I <3 working from home

8 Techniques to Try When You're in a Sales Slump

Working in sales can be fast-paced, exciting, and rewarding. However, when you aren’t armed with the right sales techniques, it can also be stressful. If you’re not performing or bringing your business many sales, you aren’t showing your company your true worth. If you’re currently experiencing a sales slump, here are a few tactics to try to get back on track.

#1. Sales tracking technology

Something as simple as a sales tracking Excel spreadsheet could be the answer to your sales woes. Sometimes, not having the tracking technology you need to chase leads and plug gaps can lead you down a dangerous road of dwindling sales and drying up leads.

By using a program or piece of software that tracks your performance, you can gain insight into what’s working and what isn’t. As you can also highlight problems and enjoy clear reports on who you have and haven’t contacted, you may be in a much better position to refresh your approach and try again.

#2. Learn who your customers are

To make a successful sale of a product or service, large or small, it helps to know who your customers are inside and out. Knowing your general target market is enough for small sales, but large-quantity purchases need much more.

When you’re trying to sell an expensive product or an ongoing service, your research needs to be more in-depth. This can be particularly true if you’re targeting a business in a B2B sale. In that case, learning everything about them may enable you to switch up your sales techniques to lure them in for a closer look.

For example, find out who their competitors are, their strengths, weaknesses, and what they hope to achieve. You can store all of this information inside a spreadsheet for easy access. Your ultimate goal might be to identify their biggest problems and solve them with your product or service.

#3. Know your sales pitch

A potential customer can easily pick up on uncertainty in a sales pitch. It may simply be a case of not practicing enough, but your wavering can come off as a lack of confidence in yourself and your product.

Dedicate time to brainstorming what you want to say and how you want to say it. Prepare a script, and prepare answers to questions your potential new client might ask. The more you know about what you are selling, the easier it might be to confidently answer any questions a customer might throw your way.

#4. Don’t overwhelm your customers

You might be enthusiastic and passionate about your product, but try not to overwhelm people when you’re trying to sell it to them. Focus on the problems they’re having, and note particular features your product or service has that could solve them.

With this approach, less is more. Don’t run through every single specification or feature, but separate them into categories. For example, instead of listing all the features your software has, you can open discussions by saying it boasts many time-saving features. You then have an opening to elaborate on that since many people can relate to never having enough time.

Trying not to overwhelm your customer with product options is essential. A visitor to your car yard might be interested in purchasing a car, but being shown dozens of options might lead to confusion.

Instead, find out what features they require and what their daily needs are, and describe your solution to those needs.

#5. Be honest and ethical

When sales have been slumping, and you’re desperate to boost your numbers, it can be tempting to throw out all the stops and talk up your product or service to the point where the facts are no longer accurate.

You may be able to offer a standout product, but keep your honesty and ethics intact. If you overpromise and under-deliver, you’ll end up with a dissatisfied customer who ends up going to your competition instead.

Honesty and ethics are important throughout the entire sales process, including once you have them on board as a customer. If you don’t have the answers to all their questions, tell them you don’t know and attempt to find out the information they need. The more honest you are, the more respected you can be in your sales field.

#6. Be yourself

You might think you need to change yourself to sell a product or service to a client, but that’s not the case at all. Take note of your body language and oral language in discussions with friends, then try to maintain that language when meeting with your next client. While you don’t want to be too familiar with someone you’ve never met before, your warmth and authenticity will get your sale over the line.  

#7. Be generous

Be generous with your time and product offerings, and you may find yourself with a new customer quicker than ever before. Sometimes, customers just want to know that they are getting value for money and that you’re going to take the time to help them reach a decision. No one ever wants to feel rushed into deciding, nor do they like feeling as if you’re not giving them the best deal you possibly could.

Spend time before meeting with a potential client to learn about the margins of your products and your absolute bottom dollar. It also doesn’t hurt to allocate plenty of time to big business clients and even invite them out to lunch on your company’s dime if it’s going to strengthen your sales opportunities.

#8. Take note of what isn’t working

For you to be experiencing a sales slump, you may have noticed that something’s not working. See if you can identify what it is and change it.

After you’ve left an unsuccessful sales pitch, play the events in your head and see if anything sticks out to you. You may know your potential customer was in the market to buy, and believe you had the right product. Therefore, it could be something you said or how you presented yourself. Next time, try a different approach, and you may identify a critical change that makes all the difference.

Wrapping up

There are so many different reasons why salespeople find themselves with declining sales. It might be a lack of organization, a product failure, or even a weak or unfinished sales pitch. Try any of these sales techniques above, and see if they help boost your sales figure and, ultimately, your confidence.

The post 8 Techniques to Try When You’re in a Sales Slump appeared first on Jeffbullas's Blog.

I <3 making money at home ?

Introducing the new VideoPress. Still the finest video service for WordPress—now even better.

Video is one of the most powerful tools on the web. It can spark ideas, emotions, conversations, sales, and much more. VideoPress already offers people the ability to upload and serve hours of high-quality video flawlessly around the globe, ad-free. But VideoPress should inspire people to create and share their best ideas as well. 

Now it does. The refreshed player offers creators an intuitive, lightweight design that puts their content in the spotlight.

Creating doesn’t always come easily, so sharing should be a breeze. That’s why VideoPress is fully integrated with the WordPress editor. From effortless drag-and-drop options to broad customization, every feature within VideoPress can be experienced on your WordPress site, without redirecting audiences to external apps. 

Here are just some of the new options available on VideoPress—with many more to come: 

  • Customizable player with colors that match your site’s design.
  • Adaptive bitrates to deliver high-quality playback at great performance speeds.
  • Picture-in-picture and variable playback speeds.
  • Private video options let you offer exclusive content to subscribers.
  • Multi-user access for easier collaboration.
  • Unlimited hosting with WordPress.com or Jetpack plans.
  • No intrusive ads or imposing branding.

With an immersive design and seamless integration, VideoPress is ideal for any videographer, filmmaker, educator, or blogger looking to upload high-quality video—an elevated player for elevated content.

It’s an exciting time for video content, and even more exciting for VideoPress: We’re working on better uploads, smoother library navigation, subtitles, and more. So stay tuned. There’s more coming soon.

VideoPress is included in our Premium, Business and eCommerce plans on WordPress.com. And if you’re self-hosted site, you can get VideoPress through Jetpack, now available as a standalone product.

I <3 working from home ?

8 Techniques to Try When You're in a Sales Slump

Working in sales can be fast-paced, exciting, and rewarding. However, when you aren’t armed with the right sales techniques, it can also be stressful. If you’re not performing or bringing your business many sales, you aren’t showing your company your true worth. If you’re currently experiencing a sales slump, here are a few tactics to try to get back on track.

#1. Sales tracking technology

Something as simple as a sales tracking Excel spreadsheet could be the answer to your sales woes. Sometimes, not having the tracking technology you need to chase leads and plug gaps can lead you down a dangerous road of dwindling sales and drying up leads.

By using a program or piece of software that tracks your performance, you can gain insight into what’s working and what isn’t. As you can also highlight problems and enjoy clear reports on who you have and haven’t contacted, you may be in a much better position to refresh your approach and try again.

#2. Learn who your customers are

To make a successful sale of a product or service, large or small, it helps to know who your customers are inside and out. Knowing your general target market is enough for small sales, but large-quantity purchases need much more.

When you’re trying to sell an expensive product or an ongoing service, your research needs to be more in-depth. This can be particularly true if you’re targeting a business in a B2B sale. In that case, learning everything about them may enable you to switch up your sales techniques to lure them in for a closer look.

For example, find out who their competitors are, their strengths, weaknesses, and what they hope to achieve. You can store all of this information inside a spreadsheet for easy access. Your ultimate goal might be to identify their biggest problems and solve them with your product or service.

#3. Know your sales pitch

A potential customer can easily pick up on uncertainty in a sales pitch. It may simply be a case of not practicing enough, but your wavering can come off as a lack of confidence in yourself and your product.

Dedicate time to brainstorming what you want to say and how you want to say it. Prepare a script, and prepare answers to questions your potential new client might ask. The more you know about what you are selling, the easier it might be to confidently answer any questions a customer might throw your way.

#4. Don’t overwhelm your customers

You might be enthusiastic and passionate about your product, but try not to overwhelm people when you’re trying to sell it to them. Focus on the problems they’re having, and note particular features your product or service has that could solve them.

With this approach, less is more. Don’t run through every single specification or feature, but separate them into categories. For example, instead of listing all the features your software has, you can open discussions by saying it boasts many time-saving features. You then have an opening to elaborate on that since many people can relate to never having enough time.

Trying not to overwhelm your customer with product options is essential. A visitor to your car yard might be interested in purchasing a car, but being shown dozens of options might lead to confusion.

Instead, find out what features they require and what their daily needs are, and describe your solution to those needs.

#5. Be honest and ethical

When sales have been slumping, and you’re desperate to boost your numbers, it can be tempting to throw out all the stops and talk up your product or service to the point where the facts are no longer accurate.

You may be able to offer a standout product, but keep your honesty and ethics intact. If you overpromise and under-deliver, you’ll end up with a dissatisfied customer who ends up going to your competition instead.

Honesty and ethics are important throughout the entire sales process, including once you have them on board as a customer. If you don’t have the answers to all their questions, tell them you don’t know and attempt to find out the information they need. The more honest you are, the more respected you can be in your sales field.

#6. Be yourself

You might think you need to change yourself to sell a product or service to a client, but that’s not the case at all. Take note of your body language and oral language in discussions with friends, then try to maintain that language when meeting with your next client. While you don’t want to be too familiar with someone you’ve never met before, your warmth and authenticity will get your sale over the line.  

#7. Be generous

Be generous with your time and product offerings, and you may find yourself with a new customer quicker than ever before. Sometimes, customers just want to know that they are getting value for money and that you’re going to take the time to help them reach a decision. No one ever wants to feel rushed into deciding, nor do they like feeling as if you’re not giving them the best deal you possibly could.

Spend time before meeting with a potential client to learn about the margins of your products and your absolute bottom dollar. It also doesn’t hurt to allocate plenty of time to big business clients and even invite them out to lunch on your company’s dime if it’s going to strengthen your sales opportunities.

#8. Take note of what isn’t working

For you to be experiencing a sales slump, you may have noticed that something’s not working. See if you can identify what it is and change it.

After you’ve left an unsuccessful sales pitch, play the events in your head and see if anything sticks out to you. You may know your potential customer was in the market to buy, and believe you had the right product. Therefore, it could be something you said or how you presented yourself. Next time, try a different approach, and you may identify a critical change that makes all the difference.

Wrapping up

There are so many different reasons why salespeople find themselves with declining sales. It might be a lack of organization, a product failure, or even a weak or unfinished sales pitch. Try any of these sales techniques above, and see if they help boost your sales figure and, ultimately, your confidence.

The post 8 Techniques to Try When You’re in a Sales Slump appeared first on Jeffbullas's Blog.

<3working from home ?

These Tactical Black Friday Ad Campaign Tips Can Increase Your Revenue 200

There’s no better time than the Black Friday season to boost your sales. From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. 

Not sure where to start? Black Friday ad campaigns are one of the quickest way to drive revenue.

Do Black Friday Ad Campaigns Make a Difference? 

Don’t dismiss Black Friday as just another e-commerce trend. Shoppers still spend as much as $9 billion on Black Friday deals in a given year. You can leverage this audience interest to improve your revenue by using effective Black Friday ad campaigns. 

Here’s how. 

Top 8 Black Friday Ad Campaign Tips

Follow these simple yet powerful strategies to build successful Black Friday ad campaigns. 

1. Make Your Sales Specials Clear

How would people buy from you if they don’t know what you’re selling? 

If you’re launching a Black Friday ad campaign, make your offers clear. For example, look at this ad by First Hotels

black friday ad campaigns example first hotels.

The first word makes it clear what the offer is about. Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad. 

Here is another example from the Clash of Clans Twitter account.

Clash of Clans Twitter Black Friday ad campaign

How do you make sure your Black Friday ad campaign makes your offers clear and attractive?

  • Add the words Black Friday in a large, eye-catchy font. 
  • Make it easy to understand with simple ad copy like in the Clash of Clans image.
  • Use striking visuals, animations, and popping elements to draw attention. 

2. Research Which Platforms to Run Campaigns On

The best strategies for creating a Black Friday ad campaign vary from platform to platform. Research the popular ad campaign platforms beforehand to make the most out of your time, money, and efforts. 

This way, you’ll know which platforms work best for your audience and for the type of content you want to post. It’ll also help you tailor your marketing strategies to the unique features offered by the platform. 

For instance, here are some points you need to consider:

  • Do you want your Black Friday ad campaign to be visually engaging? Then use social media platforms like Instagram. This can be great for fashion and food brands. 
  • Do you want to hold the audience’s attention via engaging text? Then use social media platforms like Twitter and LinkedIn. This can be great for magazines, SEO services, and other text-focused businesses. 
  • Do you want to create an ad campaign with both text and images? Then use social media platforms like Facebook. This can be great for most industries, from small home-based business owners to worldwide franchise businesses. 

Your marketing (or ad spend) budget should also be a major consideration when deciding which platform you’ll use for your Black Friday ad campaign. 

I recommend comparing the prices of all social media and advertising platforms to see how much money you would need to get similar results on different platforms. 

Not all results are replicable, but this will give you a rough idea of which platform can help you take your dollar the farthest. 

3. Start Early to Benefit More

Don’t wait for the last day to launch your Black Friday ad campaign. Ad campaign fees can be higher during the holiday season, so it’s best to up your marketing game early on. 

Here’s why it helps:

  • You can launch effective ad campaigns before your competition when there’s little to no bidding for similar products and services. 
  • You save money by buying ads when they’re relatively cheaper.
  • You generate audience interest which can boost sales when your offers go live. 

What’s the best way to start early?

First, plan what your Black Friday ads should contain well in advance. Use audience analysis (more on that below) to refine your plan further. 

Second, use words like “upcoming,” “soon,” and “stay tuned” to build excitement and interest. Audience research is essential here too. If you’ve tried A/B testing with your frequent customers before, you’ll have the data to make informed decisions about the word choice and structure. 

Finally, set an early launch date. Start your Black Friday ad campaign a few days before the average business would so you can leverage the lower competition time and attract audience attention. 

Many businesses typically start advertising their Black Friday deals about a week in advance. However, I recommend considering the period around the first week of November to launch your Black Friday ad campaign. 

4. Cash in on Cyber Monday

“BFCM” is a trending term around the Black Friday season. It stands for Black Friday Cyber Monday and refers to the time between the two days when most e-commerce stores offer massive deals. 

Here’s an example of a Black Friday Cyber Monday ad by Pololu.

Pololu Black Friday Cyber Monday ad

This strategy works because the audience is already in a shopping mode during this season, and receiving combined ads can help increase e-commerce interest

Here are some things to keep in mind when designing a BFCM ad:

  • Highlight both Black Friday and Cyber Monday in your ad copy. 
  • Keep the ad copy clear. Don’t clutter it with too much content and colors. 
  • Make your offers clear. Are you offering discounts, deals, free trials, etc.?

5. Understand Your Audience 

You can design the best Black Friday ad, but if it isn’t tailored to your audience, it’s not going to be very useful. 

Think about it: You don’t want to show a bicycle ad to someone who only travels by car.

For instance, data shows Millennials spent the most money on Black Friday deals. It might be more effective to market your products and services to this demographic if relevant to your business model.

Here are some tips that will help you understand your audience and craft a compelling ad copy:

  • Get hyper-specific about your target customer. What do they like and dislike? What gets their attention?
  • Create a buyer persona to make sure you’re looking at the complete picture. You can use HubSpot’s Make My Persona tool to do this more effectively. 
  • Get direct customer feedback through surveys and feedback forms. Here’s a simple but effective example from QuickTapSurvey.
Best Black Friday Ad Campaign Tips - Understand Your Audience
  • Experiment with different wording to see what best resonates with your audience. Switch up the pronouns from “you” to “we” and vice versa. You can also try using completely different copy to see what works well, which brings me to the next point:
  • Try A/B testing with graphics, images, and headlines. A/B testing will give you live feedback on whether your strategies are working or not. It’ll also help you pinpoint the areas where your Black Friday ad campaign is lacking and how to improve it. 

6. Target Your Ad Campaigns

Now that you understand your audience, it’s time to make sure your Black Friday ads are targeted to them. 

Social media platforms like Facebook can be helpful for this. For example, Facebook offers a wide selection of targeting and retargeting options so you can truly narrow down the customers you want to reach. 

Best Black Friday Ad Campaign Tips - Target Your Ad Campaigns

Refer to your buyer persona and create specific ad campaigns to appeal to your target buyer. This will ensure you are reaching the right people without wasting a lot of money. 

7. Offer Options to Recover Abandoned Carts

Often people will visit your e-commerce store, browse through your products, maybe add a few to the cart, but leave without buying. Research shows e-commerce brands lose $18 billion in sales revenue each year because of abandoned carts. 

You can offer options to recover abandoned carts. Here’s how:

Understand and Change 

First, start by understanding why people are abandoning the process midway. For example, is it the shipping fees? If so, can you offer discounted or free shipping for Black Friday? 

Offer Better Deals

Sometimes customers want to buy the product, but they want to check out competitor products or simply wait for a discount. As an e-commerce business owner, you can use this to your advantage by offering Black Friday discounts and exclusive deals to such customers. 

For example, look at the abandoned cart recovery email below, shared by TargetBay

Best Black Friday Ad Campaign Tips - Offer Options to Recover Abandoned Carts

Emails like this serve three primary purposes:

  • It reminds customers to complete the transaction if they’ve forgotten it while browsing. 
  • It establishes a sense of trust and loyalty because you’re sending targeted offers right into their inbox. 
  • It gives you an edge over competitors who aren’t offering such deals. 

8. Don’t Forget Basic Ad Campaign Optimization

Sometimes, in a quest to create a highly effective ad copy, marketers tend to overlook the basic ad campaign optimization strategies. Don’t be one of them. 

To ensure you get the best results from your Black Friday ad campaign, be mindful of the nitty-gritty details. To make this easier, keep the following checklist handy:

  • Budget: What’s your budget for the Black Friday ad campaign? How can you effectively distribute it across different advertising and social media platforms? 
  • Copy: Is your copy clear and easy to understand? Double and triple-check for spelling and grammar mistakes. 
  • Platform features: Are you using all the relevant marketing features the platform you chose has to offer? For example, are you using the right targeting tools on Facebook? Is your Instagram ad campaign visually appealing? 
  • Platform limits: Be careful about the platform limits like word count, number of characters visible, image display, and page position. This can mess up how your ad is seen if not done right. 

Black Friday Ad Campaign Frequently Asked Questions

Here are some of the most frequently asked questions about Black Friday Ad Campaigns.

Is building a Black Friday marketing plan a good idea?

Yes, Black Friday marketing is essential. E-commerce shoppers collectively spend billions during the Black Friday season, making it one of the most lucrative times to up your marketing game.

How should I pick the keywords I target for my Black Friday tactical ad campaigns?

To pick the right keywords for your Black Friday ad campaign, you can use keyword research tools like Ubersuggest, Ahrefs, and Moz. Studying your audience’s needs and consumption habits can also help you understand which Black Friday ad keywords will and won’t resonate.

When should my Black Friday ad campaign start?

If you want to make the most out of your marketing efforts, I recommend beginning early. Start teasing and promoting your offers at the beginning of November to build curiosity and excitement. Plus, it’s cheaper than starting closer to the event.

What are the top tips for ad campaigns for Black Friday 2021?

The top tips for ad campaigns for Black Friday 2021 include audience research, using targeting and retargeting techniques, cashing in on the Cyber Monday sales, and offering abandoned cart recovery deals.

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Tactical Black Friday Ad Campaign Tips Conclusion

Black Friday can be a huge opportunity to attract customer attention, build brand awareness and boost revenue.

It may sound a little intimidating at first, considering the scale of the event, but I hope the tips above help you outline an effective Black Friday ad campaign strategy.

If you’d like to learn more about audience research and ad targeting, check out my guides to find your target audience and powerful ways to improve your Facebook targeting

Which strategy would you like to start with to ramp up your Black Friday ad campaign efforts?

Valuable Post !

Introducing the new VideoPress. Still the finest video service for WordPress—now even better.

Video is one of the most powerful tools on the web. It can spark ideas, emotions, conversations, sales, and much more. VideoPress already offers people the ability to upload and serve hours of high-quality video flawlessly around the globe, ad-free. But VideoPress should inspire people to create and share their best ideas as well. 

Now it does. The refreshed player offers creators an intuitive, lightweight design that puts their content in the spotlight.

Creating doesn’t always come easily, so sharing should be a breeze. That’s why VideoPress is fully integrated with the WordPress editor. From effortless drag-and-drop options to broad customization, every feature within VideoPress can be experienced on your WordPress site, without redirecting audiences to external apps. 

Here are just some of the new options available on VideoPress—with many more to come: 

  • Customizable player with colors that match your site’s design.
  • Adaptive bitrates to deliver high-quality playback at great performance speeds.
  • Picture-in-picture and variable playback speeds.
  • Private video options let you offer exclusive content to subscribers.
  • Multi-user access for easier collaboration.
  • Unlimited hosting with WordPress.com or Jetpack plans.
  • No intrusive ads or imposing branding.

With an immersive design and seamless integration, VideoPress is ideal for any videographer, filmmaker, educator, or blogger looking to upload high-quality video—an elevated player for elevated content.

It’s an exciting time for video content, and even more exciting for VideoPress: We’re working on better uploads, smoother library navigation, subtitles, and more. So stay tuned. There’s more coming soon.

VideoPress is included in our Premium, Business and eCommerce plans on WordPress.com. And if you’re self-hosted site, you can get VideoPress through Jetpack, now available as a standalone product.

Valuable Post !

Introducing the new VideoPress. Still the finest video service for WordPress—now even better.

Video is one of the most powerful tools on the web. It can spark ideas, emotions, conversations, sales, and much more. VideoPress already offers people the ability to upload and serve hours of high-quality video flawlessly around the globe, ad-free. But VideoPress should inspire people to create and share their best ideas as well. 

Now it does. The refreshed player offers creators an intuitive, lightweight design that puts their content in the spotlight.

Creating doesn’t always come easily, so sharing should be a breeze. That’s why VideoPress is fully integrated with the WordPress editor. From effortless drag-and-drop options to broad customization, every feature within VideoPress can be experienced on your WordPress site, without redirecting audiences to external apps. 

Here are just some of the new options available on VideoPress—with many more to come: 

  • Customizable player with colors that match your site’s design.
  • Adaptive bitrates to deliver high-quality playback at great performance speeds.
  • Picture-in-picture and variable playback speeds.
  • Private video options let you offer exclusive content to subscribers.
  • Multi-user access for easier collaboration.
  • Unlimited hosting with WordPress.com or Jetpack plans.
  • No intrusive ads or imposing branding.

With an immersive design and seamless integration, VideoPress is ideal for any videographer, filmmaker, educator, or blogger looking to upload high-quality video—an elevated player for elevated content.

It’s an exciting time for video content, and even more exciting for VideoPress: We’re working on better uploads, smoother library navigation, subtitles, and more. So stay tuned. There’s more coming soon.

VideoPress is included in our Premium, Business and eCommerce plans on WordPress.com. And if you’re self-hosted site, you can get VideoPress through Jetpack, now available as a standalone product.

Important Post !

8 Techniques to Try When You're in a Sales Slump

Working in sales can be fast-paced, exciting, and rewarding. However, when you aren’t armed with the right sales techniques, it can also be stressful. If you’re not performing or bringing your business many sales, you aren’t showing your company your true worth. If you’re currently experiencing a sales slump, here are a few tactics to try to get back on track.

#1. Sales tracking technology

Something as simple as a sales tracking Excel spreadsheet could be the answer to your sales woes. Sometimes, not having the tracking technology you need to chase leads and plug gaps can lead you down a dangerous road of dwindling sales and drying up leads.

By using a program or piece of software that tracks your performance, you can gain insight into what’s working and what isn’t. As you can also highlight problems and enjoy clear reports on who you have and haven’t contacted, you may be in a much better position to refresh your approach and try again.

#2. Learn who your customers are

To make a successful sale of a product or service, large or small, it helps to know who your customers are inside and out. Knowing your general target market is enough for small sales, but large-quantity purchases need much more.

When you’re trying to sell an expensive product or an ongoing service, your research needs to be more in-depth. This can be particularly true if you’re targeting a business in a B2B sale. In that case, learning everything about them may enable you to switch up your sales techniques to lure them in for a closer look.

For example, find out who their competitors are, their strengths, weaknesses, and what they hope to achieve. You can store all of this information inside a spreadsheet for easy access. Your ultimate goal might be to identify their biggest problems and solve them with your product or service.

#3. Know your sales pitch

A potential customer can easily pick up on uncertainty in a sales pitch. It may simply be a case of not practicing enough, but your wavering can come off as a lack of confidence in yourself and your product.

Dedicate time to brainstorming what you want to say and how you want to say it. Prepare a script, and prepare answers to questions your potential new client might ask. The more you know about what you are selling, the easier it might be to confidently answer any questions a customer might throw your way.

#4. Don’t overwhelm your customers

You might be enthusiastic and passionate about your product, but try not to overwhelm people when you’re trying to sell it to them. Focus on the problems they’re having, and note particular features your product or service has that could solve them.

With this approach, less is more. Don’t run through every single specification or feature, but separate them into categories. For example, instead of listing all the features your software has, you can open discussions by saying it boasts many time-saving features. You then have an opening to elaborate on that since many people can relate to never having enough time.

Trying not to overwhelm your customer with product options is essential. A visitor to your car yard might be interested in purchasing a car, but being shown dozens of options might lead to confusion.

Instead, find out what features they require and what their daily needs are, and describe your solution to those needs.

#5. Be honest and ethical

When sales have been slumping, and you’re desperate to boost your numbers, it can be tempting to throw out all the stops and talk up your product or service to the point where the facts are no longer accurate.

You may be able to offer a standout product, but keep your honesty and ethics intact. If you overpromise and under-deliver, you’ll end up with a dissatisfied customer who ends up going to your competition instead.

Honesty and ethics are important throughout the entire sales process, including once you have them on board as a customer. If you don’t have the answers to all their questions, tell them you don’t know and attempt to find out the information they need. The more honest you are, the more respected you can be in your sales field.

#6. Be yourself

You might think you need to change yourself to sell a product or service to a client, but that’s not the case at all. Take note of your body language and oral language in discussions with friends, then try to maintain that language when meeting with your next client. While you don’t want to be too familiar with someone you’ve never met before, your warmth and authenticity will get your sale over the line.  

#7. Be generous

Be generous with your time and product offerings, and you may find yourself with a new customer quicker than ever before. Sometimes, customers just want to know that they are getting value for money and that you’re going to take the time to help them reach a decision. No one ever wants to feel rushed into deciding, nor do they like feeling as if you’re not giving them the best deal you possibly could.

Spend time before meeting with a potential client to learn about the margins of your products and your absolute bottom dollar. It also doesn’t hurt to allocate plenty of time to big business clients and even invite them out to lunch on your company’s dime if it’s going to strengthen your sales opportunities.

#8. Take note of what isn’t working

For you to be experiencing a sales slump, you may have noticed that something’s not working. See if you can identify what it is and change it.

After you’ve left an unsuccessful sales pitch, play the events in your head and see if anything sticks out to you. You may know your potential customer was in the market to buy, and believe you had the right product. Therefore, it could be something you said or how you presented yourself. Next time, try a different approach, and you may identify a critical change that makes all the difference.

Wrapping up

There are so many different reasons why salespeople find themselves with declining sales. It might be a lack of organization, a product failure, or even a weak or unfinished sales pitch. Try any of these sales techniques above, and see if they help boost your sales figure and, ultimately, your confidence.

The post 8 Techniques to Try When You’re in a Sales Slump appeared first on Jeffbullas's Blog.

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These Tactical Black Friday Ad Campaign Tips Can Increase Your Revenue 200

There’s no better time than the Black Friday season to boost your sales. From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. 

Not sure where to start? Black Friday ad campaigns are one of the quickest way to drive revenue.

Do Black Friday Ad Campaigns Make a Difference? 

Don’t dismiss Black Friday as just another e-commerce trend. Shoppers still spend as much as $9 billion on Black Friday deals in a given year. You can leverage this audience interest to improve your revenue by using effective Black Friday ad campaigns. 

Here’s how. 

Top 8 Black Friday Ad Campaign Tips

Follow these simple yet powerful strategies to build successful Black Friday ad campaigns. 

1. Make Your Sales Specials Clear

How would people buy from you if they don’t know what you’re selling? 

If you’re launching a Black Friday ad campaign, make your offers clear. For example, look at this ad by First Hotels

black friday ad campaigns example first hotels.

The first word makes it clear what the offer is about. Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad. 

Here is another example from the Clash of Clans Twitter account.

Clash of Clans Twitter Black Friday ad campaign

How do you make sure your Black Friday ad campaign makes your offers clear and attractive?

  • Add the words Black Friday in a large, eye-catchy font. 
  • Make it easy to understand with simple ad copy like in the Clash of Clans image.
  • Use striking visuals, animations, and popping elements to draw attention. 

2. Research Which Platforms to Run Campaigns On

The best strategies for creating a Black Friday ad campaign vary from platform to platform. Research the popular ad campaign platforms beforehand to make the most out of your time, money, and efforts. 

This way, you’ll know which platforms work best for your audience and for the type of content you want to post. It’ll also help you tailor your marketing strategies to the unique features offered by the platform. 

For instance, here are some points you need to consider:

  • Do you want your Black Friday ad campaign to be visually engaging? Then use social media platforms like Instagram. This can be great for fashion and food brands. 
  • Do you want to hold the audience’s attention via engaging text? Then use social media platforms like Twitter and LinkedIn. This can be great for magazines, SEO services, and other text-focused businesses. 
  • Do you want to create an ad campaign with both text and images? Then use social media platforms like Facebook. This can be great for most industries, from small home-based business owners to worldwide franchise businesses. 

Your marketing (or ad spend) budget should also be a major consideration when deciding which platform you’ll use for your Black Friday ad campaign. 

I recommend comparing the prices of all social media and advertising platforms to see how much money you would need to get similar results on different platforms. 

Not all results are replicable, but this will give you a rough idea of which platform can help you take your dollar the farthest. 

3. Start Early to Benefit More

Don’t wait for the last day to launch your Black Friday ad campaign. Ad campaign fees can be higher during the holiday season, so it’s best to up your marketing game early on. 

Here’s why it helps:

  • You can launch effective ad campaigns before your competition when there’s little to no bidding for similar products and services. 
  • You save money by buying ads when they’re relatively cheaper.
  • You generate audience interest which can boost sales when your offers go live. 

What’s the best way to start early?

First, plan what your Black Friday ads should contain well in advance. Use audience analysis (more on that below) to refine your plan further. 

Second, use words like “upcoming,” “soon,” and “stay tuned” to build excitement and interest. Audience research is essential here too. If you’ve tried A/B testing with your frequent customers before, you’ll have the data to make informed decisions about the word choice and structure. 

Finally, set an early launch date. Start your Black Friday ad campaign a few days before the average business would so you can leverage the lower competition time and attract audience attention. 

Many businesses typically start advertising their Black Friday deals about a week in advance. However, I recommend considering the period around the first week of November to launch your Black Friday ad campaign. 

4. Cash in on Cyber Monday

“BFCM” is a trending term around the Black Friday season. It stands for Black Friday Cyber Monday and refers to the time between the two days when most e-commerce stores offer massive deals. 

Here’s an example of a Black Friday Cyber Monday ad by Pololu.

Pololu Black Friday Cyber Monday ad

This strategy works because the audience is already in a shopping mode during this season, and receiving combined ads can help increase e-commerce interest

Here are some things to keep in mind when designing a BFCM ad:

  • Highlight both Black Friday and Cyber Monday in your ad copy. 
  • Keep the ad copy clear. Don’t clutter it with too much content and colors. 
  • Make your offers clear. Are you offering discounts, deals, free trials, etc.?

5. Understand Your Audience 

You can design the best Black Friday ad, but if it isn’t tailored to your audience, it’s not going to be very useful. 

Think about it: You don’t want to show a bicycle ad to someone who only travels by car.

For instance, data shows Millennials spent the most money on Black Friday deals. It might be more effective to market your products and services to this demographic if relevant to your business model.

Here are some tips that will help you understand your audience and craft a compelling ad copy:

  • Get hyper-specific about your target customer. What do they like and dislike? What gets their attention?
  • Create a buyer persona to make sure you’re looking at the complete picture. You can use HubSpot’s Make My Persona tool to do this more effectively. 
  • Get direct customer feedback through surveys and feedback forms. Here’s a simple but effective example from QuickTapSurvey.
Best Black Friday Ad Campaign Tips - Understand Your Audience
  • Experiment with different wording to see what best resonates with your audience. Switch up the pronouns from “you” to “we” and vice versa. You can also try using completely different copy to see what works well, which brings me to the next point:
  • Try A/B testing with graphics, images, and headlines. A/B testing will give you live feedback on whether your strategies are working or not. It’ll also help you pinpoint the areas where your Black Friday ad campaign is lacking and how to improve it. 

6. Target Your Ad Campaigns

Now that you understand your audience, it’s time to make sure your Black Friday ads are targeted to them. 

Social media platforms like Facebook can be helpful for this. For example, Facebook offers a wide selection of targeting and retargeting options so you can truly narrow down the customers you want to reach. 

Best Black Friday Ad Campaign Tips - Target Your Ad Campaigns

Refer to your buyer persona and create specific ad campaigns to appeal to your target buyer. This will ensure you are reaching the right people without wasting a lot of money. 

7. Offer Options to Recover Abandoned Carts

Often people will visit your e-commerce store, browse through your products, maybe add a few to the cart, but leave without buying. Research shows e-commerce brands lose $18 billion in sales revenue each year because of abandoned carts. 

You can offer options to recover abandoned carts. Here’s how:

Understand and Change 

First, start by understanding why people are abandoning the process midway. For example, is it the shipping fees? If so, can you offer discounted or free shipping for Black Friday? 

Offer Better Deals

Sometimes customers want to buy the product, but they want to check out competitor products or simply wait for a discount. As an e-commerce business owner, you can use this to your advantage by offering Black Friday discounts and exclusive deals to such customers. 

For example, look at the abandoned cart recovery email below, shared by TargetBay

Best Black Friday Ad Campaign Tips - Offer Options to Recover Abandoned Carts

Emails like this serve three primary purposes:

  • It reminds customers to complete the transaction if they’ve forgotten it while browsing. 
  • It establishes a sense of trust and loyalty because you’re sending targeted offers right into their inbox. 
  • It gives you an edge over competitors who aren’t offering such deals. 

8. Don’t Forget Basic Ad Campaign Optimization

Sometimes, in a quest to create a highly effective ad copy, marketers tend to overlook the basic ad campaign optimization strategies. Don’t be one of them. 

To ensure you get the best results from your Black Friday ad campaign, be mindful of the nitty-gritty details. To make this easier, keep the following checklist handy:

  • Budget: What’s your budget for the Black Friday ad campaign? How can you effectively distribute it across different advertising and social media platforms? 
  • Copy: Is your copy clear and easy to understand? Double and triple-check for spelling and grammar mistakes. 
  • Platform features: Are you using all the relevant marketing features the platform you chose has to offer? For example, are you using the right targeting tools on Facebook? Is your Instagram ad campaign visually appealing? 
  • Platform limits: Be careful about the platform limits like word count, number of characters visible, image display, and page position. This can mess up how your ad is seen if not done right. 

Black Friday Ad Campaign Frequently Asked Questions

Here are some of the most frequently asked questions about Black Friday Ad Campaigns.

Is building a Black Friday marketing plan a good idea?

Yes, Black Friday marketing is essential. E-commerce shoppers collectively spend billions during the Black Friday season, making it one of the most lucrative times to up your marketing game.

How should I pick the keywords I target for my Black Friday tactical ad campaigns?

To pick the right keywords for your Black Friday ad campaign, you can use keyword research tools like Ubersuggest, Ahrefs, and Moz. Studying your audience’s needs and consumption habits can also help you understand which Black Friday ad keywords will and won’t resonate.

When should my Black Friday ad campaign start?

If you want to make the most out of your marketing efforts, I recommend beginning early. Start teasing and promoting your offers at the beginning of November to build curiosity and excitement. Plus, it’s cheaper than starting closer to the event.

What are the top tips for ad campaigns for Black Friday 2021?

The top tips for ad campaigns for Black Friday 2021 include audience research, using targeting and retargeting techniques, cashing in on the Cyber Monday sales, and offering abandoned cart recovery deals.

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Tactical Black Friday Ad Campaign Tips Conclusion

Black Friday can be a huge opportunity to attract customer attention, build brand awareness and boost revenue.

It may sound a little intimidating at first, considering the scale of the event, but I hope the tips above help you outline an effective Black Friday ad campaign strategy.

If you’d like to learn more about audience research and ad targeting, check out my guides to find your target audience and powerful ways to improve your Facebook targeting

Which strategy would you like to start with to ramp up your Black Friday ad campaign efforts?