I <3 internet marketing

How to Optimize Your eCommerce Website For More Conversions

Are you ready to convert more visitors into customers? If you are running an online store, you want to sell more. After all, that’s the purpose of your online business, right? Your ultimate goal is to sell more than what you are doing now.

Optimizing your eCommerce site is crucial to significantly increase your conversion rate. Right now, thousands of businesses are selling products just like yours. In fact, there are an estimated 12-24 million eCommerce websites in the world. And 1.3 million eCommerce websites are in the United States alone.

As the numbers show, the competition in the eCommerce industry is very high. But not all of them are selling in millions. You can stand out and beat your competitors by applying a few tricks to your website. Staying on top takes a lot of work and experimentation.

Today I am going to take you step-by-step through the eCommerce hacks that will help you double your conversion rates, get more customers and make more sales.

1. Load faster

The first and most important part of conversion optimization is to make your website load faster. A one-second delay could cost eCommerce giant Amazon $1.6 billion in sales.

The point is, you don’t have millions of visitors like Amazon. However, speed is still important for you to scale your eCommerce business. Waiting for a website to load is one of the most frustrating things In the online world. So you simply have to get it fast and avoid low-speed pages on your site.

Here are a few things you can do right now to complete the need for speed.

Test Your Speed

The first step is to figure out the load time of your website. Know where you are and then you can decide where you want to go. Go to Google page speed, this free tool shows you the loading speed of your website on desktop and mobile phone. If your website speed is not in the green category, try the following techniques to improve it.

Optimize images

Images are everything for an eCommerce site. And for online businesses, I recommend using high-quality images for better conversions and customer experience. But they also come at a cost and slow down your website speed. It takes longer to load if you have not optimized your product images for the web.

To do this, you can use any online tool to optimize your images for the web and mobile without compromising on the image quality. My favorite tool is TinyPNG which is a free tool and it works well if you don’t want to spend money on other tools.

2. Improve product pages

The product page is where your visitors make the important decisions of leaving your page or buying the product. Improving the product page is the most important part to drive sales to your website.

But before completing this task, you need to think more about making a great product that is worth buying. Ask yourself “what value does my product provide to the buyer”?

Now you should create good-looking, compelling product pages to provide the best experience to your customers. Even the best product won’t sell if the product page is not designed with the interest of your visitor.

Here are some tips to optimize your product pages to increase your conversion rates.

Clear Design – Do Not Confuse

In the early days of the internet, websites would look so boring and noisy. The problem with those websites was that there was no clear call to action and the quality of the design was poor. In 2021, making a clean, beautiful, and user-friendly website is a piece of cake.

To make your website design clean and user-friendly, there are hundreds of themes available. Choose a theme that makes your website attractive. I suggest writing a clear call to action so visitors can easily understand what you are asking them to do. Not everyone is in the auto industry, but Tesla is doing a great job on their website to help visitors find their favorite car.

ecommerce-website-tesla-webpage

They are using high-quality images, keeping it simple but having a clear design.

Make it easy to navigate, filter, and search for products that people want to check out. These are all great things to attract customers to purchase a product.

Add a 360-Degree View of Your Product

A 360-degree view of a product shows all sides and angles of the product to the visitor. To introduce a product effectively, there is nothing better than a 360-degree view. Whatever product you are selling, the goal is to provide a clear view to the visitor.

Write a Perfect Product Description

Every time you start writing the description of the product, keep two things in mind.

Writing for one of them will hurt the other. So write an SEO-friendly description that is unique, informative, and compelling.

One of the things that I have noticed is that most websites stay focused on SEO only. While their customers are humans. So you need to write content that talks to the visitor in a conversational tone.

3. The power of power words

A power word is a word that creates a desire for action in the reader’s mind. Copywriters use these words to make the reader respond to what they are presenting in front of them.

Power words are the secret between the writer and the reader’s mind without letting him know. The list of power words is not limited to a few words. There are 700 power words that help to increase conversions.

Here are 4 evergreen power words that you must add to your copy.

Free

The most attractive word for everyone. A reader (customer)  thinks several times before skipping this word.

You

You should talk to your readers as if it is a one on one meeting and you are talking only to them.

Limited Time

This word is going to make a customer feel hurried to make a decision. It’s an effective word to tell them what they will miss out on if they do not take action.

4. Be responsive

In 2021, more people than ever are using smartphone devices. If you wonder why everyone talks about mobile-friendly websites, just read the stats below:

  • 3 billion smartphones are used worldwide
  • 63% of Google searches come from mobile devices and it will increase in the future
  • 61% of consumers say they are more likely to make a purchase on mobile-friendly websites

According to Google, your website needs to be responsive on those 3 billion devices. You will get more visitors from the traffic that comes from mobile.

That’s not the only benefit, it also helps your website rank higher on Google. You can sell more products to customers, offer services and increase your profit with a responsive website.

Start by using a responsive theme to make your eCommerce site responsive on different devices.

5. Use personalization

According to a study, 45% of online shoppers are more likely to buy from an eCommerce store that offers personalized recommendations. It means you are helping a visitor make a purchase decision and buy a product that suits them.

But how do you recommend personalized products? The answer is “collect data”. When it comes to personalization, the data of the user becomes everything. Use visitor history, social media analytics, a visitor’s location, traffic sources, and product category to get this step done.

6. Optimize for visual search

From text to voice search, it is time for visual search. The reason is that it is more user-friendly, targeted, and has a high chance of a conversion.

Visual search will continue to grow and become more popular. Gartner predicts that eCommerce brands that optimize for voice and visual search have the potential to increase profits by 30%. That is why a visual search strategy is critical for your online business.

If you are ready to optimize your content for visual search, check out these tips to help you get started.

Submit an image sitemap to Google

Submit an image sitemap to Google to make sure your product images have been indexed by Google.

Use Structured Data

Add your USPs and free shipping service in the product description. Add rich Pinterest pins to your website.

Optimize Images For Visual Search

Visual search needs a different image optimization strategy. You have to use targeted file names of your images. Also, make sure you add alt tags to your images. Your images must be on brand and have a clear focal point to help visual search platforms recognize them.

7. Run a flash sale

Flash sales are still an effective promotional strategy for brands. It is more like a limited-time offer but the idea here is to give an extra discount to a customer. That way you will have a very good chance of converting visitors into customers.

Keep in mind that every flash sale campaign is not going to be successful. You need to choose the right time, the right product-offer and the right customer to run a successful flash sale campaign.

Make sure an offer displays clearly on the homepage of your website. The reason is you don’t want to miss any visitor without knowing about the offer. A flash sale campaign creates urgency and asks customers to act quickly and not waste the opportunity.

Here are a few examples of brands using a flash sale as a strategy for more conversions.

8. Use bump offers for more conversions

What is a bump offer? A bump offer comes on the sales page right before the user is about to make the payment. It is not like an upsell which happens when someone has completed their 1st payment. It is a product offered right before the payment that helps to increase the average order value.

Here is a perfect example of a bump offer.

ecommerce-website-ipad-pro-buy-ipad-pro

9. Tell who has bought your product

If your goal is to target new customers, then social proof is the best way to encourage visitors to buy a product. Let everyone know about people who have bought your product already. That way, you will make it easy for others to make a purchase decision.

Are reviews important?

Yup! Product reviews and ratings perform well in the process of buying a product. It is as important as a product description.

A review is a description written by the customer instead of the owner. A customer is more likely to purchase a product that has been reviewed and rated by shoppers.

If customers have not reviewed products on your site, use social media comments you receive about your product. In case your product is a new launch and it is new to the market, try to get some reviews or comments as soon as possible.

10. Make it simple

If you ask your visitors to create an account before making a purchase, think about it again. People don’t like complicated things. And your website should not be one more to the list. You need to help your visitor in the buying process. How?

By making the process super easy and simple. The buying process is the difference between a sale and an abandoned cart.

Here are some practical tips that you can implement right now to build trust, become friendly and helpful to your visitor and customer.

  • Offer a guest checkout option
  • Make your navigation simple
  • Utilize categories for customers to find the exact product they are looking for
  • Show the number of products in the cart
  • Fix all 404 pages

Conclusion

In online business, customer experience is all that pays off. The better the customer experience you provide, the more conversions you will have. Try to get a visitor to the right product and offer in a quick, simple, and responsive way. To do this, use personalized recommendations, flash sale campaigns, product reviews, and a simple-beautiful website design.

Guest author: Sibghatullah is a blogger who mostly writes about entrepreneurship and business ideas on vefrant.com. Check his blog to get inspiration for your entrepreneurial journey.

The post How to Optimize Your eCommerce Website For More Conversions appeared first on Jeffbullas's Blog.

Who else? <3making money at home

Blogging on WordPress.com is all about sharing your unique voice, and starting today, you can extend that to another platform: Anchor. We previously shared some tips and tricks for getting started with a podcast on WordPress.com and are thrilled to share this new option.

Anchor, part of the Spotify family, powers 80% of all new podcasts on Spotify, with free tools to easily create, distribute, and monetize, no matter how you record — including podcasting with your WordPress.com blog!

Creating an Anchor podcast from your site is free and seamless. After all, you’ve already got a whole blog’s worth of written content to use. With Anchor, all that’s left is converting your words into audio, which can be as easy as using your blog to quickly record a text-to-speech version.

Blog-to-podcast benefits

Making a podcast out of your blog breathes new life into the work you’re already doing — you can make your unique blogging voice actually audible! By converting your blog into a podcast, you’re leveraging the power of audio to grow your brand, audience, and income — without any extra work. Hundreds of millions of listeners (and counting) consume podcasts every day, and they’re constantly looking for fresh voices and perspectives. Whether you have a built-in WordPress.com audience to bring over or not, an audio extension of your blog means another avenue for exposure — to your existing followers and new ones. And then there’s monetization: Anchor Sponsorships lets you read ads in your own voice during a break in your podcast; Anchor’s Listener Support feature, meanwhile, allows your biggest fans to support your work via a recurring monthly donation.

A podcast version of your WordPress.com blog also introduces an entirely different audience to your work, and frees listeners up to do what readers aren’t able to: multitask! There are, of course, many benefits to readers fully immersing themselves in the written content of a blog. But audio enables listeners to consume your work while performing everyday activities, like going for a walk, driving, cooking, relaxing — or simply exploring something new.

Let your words do the talking


Connect your site to Anchor and your existing blog posts will import as episode drafts

Your blog can almost literally do the talking for you with direct text-to-speech, similar to an audio transcription of an article. This is a great option for blogs less dependent on top-notch production value and more focused on the content itself — such as well-researched news, sports, essays, and wellness stories. With text-to-speech conversion, your blog can be podcast-ready in a few minutes.


Converting your blog post to podcast-ready audio and distributing your new show takes just a few minutes.

Of course, if you want to create a podcast that highlights your actual speaking voice, you can record it by reading a transcript of your blog post, which will be imported directly into Anchor for easy access.

You can get more creative, too, by using your blog as a jumping-off point to host an audio discussion about the blog topic. Or let your blog serve as inspiration for a more traditional podcast, where you host and interview guests, record scripted segments, and much more, in ways amplified by audio!

Create a podcast today

There are a number of different ways to turn your WordPress.com blog into a podcast. The amount of work it takes can be surprisingly minimal — or more hands-on if you like. Whether you just want to create an audio version of your blog, expand your blog concept to a different platform, or simply try your hand (and voice) at a new medium, there’s a podcast structure for you. Most importantly, your written work means you’re not starting from scratch.

Here’s a step-by-step guide for creating a podcast on Anchor from your existing posts on WordPress.com:

Be sure to create a new Anchor account to link with your WordPress.com account — existing Anchor accounts cannot be linked at this time. You can also convert all of your newly published posts on WordPress.com into podcasts as well.

If you’re looking for inspiration, a perfect example is TheDesignAir, whose blog covers aviation design and product news. Check out their text-to-speech podcast with Anchor:

Ready to turn your blog into an Anchor podcast for free? Get started by creating a new Anchor account. Happy podcasting!

Important Info !

How to Optimize Your eCommerce Website For More Conversions

Are you ready to convert more visitors into customers? If you are running an online store, you want to sell more. After all, that’s the purpose of your online business, right? Your ultimate goal is to sell more than what you are doing now.

Optimizing your eCommerce site is crucial to significantly increase your conversion rate. Right now, thousands of businesses are selling products just like yours. In fact, there are an estimated 12-24 million eCommerce websites in the world. And 1.3 million eCommerce websites are in the United States alone.

As the numbers show, the competition in the eCommerce industry is very high. But not all of them are selling in millions. You can stand out and beat your competitors by applying a few tricks to your website. Staying on top takes a lot of work and experimentation.

Today I am going to take you step-by-step through the eCommerce hacks that will help you double your conversion rates, get more customers and make more sales.

1. Load faster

The first and most important part of conversion optimization is to make your website load faster. A one-second delay could cost eCommerce giant Amazon $1.6 billion in sales.

The point is, you don’t have millions of visitors like Amazon. However, speed is still important for you to scale your eCommerce business. Waiting for a website to load is one of the most frustrating things In the online world. So you simply have to get it fast and avoid low-speed pages on your site.

Here are a few things you can do right now to complete the need for speed.

Test Your Speed

The first step is to figure out the load time of your website. Know where you are and then you can decide where you want to go. Go to Google page speed, this free tool shows you the loading speed of your website on desktop and mobile phone. If your website speed is not in the green category, try the following techniques to improve it.

Optimize images

Images are everything for an eCommerce site. And for online businesses, I recommend using high-quality images for better conversions and customer experience. But they also come at a cost and slow down your website speed. It takes longer to load if you have not optimized your product images for the web.

To do this, you can use any online tool to optimize your images for the web and mobile without compromising on the image quality. My favorite tool is TinyPNG which is a free tool and it works well if you don’t want to spend money on other tools.

2. Improve product pages

The product page is where your visitors make the important decisions of leaving your page or buying the product. Improving the product page is the most important part to drive sales to your website.

But before completing this task, you need to think more about making a great product that is worth buying. Ask yourself “what value does my product provide to the buyer”?

Now you should create good-looking, compelling product pages to provide the best experience to your customers. Even the best product won’t sell if the product page is not designed with the interest of your visitor.

Here are some tips to optimize your product pages to increase your conversion rates.

Clear Design – Do Not Confuse

In the early days of the internet, websites would look so boring and noisy. The problem with those websites was that there was no clear call to action and the quality of the design was poor. In 2021, making a clean, beautiful, and user-friendly website is a piece of cake.

To make your website design clean and user-friendly, there are hundreds of themes available. Choose a theme that makes your website attractive. I suggest writing a clear call to action so visitors can easily understand what you are asking them to do. Not everyone is in the auto industry, but Tesla is doing a great job on their website to help visitors find their favorite car.

ecommerce-website-tesla-webpage

They are using high-quality images, keeping it simple but having a clear design.

Make it easy to navigate, filter, and search for products that people want to check out. These are all great things to attract customers to purchase a product.

Add a 360-Degree View of Your Product

A 360-degree view of a product shows all sides and angles of the product to the visitor. To introduce a product effectively, there is nothing better than a 360-degree view. Whatever product you are selling, the goal is to provide a clear view to the visitor.

Write a Perfect Product Description

Every time you start writing the description of the product, keep two things in mind.

Writing for one of them will hurt the other. So write an SEO-friendly description that is unique, informative, and compelling.

One of the things that I have noticed is that most websites stay focused on SEO only. While their customers are humans. So you need to write content that talks to the visitor in a conversational tone.

3. The power of power words

A power word is a word that creates a desire for action in the reader’s mind. Copywriters use these words to make the reader respond to what they are presenting in front of them.

Power words are the secret between the writer and the reader’s mind without letting him know. The list of power words is not limited to a few words. There are 700 power words that help to increase conversions.

Here are 4 evergreen power words that you must add to your copy.

Free

The most attractive word for everyone. A reader (customer)  thinks several times before skipping this word.

You

You should talk to your readers as if it is a one on one meeting and you are talking only to them.

Limited Time

This word is going to make a customer feel hurried to make a decision. It’s an effective word to tell them what they will miss out on if they do not take action.

4. Be responsive

In 2021, more people than ever are using smartphone devices. If you wonder why everyone talks about mobile-friendly websites, just read the stats below:

  • 3 billion smartphones are used worldwide
  • 63% of Google searches come from mobile devices and it will increase in the future
  • 61% of consumers say they are more likely to make a purchase on mobile-friendly websites

According to Google, your website needs to be responsive on those 3 billion devices. You will get more visitors from the traffic that comes from mobile.

That’s not the only benefit, it also helps your website rank higher on Google. You can sell more products to customers, offer services and increase your profit with a responsive website.

Start by using a responsive theme to make your eCommerce site responsive on different devices.

5. Use personalization

According to a study, 45% of online shoppers are more likely to buy from an eCommerce store that offers personalized recommendations. It means you are helping a visitor make a purchase decision and buy a product that suits them.

But how do you recommend personalized products? The answer is “collect data”. When it comes to personalization, the data of the user becomes everything. Use visitor history, social media analytics, a visitor’s location, traffic sources, and product category to get this step done.

6. Optimize for visual search

From text to voice search, it is time for visual search. The reason is that it is more user-friendly, targeted, and has a high chance of a conversion.

Visual search will continue to grow and become more popular. Gartner predicts that eCommerce brands that optimize for voice and visual search have the potential to increase profits by 30%. That is why a visual search strategy is critical for your online business.

If you are ready to optimize your content for visual search, check out these tips to help you get started.

Submit an image sitemap to Google

Submit an image sitemap to Google to make sure your product images have been indexed by Google.

Use Structured Data

Add your USPs and free shipping service in the product description. Add rich Pinterest pins to your website.

Optimize Images For Visual Search

Visual search needs a different image optimization strategy. You have to use targeted file names of your images. Also, make sure you add alt tags to your images. Your images must be on brand and have a clear focal point to help visual search platforms recognize them.

7. Run a flash sale

Flash sales are still an effective promotional strategy for brands. It is more like a limited-time offer but the idea here is to give an extra discount to a customer. That way you will have a very good chance of converting visitors into customers.

Keep in mind that every flash sale campaign is not going to be successful. You need to choose the right time, the right product-offer and the right customer to run a successful flash sale campaign.

Make sure an offer displays clearly on the homepage of your website. The reason is you don’t want to miss any visitor without knowing about the offer. A flash sale campaign creates urgency and asks customers to act quickly and not waste the opportunity.

Here are a few examples of brands using a flash sale as a strategy for more conversions.

8. Use bump offers for more conversions

What is a bump offer? A bump offer comes on the sales page right before the user is about to make the payment. It is not like an upsell which happens when someone has completed their 1st payment. It is a product offered right before the payment that helps to increase the average order value.

Here is a perfect example of a bump offer.

ecommerce-website-ipad-pro-buy-ipad-pro

9. Tell who has bought your product

If your goal is to target new customers, then social proof is the best way to encourage visitors to buy a product. Let everyone know about people who have bought your product already. That way, you will make it easy for others to make a purchase decision.

Are reviews important?

Yup! Product reviews and ratings perform well in the process of buying a product. It is as important as a product description.

A review is a description written by the customer instead of the owner. A customer is more likely to purchase a product that has been reviewed and rated by shoppers.

If customers have not reviewed products on your site, use social media comments you receive about your product. In case your product is a new launch and it is new to the market, try to get some reviews or comments as soon as possible.

10. Make it simple

If you ask your visitors to create an account before making a purchase, think about it again. People don’t like complicated things. And your website should not be one more to the list. You need to help your visitor in the buying process. How?

By making the process super easy and simple. The buying process is the difference between a sale and an abandoned cart.

Here are some practical tips that you can implement right now to build trust, become friendly and helpful to your visitor and customer.

  • Offer a guest checkout option
  • Make your navigation simple
  • Utilize categories for customers to find the exact product they are looking for
  • Show the number of products in the cart
  • Fix all 404 pages

Conclusion

In online business, customer experience is all that pays off. The better the customer experience you provide, the more conversions you will have. Try to get a visitor to the right product and offer in a quick, simple, and responsive way. To do this, use personalized recommendations, flash sale campaigns, product reviews, and a simple-beautiful website design.

Guest author: Sibghatullah is a blogger who mostly writes about entrepreneurship and business ideas on vefrant.com. Check his blog to get inspiration for your entrepreneurial journey.

The post How to Optimize Your eCommerce Website For More Conversions appeared first on Jeffbullas's Blog.

Valuable Post !

How to Optimize Your eCommerce Website For More Conversions

Are you ready to convert more visitors into customers? If you are running an online store, you want to sell more. After all, that’s the purpose of your online business, right? Your ultimate goal is to sell more than what you are doing now.

Optimizing your eCommerce site is crucial to significantly increase your conversion rate. Right now, thousands of businesses are selling products just like yours. In fact, there are an estimated 12-24 million eCommerce websites in the world. And 1.3 million eCommerce websites are in the United States alone.

As the numbers show, the competition in the eCommerce industry is very high. But not all of them are selling in millions. You can stand out and beat your competitors by applying a few tricks to your website. Staying on top takes a lot of work and experimentation.

Today I am going to take you step-by-step through the eCommerce hacks that will help you double your conversion rates, get more customers and make more sales.

1. Load faster

The first and most important part of conversion optimization is to make your website load faster. A one-second delay could cost eCommerce giant Amazon $1.6 billion in sales.

The point is, you don’t have millions of visitors like Amazon. However, speed is still important for you to scale your eCommerce business. Waiting for a website to load is one of the most frustrating things In the online world. So you simply have to get it fast and avoid low-speed pages on your site.

Here are a few things you can do right now to complete the need for speed.

Test Your Speed

The first step is to figure out the load time of your website. Know where you are and then you can decide where you want to go. Go to Google page speed, this free tool shows you the loading speed of your website on desktop and mobile phone. If your website speed is not in the green category, try the following techniques to improve it.

Optimize images

Images are everything for an eCommerce site. And for online businesses, I recommend using high-quality images for better conversions and customer experience. But they also come at a cost and slow down your website speed. It takes longer to load if you have not optimized your product images for the web.

To do this, you can use any online tool to optimize your images for the web and mobile without compromising on the image quality. My favorite tool is TinyPNG which is a free tool and it works well if you don’t want to spend money on other tools.

2. Improve product pages

The product page is where your visitors make the important decisions of leaving your page or buying the product. Improving the product page is the most important part to drive sales to your website.

But before completing this task, you need to think more about making a great product that is worth buying. Ask yourself “what value does my product provide to the buyer”?

Now you should create good-looking, compelling product pages to provide the best experience to your customers. Even the best product won’t sell if the product page is not designed with the interest of your visitor.

Here are some tips to optimize your product pages to increase your conversion rates.

Clear Design – Do Not Confuse

In the early days of the internet, websites would look so boring and noisy. The problem with those websites was that there was no clear call to action and the quality of the design was poor. In 2021, making a clean, beautiful, and user-friendly website is a piece of cake.

To make your website design clean and user-friendly, there are hundreds of themes available. Choose a theme that makes your website attractive. I suggest writing a clear call to action so visitors can easily understand what you are asking them to do. Not everyone is in the auto industry, but Tesla is doing a great job on their website to help visitors find their favorite car.

ecommerce-website-tesla-webpage

They are using high-quality images, keeping it simple but having a clear design.

Make it easy to navigate, filter, and search for products that people want to check out. These are all great things to attract customers to purchase a product.

Add a 360-Degree View of Your Product

A 360-degree view of a product shows all sides and angles of the product to the visitor. To introduce a product effectively, there is nothing better than a 360-degree view. Whatever product you are selling, the goal is to provide a clear view to the visitor.

Write a Perfect Product Description

Every time you start writing the description of the product, keep two things in mind.

Writing for one of them will hurt the other. So write an SEO-friendly description that is unique, informative, and compelling.

One of the things that I have noticed is that most websites stay focused on SEO only. While their customers are humans. So you need to write content that talks to the visitor in a conversational tone.

3. The power of power words

A power word is a word that creates a desire for action in the reader’s mind. Copywriters use these words to make the reader respond to what they are presenting in front of them.

Power words are the secret between the writer and the reader’s mind without letting him know. The list of power words is not limited to a few words. There are 700 power words that help to increase conversions.

Here are 4 evergreen power words that you must add to your copy.

Free

The most attractive word for everyone. A reader (customer)  thinks several times before skipping this word.

You

You should talk to your readers as if it is a one on one meeting and you are talking only to them.

Limited Time

This word is going to make a customer feel hurried to make a decision. It’s an effective word to tell them what they will miss out on if they do not take action.

4. Be responsive

In 2021, more people than ever are using smartphone devices. If you wonder why everyone talks about mobile-friendly websites, just read the stats below:

  • 3 billion smartphones are used worldwide
  • 63% of Google searches come from mobile devices and it will increase in the future
  • 61% of consumers say they are more likely to make a purchase on mobile-friendly websites

According to Google, your website needs to be responsive on those 3 billion devices. You will get more visitors from the traffic that comes from mobile.

That’s not the only benefit, it also helps your website rank higher on Google. You can sell more products to customers, offer services and increase your profit with a responsive website.

Start by using a responsive theme to make your eCommerce site responsive on different devices.

5. Use personalization

According to a study, 45% of online shoppers are more likely to buy from an eCommerce store that offers personalized recommendations. It means you are helping a visitor make a purchase decision and buy a product that suits them.

But how do you recommend personalized products? The answer is “collect data”. When it comes to personalization, the data of the user becomes everything. Use visitor history, social media analytics, a visitor’s location, traffic sources, and product category to get this step done.

6. Optimize for visual search

From text to voice search, it is time for visual search. The reason is that it is more user-friendly, targeted, and has a high chance of a conversion.

Visual search will continue to grow and become more popular. Gartner predicts that eCommerce brands that optimize for voice and visual search have the potential to increase profits by 30%. That is why a visual search strategy is critical for your online business.

If you are ready to optimize your content for visual search, check out these tips to help you get started.

Submit an image sitemap to Google

Submit an image sitemap to Google to make sure your product images have been indexed by Google.

Use Structured Data

Add your USPs and free shipping service in the product description. Add rich Pinterest pins to your website.

Optimize Images For Visual Search

Visual search needs a different image optimization strategy. You have to use targeted file names of your images. Also, make sure you add alt tags to your images. Your images must be on brand and have a clear focal point to help visual search platforms recognize them.

7. Run a flash sale

Flash sales are still an effective promotional strategy for brands. It is more like a limited-time offer but the idea here is to give an extra discount to a customer. That way you will have a very good chance of converting visitors into customers.

Keep in mind that every flash sale campaign is not going to be successful. You need to choose the right time, the right product-offer and the right customer to run a successful flash sale campaign.

Make sure an offer displays clearly on the homepage of your website. The reason is you don’t want to miss any visitor without knowing about the offer. A flash sale campaign creates urgency and asks customers to act quickly and not waste the opportunity.

Here are a few examples of brands using a flash sale as a strategy for more conversions.

8. Use bump offers for more conversions

What is a bump offer? A bump offer comes on the sales page right before the user is about to make the payment. It is not like an upsell which happens when someone has completed their 1st payment. It is a product offered right before the payment that helps to increase the average order value.

Here is a perfect example of a bump offer.

ecommerce-website-ipad-pro-buy-ipad-pro

9. Tell who has bought your product

If your goal is to target new customers, then social proof is the best way to encourage visitors to buy a product. Let everyone know about people who have bought your product already. That way, you will make it easy for others to make a purchase decision.

Are reviews important?

Yup! Product reviews and ratings perform well in the process of buying a product. It is as important as a product description.

A review is a description written by the customer instead of the owner. A customer is more likely to purchase a product that has been reviewed and rated by shoppers.

If customers have not reviewed products on your site, use social media comments you receive about your product. In case your product is a new launch and it is new to the market, try to get some reviews or comments as soon as possible.

10. Make it simple

If you ask your visitors to create an account before making a purchase, think about it again. People don’t like complicated things. And your website should not be one more to the list. You need to help your visitor in the buying process. How?

By making the process super easy and simple. The buying process is the difference between a sale and an abandoned cart.

Here are some practical tips that you can implement right now to build trust, become friendly and helpful to your visitor and customer.

  • Offer a guest checkout option
  • Make your navigation simple
  • Utilize categories for customers to find the exact product they are looking for
  • Show the number of products in the cart
  • Fix all 404 pages

Conclusion

In online business, customer experience is all that pays off. The better the customer experience you provide, the more conversions you will have. Try to get a visitor to the right product and offer in a quick, simple, and responsive way. To do this, use personalized recommendations, flash sale campaigns, product reviews, and a simple-beautiful website design.

Guest author: Sibghatullah is a blogger who mostly writes about entrepreneurship and business ideas on vefrant.com. Check his blog to get inspiration for your entrepreneurial journey.

The post How to Optimize Your eCommerce Website For More Conversions appeared first on Jeffbullas's Blog.

Important Post !

Is your business on TikTok? Wondering what to post? In this article, you’ll discover how to create a TikTok strategy for business. You’ll also get tips for using evergreen and trending content, choosing hashtags, and deciding when to post. To find a content roadmap you can follow to create TikTok videos that support your goals […]

The post TikTok Marketing: A Content Strategy for Businesses appeared first on Social Media Examiner | Social Media Marketing.

Important Info !

15 Amazing Email Newsletter Ideas (With Examples)

For marketers, email newsletters are a win-win when it comes to email content. They benefit both companies and customers. But you may often get stuck in finding newsletter content ideas week in and week out, so how do you come up with new ideas?

First, there are plenty of methods for creating email newsletters. But one of the best parts about them is the creativity behind their creation. Why email newsletters? Because they give businesses a platform to send multiple messages to engaged customers.

“Make it simple. Make it memorable. Make it inviting to read. Make it fun to read”. – Leo Burnett

We know that the beginning of each year is critical when it comes to sending email newsletters and the content must be crisp, short, and engaging. But how do you come up with new ideas every time – that’s the major concern of every email marketer.

If you aren’t focused and careful, you could end up sending that old-style newsletter. Your customer doesn’t want to see what your company does or how great it is. You need to provide something that’ll grab their attention.

Once you’re done crafting your newsletter, make sure your email builds enough attention and readership in respect to your subscribers. However, not all leads collected through email newsletters are sales-ready, but nurturing your leads will help you to engage with your subscribers and build meaningful relationships.

Using the right lead nurturing strategies will help you identify the relevant content and valuable leads that you need to focus on.

email-newsletter-ideas-marketing-sherpa-survey-unsubscribed-or-simply-stopped-reading-emails

Image Source: Marketing Sherpa

In fact, According to the Content Marketing Institute, email newsletters are the most-used type of content marketing for 81% of B2B marketers.

email-newsletter-ideas-content-types-b2b-marketers-used-in-last-12-months

Image Source: Content Marketing Institute

Here are 15 newsletter content ideas for your subscribers that will help you capture their attention and keep them coming back for more.

1. Educate your audience about the industry

You likely have knowledge about your industry, but do your audience?

Give hints, tips, and benefits of the product you offer. Remember, for every question you ask a customer, you have to provide readers with a solution. These content ideas will help your audience engage with your brand and stay informed.

Here is a great example of an email newsletter from Charitywater.org showing behind-the-scenes of their non-profit organization.

email-newsletter-ideas-charity-water-org

Image Source: Charity Water

2. Send how-to guides

Offering readers step-by-by-step instructions will help you start building a relationship with readers. Show steps in your email newsletter on how to use your product or something that may help them, a how-to video, or a series of photos.

Here is an example from Design Files showing a step-by-step video tutorial.

email-newsletter-ideas-design-files-how-to-use-platforma-wireframes-in-figma

Image Source: Design File

3. Release product updates

Your audience would love to hear what’s going on with your business.

Whether it’s a new product announcement or a new business partner. Keep your audience engaged with good news by highlighting it in your newsletters.

Share or invite them to an event organized by your company. Talk about company milestones or share the discovery of your products/services. Share newsworthy information with your audience to retain them with your products.

Here is an example from Boosted.

email-newsletter-ideas-boosted-the-wait-is-almost-over

4. Share blog posts

Want to get more attention on your blog posts?

Before your audience takes the time to visit your recent blog post, send them a newsletter informing them about your new blog post. Send the links to the most popular blogs they might be interested in, ask them to share their favorite blog post with their friends, or share the top 10 blogs list and why they are the best.

Look at this newsletter by Trunk Club as an example.

email-newsletter-ideas-trunk-club-the-summer-office-style-guide

Image Source: Trunk Club

5. A good listicle

No one can take their eyes off a newsletter displaying a top 10 list. Believe us, your audience would love to hear about the Top 10 products of your brand.

Sharing a list with them will increase the chances of your readers visiting you. A list can be of anything – blogs, products, or services.

Here is a good example of the top 10 lunch menus.

email-newsletter-ideas-top-10-looking-for-lunch

6. Social connect

95% of your audience might be addicted to social media. Take full advantage of it!

Share user-generated content in your email newsletter by reposting the content generated by others. Share your top tweets and posts with your audience. To make it easier, you could embed your social media profile links in every email newsletter. 

Here is an example showing the top tweets of a company.

email-newsletter-ideas-social-media-highlights-top-tweets

7. Referral program

Ask your audience to join a refer-a-friend program and ask them to recommend your products to family and friends.

You can also create an incentive, or collaborate with other businesses in your industry. This is one of the best newsletter content ideas to increase your mailing list.

For example, take a look at the referral program represented by SelfWealth.

email-newsletter-ideas-self-wealth-get-your-referral-link

Image Source: Self Wealth

8. Coupons, Discounts and Promotions

Everyone loves great offers and huge discounts. Don’t forget to send discount coupons and promotions of products to your audience. This is still the most effective way to boost sales and conversions.

To bring in new customers, create urgency in your email content or limited-time offers.

Here is an example email from Blue Apron:

email-newsletter-ideas-blue-apron-heres-$30-off

Image Source: Blue Apron

9. Reviews and testimonials

If reviews and testimonials can help you build trust with your customers then go for it. Make sure that it doesn’t look like an advertisement. Share a video testimonial or a simple text-based one. This will show how you’re better than your competitors. The more testimonials you showcase, the more your audience is likely to buy your product/service.

Optin Monster’s social proof statistics show that 92% of people will trust a recommendation from a peer and 70% of people will trust a recommendation from someone they don’t even know.

Here’s how Le Tote does it:

email-newsletter-ideas-le-tote-reviews

Image Source: Le Tote

10. Online surveys

People love to share their feedback. Asking them to fill in a survey can increase engagement.

It’s a great way to keep your audience engaged. You can also embed surveys in your emails.

Ask them to share their feedback and share it in your newsletter like Kate Spade Saturday did.

email-newsletter-ideas-kate-spade-saturday-can-we-ask-you-something

Image Source: Kate Spade Saturday

11. A letter from the CEO

Your subscribers play a very important role in your sales and marketing strategy. After all, your every step must end up on focusing to convert them into a lead.

A thank you letter from the CEO works well. A lot of companies are using this super attractive newsletter content idea. A letter from the CEO to shows how much you care for your subscribers. These types of newsletters help to maintain a trusted relationship.

12. Encourage to follow you

Craft “Follow Us” email newsletters that include all your social links. Ask your subscribers to follow you on socials and use your hashtag whenever they purchase something from you.

Encourage them to follow by telling them that by hitting a certain follower count you’re gonna announce a big giveaway or huge discount offer.

See the below example of how Stein Mart does it:

email-newsletter-ideas-stein-mart-follow-us-on-instagram

Image Source: Stein Mart

13. Share YouTube videos

Does your business own a YouTube channel? If yes, share it with your subscribers and invite them to subscribe to your channel.

Statistics say if you link to a video within your email it can lead to an increase in open rates by 6%. You can also use the word “video” in your email subject line.

Here’s how Later does it:

email-newsletter-later-ideas-how-to-use-instagram-stories-for-business-in-2019

Image Source: Later

14. Frequently Asked Questions

You probably get many questions from your customers. We know that’s the job of your support team. Well, creating frequently asked questions by email will help your audience learn more about your business.

Ask your customer support the top questions they receive. Based on that, you can craft your FAQs email newsletter.

15. Quiz competition

Quizzes are super fun and loved by customers. Create a fun-loving and attractive type of quiz relevant to your audience. For best results, create a quiz email newsletter so your audience will enjoy engaging and participate.

Here’s how Mod Cloth does it:

email-newsletter-ideas-modcloth-cute-curiosities-quiz

Image Source: ModCloth

Summary

With these 10 email newsletter content ideas, your subscribers will enjoy reading and engage with your brand. If done well, your readers are always interested and awaiting your emails!

It works well with an email newsletter that directly speaks to your subscribers, their needs, and interests.

Need more helpful content? Check out how lead qualification plays an important role in the sales and marketing lifecycle.

Did we miss any newsletter content ideas? Tell us in the comments.

Guest author: Stella Scooby is the Manager of Marketing at SLN Solutions, a leading B2B Marketing Data Solutions company. Having a rich experience of 10+ years in B2B marketing, she enjoys sharing her insights and thoughts in the world of b2b marketing.

The post 15 Amazing Email Newsletter Ideas (With Examples) appeared first on Jeffbullas's Blog.

<3internet marketing ?

15 Amazing Email Newsletter Ideas (With Examples)

For marketers, email newsletters are a win-win when it comes to email content. They benefit both companies and customers. But you may often get stuck in finding newsletter content ideas week in and week out, so how do you come up with new ideas?

First, there are plenty of methods for creating email newsletters. But one of the best parts about them is the creativity behind their creation. Why email newsletters? Because they give businesses a platform to send multiple messages to engaged customers.

“Make it simple. Make it memorable. Make it inviting to read. Make it fun to read”. – Leo Burnett

We know that the beginning of each year is critical when it comes to sending email newsletters and the content must be crisp, short, and engaging. But how do you come up with new ideas every time – that’s the major concern of every email marketer.

If you aren’t focused and careful, you could end up sending that old-style newsletter. Your customer doesn’t want to see what your company does or how great it is. You need to provide something that’ll grab their attention.

Once you’re done crafting your newsletter, make sure your email builds enough attention and readership in respect to your subscribers. However, not all leads collected through email newsletters are sales-ready, but nurturing your leads will help you to engage with your subscribers and build meaningful relationships.

Using the right lead nurturing strategies will help you identify the relevant content and valuable leads that you need to focus on.

email-newsletter-ideas-marketing-sherpa-survey-unsubscribed-or-simply-stopped-reading-emails

Image Source: Marketing Sherpa

In fact, According to the Content Marketing Institute, email newsletters are the most-used type of content marketing for 81% of B2B marketers.

email-newsletter-ideas-content-types-b2b-marketers-used-in-last-12-months

Image Source: Content Marketing Institute

Here are 15 newsletter content ideas for your subscribers that will help you capture their attention and keep them coming back for more.

1. Educate your audience about the industry

You likely have knowledge about your industry, but do your audience?

Give hints, tips, and benefits of the product you offer. Remember, for every question you ask a customer, you have to provide readers with a solution. These content ideas will help your audience engage with your brand and stay informed.

Here is a great example of an email newsletter from Charitywater.org showing behind-the-scenes of their non-profit organization.

email-newsletter-ideas-charity-water-org

Image Source: Charity Water

2. Send how-to guides

Offering readers step-by-by-step instructions will help you start building a relationship with readers. Show steps in your email newsletter on how to use your product or something that may help them, a how-to video, or a series of photos.

Here is an example from Design Files showing a step-by-step video tutorial.

email-newsletter-ideas-design-files-how-to-use-platforma-wireframes-in-figma

Image Source: Design File

3. Release product updates

Your audience would love to hear what’s going on with your business.

Whether it’s a new product announcement or a new business partner. Keep your audience engaged with good news by highlighting it in your newsletters.

Share or invite them to an event organized by your company. Talk about company milestones or share the discovery of your products/services. Share newsworthy information with your audience to retain them with your products.

Here is an example from Boosted.

email-newsletter-ideas-boosted-the-wait-is-almost-over

4. Share blog posts

Want to get more attention on your blog posts?

Before your audience takes the time to visit your recent blog post, send them a newsletter informing them about your new blog post. Send the links to the most popular blogs they might be interested in, ask them to share their favorite blog post with their friends, or share the top 10 blogs list and why they are the best.

Look at this newsletter by Trunk Club as an example.

email-newsletter-ideas-trunk-club-the-summer-office-style-guide

Image Source: Trunk Club

5. A good listicle

No one can take their eyes off a newsletter displaying a top 10 list. Believe us, your audience would love to hear about the Top 10 products of your brand.

Sharing a list with them will increase the chances of your readers visiting you. A list can be of anything – blogs, products, or services.

Here is a good example of the top 10 lunch menus.

email-newsletter-ideas-top-10-looking-for-lunch

6. Social connect

95% of your audience might be addicted to social media. Take full advantage of it!

Share user-generated content in your email newsletter by reposting the content generated by others. Share your top tweets and posts with your audience. To make it easier, you could embed your social media profile links in every email newsletter. 

Here is an example showing the top tweets of a company.

email-newsletter-ideas-social-media-highlights-top-tweets

7. Referral program

Ask your audience to join a refer-a-friend program and ask them to recommend your products to family and friends.

You can also create an incentive, or collaborate with other businesses in your industry. This is one of the best newsletter content ideas to increase your mailing list.

For example, take a look at the referral program represented by SelfWealth.

email-newsletter-ideas-self-wealth-get-your-referral-link

Image Source: Self Wealth

8. Coupons, Discounts and Promotions

Everyone loves great offers and huge discounts. Don’t forget to send discount coupons and promotions of products to your audience. This is still the most effective way to boost sales and conversions.

To bring in new customers, create urgency in your email content or limited-time offers.

Here is an example email from Blue Apron:

email-newsletter-ideas-blue-apron-heres-$30-off

Image Source: Blue Apron

9. Reviews and testimonials

If reviews and testimonials can help you build trust with your customers then go for it. Make sure that it doesn’t look like an advertisement. Share a video testimonial or a simple text-based one. This will show how you’re better than your competitors. The more testimonials you showcase, the more your audience is likely to buy your product/service.

Optin Monster’s social proof statistics show that 92% of people will trust a recommendation from a peer and 70% of people will trust a recommendation from someone they don’t even know.

Here’s how Le Tote does it:

email-newsletter-ideas-le-tote-reviews

Image Source: Le Tote

10. Online surveys

People love to share their feedback. Asking them to fill in a survey can increase engagement.

It’s a great way to keep your audience engaged. You can also embed surveys in your emails.

Ask them to share their feedback and share it in your newsletter like Kate Spade Saturday did.

email-newsletter-ideas-kate-spade-saturday-can-we-ask-you-something

Image Source: Kate Spade Saturday

11. A letter from the CEO

Your subscribers play a very important role in your sales and marketing strategy. After all, your every step must end up on focusing to convert them into a lead.

A thank you letter from the CEO works well. A lot of companies are using this super attractive newsletter content idea. A letter from the CEO to shows how much you care for your subscribers. These types of newsletters help to maintain a trusted relationship.

12. Encourage to follow you

Craft “Follow Us” email newsletters that include all your social links. Ask your subscribers to follow you on socials and use your hashtag whenever they purchase something from you.

Encourage them to follow by telling them that by hitting a certain follower count you’re gonna announce a big giveaway or huge discount offer.

See the below example of how Stein Mart does it:

email-newsletter-ideas-stein-mart-follow-us-on-instagram

Image Source: Stein Mart

13. Share YouTube videos

Does your business own a YouTube channel? If yes, share it with your subscribers and invite them to subscribe to your channel.

Statistics say if you link to a video within your email it can lead to an increase in open rates by 6%. You can also use the word “video” in your email subject line.

Here’s how Later does it:

email-newsletter-later-ideas-how-to-use-instagram-stories-for-business-in-2019

Image Source: Later

14. Frequently Asked Questions

You probably get many questions from your customers. We know that’s the job of your support team. Well, creating frequently asked questions by email will help your audience learn more about your business.

Ask your customer support the top questions they receive. Based on that, you can craft your FAQs email newsletter.

15. Quiz competition

Quizzes are super fun and loved by customers. Create a fun-loving and attractive type of quiz relevant to your audience. For best results, create a quiz email newsletter so your audience will enjoy engaging and participate.

Here’s how Mod Cloth does it:

email-newsletter-ideas-modcloth-cute-curiosities-quiz

Image Source: ModCloth

Summary

With these 10 email newsletter content ideas, your subscribers will enjoy reading and engage with your brand. If done well, your readers are always interested and awaiting your emails!

It works well with an email newsletter that directly speaks to your subscribers, their needs, and interests.

Need more helpful content? Check out how lead qualification plays an important role in the sales and marketing lifecycle.

Did we miss any newsletter content ideas? Tell us in the comments.

Guest author: Stella Scooby is the Manager of Marketing at SLN Solutions, a leading B2B Marketing Data Solutions company. Having a rich experience of 10+ years in B2B marketing, she enjoys sharing her insights and thoughts in the world of b2b marketing.

The post 15 Amazing Email Newsletter Ideas (With Examples) appeared first on Jeffbullas's Blog.

Valuable Post

Want a more personal way to communicate with people on LinkedIn? Did you know that LinkedIn messaging has evolved? In this article, you’ll discover how to use LinkedIn Messages to deliver text, video, and voice messaging to individuals or groups on LinkedIn, and how to manage your LinkedIn Messages inbox. LinkedIn Messages: What’s New LinkedIn […]

The post LinkedIn Messages: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing.