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The 7 Best Ways to Grow Your Instagram Audience In 2021

Want to grow your Instagram presence?

Any business on Instagram knows that this is more than just a powerful platform for showing off product pictures. Instagram cultivates connections with your audience through visual impact, authentic content, and strategic aesthetics.

With millions of competitors active every day, and an increasingly clever algorithm to deal with, learning how to generate growth for your profile can be tough. The good news? There are a few best practices proven to deliver genuine results.

Here’s how you can start making progress this year.

1. Use an Instagram growth service

Instagram can be the perfect tool for growing your business, but it takes work to master. The initial stages of building your reputation and generating credibility often take a while. To speed things up (and reduce the weight on your shoulders), it’s easier to hand some responsibility to a growth service.

Instagram growth services can support you in developing the kind of Insta reputation your business needs. However, you’ll need to be cautious about the service you use. Some spammy “growth” companies try to sell you followers that are just bots – incapable of engaging with your content.

grow-instagram-kicksta-holly-mandarich

As you may already know, quality counts just as much as quantity when collecting followers and growing your Instagram. Look for a company like Kicksta, which targets real followers with a genuine interest in what you have to share. This way, you begin to build a natural following that you can preserve over time.

A growth service will give you the head-start you need. Once you’re ready, you can use the momentum you get from these solutions to enhance your results from our other tips.

2. Plan and schedule content

A well-populated Instagram feed full of fresh content will help to attract followers who love your brand. To get the best results and grow your Instagram, you’ll need to publish the right content, at the best time.

Scheduling your content in advance means that you can take advantage of national holidays, generate buzz for upcoming events, and keep your feed from growing stale. A well-planned content calendar also means you don’t have to worry if you have a day without much inspiration.

grow-instagram-later-instagram-insights

Use your Instagram Insights to determine when your customers are most likely to be active. From there, plan your schedule (and post frequency) to suit your followers. Software solutions make this much easier, such as:

  • Later: One of the most popular Instagram scheduling tools around Later calculates the best posting times for you based on historical performance. You can build visual calendars in the dashboard, save posts for later, and even track the results of your social campaigns.
  • Buffer: With a free tier for beginners, Buffer makes it easy to start scheduling your social strategy. You can decide exactly when you’re going to publish content and track your calendar across various social pages and websites at once.
  • Sprout Social: A comprehensive social media marketing solution, Sprout Social lets you schedule your posts for Instagram and also has a range of other features. With Sprout, you can follow brand mentions, create employee advocates, and analyze your social relationships too.

Follow a Consistent Theme

One major benefit of planning your content in advance is the ability to design a consistent aesthetic across all your online assets. When you can see your content schedule for Instagram, you can easily move posts around to see what’s going to look best for your feed.

A strong theme is a must-have on Instagram, because your followers are looking for something beautiful to browse through. This trend of checking out the most aesthetically pleasing feeds is only growing more prominent in 2021. Look at this example from @Aww.Sam, the retro style of her pictures, grid, and even the Highlights she saves all match her brand perfectly.

grow-instagram-aww-sam-account

Your theme will help to strengthen your brand’s appeal when you’re posting and remind followers what you’re all about. It’s also an opportunity to make yourself more memorable. As Instagram becomes more popular, everything you do needs to stand out from the crowd.

It’s up to you to decide how simple or complex you want your theme to be. @WildHousePaper, creates a very minimalist aesthetic with soft greys, creams, and whites.

grow-instagram-wildehousepaper

3. Optimize your profile

While you’re sprucing up your theme and making your grid look great, why not optimize other parts of your Insta profile? Your profile is the first thing that your potential followers are going to see after clicking on your account. Everything on this page needs to be optimized to deliver results.

To create the perfect profile, start by considering:

  • Your Profile Picture: If you’re representing a company, the ideal profile picture might be a snap of your logo, or even an image of your product, like Oreo uses below. For the most part, however, people like to see other human beings on Instagram. A picture of a smiling human is much more compelling than an artistic shot of your office building.
grow-instagram-oreo
  • Your Bio: The Bio is where you inform your audience of the most important things they need to know about you. You only have 150 characters here, so stay concise and to the point. Highlight what you do and think about using #branded hashtags to generate engagement. Unique fonts and emojis could help your bio stand out.
  • The Link: The link in your bio is one of the most valuable tools you have on Instagram. It encourages people to visit your website and other online assets. Constantly changing your single link to drive the best outcomes is exhausting. A link-in-bio tool like url.bio helps you get the most out of that single link, by creating a hub for traffic from one URL.
  • Highlights: Your highlights are a wonderful way to save valuable information that your customers need to see. They’re also fantastic for finishing off your profile. Make sure the colors you choose are consistent with your theme and ensure that the little pictures make sense alongside the caption or descriptor word you use like @Nadia_Rachel92 does here.
grow-instagram-nadia-rachel92

4. Create more video content

Video is quickly becoming one of the most valuable tools on Instagram. Ever since the social media site introduced IGTV, it’s also been rolling out more excuses for users to begin recording. These days, you’ve got plenty of video options to choose from, including:

  • Instagram Reels: The most recent addition to Instagram videos, Reels are short snippets of content like what you’d find on TikTok. @Shutthekaleup uses Reels to share mini cooking and recipe tips that only take a few seconds. It’s a great way for the creator to engage her audience, plus these videos work well alongside her IGTV campaign as bonus tips.
grow-instagram-shutthekaleup-churro-latte
  • IGTV: IGTV is a fantastic tool to grow your Instagram with, because it gives you access to another section of the Insta app. National Geographic was one of the first companies to begin using IGTV to make information about nature more accessible. These NatGeo videos further establish the company as a thought leader in its space and include collaborations with other leading icons.
grow-instagram-natgeo
  • Instagram Live: The best time to use Instagram Live is when you want to demonstrate humanity and authenticity. It’s a way to show your customers what’s happening behind the scenes. @GlobalCitizen, a non-profit organization, uses Live to connect with donors and demonstrate the hard work they’re doing.

5. Work with influencers

Influencer marketing isn’t a new concept for Instagram users, but it’s just as valuable in 2021 as ever. Working with influencers and other brands in your niche is one of the best ways to build credibility through association.

If you can get the people that your customers already respect to advocate for your business, you’ll build a bigger following in no time.

The influencers you work with will often offer advice on which techniques to use, but some of the best options include:

  • Takeovers: Allow an Instagram user to take over your business account for a day and post their own content. This will pull more followers to your profile as people try to track what their favorite influencers are doing.
  • Giveaways: We all love a chance to win something. Running a giveaway where your customers need to @mention a friend to enter is a great way to generate engagement. With an influencer, you can create a branded hashtag that drives people back to your account and increases the number of entrants you receive.
  • Contests: Competitions are just as fun as giveaways sometimes. As a fashion company, you could ask people to share a picture of them wearing their favorite item from you and share it with your brand hashtag for a chance to win something.
grow-instagram-wholesome-culture

Working with influencers gives your brand image a much-needed boost, but it can also help in another way, by generating user-generated content (UGC). User-generated content makes your profile look more authentic while showing your audience that you value their input. It’s a great way to push engagement.

6. Be authentic

If you want to grow your Instagram, you need to commit to an authentic presence.

While educational and promotional posts have been popular on Instagram before, users (particularly younger ones), just want to see real content. This is a trend that exploded when the rise of TikTok began. Users are no longer interested in what products or services you can offer, as much as who you are, and what the people behind your business are like.

Think about how you can make your content look more authentic with behind-the-scenes videos, emotional captions, and glimpses into real people. You could answer common follower questions with videos, pictures, and how-to guides.

grow-instagram-sompa-selfcare

You could also share a picture with a caption that reminds you of how you’ve grown and developed your brand over the years. Everyone loves a good story.

Speaking of which, don’t forget to use your Instagram Stories too. These tools are great for combining various images, clips, and captions into a more engaging experience for your audience. Because they’re only temporary, your customers expect them to be a little less edited.

7. Hashtags, Hashtags, Hashtags!

Anyone on Instagram should be familiar with the power of hashtags.

Unfortunately, not all users use these tools effectively. To make sure that you’re using the appropriate hashtags for your content, you’ll need to do your research. Pay attention to the tags trending on the “Explore” page for Instagram.

If you’re running low on ideas, look at other accounts similar to yours for inspiration, or tap into a hashtag generator for additional support. Stay clear of any banned tags and remember to mix things up. It’s important that your tags don’t end up looking spammy.

For the best results, remember to use branded hashtags regularly. They’re a great way to spread the word about your company, cultivate user-generated content, and boost brand awareness. Nike’s #JustDoIt hashtag has already generated millions of posts!

grow-instagram-#justdoit

Remember that your branded hashtag should be short, memorable, and relevant to your brand, so your customers can use it regularly.

Grow your Instagram

Deciding to grow your Instagram profile is one of the best things you can do in 2021. It’s a chance to strengthen your relationship with your customers and show followers what your business is all about.

However, don’t forget that every brand development strategy requires prior planning and strategy. Follow the tips above and you’ll be raking in the followers by the end of 2021.

Guest author: Samantha Hackett is a Marketing Coordinator at Kicksta with expertise in all things Instagram and social media marketing.

The post The 7 Best Ways to Grow Your Instagram Audience In 2021 appeared first on Jeffbullas's Blog.

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Blogging on WordPress.com is all about sharing your unique voice, and starting today, you can extend that to another platform: Anchor. We previously shared some tips and tricks for getting started with a podcast on WordPress.com and are thrilled to share this new option.

Anchor, part of the Spotify family, powers 80% of all new podcasts on Spotify, with free tools to easily create, distribute, and monetize, no matter how you record — including podcasting with your WordPress.com blog!

Creating an Anchor podcast from your site is free and seamless. After all, you’ve already got a whole blog’s worth of written content to use. With Anchor, all that’s left is converting your words into audio, which can be as easy as using your blog to quickly record a text-to-speech version.

Blog-to-podcast benefits

Making a podcast out of your blog breathes new life into the work you’re already doing — you can make your unique blogging voice actually audible! By converting your blog into a podcast, you’re leveraging the power of audio to grow your brand, audience, and income — without any extra work. Hundreds of millions of listeners (and counting) consume podcasts every day, and they’re constantly looking for fresh voices and perspectives. Whether you have a built-in WordPress.com audience to bring over or not, an audio extension of your blog means another avenue for exposure — to your existing followers and new ones. And then there’s monetization: Anchor Sponsorships lets you read ads in your own voice during a break in your podcast; Anchor’s Listener Support feature, meanwhile, allows your biggest fans to support your work via a recurring monthly donation.

A podcast version of your WordPress.com blog also introduces an entirely different audience to your work, and frees listeners up to do what readers aren’t able to: multitask! There are, of course, many benefits to readers fully immersing themselves in the written content of a blog. But audio enables listeners to consume your work while performing everyday activities, like going for a walk, driving, cooking, relaxing — or simply exploring something new.

Let your words do the talking


Connect your site to Anchor and your existing blog posts will import as episode drafts

Your blog can almost literally do the talking for you with direct text-to-speech, similar to an audio transcription of an article. This is a great option for blogs less dependent on top-notch production value and more focused on the content itself — such as well-researched news, sports, essays, and wellness stories. With text-to-speech conversion, your blog can be podcast-ready in a few minutes.


Converting your blog post to podcast-ready audio and distributing your new show takes just a few minutes.

Of course, if you want to create a podcast that highlights your actual speaking voice, you can record it by reading a transcript of your blog post, which will be imported directly into Anchor for easy access.

You can get more creative, too, by using your blog as a jumping-off point to host an audio discussion about the blog topic. Or let your blog serve as inspiration for a more traditional podcast, where you host and interview guests, record scripted segments, and much more, in ways amplified by audio!

Create a podcast today

There are a number of different ways to turn your WordPress.com blog into a podcast. The amount of work it takes can be surprisingly minimal — or more hands-on if you like. Whether you just want to create an audio version of your blog, expand your blog concept to a different platform, or simply try your hand (and voice) at a new medium, there’s a podcast structure for you. Most importantly, your written work means you’re not starting from scratch.

Here’s a step-by-step guide for creating a podcast on Anchor from your existing posts on WordPress.com:

Be sure to create a new Anchor account to link with your WordPress.com account — existing Anchor accounts cannot be linked at this time. You can also convert all of your newly published posts on WordPress.com into podcasts as well.

If you’re looking for inspiration, a perfect example is TheDesignAir, whose blog covers aviation design and product news. Check out their text-to-speech podcast with Anchor:

Ready to turn your blog into an Anchor podcast for free? Get started by creating a new Anchor account. Happy podcasting!

Important Info

25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective

Just like your favorite iOS apps, software-specific apps can greatly improve our day-to-day work experiences.

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. What’s more, their diverse and ever-growing selection of Slack apps is only improving their service.

For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management.

Below, we’ll cover the 25 best Slack apps on the market and explore how they can improve your marketing processes.

Add-On Slack Apps for Metrics

Marketing is all about metrics. If you want to prove your worth to your customers and find ways to become more efficient, you need clear analytics to guide you.

If you want to access your marketing data directly in Slack, you can use metric tracking apps. For example, if you want to track your read and click-through rates, collect data on form submissions, or see the number of active customers in your database, you can find a Slack app to help.

Here are the top five metrics tracking Slack apps available today.

1. Statsbot

Statsbot is a Slack app that allows you to design your own analytics platform for tracking metrics.

Statsbot uses machine-learning technology to deliver insights and predictive analytics to diverse teams.

Once implemented, Statsbot allows you to track metrics, build custom funnels, and ask questions about data via your Slack app.

In addition, their quick-load customized dashboards deliver visual, up-to-date analytics at your fingertips.

Statsbot, a type of slack app

2. Databox

Databox pulls your data into one cohesive place so you can track performance and see real-time insights.

If you’re interested in taking a deeper dive into your KPI benchmarks and building your own custom data dashboard, then Databox is a great choice.

Other features of Databox include:

  • performance alerts and recommendations
  • goal setting options for specific metrics
  • data calculations
  • daily, weekly, or monthly KPI scorecards
databox slack app

3. CallRail

CallRail is a call tracking analytics service created to improve lead funnels and form tracking.

Their Slack app integration allows you to see your CallRail phone call, text message, and form submission data directly in your Slack workspace.

In addition, CallRail’s Slack app brings real-time Slack notifications for calls, texts, and form submissions. It also allows you to respond to texts directly from your Slack notification center.

CaliRail Slack App

4. Qualtrics

Qualtrics is an experience management app trusted by many of the world’s top Fortune 500 companies.

The Qualtrics Slack app integration allows users to collect experience data directly through Slack.

With Qualtrics for Slack, you can:

  • embed surveys, collect feedback, and close your lead loops within Slack
  • collect insights from feedback data related to your employee experiences
  • leverage Qualtrics sophisticated survey functionality with features such as branch logic, display logic, and sentiment analysis
Qualtrics Slack app

5. Google Analytics Insights

The Google Analytics Slack app allows you to integrate your Google Analytics, Google Ads, and Google Search Console into your Slack dashboard.

With this integration, you can create and send automated reports to specific Slack channels that include segments, dimensions, custom metrics, e-commerce data, and goals.

You can also manage your ad spend directly in your channels and set alerts to see when your search terms change position so you can further optimize your campaigns.

google analytics insights slack app

Add-On Slack Apps for Project Management

Integrating your favorite project management software in Slack could be a simple, effective way to keep your team aligned in one place.

Slack apps for project management exist to help you manage, discuss, and collaborate on tasks without having to navigate between multiple platforms and functions.

In addition, you can share files directly in your Slack channels, which may help you keep your projects on schedule.

Here are our favorite Slack apps for project management.

6. Workast

Workast is an exciting tool because, unlike many other apps on this list, it was created specifically for Slack—so the integrations are seamless.

Workast can help you:

  • organize work for you and your team
  • manage projects
  • track daily priorities
  • create and distribute tasks to teams
  • turn a Slack message into a task
  • make custom reports and updates

You can do all this in your existing Slack app.

Workast

7. Trello

Trello allows teams to collaborate and manage projects with boards, lists, and cards. It’s a great platform for streamlining your internal content with large or small teams.

The Trello for Slack app can link your Trello and Slack teams without the constant annoyance of switching apps.

With this integration, you can add Trello cards to boards directly in Slack. You can also paste Trello links into Slack to display key information like members, comments, and descriptions.

This app makes it easy to manage all of your due dates, cards, boards, and subscribers so your team can collaborate more effectively.

trello slack app

8. Zendesk

Zendesk is a system that helps users track, prioritize, and solve customer support tickets.

With the Zendesk Slack app integration, you can keep your team coordinated while providing customer support.

The Zendesk Slack app lets you:

  • create tickets with Slack message actions
  • add internal notes to tickets
  • get notifications for new or updated tickets in any Slack channel
zendesk slack app

9. Monday

Monday is a project management platform that allows teams to track projects, deadlines, and internal notes while building an accountability culture.

The Monday Slack app lets you create new projects and tasks directly in Slack, so your team always has the most up-to-date project information at their disposal.

You can also add updates to existing items to ensure nothing ever falls between the cracks.

Monday slack app

10. Wrike

Wrike uses custom dashboards, workflows, and user-specific automations in one powerful project management software.

The Wrike app for Slack lets your team do structured work even when in an informal chat.

With the Wrike integration for Slack, you can:

  • collaborate with your teams in Slack channels
  • create, manage, track, and report on new tasks
  • receive notifications in Slack as work progresses
  • post task previews in conversations
Wrike slack app

Add-On Slack Apps for Collaboration

Whether your team is small or large, you can benefit from the collaborative Slack apps available on the market.

These apps can help your team better manage their projects and work together creatively, even when remote.

11. HubSpot

Hubspot is one of the most popular marketing tools on the market today.

With the HubSpot for Slack app, you can get HubSpot tasks, notifications, and slash commands without having to switch between multiple apps.

You can also do account-based collaboration within this integration. This will allow you to:

  • create Slack channels with deal or company workflows
  • post your KPIs with the reports command
  • write notes directly to and from your Slack channel
HubSpot slack app

12. Smallchat

Smallchat is an app that lets you talk directly to your website visitors without ever leaving your Slack channel.

When you start a new discussion through Smallchat, the app creates a new thread allowing your team to manage every visitor interaction in one place.

This is a great way to increase customer touchpoints with a cohesive platform your whole team can work in.

Smallchat slack app

13. Chatlio

Chatlio is another in-Slack chat client that lets you communicate effortlessly with your website visitors.

With Chatlio for Slack, you can:

  • add a Chatlio chat widget to your site for easy visitor communication
  • efficiently answer pre-sales questions and support issues
  • automatically trigger messages to on-page visitors
  • identify visitor locations
Chatlio slack app

14. Survey Monkey

Customer surveys are great for learning more about your audience and better pivot your marketing efforts to fit their needs. Similarly, conducting internal surveys can help you pinpoint opportunities for growth or make efficiency adjustments where needed.

SurveyMonkey could be your go-to survey creation and implementation tool. Their Slack app integration makes it easy to insert quick-polls and questions directly into Slack. What’s more, SurveyMonkey’s app allows you to send messages with survey links in your Slack channels, so your teammates won’t ever have to search for them.

Are you just getting into the survey creation game? Here are some survey questions that work.

survey monkey slack app

15. Mention

Mention is a social listening tool that allows you to monitor sources across the web to collect business-specific information and data.

By adding Mention to your Slack apps, you can get notifications when someone is talking about your brand online. This lets you react in real-time, helping you stay on top of the latest trends and discussions. You can also identify influencers and analyze their sentiments to ensure your brand performance is always improving.

Mention slack app

Add-On Slack Apps for Marketing

Manage your marketing efforts effectively by integrating your favorite marketing tools directly into your Slack app.

16. MailChimp

MailChimp is an email marketing tool that helps you grow your email lists and potentially convert more customers.

By adding Mailchimp into your Slack apps suite, you can receive automatic updates when users subscribe or unsubscribe to your email lists.

Mailchimp’s Slack app gives you the ability to choose and modify which lists you want to monitor and the types of notifications you want to receive in your Slack channel.

MailChimp slack app

17. MailClark

MailClark for Slack allows you to take care of all your external messages and emails without leaving Slack.

With this integration, you can connect your Gmail, Office 365, Facebook, Twitter, and Facebook Messenger accounts to your Slack app.

From there, you can collaborate with your team to reply or discuss these messages directly from your Slack channels.

What’s more, MailClark’s advanced AI-bot assistant can help you improve these processes over time.

MailClark slack app

18. BuzzSumo

BuzzSumo is an app that allows users to research, test, and determine the best content types for their brand.

When you connect your BuzzSumo account to Slack, you can set up email alerts to notify you when new content is added to your Monitoring Dashboard. You may also sign up for new mention notifications and real-time updates.

BuzzSumo slack app

19. Statusbrew

Statusbrew is a social media engagement tool that brings all of your social planning and conversations into one simple platform.

With the Statusbrew Slack app, you can view, respond to, and assign messages to your team directly in the Slack app.

Statusbrew for Slack also allows you to:

  • integrate your content planning to make approvals and requests more efficient
  • reduce reply times by notifying your customer service teams more quickly
  • send instant notifications to admins to re-authenticate social profiles to prevent failed posts
  • create daily reports to share with your team
Statusbrew slack app

20. Hootsuite

Hootsuite is a social scheduling tool that improves team efficiencies in social media marketing.

Integrating your Hootsuite platform with your Slack apps allows you to view social media posts, add comments, and share them with your team directly in Slack. This can help your team collaborate and discuss content more effectively.

Hootesuite slack app

Add-On Slack Apps for Productivity

Slack apps can improve the way your team works together and make it easier to collaborate, especially when working remotely.

What’s more, by integrating all of your favorite tools into one manageable platform, you and your team could have more time to focus on big-picture business decisions.

Here are some of the best Slack apps for productivity.

21. Markup Hero

Markup Hero is an image, screenshot, and PDF annotation tool that makes it easy for your team to share, collaborate, and execute tasks without wading through emails or out-of-platform messages.

Features included in Markup Hero for Slack include:

  • annotation tools
  • editing tools
  • share link tool
  • copy markup tool
  • download markup tool
  • duplicate markup tool
  • history tool
Markup Hero slack app

22. Quip

The Quip app for Slack allows you to add collaborative documents, spreadsheets, and checklists directly into your Slack channels. This means your team can comment, add to, and approve documents without ever leaving the Slack app.

Quip for Slack lets you:

  • preview links to Quip docs within Slack channels
  • create Quip docs within Slack channels
  • receive notifications in Slack channels when Quip docs change
Quip slack app

23. Yala

Yala is a social media marketing assistant that brings multi-channel posting options, machine learning-assisted timing recommendations, and in-app collaboration directly to your Slack channels.

Yala also encourages team participation by prompting staff to contribute to or share social media posts.

Like any good AI, Yala learns over time and improves its efficiencies every step of the way.

Yala slack app

24. Holopod

Holopod is a Slack app aimed at improving worker productivity.

With Holopod integrated into your Slack suite, you can automatically update your Slack status, schedule breaks, and snooze notifications when you need to focus.

What’s more, an integrated smart calendar syncs with your vacation and office hours, so your team always knows when you’re available or away from your desk. This is a great way to improve communications across your team and ensure your employees make time for deep work.

Holopod

25. Zapier

Zapier is an automation tool that connects your everyday apps to improve productivity in your workday.

By integrating your Zapier and Slack accounts, you can connect your Slack with 3,000 apps and automate your processes across your tech stack.

Features of Zapier for Slack:

  • send details of new ecommerce orders to a Slack channel
  • move important tasks out of Slack and into a project management app when you save a message
  • send form responses to a Slack channel
zapier slack app

Conclusion

Slack is a powerful piece of collaboration software that continues to impress and evolve over time.

With more and more Slack apps coming into the market each day, there is no shortage of ways to integrate your favorite marketing tools into your Slack channels.

Looking for other tools and tricks to boost your team’s success? We’re here to help.

What are some of your favorite Slack apps?

The post 25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective appeared first on Neil Patel.

Valuable Post !

Wondering what’s next for social marketing? Wondering what disruptive changes in content and distribution might mean for business? In this article, you’ll learn about the latest social marketing trends and how marketers should prepare for a changing world. Disruption in Marketing Today Marketing today really boils down to one question: “How can we be heard?” […]

The post The Future of Social Marketing: Trends to Track appeared first on Social Media Examiner | Social Media Marketing.

Important Info

Blogging on WordPress.com is all about sharing your unique voice, and starting today, you can extend that to another platform: Anchor. We previously shared some tips and tricks for getting started with a podcast on WordPress.com and are thrilled to share this new option.

Anchor, part of the Spotify family, powers 80% of all new podcasts on Spotify, with free tools to easily create, distribute, and monetize, no matter how you record — including podcasting with your WordPress.com blog!

Creating an Anchor podcast from your site is free and seamless. After all, you’ve already got a whole blog’s worth of written content to use. With Anchor, all that’s left is converting your words into audio, which can be as easy as using your blog to quickly record a text-to-speech version.

Blog-to-podcast benefits

Making a podcast out of your blog breathes new life into the work you’re already doing — you can make your unique blogging voice actually audible! By converting your blog into a podcast, you’re leveraging the power of audio to grow your brand, audience, and income — without any extra work. Hundreds of millions of listeners (and counting) consume podcasts every day, and they’re constantly looking for fresh voices and perspectives. Whether you have a built-in WordPress.com audience to bring over or not, an audio extension of your blog means another avenue for exposure — to your existing followers and new ones. And then there’s monetization: Anchor Sponsorships lets you read ads in your own voice during a break in your podcast; Anchor’s Listener Support feature, meanwhile, allows your biggest fans to support your work via a recurring monthly donation.

A podcast version of your WordPress.com blog also introduces an entirely different audience to your work, and frees listeners up to do what readers aren’t able to: multitask! There are, of course, many benefits to readers fully immersing themselves in the written content of a blog. But audio enables listeners to consume your work while performing everyday activities, like going for a walk, driving, cooking, relaxing — or simply exploring something new.

Let your words do the talking


Connect your site to Anchor and your existing blog posts will import as episode drafts

Your blog can almost literally do the talking for you with direct text-to-speech, similar to an audio transcription of an article. This is a great option for blogs less dependent on top-notch production value and more focused on the content itself — such as well-researched news, sports, essays, and wellness stories. With text-to-speech conversion, your blog can be podcast-ready in a few minutes.


Converting your blog post to podcast-ready audio and distributing your new show takes just a few minutes.

Of course, if you want to create a podcast that highlights your actual speaking voice, you can record it by reading a transcript of your blog post, which will be imported directly into Anchor for easy access.

You can get more creative, too, by using your blog as a jumping-off point to host an audio discussion about the blog topic. Or let your blog serve as inspiration for a more traditional podcast, where you host and interview guests, record scripted segments, and much more, in ways amplified by audio!

Create a podcast today

There are a number of different ways to turn your WordPress.com blog into a podcast. The amount of work it takes can be surprisingly minimal — or more hands-on if you like. Whether you just want to create an audio version of your blog, expand your blog concept to a different platform, or simply try your hand (and voice) at a new medium, there’s a podcast structure for you. Most importantly, your written work means you’re not starting from scratch.

Here’s a step-by-step guide for creating a podcast on Anchor from your existing posts on WordPress.com:

Be sure to create a new Anchor account to link with your WordPress.com account — existing Anchor accounts cannot be linked at this time. You can also convert all of your newly published posts on WordPress.com into podcasts as well.

If you’re looking for inspiration, a perfect example is TheDesignAir, whose blog covers aviation design and product news. Check out their text-to-speech podcast with Anchor:

Ready to turn your blog into an Anchor podcast for free? Get started by creating a new Anchor account. Happy podcasting!

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Blogging on WordPress.com is all about sharing your unique voice, and starting today, you can extend that to another platform: Anchor. We previously shared some tips and tricks for getting started with a podcast on WordPress.com and are thrilled to share this new option.

Anchor, part of the Spotify family, powers 80% of all new podcasts on Spotify, with free tools to easily create, distribute, and monetize, no matter how you record — including podcasting with your WordPress.com blog!

Creating an Anchor podcast from your site is free and seamless. After all, you’ve already got a whole blog’s worth of written content to use. With Anchor, all that’s left is converting your words into audio, which can be as easy as using your blog to quickly record a text-to-speech version.

Blog-to-podcast benefits

Making a podcast out of your blog breathes new life into the work you’re already doing — you can make your unique blogging voice actually audible! By converting your blog into a podcast, you’re leveraging the power of audio to grow your brand, audience, and income — without any extra work. Hundreds of millions of listeners (and counting) consume podcasts every day, and they’re constantly looking for fresh voices and perspectives. Whether you have a built-in WordPress.com audience to bring over or not, an audio extension of your blog means another avenue for exposure — to your existing followers and new ones. And then there’s monetization: Anchor Sponsorships lets you read ads in your own voice during a break in your podcast; Anchor’s Listener Support feature, meanwhile, allows your biggest fans to support your work via a recurring monthly donation.

A podcast version of your WordPress.com blog also introduces an entirely different audience to your work, and frees listeners up to do what readers aren’t able to: multitask! There are, of course, many benefits to readers fully immersing themselves in the written content of a blog. But audio enables listeners to consume your work while performing everyday activities, like going for a walk, driving, cooking, relaxing — or simply exploring something new.

Let your words do the talking


Connect your site to Anchor and your existing blog posts will import as episode drafts

Your blog can almost literally do the talking for you with direct text-to-speech, similar to an audio transcription of an article. This is a great option for blogs less dependent on top-notch production value and more focused on the content itself — such as well-researched news, sports, essays, and wellness stories. With text-to-speech conversion, your blog can be podcast-ready in a few minutes.


Converting your blog post to podcast-ready audio and distributing your new show takes just a few minutes.

Of course, if you want to create a podcast that highlights your actual speaking voice, you can record it by reading a transcript of your blog post, which will be imported directly into Anchor for easy access.

You can get more creative, too, by using your blog as a jumping-off point to host an audio discussion about the blog topic. Or let your blog serve as inspiration for a more traditional podcast, where you host and interview guests, record scripted segments, and much more, in ways amplified by audio!

Create a podcast today

There are a number of different ways to turn your WordPress.com blog into a podcast. The amount of work it takes can be surprisingly minimal — or more hands-on if you like. Whether you just want to create an audio version of your blog, expand your blog concept to a different platform, or simply try your hand (and voice) at a new medium, there’s a podcast structure for you. Most importantly, your written work means you’re not starting from scratch.

Here’s a step-by-step guide for creating a podcast on Anchor from your existing posts on WordPress.com:

Be sure to create a new Anchor account to link with your WordPress.com account — existing Anchor accounts cannot be linked at this time. You can also convert all of your newly published posts on WordPress.com into podcasts as well.

If you’re looking for inspiration, a perfect example is TheDesignAir, whose blog covers aviation design and product news. Check out their text-to-speech podcast with Anchor:

Ready to turn your blog into an Anchor podcast for free? Get started by creating a new Anchor account. Happy podcasting!

Important Post

How to Optimize Your eCommerce Website For More Conversions

Are you ready to convert more visitors into customers? If you are running an online store, you want to sell more. After all, that’s the purpose of your online business, right? Your ultimate goal is to sell more than what you are doing now.

Optimizing your eCommerce site is crucial to significantly increase your conversion rate. Right now, thousands of businesses are selling products just like yours. In fact, there are an estimated 12-24 million eCommerce websites in the world. And 1.3 million eCommerce websites are in the United States alone.

As the numbers show, the competition in the eCommerce industry is very high. But not all of them are selling in millions. You can stand out and beat your competitors by applying a few tricks to your website. Staying on top takes a lot of work and experimentation.

Today I am going to take you step-by-step through the eCommerce hacks that will help you double your conversion rates, get more customers and make more sales.

1. Load faster

The first and most important part of conversion optimization is to make your website load faster. A one-second delay could cost eCommerce giant Amazon $1.6 billion in sales.

The point is, you don’t have millions of visitors like Amazon. However, speed is still important for you to scale your eCommerce business. Waiting for a website to load is one of the most frustrating things In the online world. So you simply have to get it fast and avoid low-speed pages on your site.

Here are a few things you can do right now to complete the need for speed.

Test Your Speed

The first step is to figure out the load time of your website. Know where you are and then you can decide where you want to go. Go to Google page speed, this free tool shows you the loading speed of your website on desktop and mobile phone. If your website speed is not in the green category, try the following techniques to improve it.

Optimize images

Images are everything for an eCommerce site. And for online businesses, I recommend using high-quality images for better conversions and customer experience. But they also come at a cost and slow down your website speed. It takes longer to load if you have not optimized your product images for the web.

To do this, you can use any online tool to optimize your images for the web and mobile without compromising on the image quality. My favorite tool is TinyPNG which is a free tool and it works well if you don’t want to spend money on other tools.

2. Improve product pages

The product page is where your visitors make the important decisions of leaving your page or buying the product. Improving the product page is the most important part to drive sales to your website.

But before completing this task, you need to think more about making a great product that is worth buying. Ask yourself “what value does my product provide to the buyer”?

Now you should create good-looking, compelling product pages to provide the best experience to your customers. Even the best product won’t sell if the product page is not designed with the interest of your visitor.

Here are some tips to optimize your product pages to increase your conversion rates.

Clear Design – Do Not Confuse

In the early days of the internet, websites would look so boring and noisy. The problem with those websites was that there was no clear call to action and the quality of the design was poor. In 2021, making a clean, beautiful, and user-friendly website is a piece of cake.

To make your website design clean and user-friendly, there are hundreds of themes available. Choose a theme that makes your website attractive. I suggest writing a clear call to action so visitors can easily understand what you are asking them to do. Not everyone is in the auto industry, but Tesla is doing a great job on their website to help visitors find their favorite car.

ecommerce-website-tesla-webpage

They are using high-quality images, keeping it simple but having a clear design.

Make it easy to navigate, filter, and search for products that people want to check out. These are all great things to attract customers to purchase a product.

Add a 360-Degree View of Your Product

A 360-degree view of a product shows all sides and angles of the product to the visitor. To introduce a product effectively, there is nothing better than a 360-degree view. Whatever product you are selling, the goal is to provide a clear view to the visitor.

Write a Perfect Product Description

Every time you start writing the description of the product, keep two things in mind.

Writing for one of them will hurt the other. So write an SEO-friendly description that is unique, informative, and compelling.

One of the things that I have noticed is that most websites stay focused on SEO only. While their customers are humans. So you need to write content that talks to the visitor in a conversational tone.

3. The power of power words

A power word is a word that creates a desire for action in the reader’s mind. Copywriters use these words to make the reader respond to what they are presenting in front of them.

Power words are the secret between the writer and the reader’s mind without letting him know. The list of power words is not limited to a few words. There are 700 power words that help to increase conversions.

Here are 4 evergreen power words that you must add to your copy.

Free

The most attractive word for everyone. A reader (customer)  thinks several times before skipping this word.

You

You should talk to your readers as if it is a one on one meeting and you are talking only to them.

Limited Time

This word is going to make a customer feel hurried to make a decision. It’s an effective word to tell them what they will miss out on if they do not take action.

4. Be responsive

In 2021, more people than ever are using smartphone devices. If you wonder why everyone talks about mobile-friendly websites, just read the stats below:

  • 3 billion smartphones are used worldwide
  • 63% of Google searches come from mobile devices and it will increase in the future
  • 61% of consumers say they are more likely to make a purchase on mobile-friendly websites

According to Google, your website needs to be responsive on those 3 billion devices. You will get more visitors from the traffic that comes from mobile.

That’s not the only benefit, it also helps your website rank higher on Google. You can sell more products to customers, offer services and increase your profit with a responsive website.

Start by using a responsive theme to make your eCommerce site responsive on different devices.

5. Use personalization

According to a study, 45% of online shoppers are more likely to buy from an eCommerce store that offers personalized recommendations. It means you are helping a visitor make a purchase decision and buy a product that suits them.

But how do you recommend personalized products? The answer is “collect data”. When it comes to personalization, the data of the user becomes everything. Use visitor history, social media analytics, a visitor’s location, traffic sources, and product category to get this step done.

6. Optimize for visual search

From text to voice search, it is time for visual search. The reason is that it is more user-friendly, targeted, and has a high chance of a conversion.

Visual search will continue to grow and become more popular. Gartner predicts that eCommerce brands that optimize for voice and visual search have the potential to increase profits by 30%. That is why a visual search strategy is critical for your online business.

If you are ready to optimize your content for visual search, check out these tips to help you get started.

Submit an image sitemap to Google

Submit an image sitemap to Google to make sure your product images have been indexed by Google.

Use Structured Data

Add your USPs and free shipping service in the product description. Add rich Pinterest pins to your website.

Optimize Images For Visual Search

Visual search needs a different image optimization strategy. You have to use targeted file names of your images. Also, make sure you add alt tags to your images. Your images must be on brand and have a clear focal point to help visual search platforms recognize them.

7. Run a flash sale

Flash sales are still an effective promotional strategy for brands. It is more like a limited-time offer but the idea here is to give an extra discount to a customer. That way you will have a very good chance of converting visitors into customers.

Keep in mind that every flash sale campaign is not going to be successful. You need to choose the right time, the right product-offer and the right customer to run a successful flash sale campaign.

Make sure an offer displays clearly on the homepage of your website. The reason is you don’t want to miss any visitor without knowing about the offer. A flash sale campaign creates urgency and asks customers to act quickly and not waste the opportunity.

Here are a few examples of brands using a flash sale as a strategy for more conversions.

8. Use bump offers for more conversions

What is a bump offer? A bump offer comes on the sales page right before the user is about to make the payment. It is not like an upsell which happens when someone has completed their 1st payment. It is a product offered right before the payment that helps to increase the average order value.

Here is a perfect example of a bump offer.

ecommerce-website-ipad-pro-buy-ipad-pro

9. Tell who has bought your product

If your goal is to target new customers, then social proof is the best way to encourage visitors to buy a product. Let everyone know about people who have bought your product already. That way, you will make it easy for others to make a purchase decision.

Are reviews important?

Yup! Product reviews and ratings perform well in the process of buying a product. It is as important as a product description.

A review is a description written by the customer instead of the owner. A customer is more likely to purchase a product that has been reviewed and rated by shoppers.

If customers have not reviewed products on your site, use social media comments you receive about your product. In case your product is a new launch and it is new to the market, try to get some reviews or comments as soon as possible.

10. Make it simple

If you ask your visitors to create an account before making a purchase, think about it again. People don’t like complicated things. And your website should not be one more to the list. You need to help your visitor in the buying process. How?

By making the process super easy and simple. The buying process is the difference between a sale and an abandoned cart.

Here are some practical tips that you can implement right now to build trust, become friendly and helpful to your visitor and customer.

  • Offer a guest checkout option
  • Make your navigation simple
  • Utilize categories for customers to find the exact product they are looking for
  • Show the number of products in the cart
  • Fix all 404 pages

Conclusion

In online business, customer experience is all that pays off. The better the customer experience you provide, the more conversions you will have. Try to get a visitor to the right product and offer in a quick, simple, and responsive way. To do this, use personalized recommendations, flash sale campaigns, product reviews, and a simple-beautiful website design.

Guest author: Sibghatullah is a blogger who mostly writes about entrepreneurship and business ideas on vefrant.com. Check his blog to get inspiration for your entrepreneurial journey.

The post How to Optimize Your eCommerce Website For More Conversions appeared first on Jeffbullas's Blog.

Valuable Post

Wondering what’s next for social marketing? Wondering what disruptive changes in content and distribution might mean for business? In this article, you’ll learn about the latest social marketing trends and how marketers should prepare for a changing world. Disruption in Marketing Today Marketing today really boils down to one question: “How can we be heard?” […]

The post The Future of Social Marketing: Trends to Track appeared first on Social Media Examiner | Social Media Marketing.

Valuable Post !

How to Find and Grow Your Amazon Sales Rank

Are you a seller on Amazon?

If so, you need to understand the importance of your Amazon sales rank and how it can help (or harm) your business.

What is Amazon Sales Rank?

Amazon sales rank (also known as best sellers rank or BSR) is a numerical score representing an item’s popularity in both its overall category and respective subcategories.

What does that mean? Let’s look at Jenga’s performance. While Jenga scored position three in the overall category of Toys & Games, it earned the number one rank in Stacking Games.

Where to find your Amazon sales rank

With this level of visibility into performance, sellers can view performance on multiple levels.

Amazon sales rank can range from one to over a million, with lower scores indicating superior rank. The metric is calculated hourly using the number of recent sales, as well as historical sales in relation to other products in the same category.

Wondering how you can find your product’s Amazon sales rank?

It’s easier than you think. Simply scroll to the bottom of your product page until you encounter the Product Details section. Then, look for the Amazon Best Sellers Rank. 

Now that you’ve found your Amazon sales rank, you’re probably wondering, ‘is this a good score?’ When it comes to sales rank, all things are relative. 

If you’re in a saturated category, a “good” score could still be an astronomically high figure. Conversely, if you’re in a small, niche community, a score that may present as low may not actually mean that much. As a general rule, you’ll want to aim for a score under 2,000.

Why Is Your Amazon Sales Rank Important

You might think your Amazon sales rank doesn’t have much bearing on your present performance, as is based on past performance. However, there are four distinct reasons why you should care about your ranking.

Amazon Sales Rank Shows Trust

For Amazon sellers, having a low Amazon sales rank is vital to success on the e-commerce site. Since rankings are used to define product popularity within a specific genre, and comparatively with its competitors, consider your sales rank as a vote of confidence in popularity of your product. 

Provides a Competitive Edge

In addition to serving as a testimonial to the popularity of your product, Amazon sales rank provides insight into your competitors by providing visibility of the most high-performing products in your category. By assessing products that hold top Amazon sales ranks, you can then reassess your own campaign through their lens, optimizing your listing and marketing strategies accordingly.

It Increases Sales

In addition to credibility, consumers are more likely to purchase a product that others have also bought. What’s the likelihood that you would buy a product online without any reviews? None, most likely. 

The same premise is at work here—more sales means more reviews, leading to even more sales. 

It improves Brand Awareness

If your products are routinely ranking in top positions in your category or subcategories, buyers will notice. By increasing your products’ positive visibility, you can increase the visibility and awareness of your brand.

6 Ways to Increase Your Amazon Sales Rank

While it may feel like your sales rank is completely out of your control and dependent solely upon your consumers, there are actions you can take to drive sales and increase your Amazon sales rank.

Let’s look at six strategies to increase your sales rank. 

1. Incentivize Reviews to Increase Amazon Sales Rank

Eighty-eight percent of consumers trust online reviews just as much as they trust word-of-mouth recommendations from their friends and family. Positive reviews can be the tipping point that causes a consumer to choose your product over a competitor’s.

While Amazon has banned true financial incentivization of reviews (such as offering a discount or payments) there are still options to encourage shoppers to leave glowing reviews. Here’s a few ways to increase your online reviews.  

Follow Up

After a purchase is made, send a follow-up email. In this email, you can include a valuable piece of informational content that will grow goodwill between buyer and seller, perhaps leading to future purchases and future reviews.

You can also opt for Amazon to automatically send an email to the purchaser to review the product. This is a quick, easy way to score some valuable reviews.

Amazon autogenerates email to request review for increased Amazon sales rank

Inserts in Packaging

Including a valuable piece of content in your packaging can also encourage customers to leave a review. Consider including a hand-written note that encourages the consumer to leave a review, which will also further foster that sentiment of connection. Even a printed thank you note with a reminder to review can help. 

Amazon Vine

Amazon Vine is an internal program that offers products for free to trusted Amazon customers in return for feedback. The goal is to encourage honest reviews from real customers and is invitation-only for participants. 

The only catch here is that you must be an Amazon vendor to participate in this program.

2. Do Keyword Research to Improve Amazon Sales Rank

We believe that keyword research should be the foundation of any online campaign, and selling on Amazon is no different. Identifying the right keywords for your product can be the differentiator between success and failure. 

As you craft your Amazon listings, include your keywords in your title and bullets. By including these terms, you ensure more searchers see your listing, which, in turn, increases the likelihood that your product will be purchased.

3. Use Quality Photos to Increase Amazon Sales Rank

Photos matter. In fact, 63 percent of consumers report that photos are more important to them when shopping on Amazon than verbal descriptions. It pays to invest in quality photos. 

As you select photos to include in your listing, think about what you would want to see as a consumer. Would an image that incorporates an infographic be effective? Would an image of an individual using your product convey value? If you take your own photos, look for tips that will help you take professional-level photos. 

Regardless of which approach works best for your product, quality photos can attract and convert attention, drive sales, and increase your Amazon sale rank.

4. Write Good Sales Copy

A lot of Amazon product listings showcase some pretty lackluster writing. Common offenses include un-optimized pages, titles stuffed with keywords, and sentences that don’t even make sense (which won’t inspire trust in your company.) 

To help your product stand out from the crowd and drive more purchases, write thoughtful sales copy for each of your product listings. Focus on the benefits your product offers and what makes it stand out. 

Amazon visitors come with commercial intent. If you can attract them with strong sales copy, they’re that much more likely to convert.

5. Optimize Product Description and Title

Here’s a fun fact—90 percent of Amazon product listings don’t adhere to Amazon’s description requirements. Just like Google, Amazon makes frequent algorithm updates. Staying current on recommended listing details, including character counts and word limits, can help your products perform better and increase visibility.  

When crafting product descriptions and titles, remember that Amazon users are shopping on the platform because it is quick and easy. If your would-be consumer struggles to understand your products, they’re likely not returning for a second look. 

To make your titles stand out among the multitudes, try these three things:

  • be creative
  •  adhere to Amazon’s 200-character limit
  •  use descriptive titles that communicates what your product is 

Be sure to use Amazon’s best practices when creating product titles. They exist for a reason, so be sure to implement them in your title strategy

  • first letter of primary words must be capitalized
  • on’t use an ampersand
  • share exact size detail
  • use numerals when conveying numbers

6. Promote Your Products to Increase Amazon Sales Rank

The conversion rate in the Amazon Marketplace averages around 15 percent, considerably higher than other e-commerce platforms. The key to ensuring your products see that level of conversion is to ensure and increase visibility. If no one sees your product, no one can buy it. 

While there are a number of ways to promote your products on Amazon, we’ve gathered our top three to share with you.

Invest in Sponsored Product Ads

To increase your product’s visibility, consider investing in sponsored product ads. As a seller, you only are charged when a buyer clicks on your ad, so this is a reasonably priced way to get your product in front of fresh eyes. 

sponsored products can increase Amazon sales rank

In the above ad, the sponsored product appears on the first page of search results.

Use Your Social Channels 

Harnessing the power of your business’ social channels is a great way to get your products seen by more buyers. While you don’t want to inundate your followers with ad after ad, there are a few strategies you can employ to get your Amazon listings noticed.

  • Host a giveaway or contest: By creating a contest that encourages people to interact with your Amazon product listing, you increase visibility. For example, you could give away a product to a lucky winner who shares your Amazon listing in their bio or in their stories.
  • Share content with a link to your Amazon listing: When you post a helpful blog specific to your industry, people will come to that content to learn. Not only will this establish you as a thought leader in your industry, it also is an opportunity to link to your Amazon listings and increase visibility.
  • Offer a social media promo code: If you have a Professional Selling account on Amazon, you can create a promotion link to share through social highlighting a discount offered on the listing. Here’s a guide for navigating setting up a promotion link.

Offer a Lightning Deal 

Increase interest in your product by offering shoppers a Lightning Deal. These sales are time-sensitive and buyers can locate them in Amazon’s Today’s Deals section. These are extremely popular with shoppers as they urge action given their time-sensitive nature.

When you include your product in Amazon’s Today’s Deals sections, you not only will increase your sales, but you’ll inevitably boost your Amazon Sale Rank. 

Conclusion 

Now that you understand the components that make up your Amazon sales rank, it’s time to start optimizing your store for more purchases.

Whether you start by researching keywords for your e-commerce store or shining up your existing copy, you’ll be on your way to improving product visibility. As that visibility increases, so will your sales, driving your sales rank up simultaneously.

What’s your most successful strategy for increasing Amazon sales rank?

The post How to Find and Grow Your Amazon Sales Rank appeared first on Neil Patel.

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Wondering what’s next for social marketing? Wondering what disruptive changes in content and distribution might mean for business? In this article, you’ll learn about the latest social marketing trends and how marketers should prepare for a changing world. Disruption in Marketing Today Marketing today really boils down to one question: “How can we be heard?” […]

The post The Future of Social Marketing: Trends to Track appeared first on Social Media Examiner | Social Media Marketing.