Important Post

The Invite-Only Event: The Last Masterclass You’ll Ever Have to Give



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In this episode, I discuss the importance of consistent pitching and making offers, highlighting my Invite-Only Event strategy and the 54-minute masterclass approach. I place emphasis on the importance of improving through iteration and metrics. 

The Invite-Only Event – Key Takeaways

  • The Invite-Only Event strategy is a game-changer for consistent client acquisition.
  • The ideal duration for these events is 54 minutes, tested and proven effective.
  • Intimacy and personal touch are crucial for successful sales in the current market.
  • It’s important to take a well-structured, repetitive approach to masterclasses.

The Invite-Only Event Strategy

  • Sales success comes from consistent offers and pitches
  • The Invite-Only Event provides a structured, repeatable approach
  • Regular execution and improvement through tracking metrics are key
  • Focus on personalization and intimacy to stand out in a competitive market

Common Mistakes and Solutions

Broad Event Titles

  • Example: “How to Get Everything You Want in Life” vs. “How to Achieve More Than Success”
  • Broad titles attract less qualified leads
  • Specific, targeted titles attract the right audience

Attracting Non-Quality Leads

  • Example: “How to Reclaim Your Health Over 50, Even When Your Body Seems to Be Failing You” vs. “How to Reclaim Your Health Over 50, Even if Your Doctor Says There is Nothing You Can Do”
  • Refine your messaging to attract high-quality prospects

Key Quotes

  • “Sales really happen when you’re making an offer and pitching consistently.”
  • “The Invite-Only Event is a masterclass that you give on rinse and repeat.”
  • “The power in the Invite-Only Event is all about intimacy.”
  • “Use a script. Use a script.”
  • “If you don’t think offering a 50-minute call is a gift, you have some inner work to do.”

Resources Mentioned

The Invite-Only Event: The Last Masterclass You'll Ever Have to Give

Who else? <3working from home ?

Are you using the wrong types of video in the various stages of your customer’s journey? Wondering how to make adjustments? In this article, we’ll explore developing a video content strategy. The Importance of Having a Video Content Marketing Strategy As a marketer in today’s digital landscape, you understand the immense power of video content. […]

The post Video Content Marketing Strategy: Balancing Quality and Quantity appeared first on Social Media Examiner.

Important Info

Are you using the wrong types of video in the various stages of your customer’s journey? Wondering how to make adjustments? In this article, we’ll explore developing a video content strategy. The Importance of Having a Video Content Marketing Strategy As a marketer in today’s digital landscape, you understand the immense power of video content. […]

The post Video Content Marketing Strategy: Balancing Quality and Quantity appeared first on Social Media Examiner.

Important Info !

A few weeks ago at WordCamp Europe we announced free sites for local WordPress meetup groups. This initiative aims to support the WordPress community by providing free world-class hosting to promote your local meetups.

Today we’re bringing you a set of easy-to-use templates, along with some ideas on how to customize your community site. Let’s dive in! 

Building a WordPress community website

WordPress.com offers a huge variety of themes, but if you’re looking for a place to start, you can’t go wrong with Twenty Twenty-Four. It’s a community project, comes with a professional, polished look, and offers plenty of built-in patterns that make site building a breeze. It also lends itself beautifully to customization.

Twenty Twenty-Four already has a lot going for it, but we decided to take it a step further and offer a couple of custom, community-focused page layouts to go along with it. Our stylish homepage and events page templates will seamlessly integrate with your site. 

The homepage layout includes a welcome message, stats section, upcoming events, a blog, and a call for speakers. All of these are optional and can be removed or re-arranged as needed. Plus, you can supplement them with other patterns from the catalog, like social icons to promote your local group’s social media presence.

Let’s have a look!

Getting started with templates

First, you’ll want to activate the Twenty Twenty-Four theme on your site. Next, follow these steps to set up your homepage:

  1. Create a static page.
  2. In the “Add a page” modal select the “Events” category on the left, and pick the desired layout, following these steps
  3. Set the page template to “Page No Title.”
  4. Set your custom page as the homepage in the Settings → Reading section following these steps.

Repeat as necessary for the Events page, and any other page that you might want to add to your site, like About, Contact, or Blog.

The above page layouts can also be found in our pattern library in the Events category.

Customization options

Once you’ve applied a template, it’s time to make it your own. Customizing your site to match your group’s vision is easy. Don’t forget to grab official WordPress logos and other visual assets.

Change fonts and colors

Experiment with fonts and colors to make your design unique. Twenty Twenty-Four theme comes with six style variations that include different colors and fonts, and can be further adjusted as needed.

Swap template parts

Use the power of Site Editor to change the header and footer of your site. Twenty Twenty-Four comes with a selection of built-in options for the site headers and footers, so take your pick!

Add links to social media profiles

Use the Social Icons block to display logos that link to your social media profiles anywhere on your site.

Update your Meetup.com group page

Once your local community website is ready, don’t forget to add the link to your group description and the “Find us” section on your official Meetup.com page.

Over to you

We are committed to providing the best tools and resources for the WordPress community. What other patterns or templates would be useful for your meetup site? Share your thoughts and suggestions with us—we’re here to help you succeed!

Important Info !

The Invite-Only Event: The Last Masterclass You’ll Ever Have to Give



Facebook



Twitter



LinkedIn

In this episode, I discuss the importance of consistent pitching and making offers, highlighting my Invite-Only Event strategy and the 54-minute masterclass approach. I place emphasis on the importance of improving through iteration and metrics. 

The Invite-Only Event – Key Takeaways

  • The Invite-Only Event strategy is a game-changer for consistent client acquisition.
  • The ideal duration for these events is 54 minutes, tested and proven effective.
  • Intimacy and personal touch are crucial for successful sales in the current market.
  • It’s important to take a well-structured, repetitive approach to masterclasses.

The Invite-Only Event Strategy

  • Sales success comes from consistent offers and pitches
  • The Invite-Only Event provides a structured, repeatable approach
  • Regular execution and improvement through tracking metrics are key
  • Focus on personalization and intimacy to stand out in a competitive market

Common Mistakes and Solutions

Broad Event Titles

  • Example: “How to Get Everything You Want in Life” vs. “How to Achieve More Than Success”
  • Broad titles attract less qualified leads
  • Specific, targeted titles attract the right audience

Attracting Non-Quality Leads

  • Example: “How to Reclaim Your Health Over 50, Even When Your Body Seems to Be Failing You” vs. “How to Reclaim Your Health Over 50, Even if Your Doctor Says There is Nothing You Can Do”
  • Refine your messaging to attract high-quality prospects

Key Quotes

  • “Sales really happen when you’re making an offer and pitching consistently.”
  • “The Invite-Only Event is a masterclass that you give on rinse and repeat.”
  • “The power in the Invite-Only Event is all about intimacy.”
  • “Use a script. Use a script.”
  • “If you don’t think offering a 50-minute call is a gift, you have some inner work to do.”

Resources Mentioned

The Invite-Only Event: The Last Masterclass You'll Ever Have to Give

Important Info !

Are you using the wrong types of video in the various stages of your customer’s journey? Wondering how to make adjustments? In this article, we’ll explore developing a video content strategy. The Importance of Having a Video Content Marketing Strategy As a marketer in today’s digital landscape, you understand the immense power of video content. […]

The post Video Content Marketing Strategy: Balancing Quality and Quantity appeared first on Social Media Examiner.

<3making money at home

A few weeks ago at WordCamp Europe we announced free sites for local WordPress meetup groups. This initiative aims to support the WordPress community by providing free world-class hosting to promote your local meetups.

Today we’re bringing you a set of easy-to-use templates, along with some ideas on how to customize your community site. Let’s dive in! 

Building a WordPress community website

WordPress.com offers a huge variety of themes, but if you’re looking for a place to start, you can’t go wrong with Twenty Twenty-Four. It’s a community project, comes with a professional, polished look, and offers plenty of built-in patterns that make site building a breeze. It also lends itself beautifully to customization.

Twenty Twenty-Four already has a lot going for it, but we decided to take it a step further and offer a couple of custom, community-focused page layouts to go along with it. Our stylish homepage and events page templates will seamlessly integrate with your site. 

The homepage layout includes a welcome message, stats section, upcoming events, a blog, and a call for speakers. All of these are optional and can be removed or re-arranged as needed. Plus, you can supplement them with other patterns from the catalog, like social icons to promote your local group’s social media presence.

Let’s have a look!

Getting started with templates

First, you’ll want to activate the Twenty Twenty-Four theme on your site. Next, follow these steps to set up your homepage:

  1. Create a static page.
  2. In the “Add a page” modal select the “Events” category on the left, and pick the desired layout, following these steps
  3. Set the page template to “Page No Title.”
  4. Set your custom page as the homepage in the Settings → Reading section following these steps.

Repeat as necessary for the Events page, and any other page that you might want to add to your site, like About, Contact, or Blog.

The above page layouts can also be found in our pattern library in the Events category.

Customization options

Once you’ve applied a template, it’s time to make it your own. Customizing your site to match your group’s vision is easy. Don’t forget to grab official WordPress logos and other visual assets.

Change fonts and colors

Experiment with fonts and colors to make your design unique. Twenty Twenty-Four theme comes with six style variations that include different colors and fonts, and can be further adjusted as needed.

Swap template parts

Use the power of Site Editor to change the header and footer of your site. Twenty Twenty-Four comes with a selection of built-in options for the site headers and footers, so take your pick!

Add links to social media profiles

Use the Social Icons block to display logos that link to your social media profiles anywhere on your site.

Update your Meetup.com group page

Once your local community website is ready, don’t forget to add the link to your group description and the “Find us” section on your official Meetup.com page.

Over to you

We are committed to providing the best tools and resources for the WordPress community. What other patterns or templates would be useful for your meetup site? Share your thoughts and suggestions with us—we’re here to help you succeed!

Valuable Post

The Invite-Only Event: The Last Masterclass You’ll Ever Have to Give



Facebook



Twitter



LinkedIn

In this episode, I discuss the importance of consistent pitching and making offers, highlighting my Invite-Only Event strategy and the 54-minute masterclass approach. I place emphasis on the importance of improving through iteration and metrics. 

The Invite-Only Event – Key Takeaways

  • The Invite-Only Event strategy is a game-changer for consistent client acquisition.
  • The ideal duration for these events is 54 minutes, tested and proven effective.
  • Intimacy and personal touch are crucial for successful sales in the current market.
  • It’s important to take a well-structured, repetitive approach to masterclasses.

The Invite-Only Event Strategy

  • Sales success comes from consistent offers and pitches
  • The Invite-Only Event provides a structured, repeatable approach
  • Regular execution and improvement through tracking metrics are key
  • Focus on personalization and intimacy to stand out in a competitive market

Common Mistakes and Solutions

Broad Event Titles

  • Example: “How to Get Everything You Want in Life” vs. “How to Achieve More Than Success”
  • Broad titles attract less qualified leads
  • Specific, targeted titles attract the right audience

Attracting Non-Quality Leads

  • Example: “How to Reclaim Your Health Over 50, Even When Your Body Seems to Be Failing You” vs. “How to Reclaim Your Health Over 50, Even if Your Doctor Says There is Nothing You Can Do”
  • Refine your messaging to attract high-quality prospects

Key Quotes

  • “Sales really happen when you’re making an offer and pitching consistently.”
  • “The Invite-Only Event is a masterclass that you give on rinse and repeat.”
  • “The power in the Invite-Only Event is all about intimacy.”
  • “Use a script. Use a script.”
  • “If you don’t think offering a 50-minute call is a gift, you have some inner work to do.”

Resources Mentioned

The Invite-Only Event: The Last Masterclass You'll Ever Have to Give