Who else? <3internet marketing ?

7 Ways to Make Your Instagram Profile and Content Pop

Once upon a time, the concept of social media was just a way for people to share their interests and become virtual friends online. Jump forward to today, and it’s a multi-billion dollar industry that is a requirement for pretty much every business and brand in the world.

With more social media platforms than ever before, it’s important to make sure you are focusing the right amount of time, money, and effort on each – but also making sure to spend the most of your time on the bigger networks.

This is especially true with Instagram, as it’s one of the most heavily used platforms on both desktop and mobile devices around the world. And when you factor into the equation that it’s run and owned by Facebook, there’s a really good chance that it will be around for quite a while.

With all of this in mind, no matter what you are using Instagram for, it’s important to make sure your profile is always working for you, and your content is grabbing the attention of new audiences daily.

To make sure all of your efforts are getting the best ROI possible, be sure to run through our list of seven great ways to make your Instagram profile and content pop!

1. Bring static photos to life with amazing animation

You know how the saying goes… “a picture is worth a thousand words” — but what if you could make that same picture worth millions of words and even more interactive and engaging than most of the other visual content being added to IG every second?

That’s exactly what is possible with Lightricks’s Motionleap app (formerly known as Pixaloop), which uses AI to bring images to life in a matter of seconds.

It’s one thing to tell you about how something works, and it’s another to see it in action. In fact, I’m sure we didn’t even need to highlight what’s possible through the power of this application, and the visual below would likely grab your attention right away.

Image Source

The power of this application lies in its amazing customization and settings. Pick one of your favorite still photos, then bring it to life by selecting different areas to freeze or add motion to, while also having full control over speed, looping, and more.

2. Everyone loves a good quote

When’s the last time you went on Instagram and scrolled through your content and didn’t see motivational and inspirational quotes being liked and shared by your friends and family?

Quotes work extremely well on social media, but especially well on Insta. This is mostly due to the fact that everyone likes to ‘like’ a good quote, and if you place it over a celebrity picture (of whoever said it) or with a nice stock photo, people are going to like it even more.

Another important thing to mention is that quotes don’t need to be from famous athletes and well-known entrepreneurs. They can also be just random quotes that you or anyone comes up with… and when you add them to the perfect IG photo update, then it becomes even more powerful.

Instagram-profile-selfie-with-quotes

Finding the perfect photo is one thing. Having the perfect quote to go with it is another. To help in this process, Shutterfly has a list of great quotes that can be used for any type of photo, update, product, or service you can think of.

No matter what you are using IG for, be sure to mix things up in your social feed by adding some fun and inspirational quotes to your posts. And when you do, don’t forget to write the quote in your text area, while also using some quote-related hashtags.

3. Take advantage of trending hashtags

This one might seem like a no-brainer, but hashtags are still one of the most important factors when trying to go viral or increasing your reach on Instagram.

Any while top trending hashtags might seem like a good idea to go after super generic and popular trending hashtags like “motivation”, “hustle” or “blessed”, it’s the lower and middle range hashtags that are more relevant.

[youtube https://www.youtube.com/watch?v=YM_-m4F5dz8?feature=oembed&enablejsapi=1&origin=https://www.jeffbullas.com&w=500&h=281]

The reason for this is that they are less saturated, more targeted to specific audiences, and it’s a lot easier to rank and trend for these hashtags versus any of the main ones that will likely get buried in the hashtag search results.

Also, don’t forget to mix things up. Change what hashtags you are using and try to mix in some of the latest trending topics and small niche markets that might be more focused on your brand or whatever you might be offering.

4. Leverage social media marketing and influencers

We’ve already touched on the importance of using great visuals, hashtags, and quotes within your content. Now, let’s also discuss the power of influencer marketing and how to leverage it within your own social media efforts.

A perfect example of this can be seen with Gary Vaynerchuk. His content is pretty much everywhere – but it’s also being recreated and shared by others as well. This is especially true for anyone that got to take a picture with Gary, interview him, or even get interviewed on his own show or podcast.

Instagram-profile-video-reezyresells

Image Source

A perfect example of this can be seen with @ReezyResells, who did an interview (and video) with Gary Vee. As a result of this, Reezy can continually reference, tag, and share this content all the time — while likely reaching new fans and followers of @GaryVee each and every time — thus, also growing his own brand and social following.

The good news is, there are millions of influencers out there, in a wide range of large and small niche markets. And if you’d like to start tapping into such opportunities like these, just take a look at some of the many IG influencers you can start tagging and creating content around.

5. Run an Instagram audit and clean up your follower count

With more than a billion active users on Instagram, it’s important to know what your real follower counts and engagement numbers are. After all, are all of those celebrities with millions upon millions of followers really as impactful as we think? Probably not…

One way to get a better idea of the status and health of your IG profile and account is to run an Instagram Audit. By doing so, you can discover the real stats of your social profile, while also getting a much clearer picture of your account impressions, follower quality, and more.

Instagram-profile-accounts-followers-engagements

Best of all, it’s free to use and you can also search on random celebrities or your brand competitors!

And if you are wondering if an IG audit is worth your time, just check out the screenshot above. Notice how the @TheRock has over 215M million followers, but only has .035% engagement.

This is a quick way to see how many of your followers might be real, bots or simply not interested in the type of content you are posting. The more you know about your audience, the better the content you can create.

6. Schedule your visual content like a pro

One of the biggest hurdles when trying to find success with social media, is trying to come up with all of the time it requires to post content, engage and grow your brand.

Thankfully, more and more social media scheduling tools are coming out all the time. And even more exciting, is that they aren’t just for Instagram. You can start scheduling out your content on the likes of Twitter and Facebook as well (depending on what solution you end up using).

Instagram-profile-jeff-bullas-settings

The benefit here is that you can spend more time focusing on your content creation efforts, and then scheduling out your pictures and posts for several days, weeks, and months in advance.

Many of these scheduling solutions can also provide detailed reports on impressions, clicks, and engagement – which further helps in the understanding of what type of content works best, and when it’s best to post new content to your accounts.

7. Create a visually pleasing landing page for your IG profile

Let’s face it, one of the most precious components of Instagram is that one single link that can be posted to your profile account. It’s really the only area on your profile where someone can click to be led away from the IG platform.

This means, whatever you are linking too… it better be worth it!

While most users on Instagram won’t know the basics of marketing or what a landing page is, it is quite simple for them to set one up through the use of linktr.ee.

Instagram-profile-linktr.ee-power-flower

The way it works is quite simple. You can sign up for a free account with linktree, and then you will be given a URL for your profile page. From here, you can then create links to other outbound site properties all from one simple landing page.

The benefit here is that you can have your IG profile link now display an attractive landing page to all of your followers without the need to create a site of your own. There is also a premium version of the application, which allows for improved link tracking stats and landing page customization.

How to get the most out of your Instagram efforts

At any given time, millions of people are actively scrolling through billions of status updates, images, short videos, and more. How many of them are actually getting the attention they deserve? How many are getting likes and shared amongst others?

With so many users on one platform, it’s all about knowing how to create the best content for your audience, and delivering it in a way that makes people stop scrolling. By implementing each of the winning examples, solutions and recommendations above, you should see much better engagement numbers from your Instagram content creation and marketing efforts.

Guest author: Zac Johnson is a world-renowned blogger and entrepreneur with nearly 20 years of experience in the online marketing space and has helped his readers generate millions of dollars online. He shares his story and guidance at ZacJohnson.com

The post 7 Ways to Make Your Instagram Profile and Content Pop appeared first on Jeffbullas's Blog.

Who else? <3working from home ?

Blogging on WordPress.com is all about sharing your unique voice, and starting today, you can extend that to another platform: Anchor. We previously shared some tips and tricks for getting started with a podcast on WordPress.com and are thrilled to share this new option.

Anchor, part of the Spotify family, powers 80% of all new podcasts on Spotify, with free tools to easily create, distribute, and monetize, no matter how you record — including podcasting with your WordPress.com blog!

Creating an Anchor podcast from your site is free and seamless. After all, you’ve already got a whole blog’s worth of written content to use. With Anchor, all that’s left is converting your words into audio, which can be as easy as using your blog to quickly record a text-to-speech version.

Blog-to-podcast benefits

Making a podcast out of your blog breathes new life into the work you’re already doing — you can make your unique blogging voice actually audible! By converting your blog into a podcast, you’re leveraging the power of audio to grow your brand, audience, and income — without any extra work. Hundreds of millions of listeners (and counting) consume podcasts every day, and they’re constantly looking for fresh voices and perspectives. Whether you have a built-in WordPress.com audience to bring over or not, an audio extension of your blog means another avenue for exposure — to your existing followers and new ones. And then there’s monetization: Anchor Sponsorships lets you read ads in your own voice during a break in your podcast; Anchor’s Listener Support feature, meanwhile, allows your biggest fans to support your work via a recurring monthly donation.

A podcast version of your WordPress.com blog also introduces an entirely different audience to your work, and frees listeners up to do what readers aren’t able to: multitask! There are, of course, many benefits to readers fully immersing themselves in the written content of a blog. But audio enables listeners to consume your work while performing everyday activities, like going for a walk, driving, cooking, relaxing — or simply exploring something new.

Let your words do the talking


Connect your site to Anchor and your existing blog posts will import as episode drafts

Your blog can almost literally do the talking for you with direct text-to-speech, similar to an audio transcription of an article. This is a great option for blogs less dependent on top-notch production value and more focused on the content itself — such as well-researched news, sports, essays, and wellness stories. With text-to-speech conversion, your blog can be podcast-ready in a few minutes.


Converting your blog post to podcast-ready audio and distributing your new show takes just a few minutes.

Of course, if you want to create a podcast that highlights your actual speaking voice, you can record it by reading a transcript of your blog post, which will be imported directly into Anchor for easy access.

You can get more creative, too, by using your blog as a jumping-off point to host an audio discussion about the blog topic. Or let your blog serve as inspiration for a more traditional podcast, where you host and interview guests, record scripted segments, and much more, in ways amplified by audio!

Create a podcast today

There are a number of different ways to turn your WordPress.com blog into a podcast. The amount of work it takes can be surprisingly minimal — or more hands-on if you like. Whether you just want to create an audio version of your blog, expand your blog concept to a different platform, or simply try your hand (and voice) at a new medium, there’s a podcast structure for you. Most importantly, your written work means you’re not starting from scratch.

Here’s a step-by-step guide for creating a podcast on Anchor from your existing posts on WordPress.com:

Be sure to create a new Anchor account to link with your WordPress.com account — existing Anchor accounts cannot be linked at this time. You can also convert all of your newly published posts on WordPress.com into podcasts as well.

If you’re looking for inspiration, a perfect example is TheDesignAir, whose blog covers aviation design and product news. Check out their text-to-speech podcast with Anchor:

Ready to turn your blog into an Anchor podcast for free? Get started by creating a new Anchor account. Happy podcasting!

Important Info

Blogging on WordPress.com is all about sharing your unique voice, and starting today, you can extend that to another platform: Anchor. We previously shared some tips and tricks for getting started with a podcast on WordPress.com and are thrilled to share this new option.

Anchor, part of the Spotify family, powers 80% of all new podcasts on Spotify, with free tools to easily create, distribute, and monetize, no matter how you record — including podcasting with your WordPress.com blog!

Creating an Anchor podcast from your site is free and seamless. After all, you’ve already got a whole blog’s worth of written content to use. With Anchor, all that’s left is converting your words into audio, which can be as easy as using your blog to quickly record a text-to-speech version.

Blog-to-podcast benefits

Making a podcast out of your blog breathes new life into the work you’re already doing — you can make your unique blogging voice actually audible! By converting your blog into a podcast, you’re leveraging the power of audio to grow your brand, audience, and income — without any extra work. Hundreds of millions of listeners (and counting) consume podcasts every day, and they’re constantly looking for fresh voices and perspectives. Whether you have a built-in WordPress.com audience to bring over or not, an audio extension of your blog means another avenue for exposure — to your existing followers and new ones. And then there’s monetization: Anchor Sponsorships lets you read ads in your own voice during a break in your podcast; Anchor’s Listener Support feature, meanwhile, allows your biggest fans to support your work via a recurring monthly donation.

A podcast version of your WordPress.com blog also introduces an entirely different audience to your work, and frees listeners up to do what readers aren’t able to: multitask! There are, of course, many benefits to readers fully immersing themselves in the written content of a blog. But audio enables listeners to consume your work while performing everyday activities, like going for a walk, driving, cooking, relaxing — or simply exploring something new.

Let your words do the talking


Connect your site to Anchor and your existing blog posts will import as episode drafts

Your blog can almost literally do the talking for you with direct text-to-speech, similar to an audio transcription of an article. This is a great option for blogs less dependent on top-notch production value and more focused on the content itself — such as well-researched news, sports, essays, and wellness stories. With text-to-speech conversion, your blog can be podcast-ready in a few minutes.


Converting your blog post to podcast-ready audio and distributing your new show takes just a few minutes.

Of course, if you want to create a podcast that highlights your actual speaking voice, you can record it by reading a transcript of your blog post, which will be imported directly into Anchor for easy access.

You can get more creative, too, by using your blog as a jumping-off point to host an audio discussion about the blog topic. Or let your blog serve as inspiration for a more traditional podcast, where you host and interview guests, record scripted segments, and much more, in ways amplified by audio!

Create a podcast today

There are a number of different ways to turn your WordPress.com blog into a podcast. The amount of work it takes can be surprisingly minimal — or more hands-on if you like. Whether you just want to create an audio version of your blog, expand your blog concept to a different platform, or simply try your hand (and voice) at a new medium, there’s a podcast structure for you. Most importantly, your written work means you’re not starting from scratch.

Here’s a step-by-step guide for creating a podcast on Anchor from your existing posts on WordPress.com:

Be sure to create a new Anchor account to link with your WordPress.com account — existing Anchor accounts cannot be linked at this time. You can also convert all of your newly published posts on WordPress.com into podcasts as well.

If you’re looking for inspiration, a perfect example is TheDesignAir, whose blog covers aviation design and product news. Check out their text-to-speech podcast with Anchor:

Ready to turn your blog into an Anchor podcast for free? Get started by creating a new Anchor account. Happy podcasting!

Who else? <3working from home ?

The 3 Non-Negotiables of a Successful Growth Marketer

Fast growth…

It’s that elusive mirage that we’re all chasing.

From startups to Fortune 500 companies, there’s nothing more attractive to investors, shareholders, and business owners than the thought of 5 or 10x-ing key business metrics in a matter of days.

It’s no surprise, then, that the term Growth “Hacking” (coined by Sean Ellis in 2010) or Growth “Marketing” as it has evolved to today, has gained so much traction.

What is Growth Marketing?

I’m assuming that you’re familiar with the concept of growth marketing seeing you’ve navigated to this article, but here’s a quick overview…

In many ways, growth marketing and traditional brand building are polar opposites. Building a brand is about playing the long-game, setting and forgetting, and automating processes. Growth marketing is about experimenting with tactics and unearthing shortcuts that will accelerate your journey.

It’s an approach to marketing that requires constant monitoring, changes, and adaptation. Yes, many of the tactics are the same, but the way you approach the implementation of those tactics is very different.

BONUS: Up-skill on growth marketing with CXL’s Growth Marketing Minidegree.

What do Growth Marketers need to succeed?

Successful growth marketers combine qualitative skills, such as psychology, copywriting, and user feedback, with quantitative skills, such as data analysis and multivariate testing.

But if you want to specialize in this field, or take the next step from novice to advanced growth marketer, there are three key areas you need to focus on. Let’s take a look at them now.

#1. Mindset

Fast growth requires a different mindset from traditional marketing.

One of the biggest challenges aspiring growth marketers face is breaking down learned biases and preconceptions about what will (or won’t) work.

Without the right mindset, it’s impossible to be successful at growth marketing – even with all the best practice technical skills and tools available.

There are five principles that form the foundation of a growth mindset:

  • Trust the process. Despite what may look like a haphazard approach from the outside, growth marketing is methodical – it’s a process. Growth is both planned and structured at every level.
  • Embed growth in everything. Growth marketing can’t be an afterthought while half your brain is tinkering with slow-moving techniques. In other words, you can’t hedge your bets! It’s an all-in approach.
  • Obsess over data. Simply put, fast growth won’t happen without data. You need to track anything and everything that contributes to the acceleration of key business metrics so that you can test and optimize on the run.
  • Fail fast. You need to be prepared to test every component of a campaign and fail as quickly as possible. That’s really what growth marketing is all about, failing so many times that you “stumble” across something that explodes.
  • Start narrow. To begin with, the experiments you run need to have a narrow channel focus until your tests prove a tactic worthy of further investment. Then you can create new experiments for other channels, and roll the process out.

In summary, growth marketers need a strong and unwavering mindset that is willing to fail, detail-oriented, and believes in the process of experimentation.

Want to develop your growth mindset? Check out CXL’s Growth Marketing Minidegree.

#2. Optimization

As I alluded to in the last section, data is the crux of all growth marketing campaigns.

Effective growth marketers not only understand the technical nuts and bolts of data analysis, such as data capture (Google Analytics), spreadsheet manipulation, and multi-channel attribution, but they also have a knack for interpreting that data.

Data interpretation takes shape in the form of conversion rate and process optimization at speed. Essentially, you can make changes in real-time based on the numbers in front of you.

So what skills are required to be a great “optimizer”? Here are the essentials for advanced growth marketing:

  • Google Analytics – Knowing how to track micro-conversions (clicks and pageviews) and attribute macro-conversions (sales and leads) across multiple channels.
  • Spreadsheets – Excel does far more than most people realize. The best growth marketers unearth opportunities by maximizing the power of the spreadsheet to manipulate data.
  • Landing Pages – Best practice landing page optimization involves a deep understanding of user psychology, copywriting, and multi-variate testing.
  • Processes – Optimization goes beyond the data crunching and testing components of a campaign. Expert growth marketers take an organization-wide view of growth and adapt communication, hiring, and training processes to get the best results.

Want to up-skill your growth marketing optimization skills? Check out CXL’s Growth Marketing Minidegree.

#3. Leadership

Good growth marketers are fearless operators who dive deep into the numbers and act fast on analytical trends. But GREAT growth marketers are more than just individual practitioners – they’re leaders.

Growth marketing isn’t just a one-off campaign or “hack” that 10x’s your business overnight. It’s a mindset and a way of thinking within an organization. Instead of looking at growth as a tactic, it should be identified as a priority at the organizational level that combines cross-functional teams in structured experiments.

A growth-centric organization requires the right team, software tools, strategy, and project management frameworks to develop an engine of recurring growth in the business.

Leaders of high-growth organizations not only have the mindset and technical skills of a growth marketer, but they’re also excellent people managers.

Wrapping up

Are you looking to advance your skills as a growth marketer or lead a high-growth organization?

The appetite for fast business growth isn’t going away any time soon. In a digital world that moves at a rapid pace, technology and tactics that are effective one day are not the next.

Funnily enough, a concept that was born from the idea of “hacking” your way to success and skipping the queue, has become something far more meaningful. In reality, growth marketing is a survival technique. If you aren’t willing to fail fast, test, optimize, and change tactics on the run, your business could become obsolete quicker than you think.

If you don’t up-skill as a growth marketer today, you’ll inevitably fall behind your colleagues and competitors in the near future.

CXL’s Growth Marketing Minidegree is the perfect place to start. It shares the methodologies used by top growth experts at companies such as Lyft and InVision in an easy-to-understand format.

Across six tracks you’ll learn and implement all the skills you need to adopt a growth mindset, optimize your campaigns, and lead a team of growth marketers.

  1. Growth marketing foundations
  2. Running growth experiments
  3. Data and analytics
  4. Conversion
  5. Channel-specific growth skills
  6. Growth program management
  7. Management

Try CXL’s Growth Marketing Minidegree Now!

The post The 3 Non-Negotiables of a Successful Growth Marketer appeared first on Jeffbullas's Blog.

Important Info

Want to start using Facebook Business Manager? Wondering how it works for businesses? In this article, you’ll discover how to use Business Manager to securely manage pages, admins, ad accounts, and more. Why Use Facebook Business Manager? The best reason to use Facebook Business Manager is to keep you focused on your work. When you log […]

The post How to Use Facebook Business Manager: A Complete Guide appeared first on Social Media Examiner | Social Media Marketing.

Important Post

Blogging on WordPress.com is all about sharing your unique voice, and starting today, you can extend that to another platform: Anchor. We previously shared some tips and tricks for getting started with a podcast on WordPress.com and are thrilled to share this new option.

Anchor, part of the Spotify family, powers 80% of all new podcasts on Spotify, with free tools to easily create, distribute, and monetize, no matter how you record — including podcasting with your WordPress.com blog!

Creating an Anchor podcast from your site is free and seamless. After all, you’ve already got a whole blog’s worth of written content to use. With Anchor, all that’s left is converting your words into audio, which can be as easy as using your blog to quickly record a text-to-speech version.

Blog-to-podcast benefits

Making a podcast out of your blog breathes new life into the work you’re already doing — you can make your unique blogging voice actually audible! By converting your blog into a podcast, you’re leveraging the power of audio to grow your brand, audience, and income — without any extra work. Hundreds of millions of listeners (and counting) consume podcasts every day, and they’re constantly looking for fresh voices and perspectives. Whether you have a built-in WordPress.com audience to bring over or not, an audio extension of your blog means another avenue for exposure — to your existing followers and new ones. And then there’s monetization: Anchor Sponsorships lets you read ads in your own voice during a break in your podcast; Anchor’s Listener Support feature, meanwhile, allows your biggest fans to support your work via a recurring monthly donation.

A podcast version of your WordPress.com blog also introduces an entirely different audience to your work, and frees listeners up to do what readers aren’t able to: multitask! There are, of course, many benefits to readers fully immersing themselves in the written content of a blog. But audio enables listeners to consume your work while performing everyday activities, like going for a walk, driving, cooking, relaxing — or simply exploring something new.

Let your words do the talking


Connect your site to Anchor and your existing blog posts will import as episode drafts

Your blog can almost literally do the talking for you with direct text-to-speech, similar to an audio transcription of an article. This is a great option for blogs less dependent on top-notch production value and more focused on the content itself — such as well-researched news, sports, essays, and wellness stories. With text-to-speech conversion, your blog can be podcast-ready in a few minutes.


Converting your blog post to podcast-ready audio and distributing your new show takes just a few minutes.

Of course, if you want to create a podcast that highlights your actual speaking voice, you can record it by reading a transcript of your blog post, which will be imported directly into Anchor for easy access.

You can get more creative, too, by using your blog as a jumping-off point to host an audio discussion about the blog topic. Or let your blog serve as inspiration for a more traditional podcast, where you host and interview guests, record scripted segments, and much more, in ways amplified by audio!

Create a podcast today

There are a number of different ways to turn your WordPress.com blog into a podcast. The amount of work it takes can be surprisingly minimal — or more hands-on if you like. Whether you just want to create an audio version of your blog, expand your blog concept to a different platform, or simply try your hand (and voice) at a new medium, there’s a podcast structure for you. Most importantly, your written work means you’re not starting from scratch.

Here’s a step-by-step guide for creating a podcast on Anchor from your existing posts on WordPress.com:

Be sure to create a new Anchor account to link with your WordPress.com account — existing Anchor accounts cannot be linked at this time. You can also convert all of your newly published posts on WordPress.com into podcasts as well.

If you’re looking for inspiration, a perfect example is TheDesignAir, whose blog covers aviation design and product news. Check out their text-to-speech podcast with Anchor:

Ready to turn your blog into an Anchor podcast for free? Get started by creating a new Anchor account. Happy podcasting!

Important Info

15 Examples of Successful Banner Advertising
967225_15ExamplesofSuccessfulBannerAdvertising_021621

Banner advertising is everywhere. So prolific on so many pages of the internet you probably visit regularly, you may hardly notice them. 

Which is kind of the point. 

Banner ads are a type of paid ad designed to sit seamlessly on the top, sides, or bottom of a website. In many cases, they fit so well they look right at home. Of course, their actual purpose is to drive you to click. 

Let’s cover what banner advertising is, how to create them, and then explore examples of successful banner ads. 

What Is Banner Advertising?

Banner advertising consists of placing a designed ad on another website. As the name implies, the ad is a banner shape, a long rectangle, either horizontal or vertical. Banner ads are usually at the top or bottom of a website or vertically along the side of a website, next to the main content. 

Banner ads have been around since the dawn of the internet, allowing website owners to sell ad space, much like a billboard or bulletin board owner would. 

While some website owners sell ads directly, most contract with advertising services, like Google AdSense, that create the ads, decide how much to charge, and then display them on your website. 

What Makes an Advertising Banner Successful?

Before digging into creating a successful banner ad, we need to talk about what banner ads do.   There are two primary goals for banner advertising: impressions and clicks. 

Impressions refer to how many people actually see your banner. While these people may not actually click over to your website, impressions help increase brand awareness. 

With click-throughs, your goal is to get people to click through to your website or to a landing page. You may generate leads, capture email sign-ups, make sales, or other specific engagement goals. In this case, you will be tracking how many clicks you get on your ads. 

You might also be thinking about retargeting. Retargeting helps you target someone who already visited your website or engaged with you in some way. You can think about these people as a sort of warm lead. 

They interacted with your brand at some point, and this is your chance to draw them back in. For this purpose, you’ll be interested in both impressions and clicks, as you make people more aware of your brand and entice them back to your website. 

What Elements Help Increase Impressions or Clicks? 

The best banner advertising is the one that draws attention to itself. 

Keep in mind the person visiting the website came for a specific reason. Maybe they are scrolling through their favorite news site or looking up a new recipe. 

Whatever their purpose, your goal is to capture their attention and draw them away.

That’s a tall order. Here are a few elements that can help you get there faster. 

Visual Elements That Fit in, but Stand Out

When it comes to the colors and visuals you choose for your banner ad, think about the modern styles of the websites your ad may be on. While you can’t match everyone, you can use design styles that will fit in well with modern websites and will feel at home. 

Lean toward the eye-catching and bold. You want to be attractive but not overt. 

Bold Text, but Not Too Much

This is your time to make a statement, not write a novel. Don’t try to tell viewers everything there is to know about your brand. 

Instead, choose one item or concept you are selling and focus on that message. Get creative, but keep it simple. 

Relevant Images

Images are a great way to draw people in, but they need to be very related to the message you’re sharing. If you’re selling a product, the clearest picture of that product is your best bet. If you’re conveying a message or emotion, people or animals or even landscapes can be evocative, but just as with the text, keep it simple and clear. 

Strong Call to Action

What do you want them to do next? Use the call to action to tell them. The shorter, the better. Make it obvious how they can learn more or take the next step. Words like “Shop,” “Buy,” or “Find out how” let people know exactly where they’re going if they click on your ad. 

How to Create Banner Ads

To create a banner ad, you first need to choose a display network, such as Google Ads. You’ll work with them to create your ad, with the relevant link, and choose parameters, such as how much you want to pay per click, etc. 

They will distribute to relevant websites, and you will pay them. They will also share data on how well your ad is performing. Learn more about Google Display Ads here

To create the image for your ads, you’ll need to find out the size dimensions from the display network you are working with. Then you can either design on your own or use a template, such as those provided by Canva

Upload your image into your campaign within your display network, and be on your way. 

Real-Life Examples of Successful Banner Advertising

Want to see what others are doing before you start designing your own? Here are 15 real-world examples of banner advertising. 

Let’s talk about what makes them work and how you can emulate some of these elements in your own advertising banners.  

Ashley Homestore Successful Banner Ad

ashley successful banner advertising

They have a clear message here. You can trust their products to be stylish and affordable and make your living space feel like home, they argue. With an evocative image and a clear call to action, you know exactly what to do next if you want that experience. 

Also, the neutral color palette makes it ideal for a range of website placements. 

Nutrisystem Successful Banner Ad

nutrisystem successful banner advertising

Nutrisystem is betting on the idea that you’ll find that price point alluring. They’ve made it really bold so that even when your eyes are looking at something else on the page, you can’t miss the “$249” message. 

The other really bold items are the yellow jacket on the smiling woman and the orange “Shop Sale” button, which implies you’ve got a limited time to act. 

Visible Successful Banner Ad

There is a bit too much text on this ad, but the bold text grabs you with a big promise. The bright blue background and white text makes it stand out on the page. The “Learn more” button is clear and enticing.  

Chicwish Successful Banner Ad

Banner Advertising - Chicwish Successful Banner Ad

This looks like two ads in one, giving viewers two chances to click and learn more. On the left, Chicwish showcases some of their popular items and some selling features, such as free shipping and easy returns. 

On the right, there’s a precise text message about how you really only need a few items to have an ample wardrobe. Either way, you’re encouraged to click and start shopping. 

Outskirts Successful Banner Ad

Banner Advertising - Outskirts Successful Banner Ad

The neutral color palette makes this ad at home on a range of websites. They used the two font colors to highlight what they are really about—making books. On the other side of the ad, Outskirts highlights what makes them stand out from their competitors. The call to action is clear, but creative. 

Square Successful Banner Ad

Banner Advertising - Square Successful Banner Ad

True to their own branding, this banner ad from Square is simple and almost monochromatic. The text is clear, with a blue call to action that really stands out. 

The picture showcases their product in a real-life environment. While the product is the primary object, there are other items in the photo that draw your eyes in. 

discovery+ Successful Banner Ad

discovery successful banner advertising

With this discovery+ banner ad, the offer is clear. The message is simple and creative, encouraging people to give a subscription instead of buying one for themselves. The ad stands out with a bright, on-theme color palette. 

IT Cosmetics Successful Banner Ad

it successful banner advertising

In this IT Cosmetics banner ad, the product takes the spotlight. This is a prime example of staying focused on one product. The text and the photo highlight the selling points, while the call to action invites the viewer to learn more about it.

Nike Successful Banner Ad

nike successful Banner Ad

Here’s another example of a banner ad that focuses on a single product to entice viewers. Without a lot of background visuals, the shoe takes all attention. As you’re scrolling through, you can quickly see the details. The text makes an enticing claim, to learn more about these new shoes. The call to action is simple and clear.

AARP Successful Banner Ad

aarp successful Banner Ad

This AARP banner advertising is a GIF, flashing through several program benefits. The bright red color reflects their brand and stands out on many websites. The evocative photo remains the same, and the call to action at the end is paired with a compelling discount. 

Pottery Barn Kids Successful Banner Ad

Pottery Barn Kids Successful Banner Ad

Here’s another example of GIF banner advertising. This Pottery Barn Kids ad keeps the branding and message the same while switching between two photos. The photos showcase several products in this category.

By focusing on the partnership between two brands, it keeps both brands clear, with an obvious call to action right in the middle. 

American Eagle Successful Banner Ad

AE successful banner advertising example

This American Eagle banner ad is all about keeping it simple. With very little text, only the brand name and a short call to action, all the focus is on the models and the clothes. It also keeps the color palette united by using similar tones for the clothing and landscape. 

The Ridge Successful Banner Ad

ridge successful banner advertising example

This banner advertising does more than just show off the product. It also attracts attention with a side-by-side of the competition. The copy explains what makes this wallet different and then provides a simple call to action. The colors are neutral, making it at-home almost anywhere.

Planet Fitness Successful Banner Ad

planet fitness successful banner advertising example

The bright purple and yellow colors make this ad from Planet Fitness hard to miss. The text is bold with big promises of sales prices and benefits of membership. The call to action is clear on the bottom, and even the branded image on the top has an active tone. 

VRBO Successful Banner Ad

vrbo successful banner advertising example

This banner advertising started with several pictures then landed on this image, which persisted until the viewer scrolled away. The light text on a dark background made the whole image stand out on the website, and the text pops. The creative call to action is enticing. 

Conclusion

Growing your brand is no easy task. As you consider different marketing strategies, don’t forget tried and true options like banner advertising. 

Get creative and focus on what your target market is looking for, their pain points, and make sure to keep your message clear. 

These strategies will help you overcome banner blindness, which can occur when internet users see too much of the same visual noise again and again. Keep it fresh and keep them clicking. 

What kinds of successful banner advertising have you seen out there?

The post 15 Examples of Successful Banner Advertising appeared first on Neil Patel.

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