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It can take an average of 254 days for you to get 1,000 YouTube subscribers. And only 8.86% of YouTube channels even reach that number. It seems like a daunting task, right? Well, don’t let that statistic discourage you.

YouTube subscribers are a measure of your channel’s popularity, influence, and success. Plus, they help you qualify for the YouTube Partner Programme so you can earn ad revenue. But the benefits don’t stop there.

A dedicated subscriber base also translates to consistent viewership. They boost your video rankings and visibility on the platform. YouTube subscribers also anticipate your content and provide valuable feedback.

Subscribers also create a community around your channel. Moreover, subscribers share your videos with their network, further amplifying your reach.

In this comprehensive guide, we’ll dive into the secrets of gaining more YouTube subscribers. We’ll uncover the psychology behind what makes viewers hit that subscribe button. We’ll also reveal the tactics that have propelled ordinary creators to YouTube stardom.

The YouTube subscribers formula: Breaking down success

Getting tons of subscribers on YouTube requires strategy – a method to madness. According to the ancient Chinese philosopher Sun Tzu, strategy is both an art and a science.

And some of the best YouTube channels have mastered this combination. They merge their artistry—content creation—with the science of psychology to rake in subscribers.

We’re going to take a look at the playbook of some of the biggest channels out there—the ones with subscriber counts that’ll make your jaw drop. But we won’t just mimic the big guys. We’ll also pick at our viewers’ heads and figure out what makes them click. The subscriber button, that is.

Case Studies: Channels with the most YouTube subscribers

There’s no better way to achieve success than to learn from those who came and succeeded before you. Here’s a look at some of the channels with the most YouTube subscribers, their strategies, and what we can learn from them:

MrBeast (295 million subs!)

MrBeast is the king of over-the-top stunts and challenges and currently has the highest amount of YouTube subscribers. He’s built his channel by giving away insane amounts of money and doing crazy stunts.

This includes burying himself alive, and creating elaborate competitions for cash prizes. What we can learn: Think BIG and be willing to do things others won’t.

T-Series (268 million subs)

This Indian music and entertainment company is a powerhouse. They’ve grown their channel by focusing on Bollywood music videos and movie trailers, tapping into a massive audience. What we can learn: Find your niche and cater to it with consistent, high-quality content.

Cocomelon (177 million subs)

If you have kids, you probably know this one. Cocomelon creates colorful, catchy nursery rhymes and educational videos for toddlers. They’ve found success by understanding their target audience and delivering content that keeps little ones engaged. What we can learn: Simplicity can be powerful. Know your audience and give them what they want.

SET India (174 million subs)

Another big player from India, SET India is a popular television network that’s expanded to YouTube. They offer a variety of content, including dramas, reality shows, and comedy sketches. What we can learn: Diversify your content to appeal to a wider range of viewers.

Kids Diana Show (123 million subs)

This family-friendly channel stars a young girl named Diana and her brother Roma as they play, explore, and have fun. Their relatable content has made them a hit with kids around the world. What we can learn: Authenticity can be your biggest asset. Let your personality shine through.

The psychology of YouTube subscribers

There’s one thing you should know: a viral video doesn’t always translate to a high subscriber count. So, what exactly makes casual viewers hit that subscribe button?

We humans are psychological beings. We let our thoughts and emotions drive our actions, including subscribing to a channel. YouTube content creators, some unknowingly, use psychological triggers to get YouTube subscribers. We’ve divided them into 5 major groups:


First, you need to understand that when a viewer subscribes to your channel, it’s supposed to bring them value, not you. Any benefit you gain is a result of the value you provide to your viewers.

If viewers find that you consistently post content (not just one video!) they find valuable or helpful, they’re more likely to subscribe to your channel. This is called the principle of reciprocity. Value can range from entertainment to education (such as tutorials or tips) to exclusive information only you can give.

Emotional resonance

Another major driving force is our emotions. Let’s take a look at Mr. Beast’s content. Some videos involve challengers gunning for a prize—this can be a car or tens of thousands of dollars. Other videos are purely for charity, such as rebuilding entire homes or even paying for eye surgery. These videos quickly garner millions of views. But why?

It’s simply because the people in Mr Beast’s videos are happy, and we feel happy watching them. You see people jump with joy, and you can’t help but smile or cry with them. A study from 2019 termed this phenomenon “emotional contagion.”

Sense of community

We are also social creatures, always craving connection. Seeing a lively community of like-minded viewers makes subscribing irresistible. Emotional homophily is another concept introduced in the 2019 study we cited above. 

Think of homophily as a magnet. It attracts people with similar emotions to your channel and pulls those viewers closer together. This creates a community based on shared emotional experiences.


FOMO, or the fear of missing out, is one of the main drivers of human action. People are more likely to buy something that they believe is rare or available for a limited time. These psychological triggers are called scarcity and urgency. You can use these to your advantage by creating content and live streams exclusive to your YouTube subscribers.

Social proof

Social proof is another powerful psychological trigger. Have you found yourself engaging in an activity just because others are doing it? Or adopt an opinion shared by others? You might know this as the bandwagon effect. It applies to YouTube, too.

Once a viewer sees that you have a large subscriber count, there’s a higher chance of them subscribing to your channel. You can use this psychological trigger by displaying your subscriber count or by featuring subscriber testimonies in your content.

Building an irresistible YouTube channel

Now that we’ve got the science part down, it’s time to go into the art of how to gain subscribers on YouTube. It’s time to unleash your inner artist and transform your channel into a masterpiece that people can’t resist. 

First impressions matter: Optimizing your channel for YouTube subscribers

Before a viewer subscribes to your channel, they’ll probably explore your channel to see if your content is really something they want to regularly see. So, it’s important to make a great first impression and viewers from the get-go. There are three channel elements you can play around with to achieve this:

  • Channel icon: Your channel icon is like your profile picture on social media. Make it pop! Use a high-resolution image that represents your brand or content. Keep it simple and memorable so viewers can easily recognize it even when it’s tiny.
  • Channel banner: Think of this as your billboard. Show off what your channel is all about with a visually appealing banner image. Use bright colors and bold fonts. You can also add a clear call to action like “Subscribe now!” to encourage viewers to become subscribers.
  • Channel description: This is your elevator pitch. Tell viewers who you are, what your channel offers, and why they should stick around. Keep it short, sweet, and engaging, highlighting your unique selling points and using relevant keywords for better searchability.

If you want more tips on optimizing your channel, check out our in-depth guide on YouTube basics.

Creating content that converts into YouTube subscribers

There’s a magic formula to make viral YouTube videos: the 3 Cs.

  • Content. Your content needs to be engaging, informative, or entertaining enough to make viewers hit that “subscribe” button.
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  • Consistency. You need to have a regular posting schedule to keep your audience engaged and coming back for more.
  • Creativity. You need to add a spark of creativity and your own twists to your videos so they stand out in a sea of content.

You can also add storytelling to your videos. As mentioned earlier, we’re driven by emotions. And what better way to appeal to your viewers’ emotions than to weave a narrative into your videos? Whether you’re vlogging about your day or creating a tutorial, a good story can make your videos more memorable.

And remember, quality beats quantity. According to MrBeast, “Quality gives your video exponential success per unit of effort; quantity relies on building a more extensive content repository and achieving incremental (but mediocre) success. Putting 20% more effort into a video can triple the outcome of views or monetary gains.”


To gain more traction, keep an eye on trends and hot topics. Can you put your own spin on a viral challenge? Is there a trending news story you can relate to your niche? Using trends increases the likelihood that new audiences will see your videos.

Secrets to engaging thumbnails and titles for YouTube subscribers

When you scroll the YouTube feed, what do your eyes look for? The thumbnail and title. Our eyes usually follow a certain path. First, they scan the video’s thumbnail and then move right to the title to get more context about the video. So, it’s important to make these elements as attention-grabbing as possible.


This is your video’s poster, so it needs to give your viewers a taste of the action. Use high-quality images, bold text, and bright colors to make your thumbnail pop. Show off your video’s most exciting moment or a funny expression. Don’t be afraid to experiment with different fonts and styles to find what works best for your channel.


Now for the title. This is your chance to hook viewers with just a few words. Keep it short, snappy, and intriguing. Use keywords that relate to your video’s content and consider adding a question or a tease to pique their curiosity. For example, instead of a bland title like “How to Bake a Cake,” try something more interesting, like “5 Crazy Cake Baking Hacks You Need To Try!”

Growth hacks: Accelerate your YouTube subscribers count

While creating great content and optimizing your channel are essential, there’s a whole world of strategies or “hacks” you can explore to attract a flood of new YouTube subscribers and skyrocket your channel’s visibility.

Leveraging YouTube Shorts for rapid growth

YouTube Shorts are short-form videos taking the platform by storm. They’re quick, catchy, and can be a total game-changer when it comes to growing your audience. Why? Because they get pushed out to viewers who don’t even follow you, putting your content in front of potential new subscribers.


They’re perfect for showcasing your personality, teasing longer videos, or hopping on trends. With the right hook, you can capture attention in seconds and leave viewers wanting more. And the best part? YouTube’s algorithm loves Shorts, giving them extra visibility in the feed.

Case studies of channels that exploded using Shorts

Dylanhaegens is a popular Dutch YouTube channel. After years of producing long-form content, the channel faced creative burnout. To combat this and adapt to the rising popularity of short-form videos, it focused on creating YouTube Shorts. It used its archive of comedy sketches and experimented with different formats. The channel then monitored its analytics to optimize its strategy.

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The results were remarkable. Within six months, they surpassed their 2022 view count, gaining nearly 50,000 new YouTube subscribers. Shorts attracted a broader audience, including both new and returning viewers. This not only revitalized the channel but also reinvigorated the team’s creativity. 

Collaborations and cross-promotions

Two heads (or channels) are better than one! You can team up with other YouTubers to get your name out there and gain some new subscribers. Find creators whose content complements yours, not compete with it. Reach out to potential partners and create content that’ll get both your audiences hooked.

Cross-promotion is another way to spread the love. In your video, end screens, and descriptions, shout out your partner’s channel. Encourage your viewers to check out their awesome content, too. In return, they’ll do the same for you, exposing your channel to a whole new group of potential subscribers.

A good example is the collaboration between Safiya Nygaard and Simply Nailogical. In September 2023, they created a limited-edition collection of Holo Taco nail polishes and a video to promote the collection.

Collaborations and cross-promotions aren’t just about the numbers, though. They’re about building relationships with other creators, learning from each other, and having fun along the way! 

The power of live streams and premieres

Nothing gets your audience buzzing like a live event. Live streams and premieres are a fantastic way to interact with your subscribers in real-time. You can answer their questions and show them you care. This creates a sense of community and loyalty, encouraging them to subscribe and stick around for more awesome content.

Plus, they generate excitement and FOMO, drawing in viewers who might not have found your channel otherwise. The more people who see your content, the more subscribers you’ll gain!

But remember, a successful YouTube Live or premiere takes some planning. Make sure you’ve got a solid topic or theme, good lighting and sound, and a stable internet connection. Promote your event in advance to build anticipation and get people to tune in.

Engaging with your community of YouTube subscribers

Are you ready to transform passive viewers into die-hard YouTube subscribers? We’ll show you how to cultivate a loyal following that eagerly waits for your every upload. 

Turning viewers into loyal subscribers

Remember, viral videos are not enough to turn a viewer into a subscriber. You also have to show them some love. Respond to comments, answer questions, and start conversations. Let your viewers know you’re not just a faceless creator, but someone who genuinely cares about their thoughts and opinions. Host Q&As, polls, or even live chats to get them involved and interacting with you and each other.

Now that you’ve got their attention, sweeten the deal with some exclusive perks. Offer subscriber-only content like behind-the-scenes footage, bloopers, or early access to new videos. Run contests or giveaways that only YouTube subscribers can enter.

Utilizing social media and other platforms

YouTube isn’t the only place to find new subscribers. Spread the word about your channel on all your social media platforms. Share teasers, behind-the-scenes snippets, and links to your latest videos. Engage with your followers, ask for their feedback, and encourage them to subscribe to your YouTube channel.

You can also join online communities related to your niche. If you’re a gamer, join gaming forums and share your YouTube channel in relevant threads. If you’re a beauty vlogger, comment on makeup blogs and drop a link to your latest tutorial. But just be careful not to do too much self-promotion. You have to actually engage with the community even without sharing your videos. 

Advanced strategies for YouTube subscribers growth

We’re about to explore the advanced tactics that’ll have your YouTube audience growing faster than you can say “subscribe.” These are proven strategies used by successful creators to build further increase subscribers.

Data-driven decisions: Using analytics to grow


If you’re looking for ways on how to get more subscribers on YouTube, simply look at their viewing habits. Monitor key metrics like watch time, audience retention, and click-through rate closely. These numbers tell you what’s working and what’s not, helping you fine-tune your content strategy. 

First, look at the videos that get the most views, the longest watch time, and the most comments. Are they your daily vlogs or your in-depth tutorials? If a certain style or topic is driving views, create more of that. Try different video formats, topics, or posting schedules, and see how they affect your analytics. 

Next, pay attention to how viewers watch your videos. Are viewers dropping off at a certain point in your videos? Maybe that part needs to be more engaging or concise. Is your click-through rate low? Perhaps your thumbnails or titles aren’t grabbing attention. 

Running contests and giveaways

A well-planned contest or giveaway can be a powerful tool for boosting your subscriber count. But it’s not just about throwing out a random prize. You have to design a contest that aligns with your brand and appeals to your target audience. Think about what kind of prizes would excite your viewers and what actions you want them to take to enter.

This is the perfect time to make subscribing to your channel a qualifier to enter your contest. You can also ask existing subscribers to share your contest or tag a friend in the comments. The key is to make it easy and fun to participate while also promoting engagement with your channel.

But before you launch your contest, make sure you’re aware of the legal and ethical considerations. Follow YouTube’s contest policies and guidelines, and be transparent about the rules and how the winner will be selected.  

YouTube SEO

YouTube SEO is all about making your videos easier for potential viewers to find. This can include optimizing your video titles, descriptions, tags with keywords. You can even optimize thumbnails. SEO can increase your visibility in YouTube’s search results and suggested videos. This organic approach is a long-term strategy to attract viewers who are genuinely interested in your content.

YouTube Ads

If you’re looking for a quicker boost in YouTube subscribers, consider investing in YouTube Ads. These targeted ads can be displayed before, during, or after other videos, as well as in search results. By promoting your channel directly, you can encourage new viewers to click that subscribe button.

Monetization: Turning YouTube subscribers into revenue

You’ve built a loyal following on YouTube, but now it’s time to make those subscribers work for you! Let’s dive into the world of YouTube monetization and discover how to turn your passion into profit. There are more ways than you think to cash in on your creativity.

How many YouTube subscribers do you need to make money?

Earning money on YouTube sounds great, but it’s important to understand how it works. YouTube has specific rules about what kind of content can have ads, and how much you can earn. 

You’ll need at least 1,000 YouTube subscribers and 4,000 watch hours within the past year to even be eligible. Basically, it’s not just about making cool videos. You also have to play by YouTube’s rules if you want to get paid. 


Keep in mind that your earnings are not determined by the number of subscribers you have; they are determined by the number of views and engagement. It’s worth looking into their policies, so you know what to expect before you dive in.

Real-life examples: 100k subscribers salary breakdown

YouTuber Jessica Stansberry earned $38,095.01 after hitting 100,000 YouTube subscribers in 2020. According to Stansberry, she earned $90-100 per video in March of 2020. She owes this to the rise in viewers on YouTube due to the pandemic lockdowns at that time. However, this coincides with’s report that YouTubers with 100,000 subscribers can earn around $20-100 from ad revenue per video.

Aside from AdSense, you can also do sponsored videos. Channels with higher subscriber counts can fetch higher compensation from sponsored videos. Another income stream is merchandise sales. Your subscribers are more likely to purchase your merch compared to casual viewers.

Myths and misconceptions about buying YouTube subscribers

Buying YouTube subscribers is not as simple as it seems. First, there are misconceptions that bought subscribers are all bots or inactive accounts. Well, this isn’t entirely true. There are some services that actually allow you to purchase real subscribers that offer real engagement.

Still, we must consider buying YouTube subscribers objectively. Let’s start with the pros:

  • Social proof. First, buying subscribers can give you the social proof needed to attract more organic viewers. When they see your large subscriber count, they’re more likely to subscribe, too.
  • Jumpstart growth. Buying subscribers gives you a boost and helps overcome the initial hurdle of gaining traction.
  • Monetization. Having a large subscriber count from the get-go allows you to monetize your content. This allows you to acquire the resources needed to attract organic subscribers.

Now for the cons:

  • Possible penalties. YouTube’s algorithm is pretty smart. It can detect suspicious activity, like a sudden spike in inactive subscribers, and may penalize your channel. This could mean reduced visibility in search results and recommendations, hindering your growth in the long run.
  • Damage to reputation. If your YouTube subscribers catch wind that you bought subscribers, they might find you less credible. This can hurt your channel in the long run, resulting in fewer views and subscribers.

So, should you buy YouTube subscribers? The choice is yours but weigh the risks carefully. If you’re set on exploring this option, check out our article on how to buy YouTube subscribers.

YouTube’s landscape is constantly shifting, but don’t worry, we’ve got your back. Let’s explore the hottest trends and strategies to keep your channel fresh, engaging, and ahead of the curve. 

YouTube is constantly evolving, and so are your viewers’ preferences. To keep your YouTube subscriber count climbing, it’s crucial to stay on top of emerging trends. Here’s how:

  • Stay a trend-watcher: Pay attention to what’s hot on YouTube’s Trending page. Right now, short-form videos like YouTube Shorts are exploding in popularity. Live streaming and interactive content also continue to draw in audiences. But who knows what the next big thing will be?
  • Don’t be afraid to experiment: Try new things and explore new features and formats as they’re released. But always keep your target audience in mind.

The Role of AI and technology in getting more YouTube subscribers

Of course, we can’t talk about anything digital without mentioning Artificial intelligence (AI). AI is also here to help you succeed on YouTube. AI-powered tools can analyze your audience demographics and suggest topics.

They can also help you create eye-catching thumbnails and titles. If you’ve noticed, some of the popular channels now make use of AI voices, images, and even videos.

But AI  isn’t the only technological force shaping YouTube’s future. Virtual reality (VR) and augmented reality (AR) could change how viewers experience your content.

They can immerse them in virtual worlds or enhancing surroundings with digital elements. Imagine attending a live concert from your living room or watching a makeup tutorial where you can virtually try on products!

And who knows what other cutting-edge technologies are just around the corner? Don’t be afraid to try new technologies. Just make sure to keep it authentic and don’t stray too far away from what your audience wants.

Wrapping it up

Whew! We’ve covered a ton of ground. From understanding the psychology of your audience to staying ahead of the curve with the latest trends. Remember, growing your YouTube subscriber base takes time, dedication, and a sprinkle of that YouTube magic.

But don’t let that discourage you! With the right strategies and perseverance, you’ll be well on your way to hitting those subscriber milestones. Who knows, you might even become the next big YouTube sensation!

So, what are you waiting for? Grab your camera, create quality content and grab your first YouTube play button!


Why are YouTube subscribers important?

YouTube subscribers are important because they are your dedicated audience who will see your content first. A large subscriber count also lends credibility to your channel and can attract new viewers and potential brand deals.

How do you get YouTube subscribers?

YouTube channels gain subscribers when viewers click the “Subscribe” button on their videos or channel page. Creating engaging, high-quality content is key to growing your subscriber base organically.

Do YouTube subscribers make you money?

YouTube subscribers don’t directly make you money. But they are essential for earning money through ads, sponsorships, and other monetization methods. A larger subscriber base increases your potential reach and ad revenue.

Can YouTube pay you without subscribers?

Technically, yes. YouTube’s Partner Program requires 1,000 subscribers to monetize your channel. You can still earn money through other means even without reaching that threshold. This include brand deals, merchandise sales, or crowdfunding.

Can YouTube detect fake subscribers?

Yes, YouTube has algorithms in place to detect fake subscribers and engagement. Suspected channels can face consequences, including reduced visibility and even termination.

Does YouTube remove subscribers?

Yes, YouTube routinely removes inactive or spam accounts. This can cause fluctuations in your subscriber count. This is done to maintain the platform’s integrity and ensure accurate metrics for creators.

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