons. A good domain broker gives you the ability to remain anonymous throughout the process and even if the sale doesn’t go through.

As a domain buyer with a business, this can be a deciding factor when you’re brokering a registered domain. Your sensitive information doesn’t have to be made public if you don’t want it to. But you need to ensure your broker guarantees this as part of their brokerage service.  

Accessibility

Different domain brokers charge different fees. When you’re employing a domain broker to work on your behalf, it’s a good idea to compare what percentage of the sale they’re charging you and the value they offer for what they charge against other service providers.

Name Recognition

Many domain brokerage services, like GoDaddy, leverage name recognition to make acquiring a domain easier. With name recognition, you’re ensuring the best chance at a response from the domain owner, which can ultimately lead to a sale.

Some domain brokerage services are more recognizable than others, so it can be a factor in determining who you want to represent and reach out on your behalf. Depending on your unique situation, name recognition can be an added benefit. And closely related to name recognition are any valuable connections the brokers may have.  

Negotiation and Expertise

When you’re looking to buy or sell a domain worth thousands or potentially millions of dollars, be sure to look at their negotiation process, history, and domain brokerage expertise with a magnifying glass. 

The same broker that could get you pinkandbluerocks.com might not be the best one to help you acquire sought-after one-word domains like coffee.com or cars.com. Questions like what successful domain deals they’ve brokered in the past and if they have any sort of repeatable track record can help you find the right broker. 

Conclusion

An effective domain broker makes the process of acquiring or selling a domain a breeze. Let’s face it, selling or buying a domain successfully can take a lot of upfront work. Once you’ve researched which domain name you want and made sure it’s already registered, the next step is to look into which domain broker fits your needs. 

As they say, domain brokers aren’t all created equal. Here’s a quick rundown of the domain brokers I recommend and reviewed here:

Now I’d like to hear from you. Are there any domain brokers you’ve had a great experience with worth mentioning? Let me know in the comments. I’m all ears!

The post Best Domain Brokers appeared first on Neil Patel.

<3making money at home

Want to do more with Instagram Reels? Wondering how to enhance your Reels content? In this article, you’ll discover a strategy to promote your products and services using Instagram Reels. Why Use Instagram Reels for Business and Marketing? The last few years have seen a rise in video marketing, due in part to the popularity […]

The post Instagram Reels Strategy: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing.

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

You’re starting a new site, you Google the domain name to see if it’s free, and you realize it’s already been taken by someone else. Bummer.

This happens more often than not. Domain name registrations increase by more than 14 million year over year. So, the chances that any given domain name may be taken are only going up.

What are you to do if you really want a domain name that has already been claimed? What’s your best course of action if you’re sitting on a valuable domain you’re looking to sell? You find the best domain broker to work on a negotiation plan and broker a fair deal on your behalf. Here, I dive into the best domain brokers currently on the market that’ll help you do all the heavy lifting to acquire—or sell—a domain. 

#1 – GoDaddy Domain Brokerage — The Best For Name Recognition

Even if you’ve never bought a domain name before, chances are you’ve already heard of GoDaddy. It’s everywhere. Hence the name recognition.

With GoDaddy Domain Broker, you can increase your chances of catching a potential domain seller’s attention when one of its agents reaches out for you while you stay anonymous. 

Once paired with an agent, they’ll spend 30 days mediating on your behalf to get the best possible deal within the budget you decide on. If the deal is successful, GoDaddy’s agent ensures an easy and safe payment process for you and facilitates the domain’s migration to your account. In other words, you get peace of mind. As far as selling and buying digital real estate goes, ensuring you’re engaging on reliable deals by partnering with a dependable domain broker can make a world of difference.  

GoDaddy boasts over 20 million global customers with 20 years of domain experience under its belt. This makes them a domain broker that inspires name recognition and trust. The experts know a thing or two about getting results when it comes to domain brokerage. 

Price

GoDaddy charges an initial advisor fee that starts at $119.99. Depending on whether they are successful in purchasing your domain, they then get 20 percent of the sale.

To get started with GoDaddy Domain Brokerage, enter your domain name here to get in touch with one of their agents. 

#2 – VPN.com — The Best For Negotiating Large Domain Deals

If you’re after a domain deal that’s well into the six figures or higher, then partnering with a tried and true domain broker like VPN.com can pay off. It boasts over $65 million in domain transactions and was responsible for the seventh-largest domain deal in 2019. 

What sets VPN.com apart is its well-rounded approach to domain brokerage. The service uses Escrow.com for payment processing protection and ensures you stay completely anonymous throughout the process. VPN.com is a solid brokerage option if you want to acquire or sell a highly valued domain. 

Price

VPN.com doesn’t charge any upfront fees. As far as commission goes, they never charge over 15 percent. 

You can get a free domain appraisal to get started. Otherwise, fill out a short questionnaire to get an initial call from a broker. 

#3 – Domain Booth — The Best For Low Commission Fees

Domain Booth has more than two decades of experience in the domain name space. What’s more, they’ve also sold over $30 million in domain names. Domain Booth is a go-to broker for premium domain names that are in the top one percent.

One of it’s best features is it only makes money if it successfully acquires or sells your domain. So, you can be sure you won’t be investing money in a deal that might not happen. 

This makes it easier to acquire a domain name that you’re genuinely interested in without any downside. On the other hand, this also makes them more selective with the domains they decide to sell or acquire. The lost commission fees and zero upfront costs you’ll experience with Domain Booth, along with their years of experience in the space that can prove valuable, make it one of the top domain brokers worth looking into. 

I recommend looking at their previous sales and service options to see if they’d be a good fit for your domain needs. As a reputable and professional site, you can easily access all this information on their site. 

Price

Once they’ve reached a successful deal, Domain Booth’s commission is only 12.5 percent. And again, they require no upfront investment. 

Get started with Domain Booth here. 

#4 – Grit Brokerage — The Best For A Broker With Notable Sales

Ever wonder who was responsible for the acquisition of the domain ICE.com for more than $3 million? Look no further than Grit Brokerage. They’re also responsible for the sale of domains like Panda.com, Doors.com, and Partners.com.

One-word domain sales like these set Grit Brokerage apart as a domain broker with highly notable sales. What does this mean for you? A proven track record of sales brokers that know their stuff and get results.

You can already guess that brokering deals on their roster takes plenty of grit, persistence, and a whole lot of skill to boot. With Grit Brokerage, you can be sure you’re getting both, whether you’re looking to buy or sell a domain. 

Price

To learn more about their prices, contact them through their site since they aren’t publicly listed. 

Get in touch with Grit Brokerage here to learn more. 

#5 – MediaOptions — The Best For Outbound Domain Brokerage

If you’re specifically looking to sell a domain, you have a powerful domain broker like MediaOptions at your disposal. They deal with top companies that want to acquire highly valuable domain names. And yours might just be one of them.

MediaOptions has brokered domain deals in the millions for startups and large corporations alike. They’re responsible for a number of notable domain transactions through Escrow.com. So, you can be sure they’re constantly active and well connected in the sale of valuable domain names. 

Unlike other domain brokers, MediaOptions doesn’t send impersonal mass emails to their prospective buyers. They pick up the phone and contact key prospects they think will be interested in your domain. In other words, they do all the selling for you. This is probably why they can boast an 80 percent sale rate on the domain names they decide to take on, as they are selective with who they work with. 

The combination of track record, strategy, and how affordable it is as an effective domain seller makes MediaOptions one of the best in the field for outbound domain brokerage. 

Price

MediaOptions doesn’t charge any service fees upfront. It only charges you if they successfully sell your domain. And its sales commission is an affordable 15 percent once the deal closes, with a minimum of $1,000. 

You can easily get started with MediaOptions here if you’re looking to sell a precious domain name for the best possible price. 

What I Looked At To Find The Best Domain Brokers

There are a number of benefits to using a domain broker to acquire (or sell) a domain instead of attempting to do it all yourself. They’ll take care of the bulk of the negotiations and paperwork and provide additional domain connections you just don’t have. Not to mention, a lot of the skills of a domain broker are acquired over time and are highly valuable because they can save you two things: time and money. 

Here’s a quick list of what reliable and effective domain brokers can generally take off your plate:

  • All the technical aspects of what goes into transferring a domain to you fully and successfully once a deal is finalized
  • Making sure sale agreements are honored and fully followed through safely via the right platforms
  • Serve as an arbitrary third party that looks out for your best interests as a buyer or seller
  • Give you pricing guidance according to market value and demand
  • Speed up the process of buying or selling a domain
  • Find the contact information of a registered domain when information isn’t publicly available or easily accessible

Unsurprisingly, a domain brokerage service providing all of the above is your best bet in terms of getting a hold of—or selling—your dream domain. While some brokers can work with a wide variety of domains, others specialize in specific types of domains, extensions, or deals that might not be what you’re looking for. 

You’ll want to decide if you wish to work with a niche domain broker as opposed to a more general service provider going forward. To take it a step further, here are a few more things to consider when you’re searching for an effective domain broker.

Anonymity

As a potential domain buyer, you might not want to have your identity revealed when inquiring about the potential sale of a registered domain for a number of reasons. A good domain broker gives you the ability to remain anonymous throughout the process and even if the sale doesn’t go through.

As a domain buyer with a business, this can be a deciding factor when you’re brokering a registered domain. Your sensitive information doesn’t have to be made public if you don’t want it to. But you need to ensure your broker guarantees this as part of their brokerage service.  

Accessibility

Different domain brokers charge different fees. When you’re employing a domain broker to work on your behalf, it’s a good idea to compare what percentage of the sale they’re charging you and the value they offer for what they charge against other service providers.

Name Recognition

Many domain brokerage services, like GoDaddy, leverage name recognition to make acquiring a domain easier. With name recognition, you’re ensuring the best chance at a response from the domain owner, which can ultimately lead to a sale.

Some domain brokerage services are more recognizable than others, so it can be a factor in determining who you want to represent and reach out on your behalf. Depending on your unique situation, name recognition can be an added benefit. And closely related to name recognition are any valuable connections the brokers may have.  

Negotiation and Expertise

When you’re looking to buy or sell a domain worth thousands or potentially millions of dollars, be sure to look at their negotiation process, history, and domain brokerage expertise with a magnifying glass. 

The same broker that could get you pinkandbluerocks.com might not be the best one to help you acquire sought-after one-word domains like coffee.com or cars.com. Questions like what successful domain deals they’ve brokered in the past and if they have any sort of repeatable track record can help you find the right broker. 

Conclusion

An effective domain broker makes the process of acquiring or selling a domain a breeze. Let’s face it, selling or buying a domain successfully can take a lot of upfront work. Once you’ve researched which domain name you want and made sure it’s already registered, the next step is to look into which domain broker fits your needs. 

As they say, domain brokers aren’t all created equal. Here’s a quick rundown of the domain brokers I recommend and reviewed here:

Now I’d like to hear from you. Are there any domain brokers you’ve had a great experience with worth mentioning? Let me know in the comments. I’m all ears!

The post Best Domain Brokers appeared first on Neil Patel.

Valuable Post

Want to do more with Instagram Reels? Wondering how to enhance your Reels content? In this article, you’ll discover a strategy to promote your products and services using Instagram Reels. Why Use Instagram Reels for Business and Marketing? The last few years have seen a rise in video marketing, due in part to the popularity […]

The post Instagram Reels Strategy: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing.

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Want to do more with Instagram Reels? Wondering how to enhance your Reels content? In this article, you’ll discover a strategy to promote your products and services using Instagram Reels. Why Use Instagram Reels for Business and Marketing? The last few years have seen a rise in video marketing, due in part to the popularity […]

The post Instagram Reels Strategy: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing.

Important Info !

What Are Remarketing Lists for Search Ads (RLSA)?

Have you ever had a customer visit your website repeatedly but never land the sale?

Do you sit up at night wondering where those leads go and how you could win them back?

Google’s remarketing lists for search ads (RLSAs) may be just what you’re looking for.

These engagement-driven remarketing ads allow you to target your ads to your highest-value prospects. That means you can show your ads directly to the customers who are most likely to do business with you.

What’s more, you can bid on keywords you don’t generally bid for to attract customers who have been on your website recently.

This opens your business up to a broader market of interested buyers you previously couldn’t connect with.

Let’s talk about how to get this done.

What Are Remarketing Lists For Search Ads?

RLSAs are a Google Ads feature allowing you to customize your search campaigns based on users who have previously visited your website.

For example, you can increase your ad bids for users who have visited your site in the last month. Or, you could bid on new keywords targeting users who converted in the past and recently revisited your website.

With remarketing lists for reach ads, you can set your bids, create ads, and tailor keywords based on what you know about your audience.

There are some restrictions to consider before creating your remarketing lists for search ads, though:

  • RLSAs are available when users search through Google or Google partner sites.
  • Your list needs a minimum of 1,000 cookies before you can use this feature.
  • The membership limit for these lists is capped at 540 days.

Benefits of Using RLSAs

Google estimates only 2% to 4% of website visits result in purchases.

That means keeping your brand in customers’ minds after they leave your site is vital.

With remarketing lists for search ads, you have the opportunity to segment your audiences into lists based on their performance. This can help you better connect with potential customers who have already shown interest, which may lead to increased sales and improved ROI.

What’s more, customized content increases customer engagement. A survey by Adobe Spark found 67% of respondents expect customized content from brands.

From that pool, 47% said they are annoyed when a brand does not customize its content based on their needs, and 66% said they wouldn’t make a purchase because of this.

Remarketing lists for search ads offer personalization, engagement, and win-back potential, all within the tools you’re already using.

[youtube https://www.youtube.com/watch?v=S-hn2ThmQEw?start=1&feature=oembed&w=700&h=394]

How Do You Make RLSA Campaigns?

To begin, you’ll need to tag your site for remarketing.

Use a Google Ads tag to set up your website or app audience source. This block of code will add each of your visitors to a remarketing list, which you can use later for targeting ads.

Once you tag your site, you’ll see a couple of automatically created remarketing lists. You can use these or make your own based on your needs.

You’ll also need to set up your initial campaign.

From there, you can begin setting up your remarketing lists for search ad campaigns.

RLSAs can be created in two ways:

  1. for bidding and targeting to ad groups
  2. for bidding and targeting to campaigns

You can’t apply remarketing lists to both levels for the same campaign simultaneously.

If you’ve already applied your remarketing lists to your ad groups but now want to use them for a campaign, remove them from the ad group and apply them to your larger campaign.

[youtube https://www.youtube.com/watch?v=py8hvd5WZFY?feature=oembed&w=700&h=394]

To apply remarketing lists to a Search ad or campaign, follow these steps.

  1. Create a new Search campaign or ad group, or select one you’ve already created.
  2. Click “Audiences” on the left side of your page.
  3. Add an audience list by clicking the pencil icon.
  4. Use the “Add to” section and select a “Campaign” or “Ad Group” depending on where you want to apply your list.
  5. Click “Select a campaign” or “Select an ad group,” then choose the option you want to target.
  6. Choose “Website visitors” in the “How they interacted with your business” drop-down menu.
  7. Check the box for each remarketing list you want to add.
  8. Click “Save.”

Next, you’ll need to confirm your targeting settings.

There are currently two targeting settings to choose from.

  1. Observation: observe the performance of your lists and doesn’t restrict the reach of your campaign or group.
  2. Targeting: only shows ads to members of your remarketing lists but restricts your reach.

Six Tips for Using Remarketing Lists for Search Ads

Now that you’ve got your remarketing lists for search ads set up, you need to start optimizing.

Creating strong RLSAs means tapping into your SEO basics and continuously improving your process.

When you do this effectively, you’ll be more likely to engage with interested users on an ongoing basis, opening up your business for more qualified conversions.

[youtube https://www.youtube.com/watch?v=2uk_fXZ_xnI?feature=oembed&w=700&h=394]

Segment Your Audiences

As you begin setting up remarketing lists for search ads, you will find consistencies between your website visitors’ behaviors.

Use this data to create detailed, segmented lists to categorize your customers and send them the right ads.

Here are some examples of segments you can create:

  • cart abandoners
  • past customers
  • product page visitors
  • all site visitors
  • contact page visitors
  • visited multiple times

The more detailed you are when segmenting your audiences, the easier it will be to push personalized ads that could end in conversions.

Tailor Your Copy For Returning Customers

According to Segment, 71% of consumers feel frustrated when their shopping experience isn’t personal. Similarly, Instapage found 74% of consumers feel frustrated when a website isn’t personalized.

To meet the needs of your consumers, you need to prioritize personalization.

The benefit of remarketing lists is you’ve already gathered a breadth of information on your targeted users. This means when you send out your ads, you can tailor your copy to meet their specific needs.

For example, a returning customer could be pushed ads based on products they have already shown interest in.

A user who has visited your site but never made a purchase may be incentivized to buy with a discount.

Tailoring your copy and offers could help you create better audience relationships and provide an opportunity for increased conversions.

Understanding your customer needs is at the core of a robust digital marketing strategy.

If you want to know more about tailoring your content or audience targeting, reach out to one of our consultants.

Use Demographic Targeting

The more granular you get with your targeting, the better.

Demographic targeting lets you pinpoint users based on age, location, gender, parental status, or household income. The more you know about your audience, the better you can tailor your content for conversions.

This type of targeting in remarketing lists for search ads can also help you create stronger audience personas for people who are already in your sales funnel.

For example, if you see your frequent users all come from one income bracket or fall in a specific age range, you can use this to personalize your ads further.

This process also allows you to customize your bids and place higher or lower bids for specific demographic groups.

Monitor and Grow Your Audience Size

Choosing the “Open” function when creating your remarketing lists for search ads allows your list to continue growing through Google Ads features.

An open list continues to add qualified leads and push relevant content to those users. In contrast, a closed list doesn’t grow but instead continuously pushes ads to users you manually added.

The benefit of an open list is it allows you to utilize Google’s AI capability to grow your audience automatically.

The downside is it won’t always be accurate. You still need to check up on your open lists to ensure you’re sending the right messages to the right people.

If you choose to grow your audience sizes manually, you’ll have the ability to double-check each content type before it goes out.

Whichever tactic you choose, it’s essential to monitor your campaigns to ensure engagement is kept high.

Research Your Keywords

It’s important to analyze each keyword that led a user to your site to properly understand what they’re looking for and how you can give it to them.

For example, a customer already familiar with your site may have searched for you by name. In this case, you can assume they have some insight into your business and skip the generic welcome campaign.

But, if a customer found your site by searching for a related product, you may want to highlight your best products or services to swing them over to your brand.

Diving into this process will also give you data on which keywords are working and which are not.

Having this information available to you will help you optimize your ranking systems across your business.

As always, in-depth keyword research is your golden ticket to improving SEO. Ubersuggest is a great tool that can guide you through this process.

Make Bid Adjustments Where Needed

Although most marketers have been taught to avoid broad bidding, RLSAs already target your more qualified users. So, be willing to bid on broad keywords targeting your most qualified visitors.

If you want to tinker with some broad keyword targeting, set up different campaigns or ad groups for the ones you want to try. This will allow you to test their weight and see if they improve your conversion rates.

As always, make bid adjustments where needed.

You may find your mobile customers are your most frequent browsers, so it would make sense to increase your bids there.

Likewise, if you want to target recent website visitors, you can increase your bids for anyone who has viewed your site in the last 30 days.

Conclusion

Remarketing lists for search ads are an effective way to target your most qualified leads and deliver timely, personalized, and relevant content that may help them convert faster.

The data you gather from your remarketing lists is incredibly powerful when segmenting your audiences and creating future personas.

In addition, remarketing lists can be used for a variety of ad groups and future campaigns.

The best marketing strategy combines the best tools with the best practices, so don’t take the backseat with these exciting features.

What other remarketing lists for search ads tactics have you found success with?

The post What Are Remarketing Lists for Search Ads (RLSA)? appeared first on Neil Patel.

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